Klaravik
Klaravik is a Swedish online auction marketplace, founded in 2012 and based in Karlstad, that enables individuals and businesses to buy and sell used heavy machinery, tools, and vehicles across categories such as construction, agriculture, forestry, and vehicles, with operations also in Denmark.
- Company typePrivate
- Founded2012
- HeadquartersKarlstad, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Klaravik does
Klaravik is a Swedish online auction marketplace for used heavy machinery, tools, and vehicles, founded in 2012 and headquartered in Karlstad. The platform runs real-time web and mobile (iOS/Android) auctions across eight product categories — construction equipment, agricultural machinery, forestry equipment, vehicles, industrial/workshop equipment, building materials, lawn/garden equipment, and a general marketplace (Torget) — with approximately 3,000 active auctions live at any time. Technology is a standard online auction stack augmented by digital inspection (photo galleries and video tours), secure payment processing via Payex with Swish for lower-value items, and a carbon impact calculator that quantifies avoided CO2e per purchase.
Klaravik serves a horizontal mix of B2B and B2C customers, including construction and contracting firms, farmers and forestry operators, vehicle owners and dealers, and industrial/workshop businesses. The company has no fixed pricing; revenue is generated from a buyer's premium on winning bids and from listing fees paid by sellers, supplemented by adjacent services such as Nordea Finance installment plans and Schenker freight coordination. A regional auctioneer network assists sellers with listing items on the platform, while buyers self-serve via the website and mobile apps, making the model primarily product-led.
Klaravik firmographics
Firmographics- Name
- Klaravik
- Legal name
- Klaravik AB
- Website
- https://klaravik.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Klaravik is a Swedish online auction marketplace, founded in 2012 and based in Karlstad, that enables individuals and businesses to buy and sell used heavy machinery, tools, and vehicles across categories such as construction, agriculture, forestry, and vehicles, with operations also in Denmark.
- Ownership category
- akta.pro rank
Klaravik industry classification
Industry- Product category
- Online Auction Marketplace
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
Keywords
Where Klaravik is headquartered
LocationHeadquarters
- HQ city
- Karlstad
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Klaravik business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Auction Commission (Buyer's Premium): Klaravik charges a buyer's premium (inropsavgift) on all won auctions. The premium amount varies and is visible to logged-in customers. Sellers pay listing fees and Klaravik takes a commission on each transaction.
- Listing Fees: Sellers pay to list items on the platform for auction
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction-based pricing with variable buyer's premium |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Klaravik product offering
Product offeringCore offering
Klaravik operates an online auction marketplace where sellers list used heavy machinery, tools, vehicles, and equipment, and buyers bid in real-time auctions. The platform is accessible via web and mobile apps, supports payment processing through Payex and Swish, and offers financing options through Nordea Finance and shipping via Schenker. It serves as a self-service auction infrastructure connecting equipment sellers with a broad pool of registered buyers across Sweden.
Product overview
Klaravik is a Nordic online auction platform for buying and selling machinery, tools, and vehicles. The core offering is the Klaravik Auction Platform accessible via desktop and mobile app (iOS/Android), featuring real-time bidding across eight product categories: Entreprenad (construction equipment), Lantbruk (agriculture machinery), Fordon (vehicles), Industri & Verkstad (industrial equipment), Bygg (building materials), Grönyta (lawn/garden equipment), Skogsbruk (forestry machinery), and Torget (miscellaneous marketplace). The platform integrates secure payment processing through Payex and Swish, offers financing options through Nordea Finance, and provides shipping coordination via Schenker. Additional services include Klaravik Plan (subscription offering) and the Klaravik Machine Museum for heritage preservation.
Differentiator
Problem solved
Functional benefit
Products and services
- Klaravik Auction Platform Web-based online auction platform enabling sellers to list used heavy machinery, vehicles, and equipment and buyers to bid in real-time auctions. Features digital viewing with photos and video tours, secure payment processing through Payex and Swish, and serves construction, agriculture, forestry, and industrial businesses across Sweden.
- Klaravik Mobile App Dedicated iOS and Android mobile application for browsing and bidding on Klaravik auctions, with push notifications for bid updates and item tracking, enabling remote participation.
- Klaravik Financing Service Financing assistance service for Klaravik auction buyers, partnering with Nordea Finance to offer installment plans (e.g., approximately 6,501 SEK/month for 60 months) for larger equipment purchases such as tractors and vehicles.
- Klaravik Plan Subscription-based service offering from Klaravik designed for sellers listing items on the auction platform.
Quantifiable outcome
- By purchasing used equipment instead of new, buyers can avoid approximately 12,968 kg CO2e per item (example from a specific auction)
Companies that use Klaravik
Customer profileSegments4 records
Ideal customer profiles4 records
Klaravik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Klaravik partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- NEVS (National Electric Vehicle Sweden)minorNEVS, the owner of Saab's assets, engaged Klaravik to auction the final remaining Saab vehicles from the Trollhättan factory. Klaravik served as the auction platform for this historic sale of Saab heritage vehicles, with auctions running May 21-30, 2026 culminating in a live finale at the factory.
