What KindTail does

KindTail is a US-based, direct-to-consumer pet products company headquartered in Los Angeles that designs and markets a portfolio of design-forward, space-saving pet accessories under the PAWD® master brand and sub-brands including Pee PAWD®, Portabowls, Lovewag, and Pawsitivity. The product line spans crates and containment (collapsible plastic PAWD crate, divider panel), potty care (Pee PAWD holder with charcoal and washable pad consumables), bedding (PAWD Lounger, Crate Pad, Nomad Nap travel bed), and travel accessories (Portabowls travel bowl, Silicone Food Mat, Carrier Bag, Pawsitivity Tote), with manufactured SKUs built from BPA-free ABS and polypropylene plastics and faux fur textiles.

Core products rely on mechanical rather than digital differentiation: the flagship PAWD crate features a collapsible architecture, smart latch door, ventilation panels, and rounded edges; the Pee PAWD holder uses adhesive-backed pad retention with non-slip silicone strips; and Portabowls employ a bento-box nested dual-bowl design made from recycled materials. Products are designed for small to medium dogs (roughly 4-25 lbs) targeting owners seeking aesthetically unobtrusive pet gear that complements home décor rather than the bulky wire crates typical of the category.

Revenue is generated primarily through one-time e-commerce transactions on the company's Shopify storefront, priced from $14.99 (crate dividers) to $159.99 (bundles and carrier bag), supplemented by bundle deals offering ~15% savings across multi-item starter kits and an optional monthly subscription on charcoal pee pads. Distribution combines direct-to-consumer (own site, email/SMS, organic social, blog content), an affiliate program via Uppromote, wholesale through Faire, and select retail partnerships, with fulfillment shipping from California. The company is privately held and bootstrapped, with no disclosed external funding, operates at a 1-10 employee scale, and serves individual pet parents rather than enterprise customers.

Name

KindTail

Legal name

KindTail

Website

https://kindtail.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

KindTail is a Los Angeles-based, direct-to-consumer pet products brand that designs and sells collapsible plastic crates, pee pad systems, dog beds, and travel accessories under the PAWD® brand, serving individual owners of puppies and small dogs.

Ownership category

akta.pro rank

Product category

Pet Products

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Pet Bedding, Crates & Carriers Retail (CRALAHAF)

akta.pro secondary industries

Pet Supplies Retail (CRALAIAI), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet & Animal Supplies Marketplaces (CRAFABAH)

Keywords

• Collapsible pet crates
• Puppy potty training
• Pet travel accessories
• Dog beds and loungers
• Portable dog bowls

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: KindTail generates revenue through direct-to-consumer sales of pet products via their e-commerce website. Products are sold as one-time purchases with no recurring subscription requirement for the core products. Some consumable items like Charcoal Pee Pads offer optional subscription plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

KindTail designs, manufactures, and sells direct-to-consumer collapsible pet crates (PAWD®), pee pad holder systems (Pee PAWD®), bolster dog beds (PAWD® Lounger), portable travel bowls (Portabowls), and complementary pet accessories for small dogs, puppies, and pet parents. The product portfolio emphasizes space-saving, travel-friendly, modernly designed alternatives to traditional wire crates and generic pet supplies, and is sold through the company's own Shopify e-commerce site, wholesale channels (Faire), and select retail partners.

Product overview

KindTail is a direct-to-consumer pet products company offering a unified portfolio of PAWD-branded pet essentials. The core product line centers on the PAWD® Modern Collapsible Dog Crate and complementary accessories organized across three main categories: (1) Crates & Containment — the collapsible plastic dog crate, divider panel, and Puppy Bundle starter kit; (2) Potty Care — the Pee PAWD® pad holder system, Charcoal Pee Pads, and Washable Pee Pads under the Lovewag sub-brand; and (3) Comfort & Travel — PAWD Lounger and Pad beds, Nomad Nap portable bed, Portabowls travel bowls, Silicone Splash Mat, Pet Carrier Bag, and Pawsitivity Tote. Products are sold individually or as value bundles (Puppy Bundle, Potty Training Bundle, Accessory Bundle) and are distributed via the KindTail e-commerce site and select retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• PAWD®: Product line featuring modern collapsible pet crates, crate pads, dividers, and pet carriers. PAWD® branded products include the PAWD Modern Collapsible Dog Crate, PAWD Crate Pad, PAWD Divider, and PAWD Pet Carrier Bag.

