What ABA Technologies does

ABA Technologies, Inc. is a Melbourne, Florida-based private education and behavior-science services firm founded in 1992 by Jose Martinez-Diaz. The company operates across three interlocking lines of business: (1) ABA exam preparation under the BOOST brand, anchored by the ABA Pro Builder package (over 1,000 practice questions across nine content areas), full-length 175-question Mock Exams A and B aligned to the BACB 6th Edition Test Content Outline, a 456-card SAFMEDS flashcard deck, and bundle SKUs priced $135–$299; (2) curriculum design and delivery for universities, most notably a flagship ABA Online Master's program through Florida Tech plus 12+ channel partners including Western New England, UC Denver, Empire State, Oakland, and Martinsburg College; and (3) KeyPress Publishing, an independent publishing imprint producing behavior-science titles such as Deliberate Coaching Business Edition (2025) and The Wisdom Factor, alongside the RBT Essentials 40-hour Registered Behavior Technician training program (2026 Edition). The underlying technology stack is the ABA Tech Academy, a Moodle Workplace-based learning management system that delivers courses, CEU-bearing content, and purchased exam-prep materials, supported by free downloadable resources (petite mock exams, EZ Sheets, Cooper tabs, task trackers) and a community layer spanning the Operant Innovations and BOOST U! podcasts, a dedicated Facebook study group, and an email newsletter.

Revenue is generated through a mix of one-time digital and physical product sales (exam prep, books, flashcards), subscription-style access windows for bundle SKUs, and continuing-education / curriculum licensing income. Pricing is consumer/SMB-oriented ($29.95–$299 per SKU) with group discounts available to universities and organizations. The customer base is fragmented across individual BCBA/BCaBA certification candidates, university channel partners, and a smaller set of corporate behavior-science and autism-services partners (Hopebridge, Key Autism Services, Helping Hands Family, Learn Behavioral, Inner Circle Autism Network). Marketing is primarily product-led and content-led, leveraging owned channels — podcasts, blog, social media, email newsletter, and industry conferences (FABA, ABAI) — rather than paid acquisition. The firm is ACE-certified by the Behavior Analyst Certification Board since 2002, holds a registered trademark, and is Great Place to Work certified.

Name

ABA Technologies

Legal name

ABA Technologies, Inc.

Website

https://abatechnologies.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

ABA Technologies is a private Florida-based behavior-science education firm founded in 1992 that develops BACB-aligned BCBA/BCaBA exam prep under the BOOST brand, designs ABA curriculum for universities including a flagship Florida Tech master's program, and publishes behavior-science titles through KeyPress Publishing for certification candidates, universities, and corporate clients.

Ownership category

akta.pro rank

Product category

Behavioral Health Education & Certification Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

ABA Curriculum, Materials & Data Collection Tools (Non-EdTech Content) (EDAKAHAN)

akta.pro secondary industries

ABA Staff Training & RBT/Paraprofessional Support Services (EDAKAHAI), Assessment & Item Writing / Test Content Development (EDAGAKAE)

Keywords

• Behavior analysis education
• Exam preparation tools
• Continuing education courses
• Curriculum design services
• Behavior science publishing

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course Curriculum & CE Sales: Revenue from online coursework, ACE continuing education credits, and curriculum design services for universities and organizations.
2. Book Publishing Sales: Sales of published books through KeyPress Publishing including titles like Deliberate Coaching and The Wisdom Factor in paperback and hardcover formats.
3. Exam Prep Products: Sales of digital exam prep products including mock exams, ABA Pro Builder bundles, and study materials for BCBA and BCaBA certification preparation.
4. Bundled Study Packages: Package deals combining multiple exam prep tools at discounted prices compared to individual purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ABA Technologies sells applied behavior analysis (ABA) educational products and certification exam preparation tools, primarily through its BOOST product line (mock exams, digital flashcards, ABA Pro Builder study packages, and bundled access). The company also delivers university curriculum design and integration services, RBT training, corporate business solutions for performance and safety, and publishes books on behavior science via KeyPress Publishing.

