Asseco Business Solutions

What Asseco Business Solutions does

Asseco Business Solutions S.A. (ticker ABS) is a Polish enterprise software vendor headquartered in Lublin, founded in 1995 and listed on the Warsaw Stock Exchange via a September 2007 IPO. Operating as a subsidiary of Asseco Poland S.A. within the broader Asseco Group, the company designs, implements, and maintains business management software, with 501–1,000 employees supporting 1,700+ enterprises across 50 countries and 100,000+ daily users.

The company's product portfolio is anchored by an ERP ecosystem delivered under three sub-brands: Softlab ERP for medium/large enterprises, Merit ERP (formerly Macrologic) with advanced controlling capabilities, and Wapro ERP for SMBs. Adjacent offerings include Softlab WMS/WMS Go (warehouse management with Voice Picking), Asseco E-Commerce (B2B/B2C/B2M), Asseco Factoring, and Business Cloud services (HR Portal, Businesslink, Businesscheck, SEOD, electronic signature). The Asseco Platform provides sales and retail-execution capabilities for the FMCG sector, including image-recognition-based digital shelf monitoring, recommendation engines, and field-sales collaboration tools. AI features are layered across products — Genius AI assistant in ERP, Voice Picking in WMS, and BusinessOCR for invoice document processing. ISO/IEC 27001:2022 certification covers both Platform (FMCG) and ERP (SMB/enterprise) delivery.

Revenue is generated primarily through software licensing plus recurring implementation, customization, and support services across ERP and WMS, supplemented by e-commerce platform services, sales-execution SaaS, and factoring transactions. The go-to-market is sales-led enterprise field sales with dedicated helplines per product, an inside-sales motion for SMBs (especially Wapro ERP), and quote-based pricing. Distribution relies on direct enterprise account management for large organizations and the parent Asseco Group's channels for international reach. Customer segments are diversified across 16 verticals including FMCG, manufacturing, retail/wholesale, e-commerce, accounting firms, and local government, with named enterprise logos spanning Nestlé Polska, Agata S.A., Makarony Polskie, ILS (Inter Cars), KAMOKA, Elemental Strategic Metals, and Diagnostyka Consilio.

Name

Asseco Business Solutions

Legal name

Asseco Business Solutions S.A.

Website

https://assecobs.pl

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Asseco Business Solutions is a Polish enterprise software vendor (GPW: ABS) and Asseco Poland subsidiary that develops and implements ERP systems (Softlab, Merit, Wapro), WMS, e-commerce platforms, and the Asseco Platform for FMCG retail execution, serving more than 1,700 enterprises across 50 countries with 100,000+ daily users.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

Keywords

• Enterprise resource planning
• Warehouse management systems
• Retail execution software
• B2B e-commerce platforms
• ERP implementation services

Headquarters

HQ city

Lublin

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Licensing and Implementation: Asseco Business Solutions generates revenue through licensing their ERP software systems (Softlab ERP, Merit ERP, Wapro ERP) to businesses of various sizes. Revenue comes from both initial software licenses and ongoing implementation, customization, and support services.
2. WMS Systems and Implementation: Revenue from warehouse management system sales, implementation, and ongoing support services for Softlab WMS and WMS Go products targeting logistics and distribution companies.
3. E-commerce Platform Services: Revenue from e-commerce platform development and maintenance for B2B, B2C, and B2M models, integrated with ERP systems.
4. Sales Execution and SFA Solutions: Revenue from Asseco Platform products including Mobile Touch SFA, digital collaboration tools, and image recognition solutions for FMCG companies.
5. Cloud Services and Add-on Modules: Additional revenue from Business Cloud services (HR Portal, Businesslink, SEOD, electronic signatures), professional services, and consulting.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Asseco Business Solutions develops and licenses a comprehensive suite of proprietary ERP systems (Softlab ERP, Merit/Macrologic ERP, Wapro ERP) for SMB, mid-market, and enterprise customers, augmented by Softlab WMS / WMS Go warehouse management, the Asseco Platform for FMCG sales and retail execution with AI-driven shelf recognition, Asseco E-Commerce (B2B/B2C/B2M) platforms, Asseco Factoring, and the Business Cloud add-on suite. Revenue is generated through software licensing, subscription, implementation, customization, and ongoing support services delivered primarily through enterprise field sales.

Product overview

Asseco Business Solutions offers a portfolio of ERP systems (Asseco ERP) comprising branded variants: Softlab ERP and Merit ERP (Macrologic) for medium and large enterprises, and Wapro ERP for small and medium businesses, all supported by Business Cloud add-on services. The Asseco Platform provides sales and retail execution solutions including digital shelf recognition and recommendation systems. Additional offerings include Asseco E-Commerce (B2B/B2C/B2M), Asseco Factoring, warehouse management systems (Softlab WMS/WMS Go), and AI-powered services like BusinessOCR and Businessautomate. The company serves 16 industries across 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Softlab ERP: ERP system for medium and large businesses, including modules for logistics, sales, production, HR, and finance
• Macrologic ERP
• Wapro ERP
• Business Cloud
• Asseco Platform
• Asseco E-Commerce
• Asseco Factoring
• Softlab WMS
• Softlab WMS Go
• Mobile Touch
• Asseco Anywhere

