CaringKind
CaringKind is a New York-based 501(c)(3) nonprofit, founded in 1978 as the nation's first Alzheimer's organization, providing free dementia care services—including a 24/7 helpline, support groups, education, and early-stage programs—to more than 21,000 individuals and families annually across NYC, Long Island, and Connecticut.
- Company typePrivate
- Founded1978
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What CaringKind does
CaringKind is a 501(c)(3) nonprofit organization headquartered at 360 Lexington Avenue, New York, that provides free Alzheimer's and dementia care services to individuals, families, and care professionals across New York City, Long Island, and Connecticut. Founded in 1978 as the nation's first Alzheimer's organization, the organization serves more than 21,000 individuals and families annually through a unified service platform anchored by a 24/7 helpline (646-744-2900) staffed by trained Navigators and Specialists, plus care consultations, support and bereavement groups, early-stage engagement programs (Cognitive Stimulation Therapy, Journey Together, COMPASS, To Whom I May Concern®), and the MedicAlert NYC Wanderer's Safety Program.
CaringKind's product surface spans direct service delivery, professional education, and community-based brain health interventions, including the Learning Hub, an Education Video Library, CST Training & Certification, Workforce Development programs, and a Brain Health & Dementia Bronx White Paper documenting a Blue Zones-based community intervention piloted with RiverSpring Living. Distribution occurs through the 24/7 helpline, an online contact channel, the WeAreCaringKind.org website (launched March 2026), a podcast, signature events (37th annual Alzheimer's Walk in Central Park, 30th anniversary Forget-Me-Not Gala), and an affiliate network including the Alzheimer's Disease Resource Center.
The revenue model is donation-based, with 100% of individual and corporate donations funding free programs. Major fundraising streams include the Forget-Me-Not Gala ($1.7M+ raised in June 2026), the inaugural Hope Blooms Connecticut event (~$200K raised May 2026), the annual Walk, and grants from foundations such as the Hearst Foundations and The New York Community Trust. The organization is governed by a Board of Directors that includes VC pioneer Alan J. Patricof, and is led by CEO Eleonora Tornatore-Mikesh and Chief Research Officer Kendra Ray, with recent strategic moves including the ADRC affiliate partnership (Jan 2026), Connecticut expansion (May 2026), and national launch of the 100 Women of Impact movement (Jan 2026).
CaringKind firmographics
Firmographics- Name
- CaringKind
- Legal name
- CaringKind
- Website
- https://caringkindnyc.org
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CaringKind is a New York-based 501(c)(3) nonprofit, founded in 1978 as the nation's first Alzheimer's organization, providing free dementia care services—including a 24/7 helpline, support groups, education, and early-stage programs—to more than 21,000 individuals and families annually across NYC, Long Island, and Connecticut.
- Ownership category
- akta.pro rank
CaringKind industry classification
Industry- Product category
- Alzheimer's and Dementia Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Family Caregiver Coaching, Education & Support (HSABAIAI)
- akta.pro secondary industries
- Caregiver Support, Coaching & Training (HLADALAG), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)
Keywords
Where CaringKind is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CaringKind business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual and Corporate Donations: CaringKind operates as a 501(c)(3) nonprofit relying entirely on donations from individuals and corporations. The organization states that 100% of donations support individuals and families affected by Alzheimer's and related dementias.
- Special Events Fundraising: Major annual events including the Forget-Me-Not Gala (raising over $1.7 million in 2026), Alzheimer's Walk and Brain Health Day (37th annual), Hope Blooms inaugural event (raised close to $200,000), and golf tournaments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CaringKind product offering
Product offeringCore offering
CaringKind is a nonprofit organization that provides free Alzheimer's and dementia care services to individuals, families, and caregivers in the New York metropolitan area. Its core offerings include a 24/7 helpline staffed by trained Navigators and Specialists, care partner/family support programs (consultations, coaching, support groups), early-stage engagement programs such as Cognitive Stimulation Therapy (CST) and Journey Together, the MedicAlert NYC Wanderer's Safety Program, and professional training for healthcare workers.
