WorkFlowy
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
WorkFlowy firmographics
Firmographics- Name
- WorkFlowy
- Legal name
- FunRoutine Inc.
- Website
- https://workflowy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
WorkFlowy industry classification
Industry- Product category
- Note-taking and outliner software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industries
- Work Management & Collaboration Suites (BPAMAMAG), Workflow Automation & No-Code Collaboration (BPAMAMAK), Group Work, Breakout & Collaborative Document/Workspace Tools (EDAFAGAE)
Keywords
Where WorkFlowy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WorkFlowy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Pro Subscription: WorkFlowy's primary revenue comes from Pro subscriptions at $6.99/month billed annually. The free tier provides limited functionality (100 nodes/month, 100MB file uploads) to drive conversion to Pro. Pro unlocks unlimited nodes, unlimited uploads, full sharing features, Dropbox backups, and priority support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free forever with basic features and usage limits |
| Subscription | Annual | Unlimited usage with premium features |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
WorkFlowy product offering
Product offeringCore offering
WorkFlowy is a web-based outliner application built around a single infinitely nestable bullet list that lets individuals and teams organize notes, tasks, projects, and ideas without traditional folders or documents. The free tier includes all features limited to 100 nodes/month, while the Pro subscription ($6.99/month billed annually) unlocks unlimited nodes, unlimited uploads, sharing, Dropbox backups, and priority support. A Workflowy Teams plan and discounted Education tier (free for university students/faculty, 50% off for non-profits) round out the offerings.
Product overview
WorkFlowy is a single unified note-taking and outliner application built around an infinite nested bullet list structure. The core product offers outlining, tagging, search, calendar, sharing, and collaboration features. The product portfolio includes the free WorkFlowy (core), WorkFlowy Pro (premium subscription with unlimited nodes/uploads), WorkFlowy Teams (collaboration), and WorkFlowy Education (discounted/free for students/non-profits). Notable features include Workflowy AI (powered by OpenAI and Anthropic), Mirrors (live synced copies), Templates, Fractal Comments (in-discussion), Instant Presentations, Calendar, Command Palette, and extensive keyboard shortcuts. The product syncs across web, desktop (Windows/Mac/Linux), and mobile (iOS/Android) platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- WorkFlowy A web-based, cross-platform outliner application built around a single infinitely nestable bullet list that lets users organize notes, tasks, projects, and ideas; available on web, Windows, Mac, Linux, iOS, and Android with real-time sync and a free tier capped at 100 nodes/month.
- WorkFlowy Pro Premium subscription tier of WorkFlowy at $6.99/month billed annually, offering unlimited nodes, unlimited file uploads, full sharing capabilities, Dropbox backups, and priority support for individual power users.
- WorkFlowy Teams Team collaboration plan for multiple users working together on shared outlines, with collaboration features such as shared nodes with view/edit/admin permissions, secret links for non-account viewers, and Fractal Comments for threaded discussions.
- WorkFlowy Education Discounted WorkFlowy access program offering a free 1-year Pro subscription to university students and faculty and a 50% discount for non-profit organizations, aimed at academic note-taking, research organization, study planning, project documentation, grant tracking, and volunteer coordination.
Quantifiable outcome
- 14+ years of continuous operation
- +1 more outcomes
Companies that use WorkFlowy
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
WorkFlowy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature13 records
WorkFlowy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- OpenAI, L.L.C.coreOpenAI provides GPT language model capabilities that power Workflowy AI features. When users utilize AI Quick Actions or AI Nodes, content is securely transmitted to OpenAI's servers for processing. OpenAI is contractually bound to process data solely for AI functionality and not for model training.
- Anthropic PBCcoreAnthropic provides Claude language model capabilities that power Workflowy AI features. Similar to OpenAI integration, Claude is used for AI functionality with data handling governed by Workflowy's AI Terms.
