MyNasional eKYC (formerly known as Innov8tif)

What MyNasional eKYC (formerly known as Innov8tif) does

MyNasional eKYC (formerly Innov8tif) is a Malaysia-headquartered provider of AI-powered electronic Know Your Customer (eKYC) and identity verification technology, serving 100+ enterprises across 10 ASEAN markets including Malaysia, Singapore, Indonesia, Thailand, the Philippines, Vietnam, Cambodia, Myanmar, Brunei, and Laos. Founded in 2011 and rebranded from Innov8tif to MyNasional eKYC, the company operates from regional offices and wholly-owned subsidiaries in Malaysia (HQ, Subang Jaya), Singapore, Indonesia (Bandung), Cambodia (Phnom Penh), and the Philippines (Makati), and has processed 30M+ identity verifications with average verification time under 60 seconds.

The company's core platform is EMAS eKYC (Electronic Multi-Factor Authentication System), a bundled identity verification stack combining document OCR (OkayID), passive liveness detection (OkayLive/OkayLive++), 1:1 and 1:N facial matching (OkayFace and OkayFace Search), document authentication using patented AI algorithms (OkayDoc), database checks including AML/CFT and credit screening (OkayDB), and digital signatures. The architecture is delivered API-first with REST APIs, a centralized EMAS eKYC Portal that coordinates the component APIs through a JourneyID workflow, and mobile SDKs (OkayCam, OkayID-Lite, OkayID NFC, Face Detector, OkayDoc SDK) supporting Android, iOS, and React Native. Supporting capabilities include deepfake and injection attack detection, digital footprint analysis, credit and bankruptcy checks via bureau partnerships, AML/CFT screening against PEP and sanctions lists, device binding and intelligence, and remote video verification for complex cases.

Revenue is generated through a dual go-to-market: enterprise field sales with regional sales engineers providing jurisdiction-specific consults on a 3-business-day SLA targeting banks, insurers, telcos, government agencies, healthcare, BNPL/lenders, and hospitality; and a product-led growth motion with pay-as-you-go pricing for SMEs via a self-serve developer portal (api.innov8tif.com, ekycondemand.com). Named customers include AEON, AEON Credit, Alliance Bank, Affin Hwang, ABA Bank, BIBD, UOB (Mighty and TMRW), Bank Negara Malaysia, Bursa Malaysia, CelcomDigi, Unifi (Telekom Malaysia), Tune Talk, Yoodo, Tokio Marine, Great Eastern, University of Nottingham, NUS, and McDonald's. The company appears founder-owned and bootstrapped with no disclosed external funding rounds, and has executed two acquisitions to date: Real IT Consultancy & Services in 2018 and Xendity in January 2023.

Name

MyNasional eKYC (formerly known as Innov8tif)

Legal name

Innov8tif Solutions Sdn Bhd

Website

https://innov8tif.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

MyNasional eKYC (formerly Innov8tif) is a Malaysia-headquartered AI-powered eKYC platform serving 100+ enterprises across 10 ASEAN markets with identity verification, biometric liveness detection, document authentication, AML screening, and digital signature capabilities.

Ownership category

akta.pro rank

Product category

eKYC / Identity Verification Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA)

akta.pro secondary industries

Digital Account Opening & Onboarding (eKYC, eSignature, Origination) (FSAGAAAB), Identity Verification, Proofing & KYC (IDV) (HDAEAJAI), Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI), Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN), Digital Identity, eKYC & Borrower Verification (Lending-Focused) (FSAGAHAF)

Keywords

• Identity verification software
• EKYC platform
• Biometric authentication
• Document verification
• AML screening

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EMAS eKYC Platform Subscription: Bundled eKYC platform including ID checks, liveness detection, document authentication, screening, and digital signatures. Tiered pricing with SME pay-as-you-go option and enterprise-level subscriptions.
2. API Usage-Based: Pay-as-you-go model for small and medium enterprises. API calls billed based on usage volume.
3. Custom Development & Consulting: Joint application development with customer architects and implementation services through Joget services.
4. Training Services: Beginner and advanced training courses for Joget platform, HRD Corp claimable courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

MyNasional eKYC (formerly Innov8tif) sells the EMAS eKYC software platform — an AI-powered identity verification stack for ASEAN businesses that bundles ID document OCR, passive liveness detection, facial matching, document authentication, AML/CFT screening, credit checks, digital signatures, and device binding. It is delivered through a centralized EMAS eKYC Portal API with JourneyID workflow and through individual REST APIs (OkayID, OkayID-Lite, OkayLive, OkayLive++, OkayFace, OkayFace Search, OkayDoc, OkayDB, Web eKYC) plus mobile SDKs for Android, iOS, and React Native. The company also offers the standalone Pixaproof deepfake detection tool and Joget enterprise application development and HRD Corp-claimable training services.

