Prosci

What Prosci does

Prosci is a privately held change management research, training, and consulting firm founded in 1996 and headquartered in Fort Collins, Colorado, with regional offices in London, Copenhagen, Madrid, Mexico City and Santiago. The company is the owner of the registered ADKAR trademark and the broader Prosci methodology suite — ADKAR (individual change), the PCT Model (organizational capability) and the 3-Phase Process (project-level change) — supported by 30+ years of proprietary benchmarking research.

The business operates across three monetization layers. At the individual layer, Prosci sells a 3-day certification program priced at USD $4,450–$4,850 per participant in virtual and in-person formats, plus an ecosystem of advanced training courses (Train-the-Trainer at $3,000–$4,000, Achieve Change Performance at $1,050, leadership workshops at $900) delivered through its own e-commerce storefront, in-person US sites and a global partner network spanning 80+ countries. In February 2026 it introduced Prosci Membership, its first recurring subscription product bundling tools, research and community access. At the enterprise layer, Prosci delivers multi-tiered advisory consulting, enterprise training, and licensing arrangements that allow large organizations (e.g., Avnet) to standardize Prosci's methodology internally; 80% of Fortune 100 companies are reported to engage with Prosci services. The company serves more than 267,000 certified practitioners and reports clients in 70+ countries across six continents, with named enterprise customers including Microsoft, Thermo Fisher Scientific, PepsiCo, RBC, Mercedes-Benz Financial Services, Unilever and Charles Schwab.

Prosci's recent strategic posture has shifted from being primarily a certification body toward being an enterprise transformation partner. The April 2026 brand evolution, the 2024 launch of the Kaiya generative-AI assistant, the 2026 Prosci Membership subscription, and partnerships with BMGI (India, May 2026) and Ellucian (higher education, October 2025) collectively signal upmarket repositioning, geographic expansion into Asia, and a move toward recurring revenue. The firm has historically grown via a mix of organic build-out and bolt-on acquisitions of regional partners (Faculta 2021, Nexum 2023) and has received disclosed institutional backing from Leeds Equity Partners (2016).

Name

Prosci

Legal name

Prosci Inc.

Website

https://prosci.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Prosci is a privately held change management research, training, and consulting firm whose ADKAR methodology and 267,000+ certified practitioners serve global enterprises, including 80% of Fortune 100 companies, across 80+ countries.

Ownership category

akta.pro rank

Product category

Change Management Consulting and Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN)

akta.pro secondary industry

Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Change management consulting
• Organizational change methodology
• Change management certification
• Enterprise transformation services
• Change management training

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Certification Programs: Prosci's flagship 3-day certification program provides globally recognized change management credentials. Programs are offered in various formats (weekend, weekday, virtual, in-person) at price points ranging from USD $4,450 to $4,850 per participant.
2. Training Programs: Advanced and specialized training programs including Train-the-Trainer (Level 1: $4,000, Level 2: $3,000), ADKAR Model Mastery, Improve Project Health, Achieve Change Performance ($1,050), and Leading Your Team Through Change Workshop ($900).
3. Prosci Membership: Subscription-based service launched February 2026 providing ongoing tools, guidance, research, and community access for change professionals. Designed for continuous capability building and sustained engagement.
4. Consulting Services: Enterprise-level advisory and consulting engagements providing experienced experts for complex change initiatives. Includes multi-tiered coaching and advisory services targeting different organizational levels from project managers to C-suite executives.
5. Licensing: Organizational licensing arrangements allowing enterprises to standardize Prosci's change management approach internally. Example: Avnet licensed Prosci for enterprise-wide change capability building.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Prosci provides change management solutions built around its proprietary ADKAR Model, PCT Model, and 3-Phase Process. The company sells practitioner certification programs, advanced training workshops, enterprise consulting and advisory services, organizational licensing of its methodology, and a subscription-based Membership service. Its offerings are aimed at helping global enterprises and individual practitioners successfully navigate ERP, AI, and digital transformation initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Kaiya: A generative AI-powered assistant for change management launched by Prosci in 2024, designed to support change professionals with AI-enabled guidance and tools.
• Prosci Membership

Products and services

• Prosci Change Management Certification Program

Quantifiable outcome

• Organizations with excellent change management programs are 6x more likely to improve project outcomes than those with poor change management
• +5 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BMGIcoreStrategic or Co-development Partner · 7 May 2026BMGI, a global management consulting firm, entered into a strategic partnership with Prosci to deliver Prosci's change management consulting services across India through BMGI India. The partnership combines Prosci's ADKAR change management model with BMGI's operational excellence and business transformation expertise to help Indian organizations achieve their transformation objectives. The collaboration targets India's market of over 1.4 billion people as Indian enterprises increasingly pursue global-scale transformation initiatives.
• ElluciancoreStrategic or Co-development Partner · 16 October 2025Strategic partnership to support higher education institutions in transitioning to SaaS solutions, focusing on change management and technology adoption. The collaboration aims to improve SaaS implementation success and maximize return on investment through integrated delivery and proven methodologies. Addresses challenges related to user adoption and organizational readiness for digital transformation in the education sector.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Boston Consulting Group (BCG): BCG is a global management consulting firm with practices in organization, people strategy, and transformation that overlap with Prosci's enterprise change work. It competes for Fortune 100 transformation mandates with significantly broader service breadth.
• Accenture: Accenture delivers change management and adoption services as part of its large-scale technology and digital transformation engagements. It competes with Prosci for enterprise transformation mandates and is one of the largest global consulting firms serving Fortune 100 clients.
• Deloitte: Deloitte's Human Capital practice delivers large-scale change management, organizational transformation, and ERP adoption services to Fortune 500 clients. It is a broad incumbent competitor that frequently bundles change management into multi-million dollar transformation programs.
• McKinsey & Company: McKinsey is a broad incumbent that operates a large Organization Practice advising global enterprises on transformations, often including change management work. It competes with Prosci for the strategic transformation agenda but at much greater scale and breadth.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a strong practice in organizational change, leadership development, and talent transformation. It overlaps with Prosci in enterprise change enablement but operates at significantly broader scale.

Emerging players

• The Ken Blanchard Companies: Ken Blanchard Companies provides leadership development, organizational change, and training programs to enterprises, with overlapping content in change management and leadership transitions. It is adjacent to Prosci's enterprise transformation offerings.
• FranklinCovey: FranklinCovey delivers leadership and organizational performance training and content subscriptions to enterprises, with content and methodologies that overlap with Prosci's transformation and leadership offerings. It is more established in leadership training and adjacent to Prosci's change management core.

Direct peers

• LaMarsh Global: LaMarsh Global is a direct peer in change management consulting, offering methodology-driven organizational change services, training, and certification programs to enterprises. It competes with Prosci in the same practitioner certification and enterprise change enablement categories.
• Kotter International: Kotter International is the closest direct peer to Prosci, offering a proprietary change management methodology (the 8-Step Process) along with training, certification, and advisory services to enterprises. Both firms are methodology-led change management specialists competing for enterprise transformation budgets.
• ChangeFirst: ChangeFirst is a direct peer offering methodology-based change management consulting and certification services. It serves enterprise clients with similar change frameworks and competes directly with Prosci for practitioner training and enterprise change engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpROP3F4AOo2ixTuq5KQhBw
• LinkedInlinkedin.com/company/prosci
• Xx.com/prosci

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosci