Propelled Brands
Propelled Brands is a privately held multi-brand franchise platform headquartered in Carrollton, Texas, that owns and supports service-oriented franchise concepts including FASTSIGNS, My Salon Suite, Salon Plaza, and Camp Bow Wow, operating 1,300+ franchise locations globally.
- Company typePrivate
- Founded2001
- HeadquartersCarrollton, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Propelled Brands does
Propelled Brands is a privately held, multi-brand franchise platform company headquartered in Carrollton, Texas, that owns, operates, and supports service-oriented franchise concepts. Formed in March 2021 around FASTSIGNS International (founded 2001) and NerdsToGo (acquired 2020), the company has executed a roll-up strategy adding MY SALON Suite and Salon Plaza via the June 2021 acquisition of Suite Management Franchising, and Camp Bow Wow via the February 2024 acquisition. NerdsToGo was subsequently divested to Techy in September 2025. The platform currently spans FASTSIGNS (signage and visual communications, 785+ centers in 9 countries), My Salon Suite and Salon Plaza (salon suite franchises, 370+ locations), and Camp Bow Wow (doggy daycare and boarding, 225 units across 42 states and Canada), collectively operating 1,300+ franchise locations plus 45+ corporate stores. The company is backed by private equity firms Freeman Spogli and LightBay Capital and led by CEO Catherine Monson, a former IFA Chair (2020-2021) and IFA Hall of Fame inductee (2024).
Propelled Brands operates a classic franchise royalty model: it derives revenue from upfront franchise fees on new unit signings (e.g., $50,000 for MY SALON Suite) and ongoing royalty streams from franchisees across all portfolio brands, supplemented by revenue from 45+ corporate-owned stores. The platform provides shared back-office services (legal, finance, accounting, HR), franchise development, training, supply chain, and marketing support to all portfolio brands. Go-to-market is sales-led franchise development, with dedicated franchise development teams, presence at industry conferences (e.g., Multi-Unit Franchising Conference), and incentive programs such as a 50% franchise fee reduction for veterans and first responders.
The platform's underlying technology is largely operational and brand-specific rather than centralized: FASTSIGNS operates digital signage capabilities and customer-facing digital tools (recognized via a 2024 industry innovation award for Camp Bow Wow), but no proprietary AI/ML platform or shared technology stack is disclosed. The franchisee management and unit economics infrastructure is the company's principal asset, enabling portfolio-level purchasing power, national accounts, and operational best-practice sharing across the 1,300+ unit network.
Propelled Brands firmographics
Firmographics- Name
- Propelled Brands
- Legal name
- Propelled Brands, Inc.
- Website
- https://propelledbrands.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Propelled Brands is a privately held multi-brand franchise platform headquartered in Carrollton, Texas, that owns and supports service-oriented franchise concepts including FASTSIGNS, My Salon Suite, Salon Plaza, and Camp Bow Wow, operating 1,300+ franchise locations globally.
- Ownership category
- akta.pro rank
Where Propelled Brands is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Propelled Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Franchise Fees and Royalties: Propelled Brands generates revenue through franchise fees from new franchisee acquisitions and ongoing royalty payments from franchisees across its brand portfolio including FASTSIGNS, My Salon Suite, Camp Bow Wow, and NerdsToGo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | MY SALON Suite franchise opportunity with initial investment range |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Propelled Brands product offering
Product offeringCore offering
Propelled Brands is the corporate umbrella operating and growing service-oriented franchise brands. It sells franchise opportunities and provides ongoing support across a multi-brand portfolio including FASTSIGNS (signage and visual communications), My Salon Suite/Salon Plaza (salon suites for beauty professionals), Camp Bow Wow (doggy daycare and boarding), and formerly NerdsToGo (IT services, divested in 2025). The company delivers franchise development, training, marketing, supply chain, technology, and centralized back-office functions to over 1,300 franchise locations.
Product overview
Propelled Brands is a multi-brand franchise platform company operating service-oriented franchises. The portfolio includes FASTSIGNS (signage and visual communications), My Salon Suite and Salon Plaza (salon suites for beauty professionals), Camp Bow Wow (pet care services), and NerdsToGo (IT services). The company provides best-in-class support including franchise development, store openings, and back-end services through legal, finance, accounting, and HR to help franchisees maximize success. With over 1,300 franchise locations and 45+ corporate stores, the company helps each brand navigate forward based on their unique position, momentum and purpose.
Differentiator
Problem solved
Functional benefit
Brands
- FASTSIGNS: Leading sign, graphics and visual communications franchise with over 785 independently owned centers across nine countries.
- SIGNWAVE
- NerdsToGo
- MY SALON Suite
- Salon Plaza
- Camp Bow Wow
Products and services
- FASTSIGNS Sign, graphics, and visual communications franchise offering comprehensive signage and graphic solutions to help companies attract attention, communicate messages, promote products, and extend branding across customer touchpoints. Operates over 785 independently owned centers across nine countries.
