ZRG Medical
- Company typePrivate
- Founded2013
- HeadquartersOceanside, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ZRG Medical does
ZRG Medical is a privately held, women-owned medical equipment lifecycle company headquartered in Oceanside, California, founded in 2013. The company operates across five integrated service lines: OEM parts distribution, new equipment sales, refurbished equipment sales, equipment rentals, and asset disposition services, complemented by a nationwide OEM service and repair capability. It serves a horizontal healthcare customer base spanning hospitals, clinics and surgery centers, home healthcare providers, and rehabilitation facilities across the United States, with no disclosed international operations.
The company's core technology and capabilities are operational rather than software-based, centered on procurement logistics, equipment refurbishment and testing, deinstallation, logistics, and resale or recycling of surplus medical equipment. ZRG maintains direct OEM supplier relationships with all major imaging and monitoring manufacturers (Canon Medical, Carestream, GE Healthcare, Philips, Siemens Healthineers, Fujifilm, Konica Minolta, Mindray, ZOLL, AGFA, Oakworks), and distributes through its own e-commerce storefront (store.zrgmedical.com), a RazorERP-powered customer portal, and third-party marketplaces (eBay, Dotmed). The company is HIPAA-compliant for asset disposition work involving sensitive patient data.
ZRG's revenue model is a mix of hardware sales (OEM parts, new equipment, refurbished equipment), usage-based rental income, and professional services fees (service and repair, asset disposition). Pricing is uniformly quote-based with no publicly disclosed rate cards. The go-to-market is multi-channel and sales-led, combining direct enterprise field sales for large hospital asset disposition projects with e-commerce and marketplace channels for distributed equipment and parts sales. The company is led by founders Mimi Lively (CEO) and Tony Lively (President), with no institutional investors, M&A activity, or disclosed funding rounds on record. The articulated long-term vision is to repurpose one million pieces of high-quality medical equipment by 2027 to make quality healthcare accessible worldwide.
ZRG Medical firmographics
Firmographics- Name
- ZRG Medical
- Legal name
- ZRG LLC
- Website
- https://zrgmedical.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ZRG Medical industry classification
Industry- Product category
- Medical Equipment Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro industry
- Durable Medical Equipment (DME) Sales & RentalsHome & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support ServicesEquipment Installation, Maintenance, Repair & Sanitization ServicesHome & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services
Keywords
Where ZRG Medical is headquartered
LocationHeadquarters
- HQ city
- Oceanside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ZRG Medical business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- OEM Parts Sales: Sale of new OEM medical equipment parts sourced directly from manufacturers including Canon Medical, Carestream, GE Healthcare, Philips, Siemens Healthineers, and others. Parts are sold through online catalog and direct procurement.
- New Medical Equipment Sales: Sale of new OEM medical equipment including imaging systems, patient monitoring, anesthesia, surgical, endoscopy, and other modalities.
- Refurbished Equipment Sales: Sale of rigorously tested pre-owned medical equipment. Equipment categories include anesthesia, defibrillators, endoscopy, exam rooms, imaging, infusion pumps, monitoring, neonatal, ophthalmology, surgical, ultrasound, and ventilators.
- Equipment Rentals: Short-term and long-term rental of medical equipment for temporary or limited use cases. Includes same-category equipment as sales offerings.
- Asset Disposition Services: Comprehensive medical equipment liquidation services for healthcare facilities. Services include inventory, deinstallation, logistics, testing, and resale/donation/recycling of surplus equipment. May include payment to facilities for valuable equipment.
- Equipment Service & Repair: Nationwide OEM service provider offering equipment repair, preventative maintenance, professional installation, application training, and deinstallation. Services cover anesthesia, monitoring, defibrillators, neonatal, endoscopy, ophthalmology, exam tables/chairs, surgical, imaging, ultrasound, infusion pumps, and ventilators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products and services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
ZRG Medical product offering
Product offeringCore offering
ZRG Medical distributes new OEM medical parts and equipment sourced from major manufacturers (Canon Medical, Carestream, GE Healthcare, Philips, Siemens Healthineers, Fujifilm, Konica Minolta, Mindray, ZOLL, AGFA, Oakworks), sells rigorously tested refurbished pre-owned medical equipment, offers short- and long-term equipment rentals, and provides asset disposition/liquidation services (inventory, deinstallation, removal, logistics, resale/donation/recycling) to healthcare facilities nationwide. The company also operates a nationwide service and repair program covering installation, preventative maintenance, and application training across modalities such as imaging, monitoring, anesthesia, endoscopy, ultrasound, and ventilators.