Product overview

ABA Technologies offers a comprehensive portfolio of applied behavior analysis (ABA) education and exam preparation products centered around the BOOST brand. The core offering includes ABA Pro Builder, a comprehensive exam prep package featuring pre/post-tests, digital flashcards, and over 1,000 practice questions. Supporting products include Mock Exams A and B (full-length 175-question assessments with detailed feedback), BOOST SAFMEDS flashcards (456 cards), and BOOST Bundles combining multiple products at discounted rates. The company also operates KeyPress Publishing for books on behavior science topics, delivers RBT training programs, and provides free resources including the BCBA Petite Mock Exam, EZ Sheets, task tabs, and self-management tools. Additional offerings include the ABA Tech Academy LMS (powered by Moodle Workplace), the Operant Innovations Podcast, and the BOOST U! podcast series for exam prep. The portfolio ranges from free downloadable resources to comprehensive paid bundles with access periods of 60-240 days.

Differentiator

Problem solved

Functional benefit

Brands

• BOOST: ABA Technologies' line of test prep products for BCBA certification exam preparation, including mock exams, practice question packages, and study tools.
• KeyPress Publishing
• ABA Tech Academy
• ABA Pro Builder

Products and services

• ABA Pro Builder Comprehensive BCBA exam preparation package featuring pre- and post-tests, digital flashcards, over 1,000 unique practice questions, nine content area modules, and roulette-style mixed practice with detailed feedback. Targeted at graduate students and professionals preparing for BCBA certification.
• 6th Edition Test Content Outline BOOST ABA Mock Exam A Full-length 175-question mock exam designed to match the 6th Edition BACB Test Content Outline blueprint with automatic content area scoring and detailed question-specific feedback. Offered at $75 with 60 days of access.
• 6th Edition Test Content Outline BOOST ABA Mock Exam B Full-length 175-question mock exam covering all content areas from the 6th Edition BACB Test Content Outline, providing overall scores and content area breakdowns for performance assessment.
• BOOST ABA Exam Prep SAFMEDS Physical flashcard deck of 456 cards covering key ABA terms across 5th and 6th Edition BACB Task Lists, organized by topic area for fluency-based learning; digital version available within ABA Pro Builder.
• BOOST Bundle 1 (Mock Exams A & B) Package combining Mock Exams A and B (350 total questions) with 120-day access, providing exam-level practice with overall and content area scores plus detailed feedback.
• BOOST Bundle 2 (Pro Builder + Mock A) Package combining ABA Pro Builder with Mock Exam A, offering 1,565 total questions and 180-day access for comprehensive exam preparation.
• BOOST Bundle 3 (Full Package) Comprehensive package combining Mock Exam A, Mock Exam B, and additional content with 1,740 total questions and 240-day access.
• RBT Essentials 40-hour training program for Registered Behavior Technicians (RBT) to build foundational skills in behavior analysis. The 2026 Edition is currently available.
• KeyPress Publishing Independent publishing house supporting authors specializing in behavior science, learning, DEI matters, and human experience; a division of ABA Technologies that publishes titles in paperback and hardcover.
• Deliberate Coaching Business Edition Book on optimizing business performance through applied behavior analysis. Authors: Nicholas Weatherly and Paul Gavoni. Published by KeyPress Publishing, July 2025; 260 pages paperback priced at $29.95.
• The Wisdom Factor Paperback Book on reducing control of bias, threat, and fear while building a better world through behavior science. Authors: Alice Darnell Lattal and Carlos A. Zuluaga. 300 pages, published May 31, 2022, priced at $32.95.
• The Wisdom Factor Hard Cover Hardcover edition of the book on building a better world through behavior science. Authors: Alice Darnell Lattal and Carlos A. Zuluaga. Priced at $42.95.
• Corporate Business Solutions B2B consulting and training service that applies behavior science to enhance employee performance, safety, and organizational culture for corporate clients. Solutions are customized to client needs and delivered through the firm's BCBA-certified team.
• University Curriculum Design & Integration Service that designs and delivers ABA coursework and online/hybrid degree programs for universities, including the ABA Online Master's program at Florida Tech, to ensure student success and strengthen institutional reputation.
• Professional Development & ACE Continuing Education Continuing education and professional development solutions delivered via the ABA Tech Academy LMS under the company's ACE Provider authorization through the Behavior Analyst Certification Board, supporting BCBAs and other certification holders in meeting CE requirements.

