What Flo Energy does

Flo Energy Singapore Pte. Ltd. is a licensed electricity retailer (EMA/RE/041) headquartered in Singapore, founded in 2019–2020 by Matthijs and Ernst. The company sells renewable electricity — defined as 100% usage-matched regional Renewable Energy Certificates sourced from I-REC and TIGR registries under Singapore Standard 673 — to Singapore businesses and, since 2023, to customers in Australia via a Melbourne office. The offering spans published SME fixed-rate plans (12/24/36 months at 27.00–29.00¢/kWh GST inclusive), custom enterprise plans (Fixed / Pool / Hybrid for customers consuming 20,000+ kWh/month), a zero-capex Solar PPA (15–25 year terms with discounted on-site solar tariffs), standalone local REC procurement for RE100 compliance, and a Tenant Management Solutions suite (Tenant+, Meter+, Complete) serving 1,500+ tenants across shopping malls, healthcare, education, and real estate.

All of these products are delivered through Flo's proprietary in-house energy platform, anchored by the FlowSmart Dashboard, which provides real-time usage visibility at 30-minute intervals, automated billing, contract management, and multi-premise administration. Smart metering infrastructure is installed at no cost for tenant-management customers and is accuracy-tested by TÜV SÜD PSB Singapore under SAC-Singlas accreditation. Flo's GTM is bifurcated: enterprise sales via dedicated account managers (field sales) for large customers and a self-serve Singpass-enabled online signup (under two minutes, no document uploads) for SMEs, plus a Google Forms residential interest list ahead of a planned household launch.

Flo claims to be Singapore's largest independent electricity retailer and the first retailer approved under the Energy Market Authority's enhanced 2024 Open Electricity Market rules. The company is backed by Vitol (a global energy company), which invested in 2023 to fund international expansion; Vitol does not participate in operations. Flo employs roughly 150 people across Singapore and Australia.

Name

Flo Energy

Legal name

Flo Energy Singapore Pte. Ltd.

Website

https://floenergy.sg

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Flo Energy is a Singapore-licensed renewable electricity retailer (EMA/RE/041) selling 100% REC-matched power, zero-capex solar PPAs, smart-metering tenant management solutions, and standalone local RECs to businesses in Singapore and Australia, delivered through its proprietary FlowSmart Dashboard platform.

Ownership category

akta.pro rank

Product category

Renewable Electricity Retail

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Retail Billing, Customer Care & CIS/BSS Operations (for Residential/SMB) (EUAGABAK)

akta.pro secondary industry

Renewable Energy Asset Management (Solar/Wind/Hydro/Geothermal) (EUAEAMAB)

Keywords

• Renewable electricity retail
• Commercial electricity supply
• Solar power purchase agreement
• Renewable energy certificates
• Energy management platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electricity Retail - Fixed Rate Plans: Flo sells renewable electricity under fixed-rate contract plans (12, 24, or 36 months) to businesses in Singapore. Customers pay a contracted rate per kWh multiplied by their usage, plus GST. Rates are all-inclusive, covering third-party charges and RECs with no hidden fees.
2. Electricity Retail - Pool/Variable Rate Plans: For large enterprise customers, Flo offers variable rate plans where electricity cost fluctuates based on Singapore's wholesale electricity market (changes every 30 minutes). This provides savings during low-demand periods.
3. Solar Power Purchase Agreement (PPA): Flo finances, installs, and maintains solar PV systems on customer rooftops at zero upfront cost to the customer. Customers pay a discounted solar tariff for electricity generated on-site, which is lower than grid electricity rates. Flo retains ownership of the PV system throughout the contract (15-25 year terms).
4. Local Renewable Energy Certificate (REC) Procurement: Flo procures and redeems local (Singapore) Renewable Energy Certificates on behalf of RE100 companies and businesses with sustainability commitments. Offered as one-time purchase or recurring (monthly/annual) plans, supporting ESG reporting frameworks including RE100, CDP, GRI, SBTi. Can be bundled with electricity plans.
5. Tenant Management Solutions (TMS): Flo provides end-to-end electricity supply, billing, and collection services for multi-tenanted commercial and industrial properties. Modules include Tenant+ (electricity supply + billing + REC matching), Meter+ (smart submetering), and Complete (all-inclusive). Fees are embedded in electricity supply contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Flo Energy is a licensed electricity retailer that supplies 100% renewable electricity (with regional Renewable Energy Certificate matching) to Singapore businesses under Fixed, Pool/variable, and Hybrid contract plans, complemented by a zero-upfront-cost rooftop solar Power Purchase Agreement, RE100-compliant local REC procurement, and an end-to-end Tenant Management Suite (supply, smart metering, billing) for multi-tenanted properties. The company's proprietary FlowSmart energy-management platform handles real-time usage monitoring, billing, and contract management across multiple premises.