- Schenker (Frakt)minorKlaravik has freight agreements with Schenker for package and EU-pallet shipments (up to 120x80 cm and 990 kg) for items that can be shipped within Sweden.
- PayexcorePayex handles payment processing for auction transactions, providing secure payment processing and invoice delivery to buyers' email addresses on the day auctions close. Swish payment option available for lower-value items.
- Nordea FinanceminorNordea Finance provides financing options for equipment purchases on Klaravik, offering installment plans (e.g., approximately 6,501 SEK/month for 60 months) for larger items like tractors and vehicles.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Klaravik competitors and assessment
Company assessmentBroad incumbents
- Ritchie Bros. Auctioneers: Global leader in heavy-equipment and vehicle auctions, operating physical and online marketplaces (including IronPlanet and Marketplace-E). Directly comparable to Klaravik in auctioning excavators, loaders, trucks, and agricultural machinery, but at vastly larger scale and international footprint.
- eBay: Global generalist C2C/C2B marketplace with significant secondary market for tools, vehicles, and light equipment. Adjacent competitor for SMB sellers considering where to list surplus tools and lighter machinery, though lacks Klaravik's heavy-equipment specialization and auctioneer network.
Direct peers
- Surplex: European online auction house specializing in used industrial machinery, metalworking, and construction equipment. Closest direct peer to Klaravik given its auction-first model, machinery focus, and European geographic overlap, though Surplex serves broader continental markets.
- Troostwijk: Dutch-origin pan-European online auctioneer of used industrial machinery, vehicles, and equipment. Comparable marketplace model, customer base (SMB contractors, fleet operators), and auction-first go-to-market motion; competes with Klaravik for cross-border Nordic buyers.
- Mascus: European online marketplace for used heavy machinery, trucks, and agricultural equipment. Directly comparable horizontal marketplace serving construction, agriculture, and forestry verticals with similar customer segments; backed by Ritchie Bros.
- Copart: Global online vehicle auction platform serving insurance, fleet, and dealer sellers with a buyer network across geographies. Comparable auction-driven vehicle remarketing model to Klaravik's Fordon category, though focused exclusively on vehicles.
- Truck1: European online marketplace for trucks, trailers, construction, and agricultural machinery. Comparable horizontal machinery marketplace with cross-border European reach, serving overlapping customer segments in construction and logistics.
- IronPlanet: Online marketplace for used heavy equipment (acquired by Ritchie Bros.). Directly comparable auction-based model for construction and agricultural machinery with international buyer base; competes with Klaravik for cross-border Nordic bidder demand.
Regional players
- Auctionet: Swedish-founded online auction platform covering art, antiques, design, and increasingly vintage/collectible machinery. Comparable Swedish/Nordic online auction DNA and product-led growth model, though currently focused on collectibles rather than heavy machinery.
Emerging players
- Catawiki: European online auction platform with curated categories including classic cars, jewelry, and specialty collectibles. Comparable online-only auction DNA and European footprint, though currently focused on higher-value collectibles rather than industrial machinery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Klaravik social profiles
Digital presenceKlaravik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klaravik leadership team
Management profileNumber of profiles
Profiles1 record
Klaravik subsidiaries and ownership
Company hierarchySubsidiaries1 record
Klaravik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klaravik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klaravik
What does Klaravik do?
Klaravik operates an online auction marketplace where sellers list used heavy machinery, tools, vehicles, and equipment, and buyers bid in real-time auctions. The platform is accessible via web and mobile apps, supports payment processing through Payex and Swish, and offers financing options through Nordea Finance and shipping via Schenker. It serves as a self-service auction infrastructure connecting equipment sellers with a broad pool of registered buyers across Sweden.
Is Klaravik a public or private company?
Klaravik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Klaravik founded?
Klaravik was founded in 2012. It employs 101 to 250 people.
Where is Klaravik based?
Klaravik is headquartered in Karlstad, Sweden, in the Europe region.
How does Klaravik make money?
Two revenue lines are on record. Auction Commission (Buyer's Premium) is the primary driver. The others are listing Fees.
Who are Klaravik's main competitors?
Broad incumbents on record are Ritchie Bros. Auctioneers and eBay. Direct peers are Surplex, Troostwijk, Mascus, Copart, Truck1 and IronPlanet. Auctionet is listed as a regional player. Catawiki is listed as an emerging player.
Does Klaravik have an API?
No public API is recorded for Klaravik.
What industry is Klaravik in?
Klaravik's product category is Online Auction Marketplace. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online). Its NAICS code is 423810 and its SIC code is 5082.