What SonoSim does

SonoSim, Inc. is a private, California-incorporated ultrasound education company founded in 2012 by Eric Savitsky (CEO) and Koren Bertolli (COO/CFO), headquartered in Venice, California. The company provides a cloud-based training ecosystem that combines didactic courses, simulated ultrasound scanning using real-patient imagery, procedure practice, exam preparation, and learner performance tracking, delivered as a SaaS platform accessible on any internet-connected device with a dedicated desktop SonoSimulator for Windows and macOS. The core technology is built around a patented ultrasound probe-and-tag system (SonoSim LiveScan) and a virtual scanner (SonoSimulator) that emulates fanning, rocking, and rotating probe movements using thousands of real cases rather than computer-generated graphics, augmented by AI-driven probe positioning feedback and an automated image assessment tool.

SonoSim monetizes primarily through annual institutional group subscriptions (sold via direct sales and the member portal) complemented by individual CME-accredited module purchases through the SonoSim e-commerce store (store.sonosim.com), with custom pricing for enterprise customers and approximately 30% cross-sell discounts for returning members. The go-to-market is product-led growth with content-driven marketing (The SonoSim Wave newsletter, SEO, YouTube, LinkedIn, Instagram, Facebook, Twitter) and a parallel direct sales motion for group licensing. Customer segments target sonography programs, medical schools, residency programs, advanced practice provider programs, simulation centers, military organizations, and hospitals/medical groups, plus individual medical providers and students, with named institutional customers including Mayo Clinic, Duke University, UCLA, and Rush University.

The platform is delivered through a documented tech stack including AWS for cloud infrastructure, Thought Industries for LMS, Stripe for payments, Auth0/Okta for identity, HubSpot and Salesforce for CRM, BigCommerce for e-commerce, and Vectara plus OpenAI for generative AI features. SonoSim holds 18 US patents covering simulation methods, probe motion sensing, multimodal training systems, augmented ultrasound simulation, and the CaseBuilder system, and complies with CME accreditation via ACCME/ACEP and TX-RAMP Level 2 cloud certification, positioning the company as a domain-specialized, vertically-focused player in the healthcare workforce education market rather than a horizontal training platform.

Name

SonoSim

Legal name

SonoSim, Inc.

Website

https://sonosim.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

SonoSim provides a cloud-based ultrasound training ecosystem combining 85+ CME-accredited courses, real-patient simulation, and learner performance tracking for medical schools, residency programs, sonography programs, hospitals, military, and individual healthcare providers.

Ownership category

akta.pro rank

Product category

Medical Education Software

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Exam Preparation and Tutoring (611691), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• Ultrasound training simulation
• Medical education software
• Sonography training platform
• Point-of-care ultrasound education
• CME accredited courses

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-Based Training Membership: SonoSim operates primarily on a subscription recurring revenue model. Both institutional (group) and individual memberships provide access to the full ecosystem including 85+ courses, the SonoSimulator, procedure practice, study tools, and performance tracking. Memberships are available on annual and multi-year terms. Individual medical providers can purchase modules at a discount directly from the store.
2. Individual Module Purchases: Individual medical providers can purchase specific ultrasound training modules through the SonoSim store (store.sonosim.com), with topics including Abdomen, Cardiac, OB/GYN, Musculoskeletal, Pulmonary, U/S-Guided Procedures, and Vascular. Modules are CME-accredited.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SonoSim provides a cloud-based SaaS ultrasound training ecosystem combining 85+ CME-accredited courses, virtual ultrasound scanning simulation (SonoSimulator) using real-patient imagery, AI-driven performance assessments, procedure practice, and learner performance tracking. The platform also includes the patented SonoSim LiveScan probe-and-tag system that transforms any person or object into a simulated patient for portable ultrasound training, supported by DMS Protocol Assignments aligned with AIUM standards, QuestionBank, SPI Test Prep, and curriculum integration resources. Customers access the ecosystem via web browser, desktop software, or mobile app on annual subscription memberships (institutional group or individual) and through one-time CME-accredited module purchases.

Product overview

SonoSim offers a comprehensive ultrasound training ecosystem consisting of a unified platform with multiple integrated products and content libraries. The core platform includes the SonoSimulator® for hands-on virtual ultrasound scanning with AI-driven performance assessments, SonoSim LiveScan® for portable simulation using probe and tag technology, and the My SonoSim Dashboard providing centralized access to all features. Supporting modules include CaseBuilder for custom case creation, the Performance Tracker for learner assessment, QuestionBank and SPI Test Prep for exam preparation, and a Mobile App for on-the-go learning. The content library comprises 85+ expert-created courses covering Abdomen, Cardiac, OB/GYN, Musculoskeletal, Pulmonary, and Vascular ultrasound specialties, plus specialized procedure training modules and DMS Protocol Assignments. This platform-plus-modules architecture serves educational institutions, healthcare providers, and individual learners seeking comprehensive ultrasound education with CME accreditation.

