Raw Urth

What Raw Urth does

Raw Urth Designs is a Fort Collins, Colorado-based custom metalwork manufacturer founded in 2000 by Amy and Stefan Sasick, operating with a team of approximately 19 artisans and staff. The company designs, fabricates, and finishes custom metal range hoods, fireplace surrounds, wall cladding and panels, mantels, sculptures, and screens in steel, brass, bronze, copper, pewter, stainless steel, and zinc, with a proprietary hand-applied chemical patina process described as a core technical differentiator. Lead times run 10-12 weeks for custom steel builds and 12-14 weeks for specialty metals, with a pre-designed Evergreen Collection offering 6-8 week turnaround for builders and designers seeking faster delivery. A new materials line extending into leather, stone, wood, and plaster hoods is planned for 2026.

The company's customer base consists of high-net-worth homeowners undertaking custom builds or luxury renovations, plus a B2B trade channel of interior designers, architects, custom home builders, cabinet companies, and showrooms served through an invitation-only Trade Studio program. Revenue is generated through individually quoted one-time purchases, with a 50% deposit required to begin production and the balance due prior to shipping; pricing is not publicly disclosed. Distribution is primarily direct-to-consumer via website quote requests, complemented by showroom visits at the Fort Collins headquarters and LTL shipping nationwide and internationally (Hawaii, Central America, Guam, Germany, Russia).

Raw Urth is privately held, founder-owned, and bootstrapped with no institutional investment, operating from a single production studio and showroom. Brand awareness has been built through editorial features in Luxe Interiors + Design, House Beautiful, AD Italia, Atlanta Homes & Lifestyles, USA Today, and a 2025 NBC Today Show segment featuring Olympic skier Mikaela Shiffrin's Vail residence. The company received the Colorado Homes & Lifestyles Home of the Year 2025 designation via its collaboration with Exquisite Kitchen Design.

Name

Raw Urth

Legal name

Raw Urth Designs

Website

https://rawurth.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Raw Urth is a Fort Collins, Colorado handcrafted metalwork manufacturer producing custom range hoods, fireplace surrounds, and wall panels with proprietary patina finishes for luxury homeowners, interior designers, architects, and custom home builders.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellvue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Metal Range Hoods: One-time purchase of handcrafted custom metal range hoods. Price varies by size, design complexity, metal type, and patina finish. Production lead time 10-12 weeks for custom steel hoods, 10-14 weeks with specialty metals.
2. Pre-Designed Evergreen Range Hoods: Pre-designed collection of popular hood styles with standard sizing and flexible options. Faster production (6-8 weeks) and simplified ordering process. Trim packages include Classic, Refined, Essential, and Tailored options.
3. Fireplaces & Wall Panels: Custom fireplace surrounds, cladding, panels, mantels, and screens. Includes wall panel systems with channel seams for floor-to-ceiling applications. Production approximately 12-14 weeks.
4. Blower/Liner Units: Optional add-on blower units (Tradewinds, Vent-A-Hood) included in quotes or supplied separately. Customers may also use their own blower units with custom hoods built to spec.
5. Shipping & Delivery: Shipping costs included in quotes ($800-$1,200 to most continental US locations). Custom crates provided. Local delivery and installation available within ~7 hours of Fort Collins studio.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Raw Urth is a handcrafted custom metalwork company that designs, fabricates, and finishes one-of-a-kind metal range hoods, fireplace surrounds, and architectural wall panels/cladding. Every piece is built-to-order by a single artisan from start to finish in Fort Collins, Colorado, using steel, brass, bronze, copper, pewter, stainless steel, and zinc with proprietary hand-applied patina finishes. The company serves both luxury homeowners directly and design trade professionals (interior designers, architects, builders) through a dedicated Trade Studio program.

Product overview

Raw Urth is a handcrafted custom metalwork company specializing in custom metal range hoods and fireplaces. The company offers two main product lines: the Evergreen Collection (pre-designed range hoods ready-to-spec with faster 6-8 week lead times) and fully custom range hoods (10-12 weeks lead time). Custom hood styles include Aspen, Box, Broadmoor, Cherry Hills, Gunnison, Mary Jane, Mesa, Montrose, Tabernash, and Wash Park. Fireplace products include surrounds, wall cladding/panels, sculptures, mantels, and screens. Raw Urth provides extensive metal finish options including signature patina finishes (Dark Washed, Antique, Rustic Iron, Light Washed, Winter Blue, Agate) and specialty metals (Brass, Bronze, Copper, Pewter, Stainless Steel, Zinc). Blower/venting units from Tradewinds or Vent-A-Hood are integrated into hood designs. The company is based in Fort Collins, Colorado, and ships products nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Evergreen Collection: Pre-designed range hood collection launched in 2025, offering faster turnaround times (6-8 weeks) with standardized sizes and flexible trim options for builders and designers.

