Quote.com

What Quote.com does

Quote.com is an online insurance comparison marketplace founded in 2007 and headquartered in St. Petersburg, Florida (Tampa area). The platform enables individual consumers across the United States to obtain and compare real-time personalized insurance quotes from over 100 licensed insurance carriers across nine product verticals: auto, home, life, health, Medicare, business, motorcycle, pet, and rental insurance. The core technology is a self-serve quote comparison engine that aggregates carrier offerings, combines third-party quality scores (A.M. Best, BBB, Consumer Reports, J.D. Power, NAIC) into an in-house rating system, and delivers side-by-side comparisons with no credit-score impact and no obligation to purchase.

The company is privately held and backed by Osceola Capital, a private equity firm that took a portfolio position to support growth and acquisitions. In July 2022, Quote.com acquired Ring2Media, a direct response marketing agency specializing in Medicare enrollment, adding TV/OTT advertising capability and deepening the company's reach in the higher-value Medicare segment. Quote.com generates revenue through affiliate referral commissions paid by insurance carriers when consumers purchase policies sourced through the platform, while consumers access quotes for free. The company also staffs licensed insurance agents available by phone (notably for Medicare enrollment) and invests in content marketing, SEO across 50 state-specific insurance pages, and social channels to drive top-of-funnel acquisition.

Quote.com competes in the mature US insurance comparison vertical against established players. Recent operating moves include the appointment of Chase Nichols as Chief Marketing Officer and Ben Hochstetler as Senior Vice President of Marketing (April 2026), both bringing regulated-industry and performance marketing experience to support paid-media scaling and conversion optimization. The leadership team includes CEO Nicholas Stommes, CTO Anand Iyer, CFO Tom Guidroz, and Managing Partner Ben Moe. With 11-50 employees and a horizontal multi-vertical marketplace structure, Quote.com is positioned as a mid-sized, PE-backed operator scaling through marketing intensity, vertical depth (particularly Medicare), and selective bolt-on M&A.

Name

Quote.com

Legal name

Quote.com

Website

https://quote.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Quote.com is a PE-backed online insurance comparison marketplace founded in 2007, enabling US consumers to compare real-time quotes from 100+ carriers across auto, home, life, Medicare, and other insurance lines, monetizing via carrier referral commissions.

Ownership category

akta.pro rank

Product category

Insurance Comparison Marketplace

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance comparison
• Insurance marketplace
• Auto insurance quotes
• Home insurance quotes
• Medicare enrollment

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Referral/Commission Fees: Quote.com receives compensation from insurance providers when users purchase a policy after receiving quotes through the platform. Payments enable the company to deliver free quote comparison services to consumers from over 100 trusted insurers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Quote.com operates an independent online insurance comparison marketplace that connects individual consumers with over 100 licensed insurance carriers across the United States. The platform aggregates real-time personalized quotes for auto, home, life, health, Medicare, business, motorcycle, pet, and rental insurance, enabling side-by-side comparison of pricing, coverage, and provider ratings. The service is free for consumers; Quote.com earns referral commissions from insurance carriers when a user purchases a policy.

