What Senoko Energy Pte Ltd does

Senoko Energy Pte Ltd is a Singapore-based, vertically integrated electricity generator and retailer that supplies natural gas (via subsidiary Senoko Gas Supply Pte Ltd) and electricity to residential households, small and medium businesses, and corporate customers across Singapore. The company operates within Singapore's liberalized Open Electricity Market (OEM), launched in May 2019, where approximately 49% of Singapore's 1.4 million households have switched from the SP Group regulated tariff to competitive retailers; Senoko is among the largest players in this market with over 40 years of operational heritage dating to 1976/1977.

The product portfolio comprises four core residential plan families — LifePower (12/24/36-month fixed-rate plans at 28.08–29.20¢/kWh), LifeSteady (1.64¢/kWh discount off SP tariff), LifeSavvy24 (peak/off-peak time-of-use with off-peak rates from 20.05¢/kWh), and LifeGreen24 (24-month fixed rate bundled with Renewable Energy Certificates for 100% carbon-neutral electricity) — supported by an Advanced Metering Infrastructure (AMI) smart meter system with 30-minute interval reads, a mobile application for iOS/Android, the REC Dashboard for renewable certificate tracking and retirement (validated via TIGR-APX and Evident-IREC registries), and a SolarShare peer-to-peer solar trading platform. Business offerings include the Sparks Portal, Tenant Management Services, Energy Audit & Consultancy, and Carbon Mitigation Solutions.

The company monetizes through consumption-based subscription contracts (monthly billing, contract terms 12–36 months) at fixed or tariff-discounted kWh rates, supplemented by revenue from REC retirement for green plans, AMI installation fees, loyalty-driven engagement via the Smart Rewards program (S$20 referral rebates, partner e-vouchers, giveaways), and the Corporate Individual Scheme (CIS) B2B2C channel that delivers preferential rates through employer partners including Far East Organization, Global Foundries, Citi, NETS, Epson, Razer, and Databricks. Senoko Energy is 50%-owned by Singapore-listed conglomerate Sembcorp Industries, with wholly-owned operating subsidiaries including Senoko Energy Supply Pte Ltd, Senoko Power Limited, Senoko Services Pte Ltd, and Senoko Gas Supply Pte Ltd, headquartered at 31 Senoko Road, Singapore, with 101–250 employees.

Name

Senoko Energy Pte Ltd

Legal name

Senoko Energy Pte Ltd

Website

https://senokoenergy.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Senoko Energy Pte Ltd is a Singapore-based, vertically integrated electricity generator and retailer serving residential households, SMBs, and enterprises in Singapore's Open Electricity Market through fixed-rate, green, and time-of-use plans, supported by AMI smart meters, REC-based green offerings, and corporate employer distribution channels.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industries

DER Management Systems (DERMS) & Virtual Power Plants (VPP) (EUADAPAD), REC/GO Trading Platforms & Exchanges (EUAMAKAD), DERMS Platforms & Utility Integration (ADMS/SCADA Integration, Hosting Capacity) (EUAFAHAF), Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass) (EUABAJAD)

Keywords

• Retail electricity supply
• Power generation services
• Renewable energy certificates
• Corporate energy solutions
• Smart metering services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain

Revenue model

1. Electricity Supply - Residential: Recurring revenue from residential customers subscribing to fixed-rate or discount-off-tariff electricity plans. Revenue is consumption-based, billed monthly based on kWh usage. Plans run 12, 24, or 36-month contract terms.
2. Electricity Supply - Business: Revenue from business customers including custom pricing solutions, energy audits, consultancy services, and tenant management services. Includes corporate partner programs under the Corporate Individual Scheme.
3. Renewable Energy Certificates (RECs): Senoko Energy purchases and retires RECs on behalf of LifeGreen24 customers to offset their carbon emissions. RECs are sourced from solar farms in Southeast Asia and validated through TIGR-APX and Evident-IREC registries.
4. Carbon Mitigation Solutions: Corporate solar PV installations and carbon mitigation services for businesses, enabling them to reduce carbon footprint and generate additional revenue through excess power sales via SolarShare platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Senoko Energy is a Singapore-based electricity generator and retailer that supplies electricity to households and businesses under the Open Electricity Market. It sells fixed-rate, discount-off-tariff, peak/off-peak, and 100% green electricity plans, complemented by corporate energy services (custom pricing, energy audits, tenant management, carbon mitigation, and solar PV/SolarShare solutions). It also supplies natural gas via its subsidiary Senoko Gas Services.

