MOTOR Information Systems

What MOTOR Information Systems does

MOTOR Information Systems is a privately held Troy, Michigan-based provider of standardized automotive aftermarket data and software, founded in 1903 and operating as a subsidiary of Hearst Corporation within the Hearst Transportation division (alongside CAMP Systems, Black Book, and Noregon). The company sells cloud-based SaaS applications and underlying data products spanning vehicle Classes 1-8, covering light-duty through heavy-duty trucks in the United States and Canada, including TruTech (light-duty repair data), FleetCross (Class 4-8 heavy-duty truck parts cross-reference and labor times), AccuPI (OEM part supersession histories), TireTech (tire fitment), BulkX (heavy-duty parts cross-reference), TruSpeed Repair (white-label OEM repair content), and the Connect Platform (Shop Connect, Campaign Connect, Inventory Connect). Supporting offerings include discrete data sets (Estimated Work Times, DTCs, Service Procedures, Wiring Diagrams, TSBs, Maintenance Schedules, etc.), data services such as PartSaver, Many-to-One E-Commerce, and the Developer Hub (RESTful APIs), as well as the Insights Navigator market-intelligence product built on aggregated industry repair-order data.

The business model centers on subscription-based SaaS licensing and data product monetization across five customer segments: Service & Repair Providers (independent shops, dealerships, MSOs), Parts Suppliers, Fleets (light-, medium-, and heavy-duty), Technology Providers (software vendors, system integrators, e-commerce platforms), and OEMs. Direct sales operate through a dual-track motion — Channel Sales (independent shops, dealerships, 800.426.6867 Option 2) and National Accounts (large enterprises, 800.426.6867 Option 0) — supplemented by an exclusive Matco Tools distribution channel for physical MOTOR Books and an API/Developer Hub self-service path for technology providers. Quantitative scale signals include 200,000+ repair facility clients, 10,000+ enterprise clients, 12 million collision estimates processed yearly, 8.9-9+ billion data relationships, 3B+ annual API calls, 97% customer retention, and content/distribution agreements with customers such as UPS, GM, Volvo Trucks, TI Automotive, TA Petro, Rush Truck Centers, Autel, TEXA, and Karmak. Pricing is contact-based and tiered by customer type rather than publicly disclosed, consistent with an enterprise/vertical-SaaS model. The company is not venture-backed and does not file public financials; it operates as a strategic subsidiary within Hearst Transportation.

Name

MOTOR Information Systems

Legal name

MOTOR Information Systems

Website

https://motor.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

MOTOR Information Systems is a Troy, Michigan-based, Hearst-owned provider of standardized automotive aftermarket data and SaaS — including TruTech, FleetCross, AccuPI, and Developer Hub APIs — serving 200,000+ repair shops, parts suppliers, fleets, technology providers, and OEMs across light- to heavy-duty vehicles in the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Data

akta.pro primary industry

Maintenance & Diagnostics Telematics (OBD/CAN, Predictive) (TLABAJAH)

akta.pro secondary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automotive aftermarket data
• Vehicle repair data
• Parts cross-reference
• Fleet maintenance data
• OEM service information

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Software Subscriptions: MOTOR's primary revenue stream derives from cloud-based software applications (TruTech, FleetCross, AccuPI, TireTech, Insights Navigator, Connect Platform) offered via subscription licensing. These are delivered as SaaS with annual or multi-year contract billing, supporting enterprise, mid-market, and SMB customers across the automotive aftermarket.
2. Data Products & Services: Revenue generated from web-based data products (Estimated Work Times, Parts, Maintenance Schedules, Fluids, Component Locations, DTCs, Service Procedures, Specifications, TSBs, Wiring Diagrams, Vehicle Identification, Commercial Parts) and customized data services packages (PartSaver, Many-to-One E-Commerce, Developer Hub API access). These are sold as standalone data licenses or bundled with software subscriptions.
3. Print Manuals & Guides: Physical and electronic auto repair manuals and labor time guides sold through exclusive distributor Matco Tools, including the Brake Specification Guide, Emission Control Vacuum Hose Routing Guide, Interior Panel Removal Guide, and custom print solutions.
4. Licensing & Standards Content: MOTOR produces specialized reference publications for industry bodies, such as the annual Lifting Points Guide produced for the Automotive Lift Institute (ALI), sold via digital and print versions through the ALI online shop.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

