Center Centre

What Center Centre does

Center Centre (legal entity Center Centre Inc., operating under d/b/a Center Centre – UIE) is a UX professional development company founded in 2016 by Jared M. Spool and Dr. Leslie Jensen-Inman, headquartered in North Andover, Massachusetts. The company originally operated an in-person, 24-month UX Design School in Chattanooga, Tennessee and has since transitioned to an online portfolio of self-paced video series, 4-week live workshops, and a 16-week flagship leadership program. Its core products are delivered through its own web properties (centercentre.com and dedicated course microsites such as essentials, metrics, visions, and ux-research subdomains) and partially through the Maven course marketplace. Programs span UX strategy essentials ($19.99-$$227 video series), live 4-week workshops ($199-$499), the $1,697 UX Leadership and Influence Program, a $399 'UX & Design for Today's AI Functionality' course, and a 'UX Job Search' course. Distribution blends self-serve direct purchase with quote-based private talks, workshops, and one-on-one coaching engagements with Jared Spool for enterprise buyers. Pricing ranges from freemium community access to multi-thousand-dollar private retainers.

The company monetizes a tiered B2C and B2B mix: free top-of-funnel community engagement (the Leaders of Awesomeness community of 55,000+ UX leaders), self-serve individual course purchases (one-time or subscription), an enterprise channel for private Jared Spool engagements, and a small number of long-tail enterprise buyers for team enrollments. GTM is community-led, with blog content marketing, organic social, weekly live webinars, email nurture, and Jared Spool's external speaking circuit serving as primary demand generation. Customer segments explicitly defined include mid-career to senior UX professionals seeking strategic influence, organizations seeking UX maturity uplift, career shifters, and UX professionals between jobs. The company has not disclosed any external institutional funding and operates with a 1-10 person team, with key named personnel limited to founders Jared Spool and Dr. Leslie Jensen-Inman plus a small support team. Technology and integrations are limited to standard course-delivery platforms (Maven), web properties, and payment processing (Stripe, Authorize.Net); there are no proprietary AI/ML models, patents, or released APIs.

Name

Center Centre

Legal name

Center Centre Inc.

Website

https://centercentre.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Center Centre is a UX professional development company that delivers online courses, live workshops, and coaching for mid-career and senior UX practitioners. Founded by Jared Spool and Dr. Leslie Jensen-Inman, it operates a 55,000-member community and a portfolio of self-paced and flagship programs focused on UX strategy, metrics, research, and AI-era UX practice.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Educational Support Services (61171), Business Schools and Computer and Management Training (6114), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

College Readiness & Admissions Prep Centers (Small-Group Workshops) (EDANAHAI)

Keywords

• UX strategy training
• UX design education
• UX leadership development
• UX research workshops
• Professional development courses

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Development Courses: Online video courses and 4-week live workshop programs teaching UX strategy, metrics, research, vision, and leadership. Courses range from short video series to comprehensive multi-week programs with coaching.
2. Flagship Leadership Program: 16-week UX Leadership and Influence Program with mentorship and coaching for UX leaders, priced at $1,697 with team discounts available.
3. Private Corporate Services: Private talks, workshops, and one-on-one coaching with Jared Spool for organizations. Pricing is quote-based.
4. UX Design School (In-Person): Former in-person 24-month UX Design school in Chattanooga, TN. Currently not hosting in-person learning experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Center Centre is a UX professional development company that delivers online video courses, live workshops, and a flagship leadership program teaching UX strategy, metrics, research, and vision to working UX professionals. It also runs the Leaders of Awesomeness free community of 55,000+ UX leaders and offers private corporate talks, workshops, and one-on-one coaching with founder Jared Spool.

Product overview

Center Centre offers a comprehensive portfolio of UX professional development programs led by Jared Spool and industry experts. The offerings include: Leaders of Awesomeness (free community with 55,000+ members), recorded UX Strategy Video Essentials (self-paced video series), live 4-week online workshops (Outcome-Driven UX Metrics, Advanced Strategic UX Research, Craft + Lead a Strategic UX Vision), the UX & Design for Today's AI Functionality course, the 16-week UX Leadership and Influence Program, UX Job Search Online Course, and private talks/workshops/coaching with Jared Spool. These programs are available individually or bundled through the 'All in on Your UX Strategy' package. The company also maintains the UX Strategy Articles knowledge base and previously operated an in-person UX Design School.