Products and services

• PAWD® Modern Collapsible Dog Crate Modern collapsible plastic dog crate designed for small to medium pets (5-25 lbs), with BPA-free toxin-free materials, smart latch door, ventilation panels, and easy storage when folded; intended for small-dog owners and puppy crate training.
• Pee PAWD® Pee Pad Holder Portable foldable puppy pad holder designed to keep 26x26-inch training pads in place with adhesive backing; features non-slip silicone strips, detachable wall panels for male dogs, and a compact folding design for travel; intended for puppy owners during housebreaking.
• PAWD® Lounger Dog Bed Calming deep-dish/bolster dog bed with high walls providing canopy-like headrest support; ultra-soft faux rabbit fur surface with waterproof nylon base, removable inner bed, and machine-washable construction; intended for small to medium dogs.
• Portabowls Travel Dog Bowl Bento-box-style portable travel dog bowl system with nested dual-bowl design and carrying handle; made from recycled polypropylene and silicone with a non-skid base; microwave and dishwasher safe; intended for travel and on-the-go feeding of small to medium dogs.
• Odor-Filtering Charcoal Pee Pads 26x26-inch charcoal-filtered pee pads with adhesive backing for secure placement in the Pee PAWD holder; neutralize odors at the molecular level; available as one-time purchase or recurring monthly subscription; consumable for puppy potty training.
• Lovewag Washable Dog Pee Pads Reusable 25x25-inch washable pee pads with waterproof backing and non-slip design; eco-friendly, machine washable, designed to fit the Pee PAWD holder or standalone use; available in home-decor-friendly patterns for puppy potty training.
• PAWD® Pet Carrier Bag Airline-friendly pet carrier and everyday tote bag with removable and washable pet bed, internal safety leash clip, multiple carry options, smart storage pockets, and detachable top cover; intended for small dogs (up to 13 lbs) during travel and daily outings.
• Nomad Nap Travel & Portable Dog Bed Portable foldable travel dog bed for on-the-go pet comfort, with machine-washable fabric and compact storage design for trips, parks, and home use; intended for small dogs.
• PAWD® Medium Crate Divider Two-piece panel system for the medium PAWD crate that adjusts internal space for growing puppies during crate training; available in multiple colors; a standalone accessory for the PAWD crate.
• PAWD® Crate Pad / Dog Bed Ultra-soft velvet crate pad liner that fits snugly inside the PAWD crate; zipper-free wipe-clean construction; doubles as a standalone dog mat; intended as a comfort liner for crate-trained small dogs.
• Kind Silicone Dog Food Mat Leakproof silicone feeding mat with raised edges and non-slip surface, custom-sized to fit KindTail Portabowls; waterproof and dishwasher-safe; intended to contain spills during in-home and travel feeding.
• Pawsitivity Oversized Tote Bag Heavy-duty oversized canvas tote bag (16.5" x 14.2" x 9.1") printed with the 'Pawsitivity' slogan; reinforced shoulder straps and exterior side pockets; intended for carrying pet essentials.
• Puppy Bundle (PAWD® Starter Kit) Comprehensive new-puppy starter kit bundling the PAWD Dog Crate, PAWD Crate Pad, PAWD Lounger Bed, Portabowls, Silicone Food Mat, and 2x Washable Pee Rug at 15% savings versus individual purchase; intended for first-time small-dog and puppy owners.
• Potty Training Bundle Complete puppy potty-training bundle pairing the Pee PAWD holder with 150 odor-filtering charcoal pee pads; intended as a turnkey housebreaking solution for new puppy owners.
• Accessory Bundle Four-piece accessory bundle including the PAWD Crate Pad, PAWD Lounger Bed, Portabowls, and Silicone Food Mat at 15% savings versus individual purchase; intended for small-dog owners outfitting the PAWD crate ecosystem.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FairecoreChannel Partner/ Reseller/ DistributorWholesale distribution partnership through Faire.com platform allowing retail stores to purchase KindTail products for resale.
• UppromoteminorChannel Partner/ Reseller/ DistributorAffiliate marketing partnership through Uppromote platform enabling commission-based customer referrals.
• UPS, FedEx, USPScoreOthersShipping carriers used for order fulfillment, shipping from California with 1-3 business day processing time.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Diggs: Design-forward DTC pet brand best known for the Revol collapsible dog crate, directly mirroring KindTail's PAWD crate thesis. Positions itself on premium materials, modern aesthetics, and innovative folding form factors for small-to-medium dog owners.
• Wild One: Premium DTC pet brand offering modern, design-led dog accessories, beds, and carriers. Targets the same millennial, design-conscious pet parent demographic as KindTail with similar aesthetic and price positioning.
• Waggo: Design-forward pet accessories brand focused on premium harnesses, collars, and bags. Competes for the same design-conscious urban pet parent with comparable price points and aesthetic sensibility.
• Sleepypod: Premium pet carrier and bed brand focused on safety-tested, design-forward products. Competes in the carrier and bed spaces with a similar premium positioning and emphasis on small-pet travel.
• Tuft + Paw: Design-focused DTC pet brand with modern cat and dog furniture, beds, and accessories. Overlaps with KindTail on premium aesthetic positioning and millennial pet parent targeting.

Broad incumbents

• MidWest Homes for Pets: Large established pet products manufacturer (owned by Mid-West Metal Products) with extensive crate, kennel, and pet furniture lines. Dominates the value-and-mid-tier crate market against which KindTail's premium positioning must differentiate.
• PetSafe: Major pet products brand under Radio Systems Corporation, offering crates, beds, training pads, and travel products across a broad portfolio. A wide-net incumbent whose scale and distribution breadth dwarf KindTail's.
• Frisco (Chewy private label): Chewy's house pet brand offering crates, beds, pee pads, and accessories at value price points. Competes on price and convenience through Chewy's massive distribution and customer base.
• Prevue Pet Products: Long-established pet products manufacturer offering crates, enclosures, and pet homes. Represents the traditional supply chain against which KindTail's modern, design-led alternatives compete.

Emerging players

• BARK (BarkBox/BarkShop): Subscription-based pet product company (BarkBox, Super Chewer) that has expanded into retail and owned brands. Adjacent competitor in DTC pet with a subscription-first model that could overlap with KindTail's consumable subscription layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kindtailco
• LinkedInlinkedin.com/company/kindtail

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KindTail