Gee Automotive Companies

What Gee Automotive Companies does

Gee Automotive Companies is a privately held, family-owned multi-franchise automotive dealership group headquartered in Spokane, Washington. Founded in 1983 by George Gee with a single Pontiac dealership, the company has grown to operate 55+ franchise dealerships across five Western US states (Washington, Oregon, Idaho, Arizona, California), representing 28 automotive brands including mass-market names (Toyota, Honda, Ford, Chevrolet, Subaru), luxury marques (Porsche, Mercedes-Benz, Jaguar, Land Rover, Volvo, Cadillac, Acura, Genesis), and specialty franchises (Ducati motorcycles, INEOS Grenadier, Moke, Alfa Romeo). The group operates through six recognized sub-brand portfolios: George Gee Auto Group, Ron Tonkin Dealerships, Jim Click Auto Group, Tuttle Click Automotive, Holmes Tuttle, and Lyle Pearson Auto Group, employing 2,600+ team members.

The company runs a traditional automotive retail operating model organized around physical dealership showrooms where customers purchase new and pre-owned vehicles, arrange financing, and access after-sales service. Core revenue streams span new vehicle sales, pre-owned vehicle sales, finance and insurance (F&I) products, and service/parts operations. Technology infrastructure is industry-standard for the sector, utilizing the DealerTower website platform for online inventory presentation, alongside conventional CRM and inventory management systems. Distribution relies exclusively on the 55+ physical franchise locations, with no direct-to-consumer online vehicle sales channel disclosed.

Revenue mechanics depend on individually negotiated vehicle transactions at MSRP adjusted for market conditions and dealer incentives, F&I attach-rate economics at point of sale, and recurring service-and-parts revenue across the warranty lifecycle of vehicles sold. Ryan Gee (founder's son) serves as CEO, with Jeff Jackson as President; the Gee family retains concentrated ownership and leadership involvement. The company maintains an investor relations portal, suggesting consideration of future capital markets activity, though no public listing or external private equity sponsorship is currently disclosed.

Name

Gee Automotive Companies

Legal name

Gee Automotive Companies

Website

https://geeautomotive.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gee Automotive Companies is a privately held, family-owned automotive dealership group operating 55+ franchise locations across five Western US states (Washington, Oregon, Idaho, Arizona, California), representing 28 brands and employing 2,600+ team members in new/pre-owned vehicle sales, F&I, and service operations.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Used Car Dealers (441120), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Automotive Parts & Accessories Omnichannel (CRAFAEAL)

Keywords

• Automotive dealership group
• New vehicle sales
• Pre-owned vehicle sales
• Auto service and parts
• Automotive finance insurance

Headquarters

HQ city

Liberty Lake

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple franchise dealerships representing brands including Toyota, Honda, Ford, Chevrolet, GMC, Chrysler, Jeep, Dodge, Ram, Kia, Hyundai, Nissan, Mazda, Subaru, Acura, Cadillac, Buick, Alfa Romeo, Porsche, Mercedes-Benz, Jaguar, Land Rover, Volvo, Genesis, Ducati, Ineos Grenadier, Moke, and FIAT.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles across all dealership locations.
3. Finance and Insurance (F&I): Vehicle financing, extended warranties, GAP coverage, and other F&I products offered at point of sale.
4. Service and Parts: Vehicle maintenance, repairs, and genuine OEM parts sales across all dealership service departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Gee Automotive Companies is a family-owned multi-franchise automotive dealership group that sells new and pre-owned vehicles across 55+ franchise locations representing 28 brands in Washington, Oregon, Idaho, Arizona, and California. The company also provides manufacturer-authorized vehicle service and parts, and finance and insurance (F&I) products through its showroom and online channels.

Product overview

Gee Automotive Companies is a multi-franchise automotive dealership group operating 60+ dealership locations across Oregon, Washington, Idaho, Arizona, and California. The company is organized as a collection of independent dealership franchises representing 28 automotive brands (Acura, Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ducati, FIAT, Ford, Genesis, GMC, Honda, Hyundai, INEOS Grenadier, Jaguar, Jeep, Kia, Land Rover, Lincoln, Mazda, Mercedes-Benz, Moke, Nissan, Porsche, Ram, Subaru, Toyota, Volvo) alongside ancillary automotive businesses. The portfolio includes single-brand and multi-brand dealerships, motorcycle franchises (Ducati), and specialty vehicle dealers (INEOS Grenadier, Moke). Core services span new and pre-owned vehicle sales, vehicle service and repair, and parts sales.