Differentiator

Problem solved

Functional benefit

Brands

• UIE: Center Centre's professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services.
• Leaders of Awesomeness
• UX Strategy Essentials
• UX Leadership and Influence Program

Products and services

• Leaders of Awesomeness Free community of over 55,000 UX leaders, designers, researchers, and writers offering weekly live talks on UX strategy, over 250+ recorded talks, articles, and networking resources.
• UX & Design for Today's AI Functionality A 3-part course (formerly 'UX & Design in an AI World: Strategic Fundamentals') teaching UX professionals how to ensure AI capabilities improve user experiences, covering strategic UX & design in an AI world and the strategic UX process for AI-integrated design. Priced at $399.
• UX Strategy Video Essentials Self-paced video series covering Craft + Lead a Strategic UX Vision ($227), Outcome-Driven UX Metrics ($227), Advanced Strategic UX Research ($227), Transformative Agile UX ($147), and Essentials of Finding Your Next UX Job ($19.99). Also available as the Essential UX Strategy Topic Bundle for $620.
• Outcome-Driven UX Metrics (Live Workshop) A 4-week online workshop (4 hours/week) teaching UX professionals to establish team UX metrics and goals using a radical approach to measuring and reporting UX impact on customers' lives.
• Advanced Strategic UX Research (Live Workshop) A 4-week online workshop connecting organization strategy directly to customers' and users' deepest needs through Strategic UX Research planning.
• Craft + Lead a Strategic UX Vision (Live Workshop) A 4-week online workshop teaching UX leaders how to craft a clear vision of highly desirable user experiences and demonstrate how investing in great UX translates into organizational benefits.
• UX Leadership and Influence Program A 16-week flagship mentorship and coaching program (formerly 'How to Win Stakeholders & Influence Decisions') that guides UX leaders step-by-step in selling their toughest stakeholders on the value of UX research and design. Priced at $1,697 with team discounts available.
• All in on Your UX Strategy Bundle A comprehensive course bundle including UX Leadership & Influence, Crafting + Leading a Strategic UX Vision, Advanced Strategic UX Research, Outcome-Driven UX Metrics, and UX & Design for Today's AI Functionality.
• Private Talks, Workshops & Coaching with Jared Spool Customized private speaking engagements, workshops, and one-on-one coaching sessions with Jared Spool covering UX research, metrics, Agile UX, UX security, hiring, and strategic UX topics. Quote-based pricing for organizations.
• UX Job Search Online Course An online course teaching UX professionals to decode job ads, match experience to requirements, create compelling resumes and case studies, and build networks to shorten job searches.
• UX Strategy Articles Free UX strategy articles by Jared Spool and others covering strategic UX research, UX vision, metrics, agile UX, and organizational leadership topics.

Quantifiable outcome

• Organizations report that graduates have become industry-ready from day one of employment
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Partner Companies and Non-ProfitscoreStrategic or Co-development PartnerCompanies and non-profit organizations that submit real-world projects for Center Centre UX Design School students to work on. Students gain project experience while companies get design work and potential future hires.
• Industry Expert Workshop InstructorscoreStrategic or Co-development PartnerTwenty-four industry experts deliver in-person workshops during the UX Design School program, teaching specialized skills like UX research, information architecture, visual design, and front-end development.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nielsen Norman Group: Long-established UX research, training, and consulting firm offering UX certification courses, workshops, and reports. Directly comparable as a premium UX education and advisory provider targeting enterprise UX teams and individual practitioners.
• Interaction Design Foundation: Online UX design education platform offering courses, memberships, and certifications for UX professionals. Directly comparable as a subscription-based UX learning community competing for the same mid-career UX learner audience.
• IDEO U: Online design thinking and UX courses from design consultancy IDEO. Directly comparable as a design-led online education brand offering short courses and certificates for working professionals.
• CareerFoundry: Online career-change bootcamp focused on UX design, web development, and data. Comparable as a structured cohort-based UX training program serving career switchers with mentor support.
• Springboard: Online mentor-led bootcamp provider offering UX design and data career tracks. Comparable as a premium cohort-based UX skills program with similar pricing and 1:1 mentorship model.

Broad incumbents

• General Assembly: Large-scale workforce education company offering bootcamps and short courses in UX, data, and coding. Comparable as a broader incumbent in tech skills training with overlapping UX curriculum and enterprise sales motion.

Emerging players

• IxDA: Interaction Design Association, a global community and conference organizer for UX practitioners. Comparable as a UX-focused community platform offering membership, events, and resources — overlapping with the community-led GTM motion.
• Designlab: Online UX and product design bootcamp offering mentor-led courses and career tracks. Comparable as a smaller, mentor-driven UX training provider competing for career-switcher and upskiller segments.

Regional players

• UX Design Institute: Online UX design education provider offering professional diplomas and certifications, primarily serving a global remote learner audience. Comparable as a UX-focused online program with similar cohort and self-paced offerings.

Others

• Maven: Cohort-based learning platform that hosts live courses from expert instructors across many categories, including UX and AI. Center Centre distributes several courses through Maven, making it a distribution partner and adjacent platform peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/centercentre/mycompany
• Xx.com/CenterCentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center Centre