Quantifiable outcome

• Students report passing BCBA exam on first try after using ABA Pro Builder
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Behavior Analyst Certification Board (BACB)coreStrategic or Co-development Partner · 1 January 2002ABA Technologies is an Authorized Continuing Education (ACE) Provider through BACB since 2002, designing continuing education for behavior professionals nationwide. This partnership allows them to offer ACE credits for BCBAs and other certification holders.
• Florida Institute of Technology (Florida Tech)flagshipStrategic or Co-development PartnerFounded by ABA Technologies' Jose Martinez-Diaz; ABA Tech designed curriculum for ABA Online Master's program and hybrid programs through Florida Tech, accepting students nationwide and serving a global population.
• Western New England UniversitycoreChannel Partner/ Reseller/ DistributorUniversity partner offering graduate programs in applied behavior analysis, utilizing ABA Technologies curriculum and resources for student preparation.
• UC DenvercoreChannel Partner/ Reseller/ DistributorUniversity partner for Master of Arts in Special Education - Applied Behavior Analysis program, providing students access to ABA Technologies curriculum resources.
• Empire State UniversitycoreChannel Partner/ Reseller/ DistributorUniversity partner for MS Applied Behavior Analysis program utilizing ABA Technologies curriculum resources.
• Oakland UniversitycoreChannel Partner/ Reseller/ DistributorUniversity partner for MEd in Special Education with ABA focus, integrating ABA Technologies educational content.
• Inner Circle Autism NetworkminorStrategic or Co-development PartnerAutism network partner providing resources, training, and support services to families and professionals.
• Helping Hands FamilyminorGTM or Marketing PartnerBCBA career and training partner offering joint resources for BCBA exam preparation and professional development.
• Key Autism ServicesminorStrategic or Co-development PartnerAutism services provider partner offering integrated services and training resources.
• HopebridgeminorGTM or Marketing PartnerAutism services provider and hiring partner, collaborating on training and employment pathways for BCBAs.
• Learn BehavioralminorStrategic or Co-development PartnerBehavioral services partner providing training resources and professional development support.
• Martinsburg CollegeminorChannel Partner/ Reseller/ DistributorEducational partner offering ABA certificate programs with curriculum support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Behavior Development Solutions (BDS): BDS is a direct competitor in BCBA/BCaBA exam preparation, offering 5th Edition Task List-aligned courses, mock exams, and study modules. Overlaps directly with ABA Tech's BOOST and ABA Pro Builder product lines for the same candidate audience.
• Behavior University: Behavior University is an online ABA continuing education and training provider offering BACB- and QABA-approved CEU courses. Comparable as a competing CE/training platform targeting the same BCBA professional development segment.
• Quality Behavior Solutions (QBS): QBS provides ABA training, CE events, and staff certification programs for behavior analysts and schools. Comparable as a competing training and credentialing-support provider targeting similar BCBA/RBT professional audiences.
• Rethink Behavioral Health: Rethink provides an ABA training platform with clinical resources, curriculum, and professional development tools for behavior analysts. Comparable as a digital ABA training and education provider serving overlapping BCBA/BCaBA audiences.
• ABA Inside Track: ABA Inside Track is a podcast and study resource community for BCBA candidates, complementing its media presence with exam prep materials. Directly comparable to ABA Tech's BOOST U! podcast and BOOST exam prep brand for the same candidate segment.

Broad incumbents

• CentralReach: CentralReach is a leading ABA practice management platform that has expanded into embedded training, learning, and CE functionality. Comparable as a broader incumbent that overlaps with ABA Tech's training and curriculum offerings as part of a wider product suite.

Emerging players

• Fit Learning: Fit Learning is an academic tutoring franchise built on applied behavior analysis principles, translating behavior science into consumer-facing learning outcomes. Comparable as a downstream application of ABA expertise that intersects with ABA Tech's training mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqniW0E8hoEvAU4nJw0qLYw?view_as=subscriber
• Facebookfacebook.com/abatechnologies
• LinkedInlinkedin.com/company/aba-technologies-inc.
• Instagraminstagram.com/aba_technologies
• Xx.com/abatechnologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABA Technologies