Blocket AB

What Blocket AB does

Blocket AB, founded in 1996 and headquartered in Stockholm, Sweden, operates Sweden's largest horizontal online classifieds marketplace. The platform enables private individuals to list and sell secondhand goods across categories including vehicles, electronics, furniture, clothing, sporting goods, pets, B2B equipment, and real estate rentals, while also hosting branded dealer storefronts (Blocketbutik) and professional seller accounts for businesses selling commercial inventory. Blocket AB is a wholly owned subsidiary of Norway-based Vend Marketplaces ASA ("Blocket är en del av Vend"), which controls corporate governance, data privacy policy, and group-level communications.

The core technology is a horizontal marketplace platform supporting listing creation, search, and transaction facilitation via web and mobile, with dedicated sub-platforms for dealer operations (Blocket Admin, Blocketbutik) and paid promotion (Blocket Boost). Distribution channels include the blocket.se website, dealer storefronts, an integration with Qasa for residential rentals, and a built-in shipping service with purchase protection (Frakt med köpskydd) for eligible transactions. Acquisitions of Qasa AB (2019-02-11) and Jobbsafari (2019-06-26) extended the platform into housing rentals and jobs verticals.

Blocket's revenue model combines listing fees and commissions from business dealers (marketplace_commission stream) with premium advertising via Blocket Boost (advertising stream). Private individuals list for free under a freemium pricing model, while professional sellers and dealers pay for listing placement, storefront presence, and promoted visibility on a pay-as-you-go basis. Primary customer segments are Swedish consumers (C2C) and business dealers/professional sellers (B2B/B2C), with a secondary segment for housing seekers and landlords served via the Qasa partnership.

Name

Blocket AB

Legal name

Blocket AB

Website

https://blocket.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Blocket AB operates Sweden's largest horizontal online classifieds marketplace, founded in 1996, connecting millions of private sellers and business dealers across vehicles, electronics, furniture, B2B equipment, housing, and jobs as a subsidiary of Vend Marketplaces ASA.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121), General Rental Centers (5323)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Online classifieds marketplace
• Second-hand goods trading
• Peer-to-peer listings
• Marketplace advertising platform
• Used vehicle marketplace

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing fees and commissions from business dealers: Business dealers and professional sellers pay fees to list and promote inventory on Blocket's marketplace, generating recurring transaction-based revenue.
2. Premium advertising and promoted listings: Sellers can purchase Blocket Boost and other paid advertising products to increase visibility of their listings, generating additional revenue on top of standard listing flows.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Blocket AB operates Sweden's largest horizontal online classifieds marketplace, connecting private individuals and professional business dealers with buyers across categories including vehicles, electronics, furniture, clothing, B2B and construction equipment, boats, pets, hobby items, and real estate rentals. The platform offers free basic listings for private sellers, paid dealer storefronts (Blocketbutik), premium promoted listings (Blocket Boost), an admin/back-office tool for business sellers, integrated housing search via partnership with Qasa, and a built-in shipping service with buyer protection (Frakt med köpskydd).

Product overview

Blocket is a single unified marketplace platform operating as Sweden's largest online classifieds site. The core Blocket platform enables peer-to-peer and business-to-consumer sales across diverse categories including vehicles (cars, buses, construction equipment), electronics, furniture, clothing, pets, and real estate rentals. Business users can access additional services through Blocket för företag (Blocket for Business), which includes Blocket Admin for listing management, Blocketbutik for professional store fronts, and Blocket Boost for paid promotional visibility. The platform also offers Frakt med köpskydd (Shipping with Purchase Protection) for protected transactions. The platform operates as part of Vend and serves both private sellers and commercial businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Blocket Marketplace Platform Sweden's largest online classifieds marketplace enabling private individuals and businesses to buy and sell new and used goods across multiple categories including vehicles, electronics, furniture, B2B equipment, and real estate rentals.
• Blocket för företag (Blocket for Business)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• QasaminorGTM or Marketing PartnerQasa is integrated into Blocket's platform as a housing/rental partner, with Blocket displaying Qasa rental listings (via qasa.com/se) on its platform. The partnership provides mutual traffic benefits: Blocket gains a housing category offering, while Qasa receives referral traffic from Blocket users seeking rental properties.
• KlaravikminorChannel Partner/ Reseller/ DistributorKlaravik is an auction company and professional dealer operating on Blocket's B2B marketplace. Klaravik lists construction equipment, vehicles, and industrial assets on Blocket, leveraging Blocket's traffic and reach to sell used machinery. Klaravik's listings appear under the 'Entreprenad- och anläggningsmaskiner' (construction and agricultural machinery) category.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FINN.no: Norway's largest horizontal classifieds marketplace and a fellow subsidiary of Vend Marketplaces ASA. Directly comparable on product (multi-category C2C/B2C listings), target market (national consumers and dealers), and business model (listing fees + premium ads).
• DBA.dk: Denmark's leading horizontal classifieds marketplace, also part of the Vend Marketplaces group. Same multi-category C2C/B2C model, same Nordic consumer base, and shared group strategy — the closest comparable to Blocket in structure and scale.
• Marktplaats: Netherlands' dominant horizontal C2C/B2C classifieds marketplace (owned by Adevinta). Comparable product, comparable monetization (dealer listings + paid promotions), and a similar national-dominant position in a single European country.
• Leboncoin: France's largest horizontal classifieds marketplace (Adevinta-owned). Closest large-scale analog to Blocket: dominant country-level horizontals spanning vehicles, real estate, jobs, furniture, and consumer goods with both private and professional seller monetization.
• Tradera: Swedish auction and fixed-price marketplace, historically the main domestic competitor to Blocket for secondhand goods. Directly competes for the same Swedish consumer base and seller pool, particularly in collectibles, electronics, and fashion.
• Willhaben: Austria's leading horizontal classifieds platform with a comparable mix of vehicles, real estate, jobs, and general goods. Comparable product breadth, monetization model (dealer subscriptions + paid placements), and dominant single-country market position.
• Subito: Italy's major horizontal C2C/B2C classifieds marketplace (Adevinta-owned). Comparable breadth across vehicles, real estate, jobs, and general goods, with similar dealer/professional seller monetization.

Broad incumbents

• Facebook Marketplace: Meta's global C2C listings product embedded in Facebook. Competes with Blocket in the long tail of secondhand goods in Sweden and represents a structural threat given zero listing fees and built-in social distribution.
• Adevinta: European online classifieds group operating Marktplaats, Leboncoin, Subito, and other leading country-level horizontals. Adevinta is both a peer set and the most direct strategic competitor to the Vend/Blocket group across the continent.

Emerging players

• Hemnet: Sweden's dominant residential real estate listings platform. Partially competes with Blocket's housing category (served via Qasa integration) and illustrates how a Swedish vertical specialist can dominate a high-value subcategory of the horizontal marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Blocket
• Facebookfacebook.com/blocket.se
• Instagraminstagram.com/blocketse/?hl=en
• Xx.com/blocktweeter
• LinkedInlinkedin.com/company/blocket-se

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blocket AB