Products and services

• Aspen Custom Range Hood A versatile curved-face range hood inspired by commercial kitchen forms, adapted for residential use with soft curves and thoughtful detailing. Clean, confident design that works across modern to rustic aesthetics, customized to spec for individual customers.
• Wash Park Range Hood A contemporary range hood with clean lines and functional design featuring tool bars that double as ceiling mounts and visible mechanical joinery. Originally created for modern city spaces with a sleek, industrial aesthetic.
• Mary Jane Range Hood An elegant range hood with soft coved corners, gently sloped sides, and refined crown detailing. Offers quiet sophistication with a delicate balance without being fussy.
• Cherry Hills Range Hood A traditionally styled range hood inspired by historic hearths and old-world kitchens with an arched front apron, mantle above the apron, and optional charming corbels. Brings grounded, traditional styling without stone or wood.
• Gunnison Range Hood A bold, balanced range hood blending modern lines with rustic styling. Similar to the Box style but with a curved front face and subtle grid of seams and rivets for visual interest without being busy or loud.
• Mesa Range Hood A stylish, versatile range hood with a straight sloped face and vertical sides that works seamlessly between cabinets or anchors a full wall. Features framed straps, rivets, and optional utility tool bar with metal wrapped details.
• Montrose Range Hood A graceful range hood featuring curves, riveted straps, and stunning crown detail. A crowd-pleaser design available in various sizes and styles, offering elegant charm with customizable options.
• Evergreen Collection (Pre-Designed Range Hoods) Pre-designed range hoods including Aspen Classic, Box Tailored, Creede Refined, Montrose Tailored, Snowmass, and other styles. Ready-to-spec with predictable dimensions and 6-8 week lead times, offering the same handcrafted quality as custom hoods with faster production. Designed for builders and designers.
• Fireplace Surrounds Stand-alone fireplace pieces that frame the firebox opening. Ship as one solid unit for easy wall attachment and instant fireplace transformation, with production lead time approximately 12-14 weeks.
• Metal Wall Cladding + Panels A system of panels with channel seams for covering larger, versatile spaces. Can be applied floor-to-ceiling, wall-to-wall, or even entire house exteriors. Maximum single panel size just under 5' x 10'.
• Fireplace Sculptures, Mantels, and Screens Decorative metal fireplace elements including sculptural pieces, mantels, and screens to complement fireplace installations and add architectural interest.

Quantifiable outcome

• 2-Year Craftsmanship Warranty covers fabrication, welds, structural integrity, and materials supplied by Raw Urth

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered preferred, minor and flagship.

• TradewindspreferredTechnology or IntegrationPreferred blower/ventilation brand included with Evergreen pre-designed hoods. US-owned and operated, fully manufactured. High-performance unit quoted standard with Evergreen orders.
• Vent-A-HoodpreferredTechnology or IntegrationAlternative preferred blower brand offered to customers. US-owned and operated, fully manufactured. Available as option for Evergreen hoods or custom builds.
• Guida ConstructionminorStrategic or Co-development PartnerVail, Colorado custom builder. Collaborated on custom fireplace surround featured on The Today Show for Olympic skier Mikaela Shiffrin's residence.
• Exquisite Kitchen Design (EKD)flagshipStrategic or Co-development PartnerAward-winning Colorado design firm. Their Colorado Home of the Year 2025 project featured Raw Urth's Gunnison range hood. Ongoing collaboration on luxury kitchen projects.
• Kimberly Timmons InteriorsflagshipStrategic or Co-development PartnerInterior design firm leading design for Colorado Home of the Year 2025 award-winning residence featuring Raw Urth metalwork.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CopperSmith: Custom and semi-custom copper, brass, zinc, and stainless range hoods and fireplace surrounds. Closest direct peer — competes head-to-head with Raw Urth in the handmade luxury range hood and fireplace category with similar materials, customization model, and target customer (luxury homeowners and designers).
• Rocky Mountain Hardware: Handcrafted bronze, copper, and nickel architectural hardware, plumbing, lighting, and range hoods from a Western US artisan base. Comparable as a luxury custom metalwork house serving designers and architects with bespoke finishes and trade partner programs.
• Vent-A-Hood: US-made premium range hoods and ventilation, including custom and semi-custom metal hoods. Already a Raw Urth partner (blower units) and competes in the same luxury range hood category with stronger brand recognition among builders and remodelers.
• Trade-Winds Fans: US-made premium ventilation and range hood manufacturer and Raw Urth preferred blower partner. Provides integrated blower/hood solutions and overlaps with Raw Urth's luxury custom hood category from the ventilation side.

Broad incumbents

• BlueStar: Premium cooking appliances including pro-style ranges and matching custom-finish range hoods. Overlaps with Raw Urth in the luxury kitchen statement-piece segment, particularly for designers specifying matching hood finishes across custom kitchen projects.
• ZLINE Kitchen and Bath: Large direct-to-consumer range hood and kitchen appliance brand with copper, brass, and stainless options. Competes at the broader luxury-to-mid-luxury range hood tier with faster lead times and lower prices, posing scale-based competitive pressure on the Evergreen tier.
• Hauslane: Direct-to-consumer range hood brand with custom finishes and faster production. Adjacent competitor offering designer-styled metal hoods at lower prices and shorter lead times, addressing some of the same luxury homeowner audience.
• Signature Hardware: Online retailer offering a broad assortment of kitchen and bath products including premium range hoods in copper, brass, and stainless. Competes for the same luxury-homeowner and designer audience but with off-the-shelf rather than fully custom manufacturing.

Emerging players

• Stone Forest: Handcrafted stone, bronze, and copper bath and kitchen fixtures. Comparable as an artisan luxury home brand serving designers and architects with custom finishes, though focused on bath rather than range hoods.
• Sunset Metal Art: Custom fabricated metal range hoods and fireplace surrounds serving the same luxury residential market. Smaller and less brand-established than Raw Urth but with overlapping product line, materials, and trade customer base.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rawurthdesigns
• Instagraminstagram.com/rawurthdesigns
• Pinterestpinterest.com/rawurth
• Xx.com/rawurth
• LinkedInlinkedin.com/company/raw-urth-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raw Urth