Proactive MD

What Proactive MD does

Proactive MD is a privately held U.S. value-based healthcare provider that operates onsite and community health centers for large self-insured employers, school districts, and municipalities. Founded in Raleigh, North Carolina, the company partners directly with organizations to deliver primary care, preventive services, chronic disease management, behavioral health, urgent care, physical therapy, women's health, occupational health, and 24/7 virtual care through its Proactive MD Connect telemedicine platform. Patient populations include municipal employees, teachers and school staff, and employees of self-insured employers, typically enrolled as covered dependents and family members. The company employs between 1,001 and 5,000 people and operates across 14 or more U.S. states.

The platform is differentiated by vertical integration: Proactive MD claims to be the only national primary care provider that owns and operates its own labs, pathology groups, pharmacies, an exclusive 340B pharmacy network, and a proprietary healthcare technology stack. This integration is intended to capture diagnostic and pharmacy margin internally and to feed capitated or value-based contracts. The 340B network provides access to federally discounted drug pricing for eligible patients, while owned labs and pathology groups reduce dependency on third-party diagnostics. Distribution is B2B direct field sales to enterprise buyers, with services delivered through dedicated onsite facilities rather than retail or consumer channels.

The business model is built on subscription-style, value-based contracts with employer and public-sector sponsors, supplemented by revenue from acquired primary care, family medicine, and specialty practices integrated into the network. Since 2021 the company has pursued an aggressive acquisition strategy, completing or announcing more than a dozen deals in the late 2025 to early 2026 window alone across physical therapy, behavioral health, urgent care, nephrology, orthopedics, women's health, laboratories, and integrative medicine. The company is led by founder and CEO John Collier, with a C-suite covering strategy, medical, business development, clinical/legal, and information technology functions. Ownership and capital structure (founder equity, debt, or institutional backing) are not disclosed in the available data.

Name

Proactive MD

Website

https://proactive-md.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Proactive MD operates onsite and community health centers delivering value-based primary care to employees of self-insured employers, school districts, and municipalities across 14+ U.S. states, vertically integrating labs, pharmacy, and 340B drug pricing.

Ownership category

akta.pro rank

Product category

Onsite Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Ambulatory Health Care Services (621), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Medical Laboratories (8071)

akta.pro primary industry

Pharmacy-Integrated Virtual Care & ePrescribing (Employer Benefit) (HLALADAH)

akta.pro secondary industries

Healthcare Master Data Management (MDM) & Patient/Provider Identity Data (HLACAIAB), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH), Hospital & Health-System Pharmacies (Inpatient/Outpatient) (HLAFALAB)

Keywords

• Onsite health centers
• Value-based primary care
• Employer healthcare services
• Occupational health management
• Virtual care platform

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Value-Based Care Services: Proactive MD operates as a value-based care provider delivering primary care to employers, school districts, and municipalities through onsite health centers. Revenue is generated through capitated arrangements or value-based contracts with self-insured employers and public entities.
2. Acquired Practice Integration: Through acquisitions of primary care, family medicine, and specialty practices, Proactive MD integrates these into its network, expanding patient populations under value-based care arrangements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Proactive MD operates onsite and near-site health centers for self-insured employers, school districts, and municipalities, delivering value-based primary care, preventive services, chronic disease management, and occupational health to employees and their covered dependents. The company owns clinical laboratories, pathology groups, pharmacies, and an exclusive 340B pharmacy network to provide vertically integrated care from diagnostics through medication dispensing, supported by the Proactive MD Connect 24/7 virtual care telemedicine platform.