Product overview

Quote.com operates as an independent insurance comparison marketplace, offering a unified digital platform where consumers can obtain and compare personalized insurance quotes from over 100 licensed insurance carriers. The core Quote.com platform serves as the central hub, providing real-time quote generation across multiple insurance verticals including Auto, Home, Life, Health, Medicare, Business, Motorcycle, Pet, and Rental insurance. The platform integrates an in-house rating system that combines third-party financial strength and customer satisfaction scores to help users make informed decisions. The company expanded its Medicare marketing capabilities through the acquisition of Ring2Media in July 2022, a direct response marketing agency specializing in Medicare enrollment and TV/OTT advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Quote.com Insurance Comparison Platform Independent online insurance marketplace enabling consumers to compare real-time personalized quotes from over 100 licensed U.S. insurance carriers across multiple insurance types. Free for consumers; revenue earned via referral commissions when users purchase policies.
• Auto Insurance Quotes Comparison service for auto insurance quotes from multiple top-rated carriers, allowing users to compare rates by coverage level, driving record, age, and vehicle type.
• Home Insurance Quotes Comparison of homeowners insurance quotes from leading providers, covering dwelling protection, personal property, liability, and additional coverage options.
• Life Insurance Quotes Comparison of term life, whole life, and instant life insurance policies from top-rated providers based on age, health, and coverage needs.
• Medicare Insurance Comparison Medicare enrollment guidance and plan comparisons, including Medicare Advantage, Original Medicare, and supplemental coverage options, supported by licensed phone agents.
• Health Insurance Comparison Comparison of health insurance plans and coverage options from multiple providers for individual consumers.
• Business Insurance Comparison Commercial insurance quote comparisons for small businesses and enterprises across multiple coverage lines.
• Motorcycle Insurance Comparison Comparison quotes for motorcycle insurance coverage from multiple providers.
• Pet Insurance Comparison Comparison of pet insurance plans covering veterinary expenses, accidents, and illness for pets.
• Renters Insurance Comparison Renters insurance quote comparisons for personal property protection and liability coverage.
• Ring2Media Direct Response Marketing Direct response marketing agency specializing in Medicare enrollment acquired by Quote.com in July 2022, providing TV/OTT advertising and digital marketing services.

Quantifiable outcome

• Compare quotes from 100+ insurance carriers in minutes
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Ring2MediacoreStrategic or Co-development Partner · 1 July 2022Ring2Media is a direct response marketing agency acquired by Quote.com in July 2022. The agency specializes in Medicare enrollment and brings expertise in TV/OTT advertising, expanding Quote.com's reach in the Medicare segment and diversifying its digital marketing offerings.
• Insurance Carriers (100+ providers)coreChannel Partner/ Reseller/ DistributorQuote.com partners with over 100 licensed insurance carriers across the United States. Partners include major insurers such as Allstate, State Farm, Nationwide, Geico, Progressive, Liberty Mutual, USAA, MetLife, Farmers, Travelers, American Family, Prudential, Aetna, Anthem, Humana, Ethos, Erie, and others. These carriers provide quotes through the Quote.com platform, enabling consumers to compare coverage options.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartFinancial: Public insurance comparison and lead-generation platform (NYSE: AJX rebrand) operating an aggregator site plus a carrier network across auto, home, and small commercial — a close functional twin to Quote.com.
• Policygenius: Originally life-insurance-focused comparison platform (now part of Zillow Group) that expanded into auto and home; competes head-on with Quote.com on term and whole life, and increasingly on adjacent P&C verticals.
• Insurance.com: Long-running insurance comparison site aggregating auto, home, and life quotes from multiple carriers — same horizontal aggregator positioning and carrier referral economics as Quote.com.
• The Zebra: Direct US competitor running an auto-insurance comparison marketplace with a real-time quoting engine across multiple carriers, mirroring Quote.com's core auto vertical with a similar affiliate/commission revenue model.
• Bankrate: Comparison and content platform (now owned by Red Ventures) covering banking, mortgages, and insurance; directly comparable to Quote.com's content-plus-quote engine for personal lines.
• EverQuote: Public insurance marketplace (NASDAQ: EVER) operating consumer-facing comparison sites and a data/audience-extension business targeting carriers — functionally the public-market analog of Quote.com's marketplace plus carrier-monetization flywheel.
• NerdWallet: Public consumer finance comparison platform (NASDAQ: NRDS) with insurance as a meaningful vertical — competes with Quote.com for the same high-intent insurance search keywords and traffic.
• Compare.com: Auto-insurance comparison marketplace owned by Justin Knecht, aggregating quotes from multiple carriers with a self-serve online experience — a focused auto-vertical analog to Quote.com's auto side.
• Insurify: Insurance comparison platform aggregating auto, home, and life quotes from multiple carriers, with an AI-driven "virtual agent" experience layered on top — same aggregator-plus-carrier-network model as Quote.com across personal lines.

Broad incumbents

• LendingTree: Established multi-product lead generation marketplace (NASDAQ: TREE) whose insurance vertical operates with the same aggregator economics as Quote.com but at much larger scale and broader financial-services reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/quote
• YouTubeyoutube.com/channel/UCNMMma6CNy33tWhELYTr0Pg
• Facebookfacebook.com/quote
• Instagraminstagram.com/quote

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quote.com