Product overview

MyNasional eKYC (formerly Innov8tif) offers a comprehensive eKYC platform and API suite for ASEAN businesses. The core offering is EMAS eKYC, a bundled platform combining AI-powered ID checks, liveness detection, document authentication, screening, and digital signatures. This integrates with individual API components including OkayID (OCR and document type recognition), OkayLive (liveness detection), OkayFace (facial matching), OkayDoc (document verification), and OkayDB (database search for AML/credit checks). The platform is accessible via the EMAS eKYC Portal centralized API and Mobile SDKs (OkayCam, OkayDoc, OkayID-Lite, OkayID NFC, Face Detector). Additional offerings include eKYB (corporate verification), ESG Carbon (environmental tracking), Pixaproof (deepfake detection), Digital Signatures, and Joget enterprise app services. The company serves 100+ businesses across 10 ASEAN countries through regional offices in Malaysia, Singapore, Indonesia, Cambodia, and Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• EMAS eKYC The flagship bundled eKYC platform for ASEAN enterprises that provides AI-powered ID checks, liveness detection, document authentication, AML screening, and digital signatures as an integrated stack, delivered through the EMAS eKYC Portal API with JourneyID workflow. Targeted at enterprise customers in banking, insurance, telecommunications, government, and other regulated industries.
• OkayID API for ID document type recognition and OCR to extract information from identity documents and cards, supporting documents from Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, UAE, and Vietnam, including NFC scanning. Sold as a standalone API for developers and integrators.
• OkayID-Lite Lightweight version of the OkayID API supporting specific countries including Indonesia, Malaysia, and Thailand with OCR optimized for non-Roman character documents, sold as a standalone API.
• OkayLive Liveness detection API that verifies selfie photos are from live, real persons to prevent spoofing attacks using photographs, pre-recorded videos, or digital screens, sold as a standalone API.
• OkayLive++ Enhanced liveness detection API with advanced anti-spoofing capabilities to counter more sophisticated presentation attacks, sold as a standalone API.
• OkayFace Facial recognition API that compares the facial image on an identity document with a selfie photo to verify user identity (1:1 face verification), sold as a standalone API.
• OkayFace Search Facial recognition search tool enabling businesses to search their entire customer database using facial biometrics (1:N face search), sold as a standalone API.
• OkayDoc Document verification API that identifies whether submitted ID documents and cards are authentic and unaltered using patented AI algorithms, sold as a standalone API.
• OkayDB Database search API providing AML screening, Indonesia e-KTP verification, Malaysia MyKad information check, and Vietnam driver license verification, sold as a standalone API.
• Web eKYC Web-based eKYC integration APIs including web camera capture solutions for ID and selfie capture in browser-based onboarding flows, sold as a standalone API product.
• EMAS eKYC Portal Centralized API platform enabling integration between the four major components (OkayID, OkayLive, OkayFace, OkayDoc) using a JourneyID workflow to perform complete eKYC customer onboarding, with sub-1-minute API response SLA.
• Pixaproof Standalone deepfake and manipulated photo detection tool for fraud prevention, marketed as a separate product on its own domain.
• Joget Services Enterprise application building services including joint custom development with company architects and beginner/advanced training courses that are HRD Corp claimable in Malaysia.

Quantifiable outcome

• 30M+ identity verifications processed
• +3 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veriff: Global identity verification platform offering document OCR, liveness detection, and AML screening via API. Direct competitor to Innov8tif's EMAS eKYC, particularly for cross-border fintechs and enterprises expanding into multiple markets.
• Onfido (Entrust): AI-based digital identity verification provider offering document verification, biometric facial matching, and liveness detection. Acquired by Entrust in 2024; competes with Innov8tif for enterprise banking and fintech onboarding contracts across APAC.
• Jumio: End-to-end identity verification and KYC platform with global coverage including APAC. Direct competitor targeting banks, fintechs, and telecoms with similar AI-based IDV + AML stack to EMAS eKYC.
• Persona: Configurable identity verification platform serving fintech, banking, and digital economy clients globally. Comparable API-first GTM and modular component architecture (OCR, liveness, document check) similar to Innov8tif's OkayID/OkayLive/OkayDoc stack.
• ADVANCE.AI: Singapore-headquartered digital identity and risk management provider specializing in Southeast Asia. Most direct regional competitor with overlapping coverage of ASEAN identity documents and regulatory expertise.
• iProov: Specialized liveness detection and biometric authentication provider with government and banking deployments globally. Competes directly with OkayLive/OkayLive++ in the deepfake-resistant face verification segment.
• Au10tix: Identity verification and document authentication platform with instant IDV processing. Comparable AI-based document authentication (similar to OkayDoc) and identity proofing for regulated industries.
• Daon: Biometric identity verification and authentication provider serving banking, government, and travel verticals. Overlaps with Innov8tif's liveness, facial matching, and digital onboarding offerings for regulated enterprises.

Emerging players

• IDfy: India-headquartered identity verification and employee background screening platform expanding into Southeast Asia. Comparable product suite (OCR, face match, liveness, AML) targeting banking and fintech clients.

Broad incumbents

• GBG (GBG Group): UK-listed identity verification and location intelligence provider with strong APAC presence. Offers broader fraud/AML portfolio; competes with Innov8tif for enterprise KYC contracts across ASEAN financial services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/innov8tif
• LinkedInlinkedin.com/company/innov8tif-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyNasional eKYC (formerly known as Innov8tif)