Tango Energy

What Tango Energy does

Tango Energy is an Australian retail energy provider operating as a trading brand of Pacific Blue Retail Pty Ltd (ABN 43 155 908 839), a privately held company headquartered in Geelong, Victoria. The company supplies electricity and natural gas to residential households and small business customers across four states — Victoria (its primary market), New South Wales, South Australia, and Queensland — under regulated Standing Offer and Victorian Default Offer plans as well as market offers. Customer-facing technology is delivered through the My Tango online portal and native iOS and Android applications, which enable self-service account management, bill viewing, and usage tracking. The company also administers solar feed-in tariff programs, including general feed-in tariffs (the Premium PFIT was retired in November 2024), and a Bonus Booster Bundle that provides up to $250 in sign-up credits for new or moving Victorian customers.

Tango Energy's go-to-market is digital-first and direct-to-consumer, with the tangoenergy.com website as the primary acquisition surface and phone-based support as a secondary channel. Pricing is structured as recurring monthly subscription billing tied to usage, with tariffs varying by state, network distributor, and customer segment (residential single-rate versus small-business time-of-use). The company's positioning emphasises simplicity — stripped-back plans, no lock-in contracts, no exit fees — and it has built measurable brand equity in Victoria through three 2024 Finder Awards (Legendary Service, Most Loved, Top Value – Electricity VIC) and a 2025 Canstar Blue recognition. Compliance is maintained across the Energy Retail Code, the National Energy Retail Law and Rules, and Australia's Consumer Data Right regime.

The legal ownership is concentrated in a single private entity, Pacific Blue Retail Pty Ltd, with no disclosed venture capital, private equity, or strategic parent company identified in the input data. The data does include an acquisition reference (Aconcagua Energía, dated 2025-08-28) alongside Vaca Muerta oil & gas context; these references appear to relate to a separate Argentine entity also trading as 'Tango Energy' rather than the Australian retailer, and should be treated as low-confidence for this company's strategy.

Name

Tango Energy

Legal name

Pacific Blue Retail Pty Ltd

Website

https://tangoenergy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Tango Energy is an Australian retail electricity and gas provider serving residential and small business customers across Victoria, NSW, South Australia, and Queensland, operating as a brand of Pacific Blue Retail Pty Ltd and distributing through a digital-first, self-service model.

Ownership category

akta.pro rank

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity and Gas Supply: Tango Energy generates revenue through the supply of electricity and gas to residential and small business customers in Australia. Revenue is derived from recurring supply charges based on usage, with pricing structured according to standing offer and market offer plans across multiple network distributors in Victoria, NSW, SA, and Queensland.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tango Energy is an Australian retail energy provider that sells electricity and gas supply plans to residential and small business customers across Victoria, New South Wales, South Australia, and Queensland. The company offers stripped-back, no-lock-in-contract plans, regulated Standing Offer and Victorian Default Offer products, solar feed-in tariff programs, and the Bonus Booster Bundle sign-up credit promotion. Customer account management is delivered through the My Tango online portal and mobile applications on iOS and Android.

Product overview

Tango Energy is an Australian energy retailer offering a unified portfolio of gas and electricity plans to residential and small business customers across Victoria, New South Wales, South Australia, and Queensland. The core offering consists of residential and business energy plans, with Standing Offer/VDO options serving as default regulated alternatives. Add-on products include solar feed-in tariff programs and the promotional Bonus Booster Bundle. Customer management is handled through the My Tango Portal (online and mobile app), which allows account access, bill tracking, and usage monitoring. The company is owned by Pacific Blue Retail Pty Ltd and positions itself on simplicity, no lock-in contracts, and stripped-back pricing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Get up to $250 in sign-up credits for new customers (VIC only)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Pacific Blue Retail Pty LtdOthersPacific Blue Retail Pty Ltd (ABN 43 155 908 839) is the parent company that owns and operates Tango Energy brand. The company operates the Tango Energy online customer portal under this corporate entity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AGL Energy: Australia's largest energy retailer, supplying electricity and gas to millions of residential and business customers across all NEM states including VIC, NSW, SA, and QLD. Directly comparable multi-state retail energy model, with Tango competing head-on for the same household customer base.
• Origin Energy: One of Australia's largest integrated energy retailers serving residential and SME customers across the same four states as Tango Energy. Comparable in product set (electricity, gas, solar FiT) and target segments, with a much larger marketing and hedging footprint.
• EnergyAustralia: Major Australian energy retailer (CLP Group subsidiary) operating across VIC, NSW, SA, and QLD with electricity, gas, and solar offerings to households and small businesses. Closely comparable geographic and product footprint to Tango.
• Shell Energy Australia: Australian energy retail arm of Shell (incorporating Powershop and 1st Energy), serving residential and business customers across multiple states. Directly comparable multi-state retail energy product with a global brand behind it.

Direct peers

• Alinta Energy: Privately-held Australian energy retailer serving residential and business customers across multiple states including Victoria, NSW, SA, and Queensland. Similar mid-sized challenger positioning with comparable digital acquisition motion and competitive pricing focus.
• Red Energy: Australian retail energy provider owned by Snowy Hydro, serving residential and business customers primarily in VIC, NSW, SA, and QLD. Direct competitor with similar no-frills, multi-state retail energy positioning to Tango.
• Simply Energy: Multi-state Australian energy retailer (VIC, NSW, SA, QLD) offering electricity, gas, and solar to residential and small business customers. Competes head-to-head with Tango in the same deregulated retail markets with overlapping product sets.
• Lumo Energy: Victorian-focused energy retailer supplying electricity and gas to residential and SME customers with a strong VIC market presence. Closest geographic overlap with Tango's primary market and similar SME/residential product mix.
• Momentum Energy: Privately-held Australian energy retailer owned by Hydro Tasmania, serving residential and business customers across VIC, NSW, SA, and QLD. Mid-sized challenger comparable to Tango in scale and market footprint.

Emerging players

• OVO Energy: UK-based challenger energy retailer known for digital-first customer experience, simple plans, and renewable energy positioning. Comparable go-to-market model to Tango's stripped-back, app-driven, customer-friendly positioning, though operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tangoenergy1
• LinkedInlinkedin.com/company/tangoenergy
• Instagraminstagram.com/tangoenergy

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tango Energy