Differentiator

Problem solved

Functional benefit

Brands

• Ron Tonkin Dealerships: Multiple automotive dealerships operating under the Ron Tonkin brand, acquired in 2017, including Acura, Chevrolet, Chrysler Jeep Dodge RAM FIAT, Honda, Hyundai, Kia, Mazda, and Toyota.
• George Gee Auto Group
• Jim Click Auto Group
• Tuttle Click Automotive
• Holmes Tuttle
• Lyle Pearson Auto Group
• Tonkin Dealerships

Products and services

• New Vehicle Sales Sale of new vehicles from 28 franchised automotive brands through 55+ dealership rooftops across Washington, Oregon, Idaho, Arizona, and California. Targeted at individual retail buyers and commercial fleet customers.
• Pre-Owned Vehicle Sales Sale of used and pre-owned vehicles across the group's dealership locations and through the ecommerce.geeautomotive.com online platform. Targeted at individual consumers seeking value-priced vehicles.
• Vehicle Service and Parts Manufacturer-authorized vehicle repair, maintenance, and replacement parts sold across the group's franchised service departments. Targeted at retail customers and fleet operators needing warranty and post-warranty service.
• Finance and Insurance (F&I) Products Financing, leasing, and insurance products arranged at the dealership at the point of sale, including consumer credit, lease arrangements, and ancillary protection products.
• Online Vehicle Purchase (DealerTower) Online car-buying experience accessed through ecommerce.geeautomotive.com, allowing customers to browse inventory, configure payment, and initiate purchase digitally across the group's franchise network.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Lithia Motors: Lithia Motors is one of the largest US automotive dealership groups, operating hundreds of franchises across multiple brands and geographies. Like Gee Automotive, Lithia acquires and operates multi-brand franchise dealerships, but at materially larger scale and as a public company with aggressive M&A strategy.
• AutoNation: AutoNation is the largest US automotive retailer, operating 250+ franchises across multiple brands. Directly comparable to Gee Automotive in multi-brand franchise retail model, though at much larger scale and as a public company with national geographic reach.
• Group 1 Automotive: Group 1 Automotive operates 200+ dealership franchises across the US and UK, with a similar multi-brand retail model to Gee Automotive. Comparable in premium brand exposure (BMW, Mercedes-Benz, Toyota) and franchise acquisition strategy.
• Sonic Automotive: Sonic Automotive operates 100+ franchise dealerships across multiple US states with significant luxury brand exposure (BMW, Mercedes-Benz, Land Rover). Highly comparable business model to Gee Automotive with similar multi-brand, multi-state franchise retail approach.
• Asbury Automotive Group: Asbury Automotive Group operates 150+ franchise dealerships with strong luxury brand representation. Directly comparable to Gee Automotive in multi-brand retail model, scale, and acquisition-driven growth strategy.
• Penske Automotive Group: Penske Automotive Group operates premium-brand-focused dealerships globally with significant luxury franchise exposure. Comparable to Gee Automotive's premium brand strategy (Porsche, Mercedes-Benz, Land Rover) but at much larger scale with international operations.
• Hendrick Automotive Group: Hendrick Automotive Group is the largest privately-held US dealership group with 150+ franchises across multiple states. Highly comparable to Gee Automotive as a private, family-influenced multi-brand dealer group with similar geographic diversification and luxury brand exposure.
• Holman Automotive: Holman Automotive is a privately-held dealership and fleet services group operating across the US. Comparable to Gee Automotive as a private multi-brand dealer with similar operational scale and family-influenced ownership structure.
• Ken Garff Automotive Group: Ken Garff Automotive Group operates 50+ franchise dealerships across the Western US, with strong concentration in similar geographies to Gee Automotive. Directly comparable as a private, multi-brand regional dealership group with overlapping OEM relationships.

Broad incumbents

• Berkshire Hathaway Automotive: Berkshire Hathaway Automotive (formerly Van Tuyl Group) operates 80+ dealerships nationwide as part of Berkshire Hathaway's portfolio. Comparable multi-brand franchise retail model to Gee Automotive but as a subsidiary of a Fortune 500 conglomerate with substantially greater capital access and geographic reach.

Market position

Competitive moat4 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries64 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gee Automotive Companies