New Eagle Products
New Eagle Products provides embedded model-based development software (Raptor platform), production-grade ECUs, and engineering services for automotive, commercial vehicle, off-highway, and defense OEMs, with the Raptor platform built on MATLAB/Simulink and an expanded product line following the 2026 Pi Innovo acquisition.
- Company typePrivate
- Founded2015
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What New Eagle Products does
New Eagle Products is a privately held, PE-backed provider of embedded model-based development (eMBD) software and production-grade electronic control units (ECUs) for vehicle and off-highway machine programs. Founded in 2015 and headquartered in Ann Arbor, Michigan, with an engineering office in Ho Chi Minh City, Vietnam, the company has been owned by MiddleGround Capital since November 2021 and expanded in February 2026 via the add-on acquisition of Pi Innovo from Dana Incorporated. Its flagship platform is Raptor, an open ECU development environment built on MathWorks Simulink that bundles Raptor-Dev, Raptor-Cal, Raptor-Test, Raptor-Flash, Raptor-Telematics, Raptor-Service, Raptor-CAN, and Raptor-Safe, and integrates with CODESYS, ROS, Vector, ATI Vision, and RP1210 toolchains. Hardware includes the RCM112, RCM80, GCM48, GCM106 (John Deere M702), and GCM111 controllers, VeeCAN displays, Drive-by-Wire kits for autonomous vehicle platforms, and the newly launched OpenECU NX3, which is the first production-ready ECU combining Megawatt Charging System (MCS) and Combined Charging System (CCS) protocols with ASIL-D functional safety and ISO 21434 cybersecurity.
The company monetizes through four streams: (1) hardware sales of ECUs, displays, sensors, and EV components sourced from suppliers including John Deere, BorgWarner, Parker, Cascadia, and Mitsubishi; (2) Raptor software licensing and tiered subscription maintenance; (3) end-to-end engineering and professional services covering feasibility, controls design, embedded development, integration, and supply chain management; and (4) recurring hands-on training courses (e.g., Raptor Systems Basic at $3,000/seat, VeeCAN at $2,000/seat). Distribution combines direct enterprise field sales, a global reseller network, a Bosch Mobility Aftermarket North American distribution partnership announced January 2026, and a self-service e-commerce storefront. Target verticals span Automotive, Commercial Vehicles, Off-Highway, Military and Aerospace (primary), plus Oil and Gas, Marine/Recreation, and Industrial Automation. Named customers include John Deere, the US Air Force, the US Army, Taiwan Railways via LILEE Systems, Helix, Xtrac, PACCAR, Ampere EV, Revolt, ROTO-MIX, and Genesis Marine. New Eagle holds ISO 9001:2015, IATF 16949:2016, ISO 26262, ISO 21434, and Cyber Essentials certifications and was recognized as AutoTech Breakthrough Connected Car Platform of the Year in 2025 and with a 2025 Pinnacle Award for AutoTech and Innovation Breakthrough.
New Eagle Products firmographics
Firmographics- Name
- New Eagle Products
- Legal name
- New Eagle
- Website
- https://neweagle.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Eagle Products provides embedded model-based development software (Raptor platform), production-grade ECUs, and engineering services for automotive, commercial vehicle, off-highway, and defense OEMs, with the Raptor platform built on MATLAB/Simulink and an expanded product line following the 2026 Pi Innovo acquisition.
- Ownership category
- akta.pro rank
New Eagle Products industry classification
Industry- Product category
- Embedded Vehicle Controls Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Aerospace Product and Parts Manufacturing (33641), Electrical Equipment Manufacturing (33531)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)
- akta.pro secondary industries
- Avionics Software, Certification & Safety-Critical Systems (DO-178/DO-254) (IMABAFAK), Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Avionics Integration, Wiring Harnesses & Installation Kits (IMABAFAL)
Keywords
Where New Eagle Products is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Eagle Products business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (ECUs and Components): Sale of electronic control units including RCM112, RCM80, GCM series, displays, sensors, actuators, and EV components from suppliers including John Deere, Borg Warner, Parker, Cascadia, and Mitsubishi
- Software Licensing and Subscriptions: Raptor software platform licensing with subscription-based software maintenance plans providing faster response times and in-depth service. Support plans are tiered and available through the store
- Engineering and Professional Services: End-to-end engineering services including feasibility consultation, control system design, embedded controls development, system integration, modeling and simulation, and hardware supply chain management
- Training Services: Hands-on training courses including Raptor Systems Basic Training ($3,000/seat), Advanced Training, VeeCAN Display Training ($2,000/seat), and Raptor-Test Training offered quarterly in Ann Arbor or on-site
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Raptor Systems Basic Training - 2-day introductory course |
| One time/ perpetual license | Pay-as-you-go | Raptor Advanced Systems Training - 2-day advanced course |
| One time/ perpetual license | Pay-as-you-go | Raptor Displays VeeCAN Training - 1-day course |
| One time/ perpetual license | Pay-as-you-go | Raptor-Test Training - 1-day automated testing course |
| Unit Pricing | Multi-year contract | Volume Pricing for Production ECUs |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
New Eagle Products product offering
Product offeringCore offering
New Eagle engineers, integrates, and supplies embedded control system solutions centered on its Raptor embedded Model-Based Development (eMBD) software platform. The company sells production-grade electronic control units (the RCM and GCM/ECU series plus John Deere M Series and OpenECU/OpenECU NX3 controllers), Drive-by-Wire kits for autonomous vehicle platforms, VeeCAN HMI displays, and complementary software tools, EV development platform, functional safety tooling, training services, and engineering services to automotive, commercial vehicle, off-highway, defense, marine, and industrial customers.