Product overview

Proactive MD operates as a national value-based healthcare provider with a platform-plus-modules architecture. The core offering centers on employer-sponsored primary care delivered through owned and operated onsite and municipal health centers, enhanced by the 24/7 Proactive MD Connect virtual care platform. The company has expanded its integrated care network through acquisitions to include physical therapy, behavioral health, urgent care, nephrology, occupational health, women's health, chronic disease care, clinical diagnostics, pharmacy services (including an exclusive 340B network), and integrative/functional medicine. Proactive MD positions itself as the only national primary care provider that owns and operates its own labs, pathology groups, pharmacies, 340B networks, and healthcare technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Onsite Health Centers Onsite and near-site health centers providing value-based primary care, preventive services, occupational health, chronic disease management, and referral coordination for employees and dependents of self-insured employers, municipalities, and school districts.
• Proactive MD Connect 24/7 virtual care telemedicine platform that extends Proactive MD's onsite primary care offering to members regardless of clinic location, supporting continuous care access for employer, municipal, and school district populations.
• 340B Pharmacy Network Owned 340B pharmacy network that supports in-house medication dispensing for Proactive MD's value-based care members, enabling cost control and alignment with capitated care arrangements.
• Clinical Laboratory Services In-house clinical laboratory operations providing diagnostic testing integrated with Proactive MD's onsite and value-based primary care delivery across multiple states.
• Pathology Services Owned pathology group operations supporting diagnostic interpretation and clinical decision-making across Proactive MD's integrated care delivery network.
• Occupational Health Services Occupational health services for employer and municipal clients including work-related injury care, return-to-work evaluations, and employment-related physicals.
• Physical Therapy Services Physical therapy and rehabilitation services integrated with Proactive MD's primary care offering, serving value-based care members across multiple states.
• Behavioral Health Services Behavioral health services integrated with Proactive MD's primary care delivery to support mental and emotional health needs of value-based care members.
• Urgent Care Services Urgent care services integrated with Proactive MD's primary care clinics, providing members with acute care access and reducing unnecessary emergency room utilization.
• Nephrology Services Nephrology specialty services integrated within Proactive MD's specialty care network for value-based care members.
• Women's Health Services Women's health and chronic disease management services offered within Proactive MD's primary care and specialty care network, supporting preventive and ongoing care for female members.
• Integrative and Functional Medicine Integrative and functional medicine services offered alongside Proactive MD's conventional primary care, providing members with broader preventive and wellness-oriented care options.
• Municipal Health Centers Municipal employee health centers operated by Proactive MD for city clients, providing primary care, occupational health, and preventive services to municipal employees.
• School District Wellness Clinics Onsite wellness clinics operated by Proactive MD for school district clients, providing primary care and preventive services to teachers and staff.
• Integrated Primary and Urgent Care Integrated primary and urgent care services delivered through acquired practices across multiple states, broadening Proactive MD's access network for value-based care members.

Quantifiable outcome

• Served 25% of Morgan County employees and 21% of City of Martinsville employees in first three months of operation

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Franklin Public SchoolscoreStrategic or Co-development Partner · 9 February 2026Franklin Public Schools partnered with Proactive MD to open the FPS Wellness Clinic in Franklin, Wisconsin. The new onsite facility serves approximately 1,100 patients including FPS employees and their eligible family members, offering comprehensive primary care, preventive services, chronic condition management, and 24/7 virtual care through Proactive MD Connect. The partnership positions Franklin Public Schools as a model employer in Wisconsin for workforce health support.
• City of Martinsville and Morgan CountycoreStrategic or Co-development Partner · 15 December 2025City of Martinsville and Morgan County partnered with Proactive MD to open a Municipal Health Center for their employees and families. The 2,000-square-foot facility located in Martinsville, Indiana opened on December 15 and has served 25% of Morgan County employees and 21% of City of Martinsville employees in its first three months. Proactive MD provides primary care services to nearly 900 patients across this municipality through the partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Premise Health: The largest dedicated employer-sponsored onsite and nearsite health center operator in the U.S. Direct competitor to Proactive MD in serving self-insured employers with primary care, pharmacy, and integrated occupational health offerings.
• Marathon Health: Employer-sponsored primary care and occupational health provider operating onsite, nearsite, and shared health centers nationwide. Highly comparable to Proactive MD in GTM motion and value-based care model.
• Crossover Health: Tech-enabled employer-sponsored primary care provider combining onsite/nearsite clinics with integrated virtual care and behavioral health. Closely comparable to Proactive MD's employer channel and Proactive MD Connect virtual offering.
• Everside Health: Direct primary care provider for employers, unions, and municipalities operating onsite and nearsite health centers. Direct competitor in the same employer-sponsored capitated care space.

Broad incumbents

• One Medical (Amazon): Membership-based primary care platform acquired by Amazon that increasingly serves employer clients alongside its consumer clinic footprint. Comparable as a scaled primary care competitor pursuing employer channels and virtual care.
• Agilon Health: Value-based primary care platform partnering with independent physician groups under global capitation arrangements. Adjacent comparison point for capitated economics and risk-bearing primary care models.
• Oak Street Health (CVS Health): Value-based primary care provider (now owned by CVS Health) focused on Medicare populations. Comparable on the value-based care operating model and pharmacy integration, though focused on seniors rather than employer-sponsored members.
• Privia Health: Physician enablement and medical group platform operating value-based care arrangements across multiple states. Relevant comparable for multi-state primary care roll-up and capitated revenue management.
• VillageMD (Walgreens): Primary care platform majority-owned by Walgreens Boots Alliance combining owned clinics with pharmacy integration. Comparable on integrated primary care plus pharmacy economics, though consumer-facing rather than employer-sponsored.

Emerging players

• Aledade: Value-based care network for independent primary care practices partnering with payers under risk arrangements. Comparable in enabling physician-led value-based care, though works through partner practices rather than owned sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/proactivemd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive MD