- GooglecoreGoogle integration includes: (1) OAuth for login/authentication, (2) Google Calendar sync for reading calendar events and creating Workflowy items, (3) Google Workspace for productivity. Google Calendar integration requests read-only access to calendars and stores event titles, dates, descriptions, locations, and attendee information.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure for WorkFlowy. AWS is GDPR compliant and ISO 27001, 27017, 27018 certified. Personal data is stored at AWS cloud services in US North Virginia.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WorkFlowy competitors and assessment
Company assessmentDirect peers
- Dynalist: Dynalist is a direct outliner-focused competitor offering infinite nested bullet lists with similar zoom-style navigation. Targets the same individual knowledge-worker segment with a freemium model and is the closest pure-play analog to WorkFlowy's product paradigm.
- Logseq: Logseq is an open-source, privacy-focused outliner and knowledge graph that competes on nested bullets, bidirectional linking, and block-based structure. Targets technically inclined knowledge workers and serves as both a comparable product and a potential open-source threat.
- Obsidian: Obsidian is a leading Markdown-based note app with bidirectional linking, graph view, and a plugin ecosystem. Serves a similar power-user knowledge-worker segment and competes directly for nested, link-based personal knowledge management workflows.
- RemNote: RemNote combines outliner-style note-taking with spaced-repetition learning features. Targets students and knowledge workers with similar hierarchical bullet workflows and represents a direct competing feature set in the education-adjacent productivity niche.
- Roam Research: Roam Research pioneered the networked thought paradigm with bidirectional links and block references. Competes in the same personal knowledge management space and popularized the link-first outliner workflow that WorkFlowy and others have since emulated.
Broad incumbents
- Notion: Notion is the dominant all-in-one workspace combining docs, databases, wikis, and lightweight outlining. Customer testimonials explicitly position WorkFlowy against Notion, making it the canonical incumbent competitor with overlapping — but much broader — functionality.
- Evernote: Evernote is a legacy note-taking incumbent with broad feature coverage and a large installed base. Customer testimonials explicitly benchmark WorkFlowy against Evernote, and it represents the established broad productivity incumbent that WorkFlowy differentiates against.
Emerging players
- Tana: Tana is an AI-native outliner and knowledge graph with supertags and structured capturing. Targets the same individual knowledge-worker power user segment but with deeper AI-native structural features that could erode WorkFlowy's AI differentiation.
- Anytype: Anytype is a privacy-focused, decentralized alternative to Notion offering block-based notes, databases, and local-first sync. Targets users seeking more control over their data and overlaps with WorkFlowy's hierarchical bullet and knowledge-graph workflows.
Regional players
- Bear: Bear is a notes and writing app for Apple devices with Markdown support and nested tags. Serves a similar individual note-taking audience but is limited to the Apple ecosystem, making it a regional/platform-bound comparator rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WorkFlowy social profiles
Digital presenceWorkFlowy compliance and trust
Trust signalCompliance4 records
WorkFlowy financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorkFlowy leadership team
Management profileNumber of profiles
Profiles2 records
WorkFlowy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorkFlowy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorkFlowy
What does WorkFlowy do?
WorkFlowy is a web-based outliner application built around a single infinitely nestable bullet list that lets individuals and teams organize notes, tasks, projects, and ideas without traditional folders or documents. The free tier includes all features limited to 100 nodes/month, while the Pro subscription ($6.99/month billed annually) unlocks unlimited nodes, unlimited uploads, sharing, Dropbox backups, and priority support. A Workflowy Teams plan and discounted Education tier (free for university students/faculty, 50% off for non-profits) round out the offerings.
Is WorkFlowy a public or private company?
WorkFlowy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WorkFlowy founded?
WorkFlowy was founded in 2010. It employs 1 to 10 people.
Where is WorkFlowy based?
WorkFlowy is headquartered in San Francisco, United States, in the North America region.
How does WorkFlowy make money?
One revenue line is on record: pro Subscription.
Who are WorkFlowy's main competitors?
Direct peers on record are Dynalist, Logseq, Obsidian, RemNote and Roam Research. Broad incumbents are Notion and Evernote. Emerging players are Tana and Anytype. Bear is listed as a regional player.
Does WorkFlowy have an API?
Yes. WorkFlowy offers an API that is referenced in their status page (showing API and Websockets as operational services). MCP (Model Context Protocol) server integration is available as indicated in the integrations help documentation.
What industry is WorkFlowy in?
WorkFlowy's product category is Note-taking and outliner software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 54151 and its SIC code is 7372.