MOTOR Information Systems provides standardized automotive aftermarket data and software solutions covering vehicles Class 1-8 (light-, medium-, and heavy-duty). Its offerings include SaaS applications (TruTech, FleetCross, AccuPI, BulkX, TruSpeed Repair), discrete data products (Estimated Work Times, Parts, Maintenance Schedules, DTCs, Wiring Diagrams, etc.), data services (PartSaver, Many-to-One E-Commerce, Developer Hub APIs), insights tools, and print manuals. Data is sourced directly from OEMs and updated within days of publication.

Product overview

MOTOR Information Systems offers a comprehensive platform-plus-modules architecture delivering automotive data solutions across multiple categories. The core software applications include TruTech (light-duty vehicle service/repair data), TruSpeed Repair (white-labeled OEM content delivery), AccuPI (part number supersession histories), FleetCross (medium/heavy-duty truck parts and labor data), and BulkX (heavy-duty parts cross-reference). Supporting data products provide discrete data sets including Estimated Work Times, Parts, Maintenance Schedules, Fluids, Component Locations, Diagnostic Trouble Codes, Service Procedures, Specifications, Technical Service Bulletins, TireTech, Vehicle Identification, Wiring Diagrams, and Commercial Parts. Data services include PartSaver (data cleansing), Many-to-One E-Commerce (catalog unification), and Developer Hub (API access). Insights tools encompass Insights Navigator (market intelligence), Shop Connect (performance visibility), Campaign Connect (targeted engagement), and Inventory Connect (inventory control). The company also publishes MOTOR Books and manuals distributed through Matco Tools. All offerings are delivered via flexible options including SaaS applications, web-based data products, and secure RESTful web services.

Differentiator

Problem solved

Functional benefit

Brands

• TruTech: Cloud-based software providing vehicle service and repair data for domestic and import cars, light trucks, vans and SUVs.
• FleetCross
• AccuPI
• TruSpeed Repair
• BulkX
• TireTech
• MOTOR Magazine