Product overview
New Eagle Products offers a comprehensive embedded model-based development (eMBD) platform called Raptor, which is a suite of software tools for rapid development of vehicle control systems. The product portfolio includes core Raptor platform components (Raptor-Dev, Raptor-Cal, Raptor-CAN, Raptor-Test, Raptor-Flash, Raptor-Telematics, Raptor-Service, Raptor-Safe), production-grade ECUs (RCM112, RCM80, GCM48, GCM106, GCM111, and John Deere M Series controllers), OpenECU products acquired from Pi Innovo (including the NX3 single-controller EV platform), Drive-by-Wire kits for autonomous vehicles, Electric Vehicle Development Platform, and VeeCAN displays. The company also provides engineering services, training programs, and hosts the annual Raptor Innovation Summit. The platform integrates with tools including MathWorks Simulink, CODESYS, ROS, Vector, and ATI Vision.
Differentiator
Problem solved
Functional benefit
Brands
- Raptor: New Eagle's proprietary embedded model-based development (eMBD) software platform for vehicle controls development
- OpenECU
- EV Development Platform
- OpenECU NX3
- Pi Innovo
Products and services
- Raptor Embedded Model-Based Development (eMBD) Platform New Eagle's flagship embedded Model-Based Development (eMBD) software platform providing rapid development tools for rugged, high-volume production controllers and displays, with a Simulink-based open ECU development environment for engineers building custom controls software.
- Raptor-Safe Functional safety development tool helping engineering teams catch errors early, improve execution time, and meet ISO 26262 and DO-178B/C standards.
- Electric Vehicle Development Platform (EVDP) Application layer software and tools enabling rapid development of electric drive control systems through validated controls strategies, component architectures, simulation, and Raptor eMBD, including a Standard Base Model and Series Hybrid Library.
- RCM112 ECU All-purpose electronic control unit with 45 inputs, 40 outputs, 200 MHz processing speed, and optional ethernet connection, used as an EV supervisor from passenger cars to Class 8 trucks and for Drive-By-Wire applications.
- RCM80 ECU Affordable, space-saving ECU with 200 MHz processing speed, 31 inputs, and 19 outputs suited as a supervisory controller for turbine engines, battery management, and similar applications.
- GCM48 ECU Compact, general-purpose controller with 6 CAN channels, 2 LIN Masters, and versatile I/O options for supervisory control in small to medium-sized vehicles and gateway applications.
- GCM106 ECU (John Deere M702) Rugged ECU for off-road and agricultural vehicles with a 3-core microcontroller and J1939 support, providing real-time power distribution, diagnostics, flexible I/O, and smart load shedding for improved efficiency.
- GCM111 ECU High-performance controller for 12V systems featuring 3 CAN FD channels, 1 LIN channel, and a wide range of I/O options for applications requiring robust CAN FD and LIN connectivity.
- OpenECU Product Line Open platform electronic control units and embedded software product line, including off-the-shelf and project-specific controllers for electrification, clean fuel, and specialty mobility applications, originally from Pi Innovo (Dana Incorporated).
- OpenECU NX3 First production-ready ECU integrating both Megawatt Charging System (MCS) and Combined Charging System (CCS) protocols with full vehicle supervisory control on a single platform, designed for ASIL-D functional safety and ISO 21434 cybersecurity.