Product overview

Senoko Energy Pte Ltd is a homegrown Singapore electricity retailer and generator operating in the Open Electricity Market, offering electricity supply to households and businesses. Its consumer product portfolio spans four named household price plan series: LifePower (12/24/36-month fixed rates), LifeSteady (24/36-month discount-off-tariff), LifeSavvy24 (peak/off-peak time-of-use pricing), and LifeGreen24 (24-month fixed rate bundled with RECs for 100% carbon-neutral electricity). These core plans are complemented by Smart Rewards (a bundled loyalty programme offering giveaways, rebates, and partner vouchers) and REC Dashboard (for tracking renewable energy certificate holdings). Business offerings include Sparks Portal (account management), Tenant Management Services, Energy Audit & Consultancy, Carbon Mitigation Solutions, and Solar Solutions including the SolarShare peer-to-peer solar trading platform. Supporting infrastructure includes Advanced Metering (AMI) for real-time consumption tracking, a mobile application for iOS/Android, and the Corporate Individual Scheme (CIS) employee benefit programme. All plans come with RECs under the #TakeCharge sustainability initiative. No public API is offered.

Differentiator

Problem solved

Functional benefit

Brands

• LifePower: Fixed rate electricity plan offering price certainty for 12, 24, or 36 months.
• LifeSteady
• LifeSavvy24
• LifeGreen24
• SolarShare
• Smart Rewards
• EcoSmart Homes
• #TakeCharge

Products and services

• LifePower Fixed-Rate Electricity Plans Fixed-rate residential electricity plans locking in a set rate per kWh for 12, 24, or 36 months, shielding customers from SP Group tariff fluctuations and providing price certainty. No security deposit required; early termination charges apply.
• LifeSteady Discount-Off-Tariff Plans Residential electricity plans offering a guaranteed fixed discount (1.64¢/kWh incl. GST) off the prevailing SP Group regulated tariff for 24 or 36 months, ensuring customers always pay less than the SP tariff.
• LifeSavvy24 Peak & Off-Peak Plan Time-of-use residential electricity plan offering off-peak rates from 20.05¢/kWh (11pm–7am) and peak rates of 36.95¢/kWh (7am–11pm) on a 24-month contract, with AMI meter installation waiver and bill rebates up to S$200.
• LifeGreen24 Renewable Electricity Plan 24-month fixed-rate residential electricity plan bundled with Renewable Energy Certificates (RECs) that make the household's electricity consumption 100% carbon neutral. RECs are sourced from Southeast Asian solar farms and retired on the customer's behalf via TIGR-APX or Evident-IREC registries.
• Renewable Energy Certificates (RECs) Certificates representing 1 MWh of renewable energy generated from clean sources (solar, wind, hydro, biomass), purchased and retired on behalf of customers to offset carbon emissions from their electricity consumption. Customers can track and retire RECs via the REC Dashboard.
• REC Dashboard Online portal where customers can search by customer ID or email to view their Renewable Energy Certificate portfolio balance, retirement history, and environmental impact metrics including carbon emissions offset and trees-planted equivalents.
• Advanced Meter (AMI) Installation Smart electricity meter service enabling remote 30-minute interval consumption measurement and reading, eliminating the need for physical meter reads. Includes one-time installation and enables real-time usage tracking via the Senoko Energy mobile app.
• Senoko Energy Mobile App iOS and Android mobile application enabling customers to monitor real-time electricity consumption (with Advanced Meter), view and pay bills, manage account settings, access Smart Rewards, submit meter readings, and use the Refer & Earn feature.
• Corporate Individual Scheme (CIS) B2B2C employee benefit programme allowing corporate partners to offer their staff preferential electricity rates and exclusive sign-up perks. Employers register their interest; employees enjoy discounted rates fixed for 24 months via the Hybrid Power plan.
• Sparks Portal Online portal for corporate customers to manage their electricity accounts, view usage data, billing information, and account settings under custom business solutions.
• Tenant Management Services Business solution enabling landlords and property managers to manage electricity supply and sub-metering for multiple tenant accounts within a single premises.
• Energy Audit & Consultancy Professional energy assessment and advisory service for business customers to identify energy efficiency opportunities and optimize electricity consumption.
• Carbon Mitigation Solutions Sustainable business solutions helping corporate customers reduce their carbon footprint through Renewable Energy Certificate purchases, carbon offset strategies, and renewable energy planning.
• Business Solar Solutions Corporate solar photovoltaic (PV) system installation and management for businesses with available rooftop space, enabling on-site renewable energy generation and grid export via the SolarShare platform.
• SolarShare Platform Peer-to-peer solar energy trading platform allowing businesses with rooftop solar installations to sell excess solar power back to the grid or to other consumers as part of the #TakeCharge sustainability initiative.
• Smart Rewards Loyalty Programme Loyalty programme bundled with electricity plans, offering exclusive giveaways, bill rebates, e-vouchers (GrabFood, Ya Kun, COURTS), entertainment prizes, and lifestyle rewards from partners including Singapore Mint, TOUCH Community Services, Pelago, and others.
• Natural Gas Supply (via Senoko Gas Services) Natural gas supply and shipping services provided to industrial and commercial gas users in Singapore through Senoko Energy's subsidiary Senoko Gas Services / Senoko Gas Supply Pte Ltd.