Products and services

• TruTech Cloud-based software application providing up-to-date vehicle service and repair data within days of OEM publication for domestic and import cars, light trucks, vans, and SUVs.
• FleetCross Industry-leading tool for medium- and heavy-duty truck part cross-references, accurate labor times, and repair information across Class 4-8 vehicles in the U.S. and Canada, trusted for over 25 years.
• AccuPI Provides OEM part number supersession histories for most OEMs selling parts in the U.S. and Canadian markets.
• TruSpeed Repair White-labeled version of the MOTOR TruTech solution that delivers OEM service and repair content quickly, enabling enterprises to deploy and customize for faster time-to-market.
• BulkX Empowers part suppliers with the largest part cross-reference database available, connecting them with thousands of medium and heavy-duty manufacturers.
• Estimated Work Times Expertly crafted labor time estimates for light-, medium-, and heavy-duty vehicles supporting accurate job planning and operational efficiency.
• Parts Data Expansive database providing accurate and up-to-date information on parts for a wide range of vehicles.
• Maintenance Schedules Expertly developed maintenance schedules aligned with OEM recommendations to protect vehicle longevity and reliability.
• Fluids Detailed, authoritative data on fluid types, capacities, and specifications tailored to each vehicle.
• Component Locations Exact, reliable data on the precise locations of vehicle components to accelerate repair times.
• Diagnostic Trouble Codes Market-leading, up-to-date repository of diagnostic trouble codes for diagnostic excellence.
• Service Procedures OEM-verified service procedures ensuring every repair meets the highest standards.
• Specifications Detailed, OEM-standard specifications ensuring repairs are performed with precision.
• Technical Service Bulletins Real-time access to critical OEM technical service bulletins and recalls.
• TireTech Accurate, up-to-date tire fitment data across a wide range of light- and medium-duty vehicles.
• Vehicle Identification & Premium Options VIN-based identification and detailed data on premium vehicle options for pinpoint accuracy.
• Wiring Diagrams Detailed, OEM-verified wiring diagrams for precise and efficient electrical repairs.
• Commercial Parts Industry's most comprehensive parts cross-reference database for medium- and heavy-duty parts.
• PartSaver Empowers parts suppliers and fleet managers by cleaning, validating, and standardizing parts data.
• Many-to-One E-Commerce Revolutionizes parts sourcing by merging multiple vendor catalogs into one powerful, unified platform.
• Developer Hub Comprehensive API and developer resources enabling technology providers to build applications using MOTOR's platform, with secure RESTful web services for flexible data delivery.
• Insights Navigator Market intelligence platform providing near real-time data from aggregated industry repair orders, dashboard views of demand and pricing trends, and export-ready analytics for aftermarket leaders.
• Shop Connect Provides visibility into shop performance and helps identify opportunities to improve service delivery and customer satisfaction.
• Campaign Connect Enables targeted engagement by leveraging customer and market data.
• Inventory Connect Helps stay in control of parts inventory, ensuring right products available at the right time.
• MOTOR Brake Specification Guide Go-to reference manual for brake specifications on cars and light duty trucks, covering 1996-2021 domestic and imported vehicles. Distributed exclusively by Matco Tools.
• MOTOR Emission Control Vacuum Hose Routing Guide Manual covering 2020-2021 domestic and import vehicles with emissions inspection information required for California test-only smog shops.
• MOTOR Interior Panel Removal Guide Replacement procedures for interior door panels, instrument panels, floor consoles, latch, overhead consoles, and exterior mirrors. Coverage: 1991-2007 domestic and import vehicles.
• Lifting Points Guide Annual reference resource produced for the Automotive Lift Institute (ALI) listing OEM-recommended vehicle lifting points for cars, SUVs, vans, and light trucks sold in the U.S. and Canada, with over 250 undercarriage images for compliance with ANSI/ALI safety standards.