- My Salon Suite Salon suite franchise providing beauty, health, and wellness professionals with private, dedicated salon space to build their independent businesses. Offers a semi-absentee model ideal for multi-unit franchise partners and operates over 370 locations nationwide. Initial franchise fee of $50,000 with total investment of approximately $664,738 to $1,479,827.
- Camp Bow Wow Leading doggy daycare and boarding franchise providing pet care services across 225+ units in 42 states and Canada. A reduced-investment franchise model was launched in 2026, lowering initial investment by more than $400,000 with a smaller footprint and updated brand identity.
- NerdsToGo IT services franchise brand providing computer and technology-based services to small and medium-sized businesses and residential customers via onsite Nerd Van visits, remote support, or local service centers, acting as an outsourced IT department for SMBs. Note: NerdsToGo was divested by Propelled Brands to Techy in September 2025.
Companies that use Propelled Brands
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Propelled Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Propelled Brands partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major.
- Camp Bow WowmajorPropelled Brands acquired Camp Bow Wow, the leading doggy daycare and boarding franchise. The acquisition expanded the portfolio to over 1,300 locations and supported Camp Bow Wow's growth in the pet services industry.
- Suite Management Franchising (MY SALON Suite, Salon Plaza)majorPropelled Brands acquired Suite Management Franchising LLC, parent company of MY SALON Suite and Salon Plaza salon suite franchises. SMF had 201 locations in 34 states and 2 countries at acquisition.
- GTN Capital Group (NerdsToGo)majorPropelled Brands acquired GTN Capital Group LLC, parent company of NerdsToGo IT services franchise brand. NerdsToGo provides computer and technology services to SMB and residential markets.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Propelled Brands competitors and assessment
Company assessmentDirect peers
- Driven Brands: PE-backed multi-brand franchise platform (previously public, taken private by Roark Capital in 2024) operating across auto care and service categories. Most structurally comparable peer given similar PE sponsorship, multi-brand holding structure, and franchise-only revenue model.
- Authority Brands: Multi-brand home and commercial services franchise platform owned by The Jordan Company. Comparable as a roll-up of service franchise concepts with central support infrastructure serving franchisees across distinct verticals.
- Neighborly: Multi-brand home services franchise platform (formerly Dwyer Group) backed by The Carlyle Group. Comparable as a PE-backed franchise holding company aggregating complementary service brands under shared support functions.
- FAT Brands: Multi-brand restaurant franchisor pursuing aggressive acquisition-led growth. Comparable as a multi-brand franchise platform actively acquiring and operating distinct brands, though concentrated in foodservice versus Propelled Brands' service mix.
- Focus Brands: Multi-brand franchise platform owned by Roark Capital operating Cinnabon, Auntie Anne's, Jamba, and others. Comparable as a centralized franchise support platform operating multiple consumer-facing brands.
- United Franchise Group: Multi-brand franchise holding company operating signage, retail, and service concepts including Signarama. Comparable as a franchise platform with category overlap (signage via Signarama) and similar multi-brand operating model.
Broad incumbents
- Inspire Brands: Roark Capital-owned multi-brand restaurant platform (Arby's, Buffalo Wild Wings, Sonic, Jimmy John's, Dunkin', Baskin-Robbins). Comparable as a much larger PE-backed multi-brand franchise operator, though concentrated in foodservice.
- ServiceMaster Brands: Multi-brand services franchise platform (Terminix, Merry Maids, Furniture Medic). Comparable as a long-established multi-brand franchise operator in residential and commercial services with central support infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Propelled Brands social profiles
Digital presencePropelled Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propelled Brands leadership team
Management profileNumber of profiles
Profiles13 records
Propelled Brands subsidiaries and ownership
Company hierarchySubsidiaries4 records
Propelled Brands funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propelled Brands M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propelled Brands
What does Propelled Brands do?
Propelled Brands is the corporate umbrella operating and growing service-oriented franchise brands. It sells franchise opportunities and provides ongoing support across a multi-brand portfolio including FASTSIGNS (signage and visual communications), My Salon Suite/Salon Plaza (salon suites for beauty professionals), Camp Bow Wow (doggy daycare and boarding), and formerly NerdsToGo (IT services, divested in 2025). The company delivers franchise development, training, marketing, supply chain, technology, and centralized back-office functions to over 1,300 franchise locations.
Is Propelled Brands a public or private company?
Propelled Brands is a private company. It is classified as private equity controlled and is currently operating.
When was Propelled Brands founded?
Propelled Brands was founded in 2001. It employs 101 to 250 people.
Where is Propelled Brands based?
Propelled Brands is headquartered in Carrollton, United States, in the North America region.
How does Propelled Brands make money?
One revenue line is on record: franchise Fees and Royalties.
Who are Propelled Brands's main competitors?
Direct peers on record are Driven Brands, Authority Brands, Neighborly, FAT Brands, Focus Brands and United Franchise Group. Broad incumbents are Inspire Brands and ServiceMaster Brands.
Does Propelled Brands have an API?
No public API is recorded for Propelled Brands.