Product overview
ZRG Medical operates as a comprehensive medical equipment lifecycle management company offering five integrated service lines: OEM Parts (new parts from major manufacturers), New Equipment (full equipment purchases), Rentals (temporary equipment solutions), Refurbished Equipment (tested pre-owned equipment), and Asset Disposition Services (liquidation and removal). The company also provides nationwide Service and Repair capabilities and sells Security Tethers as an accessory. All offerings are accessible through their e-commerce catalog at store.zrgmedical.com, with additional marketplace presence on eBay and Dotmed. The company positions sustainability at its core, repurposing equipment since 2013 with a goal to extend one million pieces by 2027.
Differentiator
Problem solved
Functional benefit
Products and services
- OEM Parts
- New Medical Equipment
- Equipment Rentals
- Refurbished Medical Equipment
- Asset Disposition Services
- Equipment Service and Repair
- Security Tethers
Quantifiable outcome
- Refurbished equipment is significantly less expensive than buying new, allowing facilities to stretch budgets.
- +2 more outcomes
Companies that use ZRG Medical
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
ZRG Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
ZRG Medical partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- Canon Medical SystemscoreOEM parts supplier relationship. ZRG Medical offers parts sourced directly from Canon Medical Systems through their parts catalog and online store.
- Carestream HealthcarecoreOEM parts supplier relationship. ZRG Medical offers parts sourced from Carestream Healthcare for imaging and diagnostic equipment.
- GE HealthcarecoreOEM parts and equipment supplier relationship. ZRG Medical offers new equipment and parts from GE Healthcare across multiple product categories.
- Philips HealthcarecoreOEM parts supplier relationship. ZRG Medical offers parts sourced from Philips Healthcare for various medical equipment modalities.
- Siemens HealthineerscoreOEM parts and equipment supplier relationship. ZRG Medical offers products from Siemens Healthineers through their catalog.
- AGFAsupportingParts and equipment supplier relationship for medical imaging products.
- FujifilmsupportingParts and equipment supplier relationship for medical imaging products.
- Konica MinoltasupportingParts supplier relationship for medical imaging equipment.
- MindraysupportingParts and equipment supplier relationship for patient monitoring and other medical equipment.
- Oakworks MedicalsupportingEquipment supplier relationship for exam tables and medical furniture.
- ZOLLsupportingParts and equipment supplier relationship for defibrillators and resuscitation equipment.
- AHRMM (Association of Health Care Resource & Materials Managers)supportingProfessional association partnership supporting healthcare supply chain professionals.
- CMIA (California Medical Instrumentation Association)supportingRegional professional association. ZRG President Tony Lively serves on the Executive Board of Directors. Partnership supports CBET training opportunities for members.
- AAMI (Association for the Advancement of Medical Instrumentation)supportingProfessional association partnership supporting medical instrumentation professionals and standards.
- MiraCosta CollegesupportingEducational institution partnership. ZRG CEO Mimi Lively spearheaded development of the Biomedical Equipment Technician Program at MiraCosta College. ZRG supports students with internship and scholarship opportunities.
- eBaysupportingThird-party marketplace channel for equipment sales. ZRG maintains an eBay store presence for equipment visibility and sales.
- DotmedsupportingMedical industry-specific marketplace channel for equipment sales. ZRG maintains a Dotmed webstore presence.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ZRG Medical competitors and assessment
Company assessmentDirect peers
- Med One Group: Direct peer providing medical equipment sales, rentals, leasing, and refurbishment to hospitals and surgery centers. Comparable business model across the same customer verticals as ZRG.
