Wag'n Tails Mobile Conversions

What Wag'n Tails Mobile Conversions does

Wag'n Tails Mobile Conversions is a privately held US manufacturer founded in 1971 and headquartered in Granger, Indiana, specializing in upfitting mobile pet grooming and veterinary vehicles. The company converts chassis from Ford (Transit, Cutaway E-450), Mercedes-Benz (Sprinter), and Ram (ProMaster) into purpose-built mobile salons, with product lines spanning the entry-level Ultra Groom Van and Dyna Groom Van through mid-tier Pet Pro+ and Supreme variants, up to the premium Quantum/Quantum Luxe and the flagship Pet Stylist Elite (a 25+ foot class-C build on a Glaval bus shell). Each vehicle integrates proprietary equipment including the CleanPower System (a multi-battery power architecture), the 360 Smart Table, K9II Dryer, Ergonomic Tub with Turbo Super Sudser, and Walk Over Bridge. The company also offers a parallel line of mobile veterinary vehicles (Elite Vet Surgical, Elite Vet Spay & Neuter, Quantum Vet, Supreme Vet) and provides in-house vehicle branding using 3M films, financing and leasing through partner programs, and an online parts store.

The business model is direct-to-consumer and sales-led, with no dealer or distributor network. Fully equipped vans are quote-priced in the $100,000-$150,000 range, with a 5-year limited warranty on upfits. Customers are predominantly individual mobile groomers, small grooming businesses, and mobile veterinary service providers — a long-tail SMB base that purchases single units and occasionally scales into small fleets (e.g., Groovy Pups operating 20+ units). Wag'n Tails monetizes across hardware sales, financing interest/lease income, branding services (with published pricing of $2,250 for standard vinyl and $6,500 for full wraps), and replacement parts. Distribution is anchored by official Mercedes-Benz Expert Upfitter and Ford Pro Upfitter certifications, which provide direct factory sourcing, annual OEM audits, and credibility with fleet customers. The company markets through content-driven channels (blog, SEO, social media, email) and an active tradeshow presence spanning at least eight US states.

Revenue, headcount growth, and funding events are not disclosed in the source material. With 11-50 employees, no institutional investment, and a tightly defined niche addressable market of US mobile pet care entrepreneurs, the company operates as a stable, founder-controlled niche manufacturer rather than a venture-backed growth business. Strategic activity in 2025 has centered on product refreshes (the CleanPower System Endura and Quantum Luxe Groom) and incremental vertical expansion into mobile veterinary, with no evidence of M&A, fundraising, or senior leadership changes.

Name

Wag'n Tails Mobile Conversions

Legal name

Wag'n Tails Mobile Conversions LLC

Website

https://wagntails.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Wag'n Tails Mobile Conversions is a US-based niche manufacturer (founded 1971, Granger, Indiana) that upfits Ford, Mercedes-Benz, and Ram chassis into purpose-built mobile pet grooming and veterinary vehicles for individual groomers, small grooming businesses, and mobile veterinary practices.

Ownership category

akta.pro rank

Product category

Mobile Vehicle Manufacturing — Pet Grooming and Veterinary Conversions

NAICS

Motor Vehicle Body Manufacturing (336211)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Van-Based Mobile Pet Grooming (HSANABAA)

Keywords

• Mobile grooming vans
• Mobile veterinary vehicles
• Vehicle upfitting
• Pet grooming equipment
• Specialty vehicle manufacturing

Headquarters

HQ city

Granger

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Grooming Van Sales: Sale of fully equipped mobile grooming vans built on Ford Transit, Mercedes Sprinter, Ram ProMaster, and Ford Cutaway E-450 chassis. Vans range from compact solo groomer configurations to spacious multi-groomer builds. Pricing is quote-based, with vehicles typically ranging from approximately $100,000 to $150,000 for fully equipped units.
2. Mobile Veterinary Van Sales: Sale of specialized veterinary vehicles including surgical, spay & neuter, and general vet care configurations for mobile veterinary practices.
3. Vehicle Branding Services: In-house design, printing, and professional installation of custom vehicle graphics, logos, and full vehicle wraps. Services include custom logo design, vinyl application, and full vehicle wraps using 3M films.
4. Financing and Leasing: Flexible financing and leasing options offered to customers to facilitate vehicle purchases, providing recurring revenue through interest/lease payments.
5. Parts and Accessories: Online parts store selling replacement components including vent fan screens, anode rods, and other maintenance items for Wag'n Tails vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wag'n Tails designs, engineers, and upfits purpose-built mobile pet grooming vans and mobile veterinary clinic vehicles on commercial chassis from Ford, Mercedes-Benz, and RAM. Each vehicle is delivered with integrated proprietary grooming and power systems (e.g., CleanPower System™ Endura, 360 Smart Table, K9II Dryer, Ergonomic Tub with Turbo Super Sudser, Walk Over Bridge) and supported by in-house branding, financing/leasing, and a 5-year upfit warranty. The company also operates an online parts store for replacement components.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Pro+ Van™