- Drive-By-Wire (DBW) Kits Customizable, production-ready kits for autonomous vehicle control with automotive-grade controller, wiring harness, server rack, power distribution, and ROS interface over CAN for Jeep Grand Cherokee, Chrysler Pacifica, Toyota Prius, Chevy Bolt, Chevy Volt, Ford Transit, RAM 1500, and Class 8 truck platforms.
- VeeCAN Displays Rugged HMI displays for Raptor applications, used to create and integrate human-machine interface screens via the VeeCAN blockset.
- Raptor Training Services Hands-on training courses for the Raptor platform covering Basic Systems, Advanced Systems, VeeCAN Displays, Raptor-Test, and emerging CI/CD and Advanced CAN topics, taught by New Eagle engineers in Ann Arbor or on-site.
- Engineering and Professional Services End-to-end engineering services spanning feasibility consultation, control system design, embedded controls development, system integration, modeling and simulation, hardware supply chain management, and US-based volume production support.
Quantifiable outcome
- 75% decrease in time to market
- +5 more outcomes
Companies that use New Eagle Products
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
New Eagle Products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
New Eagle Products partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, notable and partner.
- Pi Innovo (Dana Incorporated)coreElectronic control systems designer and developer acquired from Dana Incorporated. Specializes in open platform ECUs and embedded software for electrification, clean fuel, and specialty mobility applications. Founded in 2011, headquartered near Detroit.
- Bosch Mobility AftermarketcoreNew Eagle named official distributor for Bosch Mobility Aftermarket in North America. Provides rapid access to Bosch's off-highway, on-highway, and large engine components with 24-48 hour shipping.
- John DeerecoreExpanded relationship now includes Raptor High-Performance Compute Platform built on John Deere Vision Processing Unit alongside proven M Series ECUs. Provides rugged control and AI-powered edge computing solutions for OEMs.
- HelixnotableCollaboration on high-performance all-electric powertrain demonstrated in C7 Corvette Grand Sport at SEMA 2025. Achieved 0-60 mph in under 2.85 seconds and exceeding 200 mph.
- XtracnotableHigh-performance EV powertrain collaboration with Helix and New Eagle at SEMA 2025, demonstrating modular EV powertrain platform in C7 Corvette Grand Sport.
- MathWorkscoreRaptor builds upon MathWorks Simulink, enabling model-based development environment. Official MathWorks partner for control system solutions.
- CODESYSnotableCODESYS integration now supported on New Eagle John Deere ECUs, providing developers with IEC 61131-3 compliant programming environment as alternative to Raptor.
- ETASpartnerRaptor Innovation Summit 2025 sponsor and presenter covering topics including J1939-91C implementation and cybersecurity. Collaborates on functional safety and embedded systems.
- AbsIntpartnerRaptor Innovation Summit sponsor providing software integrity and safety-critical application solutions. Featured presenter on testing and verification methodologies.
- KvaserpartnerCAN bus analysis and debugging solutions provider. Raptor Innovation Summit sponsor with focus on vehicle network diagnostics.
- Veethree (GAMMA Technologies)partnerHMI hardware and software solutions. Raptor Innovation Summit sponsor showcasing VeeCAN displays and Raptor integration capabilities.
- IPG AutomotivepartnerSimulation solutions provider. Raptor Innovation Summit sponsor. Hosts joint events including IPG Open House USA 2026.
- XtracpartnerHigh-performance transmission and powertrain solutions for motorsport and automotive. Raptor Innovation Summit silver sponsor with mechatronics expertise.
- RLE-FutureMotivpartnerFuture mobility solutions provider presenting at Raptor Innovation Summit on configuring RCM112 for higher ASIL applications.
- PACCARnotableCommercial vehicle manufacturer featuring at Raptor Innovation Summit on securing modern commercial vehicle communication networks based on CAN-FD.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
New Eagle Products competitors and assessment
Company assessmentDirect peers
- dSPACE: dSPACE is a leading provider of model-based development tools, ECU prototyping hardware, and calibration/test software for automotive and aerospace embedded controls. It is the closest direct competitor to New Eagle's Raptor eMBD platform, addressing overlapping customers in vehicle controls development with comparable Simulink-based workflows.
- Vector Informatik: Vector Informatik provides AUTOSAR, ECU development, CAN/CAN-FD/Ethernet networking, and calibration tools widely used by automotive OEMs and Tier-1s. Vector's tools (e.g., CANoe, vADASdeveloper) directly overlap with Raptor's calibration, CAN, and service toolset, and is named as a supported third-party tool by New Eagle.
