Collectively

What Collectively does

Collectively is a privately held consumer subscription company, legally Collectively International, Inc., headquartered in Brooklyn, United States, and founded in 2014. The company operates a sustainable lifestyle membership club that aggregates curated sustainable brands, plant-based food options, and exclusive lifestyle experiences under a single paid membership. Its stated customer segment is sustainability-conscious consumers seeking to align purchasing decisions with environmental values, and the company serves this segment horizontally rather than by industry.

The company's core product is a mobile application (iOS/Android) that functions as the central platform for member benefit redemption. Members join via a waitlist, pay a membership fee (amount not publicly disclosed), and then redeem qualifying purchases for exclusive benefits through the app. The benefit stack includes exclusive savings on partner brands, access to social events (both digital and physical), dining experiences, and cooking classes. The platform is supported by a content marketing engine that publishes sustainability education through the company's own blog and through a content distribution partnership with LiveKindly, which the company uses as its primary top-of-funnel acquisition channel.

Collectively's revenue model is a recurring membership subscription, supplemented implicitly by affiliate economics from brand partner purchases. GTM motion is hybrid: product-led growth through the waitlisted app onboarding, and community-led growth through social events and content. The company's claimed scale signal is a self-described position as "the World's First Sustainable Lifestyle Club" and "the World's Largest Sustainable Living Membership Club," though no third-party validation, paying-member count, or revenue figures are disclosed. With 11-50 employees and no disclosed funding beyond two early-stage rounds in 2014-2015, Collectively remains a small private operation with limited public financial visibility.

Name

Collectively

Legal name

Collectively International, Inc.

Website

https://collectively.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Collectively is a Brooklyn-based consumer subscription company operating a mobile app-based sustainable lifestyle membership club. It serves sustainability-conscious consumers by aggregating curated eco-friendly brands, plant-based food, exclusive savings, social events, and dining experiences under a single paid membership.

Ownership category

akta.pro rank

Product category

Sustainable Lifestyle Membership

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Sustainable lifestyle club
• Mobile rewards app
• Eco-friendly brand discovery
• Plant-based consumer rewards
• Membership loyalty platform

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Membership subscription: Revenue generated from a membership club model where consumers pay for access to sustainable brand discounts, exclusive benefits, and rewards for planet-friendly purchases

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Collectively operates a mobile app-based sustainable lifestyle membership club. Members join via a waitlist and use the Collectively app to discover sustainable brands and plant-based food, redeem member purchases for exclusive benefits (savings, social events, dining experiences, and cooking classes), and participate in a community built around planet-friendly purchasing decisions. The core product is the membership club delivered through the iOS/Android app.

Product overview

Collectively is a sustainable lifestyle membership club that offers a mobile app as its primary digital product. The platform connects members with sustainable brands and plant-based food options, enabling them to earn and redeem exclusive benefits through member purchases. The club provides unrivalled perks including exclusive savings, social events (both digital and physical), and dining experiences & cooking classes. Members access these features through the Collectively mobile app, which serves as the central hub for discovering brands and managing rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Collectively Mobile App A mobile application (iOS/Android) that enables members of the Collectively sustainable lifestyle club to discover sustainable brands and plant-based food, redeem purchases for exclusive benefits, access exclusive savings, register for digital and physical social events, and reserve dining experiences and cooking classes. It is targeted at sustainability-conscious individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LiveKindlycoreGTM or Marketing PartnerContent partnership with LiveKindly for sustainability education and blog content. LiveKindly provides recipes and educational content on sustainable living that is featured on Collectively's platform, expanding reach and driving engagement with sustainability-conscious consumers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• EarthHero: EarthHero is an online marketplace for sustainable goods across categories. It serves the same sustainability-curious shopper and curates eco-friendly brands, making it a comparable destination but without Collectively's membership and rewards layer.
• Package Free Shop: Package Free Shop is a zero-waste retail brand offering sustainable everyday essentials. It overlaps with Collectively's mission to help consumers make planet-friendly choices, though it sells direct products rather than operating a membership benefits platform.
• Brandless: Brandless (now revived) is a values-driven consumer brand offering sustainable essentials at accessible prices. It shares the mission of making planet-friendly choices easier for mainstream consumers, though its distribution model is direct e-commerce.
• Loop: Loop is a reusable packaging platform from TerraCycle offering consumer products in returnable containers. It addresses the same consumer need for planet-friendly consumption but through a circular packaging model rather than a membership club.
• Who Gives a Crap: Who Gives a Crap is a subscription-based sustainable household goods retailer (notably paper products) donating 50% of profits. It overlaps with Collectively's audience and subscription model but focuses on a narrow product vertical.

Direct peers

• Misfits Market: Misfits Market is a subscription grocer focused on sustainably sourced and 'imperfect' produce. It competes for the same sustainability-conscious consumer wallet through a subscription model, although its category is limited to groceries.
• Grove Collaborative: Grove Collaborative is a membership-based DTC retailer of sustainable household and personal care products. Like Collectively, it serves sustainability-conscious consumers via a subscription model offering curated eco-friendly brands, but its model is product fulfillment versus Collectively's benefits/rewards platform.
• Thrive Market: Thrive Market is an annual-membership online retailer of organic and sustainable products. It directly competes with Collectively's value proposition of providing access to curated sustainable brands through a paid membership structure.
• Imperfect Foods: Imperfect Foods is a subscription service delivering sustainable, surplus, and 'imperfect' food to consumers. It targets the same sustainability-conscious consumer with a recurring revenue model, though focused on food rather than a multi-category lifestyle club.

Broad incumbents

• Allbirds: Allbirds is a publicly-traded sustainable consumer brand using natural materials. While a single brand rather than a membership club, it targets the same sustainability-conscious consumer with planet-friendly positioning and could expand into membership-style programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/collectivelyinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collectively