BlueKai
BlueKai was a data management platform that provided third-party audience data and targeting infrastructure for digital advertisers, marketers, and publishers. Founded in 2007, it was acquired by Oracle and absorbed into Oracle's marketing cloud.
- Company typePrivate
- Founded2007
- HeadquartersCupertino, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
BlueKai firmographics
Firmographics- Name
- BlueKai
- Website
- https://bluekai.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- BlueKai was a data management platform that provided third-party audience data and targeting infrastructure for digital advertisers, marketers, and publishers. Founded in 2007, it was acquired by Oracle and absorbed into Oracle's marketing cloud.
- Ownership category
- akta.pro rank
BlueKai industry classification
Industry- Product category
- Data Management Platform (DMP)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where BlueKai is headquartered
LocationHeadquarters
- HQ city
- Cupertino
- HQ country
- United States
- HQ region
- North America
Markets served
BlueKai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
BlueKai product offering
Product offeringCore offering
BlueKai operated a Data Management Platform (DMP) that collected, organized, and activated third-party audience data for use in digital advertising and intelligent marketing campaigns. The platform enabled advertisers and publishers to segment audiences, target campaigns across channels, and measure marketing performance.
Differentiator
Problem solved
Functional benefit
Products and services
- BlueKai Data Management Platform (DMP) A data management platform that collects, organizes, segments, and activates third-party audience data for digital advertisers, marketers, and publishers running data-driven marketing campaigns.
Companies that use BlueKai
Customer profileSegments2 records
Ideal customer profiles1 record
BlueKai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BlueKai competitors and assessment
Company assessmentDirect peers
- Lotame: Independent DMP and data collaboration platform serving publishers, brands, and agencies — directly comparable to BlueKai's pre-acquisition offering.
- LiveRamp: Identity resolution and data connectivity platform that emerged from the DMP era; competes with BlueKai in audience data onboarding, segmentation, and activation.
- Adobe Audience Manager (Adobe Real-Time CDP): Adobe's DMP-turned-CDP offering; directly competes with BlueKai in enterprise audience data management, segmentation, and activation across digital channels.
- Salesforce DMP (formerly Krux): Enterprise DMP acquired by Salesforce to power audience targeting within the Marketing Cloud; directly comparable to BlueKai's category and customer base.
- Oracle Data Cloud (Oracle Advertising): The Oracle business unit that absorbed BlueKai post-acquisition; offers overlapping third-party audience data and DMP-style services to advertisers.
Broad incumbents
- Acxiom (IPG / Interpublic Group): Major data services and audience targeting provider sold by IPG; competes in third-party data and audience analytics alongside BlueKai.
- The Trade Desk: Demand-side platform with growing identity and audience data capabilities (UID2); a broader ad-tech incumbent that competes for advertiser data activation budgets historically addressed by BlueKai.
- Neustar (AdAdvisor / TransUnion): Large identity and audience data provider with DMP-adjacent offerings; broader portfolio but overlaps with BlueKai's audience targeting capabilities.
- Experian Marketing Services: Data and analytics division of Experian offering audience targeting and marketing data services; overlapping customer base and use cases with BlueKai.
Emerging players
- Permutive: First-party data and audience platform for publishers; emerging privacy-first alternative that represents the structural shift away from third-party DMPs like BlueKai.
Market position
Customer concentration
BlueKai social profiles
Digital presenceBlueKai financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueKai leadership team
Management profileNumber of profiles
BlueKai funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueKai M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueKai
What does BlueKai do?
BlueKai operated a Data Management Platform (DMP) that collected, organized, and activated third-party audience data for use in digital advertising and intelligent marketing campaigns. The platform enabled advertisers and publishers to segment audiences, target campaigns across channels, and measure marketing performance.
When was BlueKai founded?
BlueKai was founded in 2007. It employs 51 to 100 people.
Where is BlueKai based?
BlueKai is headquartered in Cupertino, United States, in the North America region.
Who are BlueKai's main competitors?
Direct peers on record are Lotame, LiveRamp, Adobe Audience Manager (Adobe Real-Time CDP), Salesforce DMP (formerly Krux) and Oracle Data Cloud (Oracle Advertising). Broad incumbents are Acxiom (IPG / Interpublic Group), The Trade Desk, Neustar (AdAdvisor / TransUnion) and Experian Marketing Services. Permutive is listed as an emerging player.
Does BlueKai have an API?
No public API is recorded for BlueKai.
What industry is BlueKai in?
BlueKai's product category is Data Management Platform (DMP). Its primary akta.pro industry code is BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 518 and its SIC code is 7370.