Quantifiable outcome

• Approximately 30% savings on electricity bills compared to SP Group regulated tariff
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• TOUCH Community ServicescoreGTM or Marketing PartnerSenoko Energy partnered with TOUCH Community Services for their Thank You Campaign, donating S$50,000 to support beneficiaries. The donation was funded through tracked energy savings from participating Senoko customers over a 12-month period, demonstrating corporate social responsibility and community engagement.
• Far East OrganizationcoreGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering Senoko Energy employee benefit rates to Far East Organization employees. One of 15+ corporate partners enabling B2B2C distribution.
• Global FoundriescoreGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering Senoko Energy employee benefit rates to Global Foundries employees.
• Citi SingaporecoreGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering Senoko Energy employee benefit rates to Citi employees.
• NETScoreGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program. Also provides payment services integration for Senoko customers.
• UOBcoreGTM or Marketing PartnerBanking partner offering up to 3.33% cashback on Senoko Energy electricity bills for UOB One Cardmembers. Drives customer acquisition through credit card rewards.
• OCBCcoreGTM or Marketing PartnerBanking partner offering 3% cashback on Senoko Energy electricity bills for OCBC365 Cardholders. Drives customer acquisition through credit card rewards.
• Epson SingaporeminorGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering employee benefit rates.
• RazerminorGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering employee benefit rates.
• DatabricksminorGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering employee benefit rates.
• EZ-LinkminorGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering employee benefit rates.
• AXSminorGTM or Marketing PartnerPayment services partner providing AXS kiosk and mobile app payment options for Senoko Energy bills.
• APX (TIGR Registry)coreTechnology or IntegrationAPX manages the TIGR (Tradable Instrument for Global Renewables) registry that authenticates renewable energy generation and issues unique serial numbers for REC verification. Essential for Senoko's LifeGreen24 carbon-neutral claims.
• Evident (IREC Registry)coreTechnology or IntegrationEvident-IREC registry platform for REC validation and tracking. Alternative to TIGR-APX for verifying renewable energy certificates issued to Senoko customers.
• SP GroupcoreTechnology or IntegrationSingapore Power Group serves as the Market Support Services Licensee (MSSL), managing meter reading, billing infrastructure, and national power grid operations. Essential infrastructure partner for all electricity retailers in Singapore's Open Electricity Market.
• MoolahgominorGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering employee benefit rates.
• AspialminorGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering employee benefit rates.
• ConstellarminorGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering employee benefit rates.
• MatchMoveminorGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering employee benefit rates.
• Pay2HomeminorGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering employee benefit rates.
• Trust BankminorGTM or Marketing PartnerCorporate partner in the Corporate Individual Scheme (CIS) program, offering employee benefit rates.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tuas Power: Tuas Power is a vertically integrated Singapore power generator and OEM retailer (owned by China Huaneng Group), directly competing with Senoko in both generation and retail electricity supply.
• Geneco: Geneco is one of Singapore's leading electricity retailers operating in the Open Electricity Market, offering fixed-rate and green plans directly competing with Senoko's residential and SMB customer base.
• PacificLight Energy: PacificLight Energy is a Singapore-based power generator and electricity retailer supplying residential and corporate customers, directly overlapping with Senoko's integrated generation-retail model.
• Keppel Electric: Keppel Electric is a Singapore electricity retailer serving residential, commercial, and industrial customers in the OEM, with overlapping renewable and conventional electricity offerings comparable to Senoko's portfolio.

Broad incumbents

• SP Group: SP Group is the incumbent national grid operator and Market Support Services Licensee in Singapore, the regulated benchmark against which Senoko and other OEM retailers compete.
• ENGIE: ENGIE is a global integrated energy retailer and renewable energy developer with Singapore and Asia-Pacific presence, comparable as a broad incumbent exploring retail and green power offerings.
• YTL Power International: YTL Power International is the parent of Geneco and a regional power utility with Singapore retail operations, providing a broader peer benchmark for utility-backed retail electricity businesses.
• Sembcorp Power: Sembcorp Power is Senoko's sister entity under Sembcorp Industries, operating power generation assets in Singapore. The two share parent ownership and both participate in the OEM as generation peers.

Others

• Sembcorp Industries: Sembcorp Industries is Senoko Energy's 50% parent conglomerate with diversified energy and urban development operations, providing context for ownership structure and strategic alignment.

Emerging players

• Octopus Energy: Octopus Energy is a global digital-first green electricity retailer known for time-of-use pricing and tech-led customer experience, comparable to Senoko's LifeSavvy plan and digital AMI/app stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SenokoEnergy
• YouTubeyoutube.com/watch?v=Jmr2NS5FXV4
• Facebookfacebook.com/senokoenergy
• LinkedInlinkedin.com/company/senoko-energy
• Instagraminstagram.com/senokoenergy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senoko Energy Pte Ltd