AirPay
AirPay provides automated dental insurance verification software integrating with major practice management systems and connecting to 1,200+ payers. The SaaS platform serves dental practices and DSOs with pre-claim validation, front desk automation, and Medicaid eligibility modules.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AirPay does
AirPay is a New York-based SaaS company founded in 2022 that provides automated dental insurance verification software to dental practices and Dental Service Organizations (DSOs). The platform, operated by parent entity Smylen Inc., automatically verifies patient insurance coverage for scheduled appointments across 1,200+ integrated payers and delivers standardized eligibility data through a central dashboard. AirPay serves as an automation layer between dental practices and their existing practice management systems (PMS), integrating with major platforms including Dentrix, Eaglesoft, and Open Dental to enable workflow-level automation rather than a standalone tool.
The core AirPay product is augmented by specialized modules: Warnings™ performs pre-claim validation to flag coverage issues before claims are submitted, the Front Desk module reduces administrative time on verification calls, a Medicaid module handles government-payor eligibility, a Central Billing Team module supports multi-location operations, and a Call Center module provides real-time eligibility data for appointment booking. AirPay is offered in two segment-specific variants — one for DSOs managing multiple practices and one for private practices. The company was founded by practicing dentist Dr. Derek Giddon and data-software veteran Daniel Horowitz (formerly CTO at 1010data), with the product reflecting domain expertise drawn from direct clinical experience.
AirPay operates a subscription-based revenue model with flat monthly pricing ("No-Brainer Pricing") and a direct sales go-to-market that combines enterprise field sales for DSOs and inside sales for private practices. Customer evidence includes large DSO wins such as D4C (125+ practices, 46% operational cost reduction), SOHDental (25 practices, 100+ hours saved daily), and ProSmile (70+ practices, $1M annual savings). The company has earned industry recognition including the 2023 Cuspies Best New Dental Software award at Chicago Midwinter, a 2023 Digital Health Award, the 2023 dentech Competition win from The Forsyth Institute, and a 2022 Innovation Award from Revere Partners. The company is privately held with no disclosed funding rounds and operates with a team of 11-50 employees from a New York headquarters at 920 Broadway, 15th Floor.
AirPay firmographics
Firmographics- Name
- AirPay
- Legal name
- Smylen, Inc.
- Website
- https://airpay.dental
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AirPay provides automated dental insurance verification software integrating with major practice management systems and connecting to 1,200+ payers. The SaaS platform serves dental practices and DSOs with pre-claim validation, front desk automation, and Medicaid eligibility modules.
- Ownership category
- akta.pro rank
AirPay industry classification
Industry- Product category
- Dental Insurance Verification Software
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Eligibility & Benefits Verification (HLACACAD)
- akta.pro secondary industry
- Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ)
Keywords
Where AirPay is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AirPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Pricing: Flat monthly rate subscription model with no hidden fees. The pricing is described as 'No-Brainer Pricing' suggesting a simple, predictable pricing structure for dental practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single flat monthly subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AirPay product offering
Product offeringCore offering
AirPay is a cloud-based dental insurance verification platform that automatically verifies patient coverage across 1,200+ insurance payers and integrates with major dental practice management systems (PMS). The platform provides a central dashboard, proactive Warnings™ for pre-claim validation, and workflow modules tailored to DSOs, private practices, call centers, central billing teams, and Medicaid workflows.
Product overview
AirPay is a unified dental insurance verification platform consisting of a core product and multiple specialized modules. The core AirPay platform provides automated insurance verification with 1,200+ carrier integrations and a central dashboard. Supporting modules include Warnings™ (pre-claim validation), Front Desk (workflow automation), Medicaid (eligibility support), Central Billing Team (centralized operations), and Call Center (real-time eligibility for agents). The platform is offered in two variants: one for Dental Service Organizations (DSOs) and one for Private Practices, both leveraging the same underlying technology with tailored configurations.
Differentiator
Problem solved
Functional benefit
Products and services
- AirPay Core dental insurance verification SaaS platform that automatically verifies patient coverage for entire schedules, integrates with practice management systems, and provides a unified dashboard with standardized data from 1,200+ carriers. Designed for dental practices and DSOs.
- Warnings™ Pre-claim validation module that alerts dental practices to potential insurance issues before claims are submitted, boosting claim acceptance rates and shortening collection time.
- Front Desk Workflow automation module that saves front desk teams over 4 hours per day with integrated, automated, accurate insurance verification workflows for dental practices.
- Medicaid Specialized insurance verification module designed for Medicaid patients, helping dental practices navigate complex Medicaid eligibility requirements and compliance.
- Central Billing Team Centralized billing support module enabling practice groups to manage insurance verification and billing from a central location.