Product overview
CaringKind operates as a nonprofit organization providing a unified platform of free Alzheimer's and dementia support services. The core offering includes a 24/7 Helpline staffed by trained Navigators and Specialists, Care Partner/Family Support programs (dementia consultations, coaching, support groups, bereavement services), and Early Stage Services including Cognitive Stimulation Therapy (CST), Journey Together, COMPASS, and To Whom I May Concern®. Additional programs include the Connect2Living initiative, MedicAlert® NYC Wanderer's Safety Program, Passages grief support, Palliative and Residential Care Program, and Partnering Together. The Learning Hub provides Workforce Development, CST Training & Certification, Education Video Library, and publications including the Brain Health & Dementia Bronx White Paper. CaringKind also hosts annual events including the Alzheimer's Walk and Brain Health Day (37th annual) and Forget-Me-Not Gala. The organization recently expanded through an affiliate partnership with the Alzheimer's Disease Resource Center (ADRC) and launched new initiatives including 100 Women of Impact and the WeAreCaringKind.org website platform.
Differentiator
Problem solved
Functional benefit
Products and services
- 24/7 Helpline Free 24/7 phone helpline (646-744-2900) staffed by trained Navigators and Specialists providing information, education, emotional support, and resource connections for individuals and families affected by Alzheimer's and related dementias.
- Care Partner/Family Support Comprehensive support services for care partners and families including dementia consultations, coaching, support groups, bereavement services, palliative and residential care guidance, and the Partnering Together initiative.
- Early Stage Services Specialized programs for individuals in early stages of dementia including Cognitive Stimulation Therapy (CST), Journey Together, COMPASS, and the trademarked To Whom I May Concern program.
- Cognitive Stimulation Therapy (CST) Evidence-based program for individuals with early-stage dementia providing structured cognitive stimulation activities.
- MedicAlert NYC Wanderer's Safety Program Safety program providing identification and support for individuals with dementia who may wander, offering peace of mind for families and caregivers in New York City.
- Passages: Navigating Grief and Loss Bereavement support program helping families navigate grief and loss associated with dementia.
- Dementia Consultations & Coaching One-on-one consultations and coaching sessions providing personalized guidance for families and caregivers dealing with dementia.
- Support & Bereavement Groups Peer support groups for care partners and families, including bereavement support for those who have lost loved ones to dementia.
- Palliative and Residential Care Program Program supporting families navigating palliative care options and residential care decisions for loved ones with dementia.
- Professional Development & Webinars Education and training programs for healthcare professionals and care workers, including webinars and professional development courses.
- CST Training & Certification Training program for professionals to become certified Cognitive Stimulation Therapy specialists.
- Dementia Education Conference Annual dementia education conference bringing together diverse stakeholders in dementia care to foster knowledge sharing, collaboration, and innovation. First conference held March 2026.
- Connect2Living Initiative focused on supporting individuals and families living with Alzheimer's and dementia, connecting them to resources and programs.
Quantifiable outcome
- Serving more than 21,000 individuals and families annually with free support programs
- +2 more outcomes
Companies that use CaringKind
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
CaringKind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CaringKind partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- RiverSpring LivingflagshipCaringKind partnered with RiverSpring Living and Blue Zones to implement a 28-day Blue Zones Challenge at the senior living community in the Bronx, focusing on dietary modifications, natural movement, social connections, and stress reduction. The pilot program demonstrated positive outcomes in community health and lifestyle changes, evolving into an ongoing Mindful Meals program available campus-wide.
- Alzheimer's Disease Resource Center (ADRC)coreADRC became an affiliate of CaringKind, creating a unified network for dementia care across New York City, Long Island, and the greater New York region. The affiliation combines CaringKind's 45-year legacy with ADRC's four decades of community roots in Nassau and Suffolk Counties, expanding access to comprehensive support services including 24/7 helpline, care consultations, and evidence-based programs.
- Eli Lilly and CompanyminorPartner logo displayed on CaringKind website as part of collaborative network of organizations committed to improving lives of those affected by Alzheimer's and dementia.
- Family Caregiver AllianceminorPartner logo displayed on CaringKind website as part of collaborative network supporting families and caregivers affected by dementia.
- LEAD CoalitionminorPartner logo displayed on CaringKind website as part of collaborative network advancing dementia care and research.
- EisaiminorPartner logo displayed on CaringKind website as part of collaborative network supporting Alzheimer's care and research initiatives.
- Milken InstituteminorPartner logo displayed on CaringKind website as part of collaborative network advancing research and policy in aging and longevity.