Differentiator

Problem solved

Functional benefit

Brands

• SonoSimulator: Virtual ultrasound scanning simulation software using real patient cases
• SonoSim LiveScan
• CaseBuilder
• SonoSim Performance Tracker
• QuestionBank

Products and services

• SonoSim Ultrasound Training Platform (Membership Subscription) Cloud-based SaaS ultrasound training ecosystem combining 85+ CME-accredited courses, the SonoSimulator (real-patient virtual scanning simulation), AI-driven performance assessments, procedure practice, study tools, and the Performance Tracker, available on annual subscription to institutional groups and individual medical providers.
• SonoSim LiveScan Patented portable ultrasound simulation system using a laptop-based probe and tags that can transform any person or object into a simulated patient, enabling teaching and assessment of ultrasound image acquisition, interpretation, and medical decision-making.
• Individual CME Training Modules

Quantifiable outcome

• SonoSim has been trusted by over 2,000 institutions including major academic medical centers such as Mayo Clinic, Duke University, UCLA, and Rush University.
• +3 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core infrastructure, core platform, core commerce, marketing & crm and accreditation partner.

• Amazon Web Services, Inc.core infrastructureTechnology or IntegrationAWS serves as SonoSim's primary cloud service provider, hosting web applications, web services, database hosting, and other cloud infrastructure services. AWS's compliance programs provide the foundational security and reliability for SonoSim's SaaS ultrasound training platform.
• Auth0 by Oktacore infrastructureTechnology or IntegrationAuth0 provides authentication and authorization services for SonoSim's platform, enabling secure user identity management across web and mobile applications.
• Thought Industries, Inc.core platformTechnology or IntegrationThought Industries provides the Learning Management System (LMS) powering SonoSim's content authoring and hosting, enabling the structured delivery of 85+ CME-accredited ultrasound courses.
• Stripe, Inc.core commerceTechnology or IntegrationStripe serves as SonoSim's payment processor for e-commerce transactions, enabling secure payment processing for individual module purchases and subscription management through the SonoSim store.
• HubSpot, Inc.marketing & crmTechnology or IntegrationHubSpot provides website, marketing automation, CRM, and member communications infrastructure for SonoSim's demand generation and customer relationship management.
• Salesforce, Inc.marketing & crmTechnology or IntegrationSalesforce provides sales, service, support, and CRM capabilities for SonoSim's customer relationship management operations, including shipping, tracking, and returns integration.
• American College of Emergency Physicians (ACEP) / Illinois College of Emergency Physiciansaccreditation partnerOthersSonoSim's courses are planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education (ACCME). ACEP and the Illinois College of Emergency Physicians serve as joint CME providers, lending credibility and accreditation to SonoSim's continuing medical education content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mentice: Stockholm-listed endovascular and interventional procedure simulation company serving IR, cardiology, and vascular surgery training. Adjacent specialist simulation vendor that competes for limited institutional training budgets; less overlap on general ultrasound POCUS.
• SimX: VR-based medical simulation platform deployed in nursing schools, medical schools, and military medical training. Emerging competitor offering scenario-based immersive training with ultrasound-relevant workflows but as part of broader clinical scenario libraries.
• FundamentalVR: UK startup offering HapticVR surgical and procedural simulation with multi-user immersive environments. Emerging player in medical VR training adjacent to SonoSim's ultrasound focus but positioned around surgical haptics rather than POCUS image interpretation.
• Osso VR: VR-based surgical and procedural training platform used by medical device companies and academic centers. Emerging player competing for residency and medical school training budgets with hardware-light deployment, contrasting SonoSim's probe-based simulation model.
• Body Interact: Virtual patient simulator with clinical scenario training used in medical schools and nursing programs. Emerging player in clinical reasoning simulation that competes indirectly for medical school training budgets against SonoSim's scanning-focused curriculum.

Broad incumbents

• CAE Healthcare: Division of CAE Inc. and a major incumbent in medical simulation offering high-fidelity manikin-based training including ultrasound modules. Competitor for institutional simulation center budgets and ultrasound training programs at the academic medical center level, though broader portfolio across anesthesia, surgery, and nursing.
• Laerdal Medical: Global leader in medical simulation (SimMan, SimCapture) with broad hospital and nursing school footprint. Competes for simulation center capital budgets including ultrasound-relevant manikin scenarios but operates at much larger scale and broader scope than SonoSim.
• 3D Systems (Simbionix): Healthcare simulation arm of 3D Systems offering virtual reality surgical planning and procedural simulators including ultrasound-relevant modules. Broad incumbent competing for institutional simulation center spending but focused on procedural VR rather than POCUS-specific curricula.

Direct peers

• VirtaMed: Switzerland-based developer of high-fidelity ultrasound and surgical simulators used in OB/GYN, urology, and laparoscopic training. Direct competitor for institutional ultrasound simulation purchases, especially in European and academic medical center accounts.
• Intelligent Ultrasound: UK-based AI-powered ultrasound education and clinical software company offering ScanTrainer and other simulation products. Closest direct competitor to SonoSim with overlapping customer base in sonography programs, OB/GYN, and emergency medicine training; both target CME-accredited POCUS adoption through AI-driven simulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SonoSim
• YouTubeyoutube.com/sonosimmedia
• Facebookfacebook.com/sonosim
• LinkedInlinkedin.com/company/sonosim-inc-
• Instagraminstagram.com/SonoSim_Inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SonoSim