Quantifiable outcome

• 5-year warranty coverage on all upfit purchases, demonstrating confidence in product quality and providing customer peace of mind
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Mercedes-BenzcoreTechnology or IntegrationWag'n Tails is an official Mercedes-Benz Expert Upfitter, one of a select group of upfitters meeting Mercedes-Benz safety and engineering standards. Mercedes-Benz conducts annual audits on Wag'n Tails vans. The company sources vans directly from Mercedes-Benz production in Charleston, SC with no markups, and has access to the Mercedes Fleet Program ensuring consistent supply. Financing options are available directly through Mercedes-Benz.
• FordcoreTechnology or IntegrationWag'n Tails is an official Ford Pro Upfitter, converting Ford Transit and Ford Cutaway E-450 chassis into mobile grooming vehicles. The partnership enables direct sourcing of Ford vehicles for upfitting.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Farber Specialty Vehicles: Farber Specialty Vehicles is a long-standing custom builder of mobile medical, command, and specialty vehicles serving healthcare and government customers. While broader in scope than Wag'n Tails, Farber's mobile clinic and mobile healthcare vehicle capability makes it an incumbent that could expand into the mobile pet care niche.
• Coachworks Commercial Vehicle Solutions: Coachworks (and similar commercial upfitters) convert commercial chassis into specialized fleet and service vehicles across multiple end markets. Although not focused on pet care, the comparable craft (chassis upfit, integration of electrical and water systems, custom interiors) overlaps meaningfully with Wag'n Tails' manufacturing know-how.
• Winnebago Specialty Vehicles: Winnebago Specialty Vehicles, a division of Winnebago Industries, builds customized specialty and mobile medical vehicles on commercial chassis. With much larger scale and broader customer reach than Wag'n Tails, it is a broad incumbent that could credibly enter or expand within the mobile pet care segment.

Direct peers

• Odulair: Odulair is a specialty mobile medical and veterinary vehicle manufacturer producing mobile vet, spay/neuter, and outreach vehicles on commercial chassis. It directly competes with Wag'n Tails' veterinary vehicle line (Elite Vet Surgical, Elite Spay & Neuter, Quantum Vet, Supreme Vet) for mobile veterinary entrepreneur customers.
• La Boit Specialty Vehicles: La Boit Specialty Vehicles manufactures mobile veterinary clinics, mobile grooming units, mobile bloodmobiles, and other specialized mobile facilities, making it a direct competitor to Wag'n Tails in the mobile pet care vehicle niche. Both companies sell turnkey, chassis-based specialized vehicles to veterinary and grooming entrepreneurs.

Others

• ADI Mobile Health Solutions: ADI Mobile Health Solutions manufactures mobile medical, diagnostic, and specialty vehicles on various commercial chassis. It is an adjacent/ecosystem participant focused on human healthcare rather than pet care, but shares core chassis-based specialty vehicle engineering with Wag'n Tails.
• Mike Albert Vehicle Upfitter Solutions: Mike Albert is a large commercial vehicle upfitter specializing in fleet customization, graphics, and accessories. While focused on fleet customers rather than pet care entrepreneurs, its upfitting, branding, and accessory capabilities overlap with Wag'n Tails' complementary services (branding/wraps, parts store).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJt_SMEU3sr-EIQjzUAPG5g
• Facebookfacebook.com/WagNTailsMobileConversions
• Instagraminstagram.com/wagntailsmobileconversions
• TikToktiktok.com/@wagn_tails_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wag'n Tails Mobile Conversions