- ETAS (Robert Bosch): ETAS supplies automotive embedded software, ECU development tools, functional safety solutions, and middleware (RTE, ASCET). It is a Raptor Innovation Summit sponsor and a competitor in the same model-based development and functional safety space that New Eagle's Raptor-Safe targets.
- Green Hills Software: Green Hills Software provides safety-certified RTOS (INTEGRITY), middleware, and development tools for automotive, aerospace, and defense embedded systems. Competes with New Eagle in the safety-critical embedded software market (ISO 26262, DO-178) underpinning ECU platforms.
- Elektrobit (Continental): Elektrobit offers automotive embedded software, AUTOSAR stacks, and connected vehicle solutions for OEMs and Tier-1s. Competes with New Eagle's Raptor platform for embedded software share in vehicle controls and ECU development programs.
- TTTech Auto: TTTech Auto provides safety ECU platforms, deterministic Ethernet, and motion planning software for automated driving. Competes with New Eagle in the safety-critical ECU/ADCU software stack segment, particularly for advanced compute and autonomous vehicle programs.
- Wind River Systems: Wind River provides VxWorks and other safety-certified RTOS, plus development tools for aerospace, defense, and automotive embedded systems. Competes with New Eagle in the safety-critical embedded RTOS and ECU development tooling space.
Broad incumbents
- Aptiv: Aptiv is a global Tier-1 supplier of vehicle architecture, ECUs/control modules, ADAS, and connected car solutions. As a large incumbent, it competes with New Eagle for OEM ECU business, but offers a much broader portfolio and deeper OEM relationships.
- Bosch Mobility Solutions: Bosch Mobility is a leading global Tier-1 supplier of ECUs, ADAS, powertrain, and off-highway systems. While New Eagle is also a Bosch Mobility Aftermarket distributor, Bosch's in-house ECU and software businesses compete with New Eagle's Raptor/OpenECU platforms at major OEMs.
Emerging players
- CODESYS (3S-Smart Software Solutions): CODESYS is a widely used IEC 61131-3 programming system for PLCs and ECUs in industrial automation, mobile machinery, and off-highway vehicles. New Eagle's John Deere ECUs now officially support CODESYS alongside Raptor, making it both a partner and a competing programming environment for the same hardware customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
New Eagle Products social profiles
Digital presenceNew Eagle Products compliance and trust
Trust signalCompliance5 records
New Eagle Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Eagle Products leadership team
Management profileNumber of profiles
Profiles7 records
New Eagle Products subsidiaries and ownership
Company hierarchySubsidiaries1 record
New Eagle Products funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Eagle Products M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Eagle Products
What does New Eagle Products do?
New Eagle engineers, integrates, and supplies embedded control system solutions centered on its Raptor embedded Model-Based Development (eMBD) software platform. The company sells production-grade electronic control units (the RCM and GCM/ECU series plus John Deere M Series and OpenECU/OpenECU NX3 controllers), Drive-by-Wire kits for autonomous vehicle platforms, VeeCAN HMI displays, and complementary software tools, EV development platform, functional safety tooling, training services, and engineering services to automotive, commercial vehicle, off-highway, defense, marine, and industrial customers.
Is New Eagle Products a public or private company?
New Eagle Products is a private company. It is classified as private equity controlled and is currently operating.
When was New Eagle Products founded?
New Eagle Products was founded in 2015. It employs 11 to 50 people.
Where is New Eagle Products based?
New Eagle Products is headquartered in Ann Arbor, United States, in the North America region.
How does New Eagle Products make money?
Four revenue lines are on record. Hardware Sales (ECUs and Components) is the primary driver. The others are software Licensing and Subscriptions, engineering and Professional Services and training Services.
Who are New Eagle Products's main competitors?
Direct peers on record are dSPACE, Vector Informatik, ETAS (Robert Bosch), Green Hills Software, Elektrobit (Continental), TTTech Auto and Wind River Systems. Broad incumbents are Aptiv and Bosch Mobility Solutions. CODESYS (3S-Smart Software Solutions) is listed as an emerging player.
Does New Eagle Products have an API?
No public API is recorded for New Eagle Products.
What industry is New Eagle Products in?
New Eagle Products's product category is Embedded Vehicle Controls Software. Its primary akta.pro industry code is IMACAJAC, Automotive ECUs/Control Modules & Embedded Electronics Manufacturing, with a secondary code of IMABAFAK, Avionics Software, Certification & Safety-Critical Systems (DO-178/DO-254). Its NAICS code is 33451 and its SIC code is 3823.