- Block Imaging: Direct peer focused on refurbished MRI, CT, X-ray, and other imaging equipment with parts and service. Highly comparable to ZRG's imaging-heavy parts and refurbished portfolio.
- Agito Medical: Refurbished imaging equipment reseller with global reach. Comparable to ZRG's refurbished imaging and asset disposition services, with international scope.
- Avante Health Solutions: Direct peer refurbishing and distributing surgical tables, lights, monitors, and related medical equipment with both sales and field-service operations. Closely overlaps ZRG's core product categories and customer base of hospitals and surgery centers.
- US Med-Equip: Rental-focused medical equipment provider serving hospitals with infusion pumps, ventilators, and monitoring. Directly overlaps ZRG's rental line and acute-care customer base.
- Integrity Medical Systems: Independent reseller of new and refurbished surgical and imaging equipment. Comparable to ZRG's equipment sales and asset disposition business serving hospitals.
- Soma Technology: Direct peer specializing in refurbished medical equipment, parts, and rentals across anesthesia, imaging, monitoring, and surgical modalities. Mirrors ZRG's combination of OEM parts, refurbished sales, and rentals.
Broad incumbents
- Philips Healthcare: Global OEM of imaging, patient monitoring, and clinical informatics. Serves as both an OEM parts supplier to ZRG and a direct competitor in new equipment sales, service, and increasingly refurbishment programs.
- GE Healthcare: Global OEM of medical imaging, monitoring, and surgical equipment that simultaneously supplies ZRG with OEM parts and competes with ZRG on new equipment sales and service contracts. Comparable as the dominant incumbent whose behavior shapes ZRG's economics.
Emerging players
- Refurbished Medical Equipment (general category peers): Dotmed and similar online marketplaces aggregate refurbished medical equipment listings from many resellers. Function as both a peer ecosystem and a sales channel for ZRG, lowering customer acquisition costs but also hosting competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ZRG Medical social profiles
Digital presenceZRG Medical compliance and trust
Trust signalCompliance1 record
ZRG Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZRG Medical leadership team
Management profileNumber of profiles
Profiles2 records
ZRG Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZRG Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZRG Medical
What does ZRG Medical do?
ZRG Medical distributes new OEM medical parts and equipment sourced from major manufacturers (Canon Medical, Carestream, GE Healthcare, Philips, Siemens Healthineers, Fujifilm, Konica Minolta, Mindray, ZOLL, AGFA, Oakworks), sells rigorously tested refurbished pre-owned medical equipment, offers short- and long-term equipment rentals, and provides asset disposition/liquidation services (inventory, deinstallation, removal, logistics, resale/donation/recycling) to healthcare facilities nationwide. The company also operates a nationwide service and repair program covering installation, preventative maintenance, and application training across modalities such as imaging, monitoring, anesthesia, endoscopy, ultrasound, and ventilators.
Is ZRG Medical a public or private company?
ZRG Medical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZRG Medical founded?
ZRG Medical was founded in 2013. It employs 11 to 50 people.
Where is ZRG Medical based?
ZRG Medical is headquartered in Oceanside, United States, in the North America region.
How does ZRG Medical make money?
Six revenue lines are on record. OEM Parts Sales are the primary driver. The others are new Medical Equipment Sales, refurbished Equipment Sales, equipment Rentals, asset Disposition Services and equipment Service & Repair.
Who are ZRG Medical's main competitors?
Direct peers on record are Med One Group, Block Imaging, Agito Medical, Avante Health Solutions, US Med-Equip, Integrity Medical Systems and Soma Technology. Broad incumbents are Philips Healthcare and GE Healthcare. Refurbished Medical Equipment (general category peers) is listed as an emerging player.
Does ZRG Medical have an API?
No public API is recorded for ZRG Medical.
What industry is ZRG Medical in?
ZRG Medical's product category is Medical Equipment Distribution. Its primary akta.pro industry code is HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals, with a secondary code of HSABAKAJ, Equipment Installation, Maintenance, Repair & Sanitization Services. Its NAICS code is 423450 and its SIC code is 5047.