Product overview

Flo Energy is Singapore's largest independent electricity retailer offering a multi-tiered product portfolio centered around renewable electricity supply. The core offering consists of business electricity plans (Fixed, Pool, and Hybrid) for commercial customers, complemented by the proprietary FlowSmart Dashboard for energy monitoring and management. Additional modules include Solar Solutions (PPA) for on-site solar deployment, Tenant Management Solutions (Tenant+, Meter+, Complete plans) for multi-property energy management, Environmental Certificates for RE100/ESG compliance, Smart Meter Upgrades, and upcoming Residential Plans. All electricity plans include The Flo Commitment which matches 100% of usage with regional Renewable Energy Certificates.

Differentiator

Problem solved

Functional benefit

Brands

• FlowSmart Dashboard: Proprietary one-stop portal for managing energy usage, payments, and contracts online across multiple premises
• The Flo Commitment
• Tenant+
• Meter+
• Complete

Products and services

• Flo Business Fixed Plans Fixed per-kWh electricity supply plans offering price stability over 12, 24, or 36-month terms, with all-inclusive rates covering third-party charges and 100% Renewable Energy Certificate matching for SMEs in Singapore.
• Flo Business Pool Plans Variable-rate electricity plans for large enterprise customers whose per-kWh cost tracks Singapore's wholesale electricity market every 30 minutes, enabling savings during low-demand periods.
• Flo Business Hybrid Plans Enterprise electricity plans that blend a fixed-rate component with a pool-rate component, letting large businesses hedge part of consumption at a locked price while letting the remainder track wholesale market prices.
• Flo Solar Solutions (Solar PPA) A CAPEX-free rooftop solar Power Purchase Agreement under which Flo finances, installs, operates and maintains an on-site solar PV system and sells the generated electricity to the customer at a discounted solar tariff (lower than grid rates and exempt from third-party charges and carbon tax) over 15–25 year terms.
• Tenant+ Plan End-to-end electricity supply, billing collection, and REC matching for multi-tenanted properties, offsetting the landlord's bill with aggregated tenant usage and renewable-energy attributes.
• Meter+ Plan Smart submetering upgrade and data-driven billing service for multi-tenanted properties, including free smart meter installation, automated meter reading, and detailed usage breakdown by tenant.
• Complete Plan All-inclusive tenant management package combining electricity supply, smart meter upgrade, automated meter reading, and comprehensive energy management for multi-tenanted properties.
• Local REC Procurement (Environmental Certificates) Local Renewable Energy Certificate (REC) procurement service that helps RE100 companies and other businesses meet sustainability and ESG reporting requirements, available as a one-time purchase or a recurring monthly/annual plan, and bundlable with Flo electricity bills.
• Flo Residential Plans Upcoming renewable electricity plans for Singapore households, bundling The Flo Commitment 100% regional REC matching with transparent pricing and access to the FlowSmart Dashboard.
• FlowSmart Energy Management Platform Flo's proprietary one-stop customer portal delivering real-time energy usage monitoring (30-minute intervals), solar production tracking, invoice management, recurring-payment setup, and multi-premise management with unlimited users, provided across Flo's commercial and tenant-management offerings.

Quantifiable outcome

• Flo Business Fixed 36-month plan rate: 27.00 ¢/kWh (GST excl.) / 29.43 ¢/kWh (GST incl.), which is competitive vs. regulated SP tariff of 26.71 ¢/kWh (rising)
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Geneco: Singapore retail electricity provider and licensed retailer operating in the Open Electricity Market, serving residential and business customers with fixed and variable plans — a direct competitor to Flo in Singapore.
• Keppel Electric: Singapore-based licensed electricity retailer serving commercial and industrial customers under the Open Electricity Market — directly comparable to Flo's enterprise and SME electricity retail business.
• Best Electricity Supply: Singapore Open Electricity Market retailer offering fixed-rate business electricity plans — directly comparable to Flo's SME Fixed plan offering and competitive pricing approach.
• Ohm Energy: Singapore OEM digital-first electricity retailer targeting residential and small business customers with renewable and conventional plans — closely comparable to Flo's SME/residential go-to-market.
• AGL Energy: Australia's largest listed electricity and gas retailer, serving residential and business customers across NEM markets. Directly comparable to Flo's Australian operations and renewable retail positioning.

Broad incumbents

• Tuas Power: One of Singapore's largest incumbent electricity generators and retailers with a full retail license. Comparable to Flo in serving Singapore commercial customers but operating at much larger scale as a broad incumbent.
• Senoko Energy: One of Singapore's largest incumbent power generators and retailers with a regulated and contestable customer base. Comparable to Flo as a Singapore electricity retailer but operating at incumbent scale.
• Origin Energy: Major Australian integrated energy retailer with residential, SME, and enterprise electricity offerings including renewable products. Comparable to Flo Australia as a competing retailer across customer segments.
• Shell Energy Australia: Australian retail electricity and gas provider (formerly Powershop) offering digital-first plans to business customers with renewable options — comparable to Flo's Australian SME/enterprise retail positioning as a digital-led challenger.

Emerging players

• Octopus Energy: Global renewable-focused, tech-enabled retail energy challenger with proprietary customer platform and 100% renewable tariffs. Comparable to Flo's renewable-only positioning, in-house energy platform, and rapid international expansion playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/floenergysg
• LinkedInlinkedin.com/company/floenergysg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flo Energy