Products and services

• Asseco ERP Comprehensive ERP system covering finance, accounting, HR, production, warehouse, and business analytics, with branded variants Softlab ERP, Merit ERP (Macrologic), and Wapro ERP targeting different business sizes and industries.
• Softlab ERP ERP system for medium and large businesses with modules for logistics, production, HR, finance, CRM, and e-commerce integration.
• Merit ERP (Macrologic) ERP system for medium and large businesses featuring advanced controlling, production planning, and Margin IV profitability analysis capabilities.
• Wapro ERP ERP solution for small and medium businesses with integrated accounting, sales, and warehouse management capabilities.
• Softlab WMS / WMS Go Warehouse Management System with Softlab WMS for medium and large businesses and preconfigured Softlab WMS Go for small and medium companies, featuring Voice Picking, barcode support, batch tracking, and FEFO/FIFO operations.
• Asseco Platform Sales and retail execution platform offering Sales & Retail Execution, Sales Excellence, Data Sharing, Digital Shelf Recognition, Digital Collaboration, and Recommendation System modules for FMCG and retail industries.
• Asseco E-Commerce B2B, B2C, and B2M e-commerce platform with variants for electrical, construction, and alcoholic beverage industries, integrated with the ERP systems.
• Asseco Factoring Factoring service for managing invoice financing and receivables for business clients.

Quantifiable outcome

• 30 years of experience supporting business development
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature10 records

Partnerships

Five partnerships are on record, tiered supporting.

• Google (Google Analytics, Google Ads, Google Marketing Platform)supportingTechnology or IntegrationGoogle provides analytics, advertising, and marketing tools including Google Analytics for website traffic analysis, Google Ads for advertising, PageSpeed Insights for performance optimization, and remarketing capabilities through Google Marketing Platform.
• Microsoft (Microsoft Ads/Bing Ads)supportingTechnology or IntegrationMicrosoft Ads (Bing Ads) advertising platform used for digital marketing campaigns targeting users across Bing, Yahoo, Amazon Kindle, Siri, and Microsoft partner networks.
• Meta Platforms Inc. (Facebook Pixel, Lookalike Audiences)supportingTechnology or IntegrationMeta provides analytical cookies, tracking pixels, Facebook Pixel for ad effectiveness measurement, and Lookalike Audiences for targeting potential customers similar to existing website visitors.
• HotjarsupportingTechnology or IntegrationHotjar provides user behavior analytics and experience optimization tools, helping understand user needs and optimize website presentation based on usage patterns.
• Okta Inc. (Auth0)supportingTechnology or IntegrationAuth0 by Okta provides authentication and identity verification services including single sign-on (SSO) and multi-factor authentication (MFA) for secure user access to company services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Comarch: Polish-headquartered ERP, WMS, and vertical software vendor competing head-to-head with Asseco Business Solutions in the Polish and CEE mid-market, with comparable product breadth across ERP, manufacturing, and retail.
• IFS: ERP vendor focused on asset-intensive manufacturing, service, and supply chain, directly comparable to Asseco Business Solutions' manufacturing ERP and WMS offerings in the European mid-market.
• Epicor: Mid-market ERP and WMS vendor with strong manufacturing, distribution, and retail verticals, directly comparable to Asseco Business Solutions' vertical ERP positioning in Europe.

Broad incumbents

• SAP: Global ERP incumbent whose SAP Business One and S/4HANA Cloud target overlapping mid-market and enterprise ERP customers in Poland and Europe, putting direct pressure on Softlab and Merit ERP deals.
• Microsoft Dynamics 365: Microsoft's cloud ERP and CRM suite competes broadly for the same mid-market and enterprise customers that Asseco Business Solutions targets, with the added advantage of deep Microsoft 365 integration.
• Oracle NetSuite: Cloud ERP platform competing for mid-market deals in manufacturing, wholesale, and services, often displacing regional ERP vendors like Asseco Business Solutions in growth-stage accounts.
• Infor: Industry-specific cloud ERP vendor with a European footprint, competing for manufacturing, distribution, and retail accounts that overlap with Asseco Business Solutions' target segments.
• Sage Group: UK-based accounting and ERP vendor whose Sage 100 and Sage X3 compete with Wapro ERP and Softlab ERP in the SMB and lower mid-market in Europe.

Regional players

• TOTVS: Latin America's largest ERP vendor with a similar regional incumbent + vertical specialization profile; a useful comparable for how a domestically strong ERP platform can expand internationally.
• 1C Company: CIS-focused ERP and accounting software platform dominant in Russia and several ex-Soviet markets where Asseco Business Solutions also has a presence (Uzbekistan, Ukraine).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/asseco_bs
• YouTubeyoutube.com/channel/UCCU4su9i0ZMIrsS0P0bkYOA
• Facebookfacebook.com/erpbyasseco
• LinkedInlinkedin.com/company/asseco-business-solutions-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asseco Business Solutions