What Changefirst does

Changefirst Ltd is a UK-headquartered (Crawley, West Sussex; Company No. 03025458) private company that has delivered organisational change management (OCM) solutions for over 25 years. Its offer is anchored on a proprietary, trademarked methodology — PCI® (People-Centred Implementation) — which the company describes as a research-based, globally validated framework built around six Critical Success Factors for executing the people-side of transformation. The commercial product surface centres on Roadmap Pro®, a cloud-hosted SaaS platform (on AWS in the EU) providing change management learning, planning, collaboration and analytics tools, supplemented by proprietary assessment instruments (Change Capability Diagnostic, Diagnostics Pro, Enterprise Change Management Maturity Assessment, and the PAI™ personal adaptability psychometric), role-based training and certification programs, content licensing to certified trainers, and application coaching and consulting engagements typically running six weeks to six months.

Revenue is generated across four streams: SaaS subscriptions for Roadmap Pro under multi-year enterprise contracts, training and certification (executive bootcamps, change-agent certification, manager workshops, train-the-trainer, on-demand e-learning), trademarked content licensing for trainer reproduction, and time-boxed consulting/coaching packages. Distribution combines direct enterprise field sales to C-suites and steering teams with a regional channel network spanning Australia/NZ, Latin America (Dextera, ochouno), the Caribbean, DACH (CPC), the UK (Premier Change Consulting), Africa, and Mexico. The customer base skews to global enterprises (Network Rail, HSBC, Syngenta, NATS, FedEx, Siemens Energy, Novartis, Roche, United Healthcare, Quest Diagnostics, Virgin Media, Telefonica, Schneider Electric, Sandoz, Rentokil Initial) and the company markets to four personas: organisational leaders, change and project professionals, consulting-firm change practitioners, and technology-company adoption teams.

Changefirst is ISO 27001 certified (Certificate No. 214754), GDPR/UK GDPR compliant, and ICO-registered (Z1488323). The company is founder-led by David Miller (Founder and Managing Director), with no disclosed external funding rounds, parent company, or public-listing plans; the operating model is bootstrapped and partner-distributed rather than venture-backed.

Name

Changefirst

Legal name

Changefirst Ltd

Website

https://changefirst.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Changefirst provides enterprise organisational change management software, methodology, training, and consulting built around its PCI methodology and Roadmap Pro SaaS platform, serving global enterprises and consulting firms.

Ownership category

akta.pro rank

Product category

Organisational Change Management Software

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (5415)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN), Change Management & Transformation (Org/HR) (BPACAJAD), Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Change management software
• Organizational transformation
• Enterprise change consulting
• Change capability building
• SaaS change methodology

Headquarters

HQ city

Burgess Hill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital OCM Licensing (SaaS Subscriptions): Roadmap Pro digital platform subscription providing access to change management tools, planning capability, and collaboration features available 24/7 via cloud-based platform.
2. Training and Certification Services: Role-based accelerated learning for Leaders, Teams and Project/Change professionals. Includes Executive Bootcamps, Change Agent certification, Manager workshops, and Train-the-Trainer programs. Delivered virtually, face-to-face, or as on-demand e-learning.
3. Content Licensing: Licensing of proven, trademarked OCM resource materials for certified trainer reproduction, enabling organisations to establish standardised approach to delivering change.
4. Application Coaching and Consulting: Expert advisory resources providing project delivery and capability building acceleration through 6-week to 6-month packages with Changefirst experts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Changefirst provides organisational change management (OCM) solutions to enterprises, anchored by Roadmap Pro®, a content-rich SaaS platform built on its proprietary PCI® methodology that delivers change management learning, planning tools, and collaboration. The company complements this digital platform with proprietary assessments (Change Capability Diagnostic, Diagnostics Pro, PAI™ psychometric, Maturity Assessment), role-based training and certification programs, OCM content licensing, and bespoke application coaching and consulting engagements.

Product overview

Changefirst operates as aChange Management solution provider organized around a core methodology (PCI®), a primary SaaS digital platform (Roadmap Pro®), and a suite of complementary assessment, training, and consulting services. Roadmap Pro® is the integrated digital OCM platform that brings together Change Management learning, tools, planning and collaboration. It is complemented by assessment products (Change Capability Diagnostic, Enterprise Change Management Maturity Assessment, Diagnostics Pro), a proprietary psychometric tool (PAI™), and a broad range of training services (Role-Based Training workshops, On-Demand Learning, Content Licensing, Train-the-Trainer, and Certification). Coaching and Consulting services provide hands-on advisory support to accelerate change project delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Roadmap Pro: A content-rich, integrated digital SaaS application powered by the PCI methodology, providing digital capability for change management learning, tools, planning and collaboration.
• PCI (People-Centred Implementation)
• PAI (Personal Adaptability Inventory)

Products and services

• Roadmap Pro® Cloud-based SaaS platform that brings together Change Management learning, tools, planning and collaboration capability for enterprise teams to plan and execute organisational change, hosted on AWS in the EU and available 24/7.
• PCI® (People-Centred Implementation) Globally validated trademarked methodology providing 6 Critical Success Factors for planning and executing the people-side of organisational change, enabling organisations to tailor and implement change plans locally across regions and business units.
• Change Capability Diagnostic Assessment tool for baselining Change Management capability levels in organisations and teams and building detailed roadmaps for capability building, distributed through Changefirst's Australian partner Change Synergy.
• PAI™ (Personal Adaptability Inventory) Proprietary psychometric and development method helping leaders, teams and individuals develop mental resilience and adaptability to survive and thrive through disruption and uncertainty.
• Diagnostics Pro Suite of Change Management tools and people-risk assessment tools providing leaders and Change Managers with comparative insight and real-time analytics to structure change projects for success.
• On-Demand Learning Just-in-time e-learning delivering cost-effective Change Management fundamentals for Managers and Employees, available for individual or large-group deployment.
• Role-Based Training Accelerated learning workshops and certification programs (Executive Bootcamps, Change Agent certification, Manager workshops, Train-the-Trainer) for Executives, Change and Project professionals, Line Managers, Teams and Employees, aligned to the PCI® methodology and delivered virtually, face-to-face or on-demand.
• Content Licensing Licensing of proven, trademarked OCM resource materials enabling Certified trainers to reproduce and deliver standardised change content within their own organisations.
• Application Coaching and Consulting Bespoke expert advisory, coaching and consulting services typically spanning 6 weeks to 6 months, providing project delivery acceleration and Change Management capability building for enterprise organisations.
• Enterprise Change Management Maturity Assessment Online assessment tool that baselines an organisation's Change Management maturity against 4 levels of competency and associated mindsets, shaping a roadmap for developing Change maturity and capability.

Quantifiable outcome

• Training costs slashed by 85% for global healthcare client
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ochouno (Mexico)coreChannel Partner/ Reseller/ Distributor · 12 March 2025Mexico partner - dynamic Change consulting firm based in Monterrey, Nuevo León with extended partnerships in Colombia and other Latin-American Countries. Strategic regional partnership announced March 2025.
• Change SynergycoreChannel Partner/ Reseller/ DistributorAustralia and New Zealand partner - Change Management consulting and training firm that helps clients build necessary change capability and capacity to realise expected benefits from business-critical change initiatives. Distributes Change Capability Diagnostic tool.
• DexteracoreChannel Partner/ Reseller/ DistributorLatin America partner helping organisations reinvent themselves through innovation, digital transformation and new technologies, developing resilience and adherence to change. Partnership signed June 2011.
• TLS (Cordell Williams)minorChannel Partner/ Reseller/ DistributorCaribbean partner helping organisations effect transformation faster, more sustainably, and realise planned value with people at the centre.
• CPCminorChannel Partner/ Reseller/ DistributorGermany, Austria, Turkey partner providing management consultancy to master transformations quickly, in a structured and secure manner.
• Premier Change Consulting LtdminorChannel Partner/ Reseller/ DistributorUK boutique Business Change Consultancy creating a world where people understand themselves and others and are inspired to make a positive difference.
• Pan AfricanminorChannel Partner/ Reseller/ DistributorAfrica partner delivering executive leadership education for fast-rising professionals who can lead in a fast-changing world, be adaptable and creative, and develop and implement new ideas for improvement.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company (Organization Practice): Global top-tier management consultancy whose Organization Practice delivers large-scale OCM, transformation, and capability-building. Competes with Changefirst for the same enterprise transformation wallets, albeit as part of much broader, multi-million-dollar strategy engagements.
• Deloitte (Human Capital / Transformation): Big 4 with global Change Management / Organization Transformation practices delivering OCM as part of large transformation deals. Targets the same enterprise change buyers (e.g., HSBC-scale programs) that Changefirst serves, with much larger bench scale.
• KPMG (People & Change): Big 4 with a People & Change advisory practice serving the same FTSE/enterprise buyers as Changefirst, including regulated, infrastructure, and financial-services clients. Delivers OCM as part of broader transformation engagements with deeper geographic reach.
• PwC (People & Organization): Big 4 with People & Organization practice delivering large-scale OCM and transformation advisory. Frequently competes on the same enterprise program offices and change initiatives that Changefirst serves, with the credibility of an audit-tied brand.
• Accenture (Talent & Organization / Change): Global systems integrator and consultancy with dedicated Talent & Organization / change management capabilities frequently bundled into large ERP, cloud, and digital transformation programs. Overlaps with Changefirst on enterprise adoption and capability-building demand.

Emerging players

• Valence: AI-native enterprise collaboration and change platform focused on team effectiveness and organizational transformation. Represents a new wave of digital-first, AI-driven OCM tooling that overlaps with Changefirst's Roadmap Pro digital capability.
• Humu: People analytics-driven change platform using nudge science and AI to improve organizational change outcomes. Overlaps with Changefirst's PAI psychometric tool and Roadmap Pro digital capability on the data-driven, scalable change intervention layer.

Direct peers

• Prosci: The leading proprietary OCM methodology provider (ADKAR) with a research-backed change model and training/certification programs. Directly comparable to Changefirst's PCI methodology, certification, and analytics-led capability-building offerings, targeting the same C-suite and change practitioner buyers.
• Kotter International: John Kotter's strategy-change consulting and training firm built around the proprietary '8 Steps' / '5 Accelerators' change frameworks. Directly competes for the same OCM advisory and capability-building engagements as Changefirst.
• The Knowledge Academy: UK-headquartered training and certification provider covering change management, project, and professional development courses. Direct peer in role-based OCM training/certification market, particularly in Changefirst's home UK/EMEA territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Changefirst
• YouTubeyoutube.com/channel/UCOnGlrTLBBX9tOZRVCymE3A
• Facebookfacebook.com/ChangefirstLtd
• LinkedInuk.linkedin.com/company/changefirst

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changefirst