Quantifiable outcome

• 97% customer retention rate across all client segments
• +7 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• TA PetromajorStrategic or Co-development Partner · 30 March 2026TA Petro selected MOTOR to support its nationwide truck service operations. MOTOR provides fleet data solutions enabling TA Petro to maintain and service trucks across its network of truck service locations throughout the United States.
• SiriusXMminorStrategic or Co-development Partner · 6 January 2026MOTOR collaborated with SiriusXM to help reach drivers where they service vehicles, supporting targeted engagement and communication with vehicle owners at service locations.
• TEXAmajorTechnology or Integration · 24 June 2024TEXA and MOTOR Information Systems partnered to provide MOTOR's OEM repair information through TEXA's diagnostic platforms, enabling TEXA to deliver comprehensive OEM repair data to workshop technicians through TEXA's diagnostic tools.
• AutelmajorTechnology or Integration · 25 January 2024Autel partnered with MOTOR to leverage MOTOR's automotive intelligence in North America, bringing OEM repair data to Autel's Ultra Series diagnostic tablets, enhancing the diagnostic capabilities available to service technicians.
• Hearst CorporationcoreOthersMOTOR Information Systems is a subsidiary of Hearst Corporation, specifically part of Hearst Transportation alongside CAMP Systems, Black Book, and Noregon. Hearst is a diversified media and information company with global operations across financial services, healthcare, television, newspapers, and digital services. The parent company's resources and network support MOTOR's operational scale and market reach.
• Matco ToolscoreChannel Partner/ Reseller/ DistributorMatco Tools is the exclusive distributor for MOTOR Books (print manuals and guides), making MOTOR's physical publications available through Matco's catalog and network of tool distributors across the United States.
• Automotive Lift Institute (ALI)minorStrategic or Co-development PartnerMOTOR produces the annual Lifting Points Guide for ALI, a reference resource listing OEM-recommended vehicle lifting points for vehicles sold in the U.S. and Canada from 2000 through 2026. The guide includes over 250 undercarriage images to help professional shops comply with ANSI/ALI safety standards.
• Hearst Transportation (CAMP Systems, Black Book, Noregon)minorStrategic or Co-development PartnerWithin the Hearst Transportation division, MOTOR operates alongside CAMP Systems (fleet management), Black Book (vehicle valuation), and Noregon (diagnostics), enabling cross-platform synergies and integrated automotive data solutions.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Noregon Systems: Noregon is a Hearst Transportation sister company providing commercial vehicle diagnostics and fleet maintenance software (JPRO, DLA+, TruckCheck). Despite being under the same parent, it competes directly with MOTOR's heavy-duty diagnostics data and shares the Class 4-8 customer base.
• AllData (Autozone): AllData, owned by AutoZone, provides OEM-accurate repair information to professional service shops. It is a direct competitor to MOTOR TruTech and TruSpeed Repair, serving the same independent repair and collision shop customer base with comparable data products.
• OEConnection (OEC): OEConnection provides parts data, ordering, pricing, and e-commerce solutions to the automotive aftermarket, overlapping with MOTOR's Commercial Parts, AccuPI, and Many-to-One E-Commerce offerings. Both serve parts suppliers, distributors, and dealers with standardized OEM parts information.
• Mitchell 1: Mitchell 1 is a direct competitor offering automotive repair information, estimating, and shop management software to service professionals. It provides highly comparable product lines (ProDemand, Manager SE, OnDemand5) targeting the same independent repair shops and dealerships that MOTOR serves.
• CCC Intelligent Solutions: CCC is a leading provider of software and data to the automotive collision repair and insurance ecosystem, overlapping with MOTOR's collision estimates (12M annually) and repair data products. Both serve repair shops, parts suppliers, and insurance carriers with standardized automotive data.
• ShopKey Pro (Snap-on): ShopKey Pro is Snap-on's flagship automotive repair information platform and a direct competitor to MOTOR TruTech. Both serve the same independent shops with repair procedures, TSBs, wiring diagrams, and labor time data sourced from OEMs.
• Chilton (Cengage): Chilton provides automotive repair manuals and labor guides, directly comparable to MOTOR's manual/guide product line distributed through Matco Tools. Both target professional technicians with reference content on repair procedures and specifications.
• Identifix (now part of Snap-on): Identifix, owned by Snap-on, provides direct-hit vehicle diagnostics and repair information to shops and technicians. It is a direct competitor to MOTOR's TruTech and AccuPI offerings, with overlapping customer base of independent repair shops and technicians.

Broad incumbents

• Solera Holdings: Solera is a broad incumbent in automotive data, software, and services across the vehicle lifecycle (claims, repair, salvage, fleet). It competes with MOTOR in adjacent data categories and serves many of the same enterprise customers with overlapping but wider portfolio offerings.

Emerging players

• J.D. Power Valuation Services: J.D. Power's automotive data and valuation services, including its guides and analytics, intersect with MOTOR's market intelligence (Insights Navigator) offerings. While more focused on valuation and consumer data, J.D. Power increasingly provides repair and parts market intelligence that overlaps with MOTOR's analytics products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/motorinfosys
• Instagraminstagram.com/motorinformationsystems
• TikToktiktok.com/@motorinfosys
• Xx.com/motorinfosys
• Facebookfacebook.com/motorinfosys
• LinkedInlinkedin.com/company/motor-information-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTOR Information Systems