- Alzheimer's Foundation of AmericaminorPartner logo displayed on CaringKind website as part of collaborative network of Alzheimer's organizations.
- Hearst FoundationsminorPartner logo displayed on CaringKind website as part of collaborative network supported by Hearst Foundations.
- The New York Community TrustminorPartner logo displayed on CaringKind website as part of collaborative network of New York philanthropic organizations.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
CaringKind competitors and assessment
Company assessmentBroad incumbents
- Alzheimer's Association: The largest national Alzheimer's nonprofit, providing care consultations, support groups, education, research funding, and a 24/7 helpline — directly overlapping CaringKind's core offerings at national scale.
- Alzheimer's Drug Discovery Foundation: Nonprofit funding drug research for Alzheimer's — adjacent to CaringKind's clinical-trial navigation work and overlapping in donor constituencies interested in the Alzheimer's space.
Emerging players
- Hilarity for Charity: Movement-style Alzheimer's nonprofit focused on caregiver support and brain health awareness among younger donors — an emerging peer competing for similar donor mindshare in the family-caregiver segment.
- MemoryCare: Nonprofit providing caregiver education and support programs for families affected by memory disorders — directly comparable in service mix to CaringKind at a smaller regional scale.
Direct peers
- BrightFocus Foundation: Nonprofit funding Alzheimer's disease research and providing public education and caregiver resources — comparable mission mix of research funding and family-facing education.
- Alzheimer's Foundation of America: National nonprofit providing caregiver support, education, a helpline, and memory-screening programs — a direct functional peer to CaringKind and listed in its partner network.
- UsAgainstAlzheimer's: Advocacy and policy-focused Alzheimer's nonprofit that drives national awareness campaigns and research initiatives — a peer in mission and constituency, though with a stronger policy bent.
- Dementia Society of America: National organization raising awareness and providing resources for all forms of dementia — a peer in education and family support, operating nationally versus CaringKind's regional base.
- Family Caregiver Alliance: National nonprofit focused on caregiver education, training, and policy advocacy — closely aligned with CaringKind's caregiver-support mission and listed as a CaringKind partner.
Others
- National Institute on Aging: Federal agency that funds Alzheimer's research, disseminates public education, and maintains the ADEAR Center — comparable in education and research-navigation content, though not a fundraising peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CaringKind social profiles
Digital presenceCaringKind financial estimates
Financial estimateRevenue estimate
Valuation estimate
CaringKind leadership team
Management profileNumber of profiles
Profiles6 records
CaringKind subsidiaries and ownership
Company hierarchySubsidiaries1 record
CaringKind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CaringKind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CaringKind
What does CaringKind do?
CaringKind is a nonprofit organization that provides free Alzheimer's and dementia care services to individuals, families, and caregivers in the New York metropolitan area. Its core offerings include a 24/7 helpline staffed by trained Navigators and Specialists, care partner/family support programs (consultations, coaching, support groups), early-stage engagement programs such as Cognitive Stimulation Therapy (CST) and Journey Together, the MedicAlert NYC Wanderer's Safety Program, and professional training for healthcare workers.
Is CaringKind a public or private company?
CaringKind is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CaringKind founded?
CaringKind was founded in 1978. It employs 101 to 250 people.
Where is CaringKind based?
CaringKind is headquartered in New York, United States, in the North America region.
How does CaringKind make money?
Two revenue lines are on record. Individual and Corporate Donations are the primary driver. The others are special Events Fundraising.
Who are CaringKind's main competitors?
Broad incumbents on record are Alzheimer's Association and Alzheimer's Drug Discovery Foundation. Emerging players are Hilarity for Charity and MemoryCare. Direct peers are BrightFocus Foundation, Alzheimer's Foundation of America, UsAgainstAlzheimer's, Dementia Society of America and Family Caregiver Alliance. National Institute on Aging is listed as an others.
Does CaringKind have an API?
No public API is recorded for CaringKind.
What industry is CaringKind in?
CaringKind's product category is Alzheimer's and Dementia Care Services. Its primary akta.pro industry code is HSABAIAI, Family Caregiver Coaching, Education & Support, with a secondary code of HLADALAG, Caregiver Support, Coaching & Training. Its NAICS code is 62412 and its SIC code is 8300.