- Call Center Insurance verification software designed for dental call centers, providing agents with real-time eligibility data to verify insurance details before booking appointments.
- AirPay for DSO AirPay solution tailored for Dental Service Organizations (DSOs) managing multiple practices, enabling standardized insurance verification across the entire organization.
- AirPay for Private Practice AirPay solution designed for individual dental practices, providing automated insurance verification and front desk workflow optimization.
Quantifiable outcome
- 4+ hours saved per day for front desk teams
- +3 more outcomes
Companies that use AirPay
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
AirPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AirPay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major Dental Practice Management SystemscoreAirPay works seamlessly with all major dental practice management systems (PMS) including Open Dental, Eaglesoft, Dentrix, and others. This integration enables true automation of insurance verification workflows within existing dental practice systems.
Scale indicators6 records
Recent moves3 records
Expansion highlights6 records
AirPay competitors and assessment
Company assessmentEmerging players
- NexHealth: NexHealth provides patient experience and insurance/benefits workflows for dental practices, including real-time insurance verification. It overlaps with AirPay on verification and front-desk automation, while also competing in scheduling and patient communication.
- tab32: tab32 is a cloud-based dental practice management system with integrated insurance verification and claims features. It competes with AirPay in the verification layer, particularly for digitally native and DSO customers, while also providing the underlying PMS.
Broad incumbents
- Patterson Dental (Eaglesoft): Eaglesoft is Patterson Dental's flagship dental practice management software, offering integrated insurance verification and claim workflows. It competes with AirPay as a broad incumbent embedded in the PMS layer of many practices.
- Henry Schein One (Dentrix): Dentrix is one of the largest on-premise dental practice management systems, offered by Henry Schein One, with built-in insurance verification features. It is a broad incumbent whose native verification capabilities compete with AirPay at the practice level.
- Planet DDS (Denticon): Planet DDS provides Denticon, a cloud dental practice management platform with insurance verification and billing features, and serves many DSO customers. It competes with AirPay at the verification and central billing layers for group practices.
Direct peers
- Sikka Software: Sikka Software provides a dental and medical practice connectivity platform with payer integrations, eligibility checks, and workflow automation. It competes with AirPay on insurance verification and practice app marketplaces.
- Vyne Dental: Vyne Dental offers dental claims processing, electronic data interchange, and eligibility/benefits verification solutions to dental practices and DSOs. It directly competes with AirPay in automating payer connectivity and insurance verification for dental offices.
- DentalXChange: DentalXChange provides dental claims processing, real-time eligibility verification, and electronic remittance services to dental practices. It is one of the most established direct competitors in dental insurance verification and payer connectivity.
- Nierman Practice Management: Nierman Practice Management specializes in dental-medical cross-coding and insurance verification for dental practices, including Medicaid and medical billing for dental sleep medicine. It overlaps with AirPay in dental eligibility verification and Medicaid workflows.
Others
- Weave: Weave is a patient communication and front-desk platform widely used by dental practices, including for appointment reminders, texting, and payment collection. It is an adjacent ecosystem player rather than a direct verification competitor, but overlaps with AirPay's front-desk automation value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AirPay social profiles
Digital presenceAirPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
AirPay leadership team
Management profileNumber of profiles
Profiles2 records
AirPay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AirPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AirPay
What does AirPay do?
AirPay is a cloud-based dental insurance verification platform that automatically verifies patient coverage across 1,200+ insurance payers and integrates with major dental practice management systems (PMS). The platform provides a central dashboard, proactive Warnings™ for pre-claim validation, and workflow modules tailored to DSOs, private practices, call centers, central billing teams, and Medicaid workflows.
Is AirPay a public or private company?
AirPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AirPay founded?
AirPay was founded in 2022. It employs 11 to 50 people.
Where is AirPay based?
AirPay is headquartered in New York, United States, in the North America region.
How does AirPay make money?
One revenue line is on record: subscription Pricing.
Who are AirPay's main competitors?
Emerging players on record are NexHealth and tab32. Broad incumbents are Patterson Dental (Eaglesoft), Henry Schein One (Dentrix) and Planet DDS (Denticon). Direct peers are Sikka Software, Vyne Dental, DentalXChange and Nierman Practice Management. Weave is listed as an others.
Does AirPay have an API?
No public API is recorded for AirPay.
What industry is AirPay in?
AirPay's product category is Dental Insurance Verification Software. Its primary akta.pro industry code is HLACACAD, Eligibility & Benefits Verification, with a secondary code of HLAEAIAJ, Dental Benefit Administration (DBA) & ASO/TPA for Dental. Its NAICS code is 62121 and its SIC code is 7372.