GoodVets
GoodVets is a U.S. veterinary care platform operating 22 full-service animal hospitals across multiple metropolitan areas, offering 35+ services per location alongside same-day online booking, a mobile app, and TotalCare annual wellness subscriptions for individual pet-owner consumers.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What GoodVets does
GoodVets is a U.S. veterinary care platform founded in 2017 and headquartered in Chicago that operates 22 full-service veterinary hospitals across multiple metropolitan markets, including Raleigh, New York City, Washington D.C., and Gilbert. The company delivers comprehensive pet healthcare — wellness exams, sick visits, urgent care, and complex medical needs — supported by more than 35 service offerings per location, in-room visits, drop-off visits, and virtual consultations through a mobile application. Its facilities are purpose-built and designed to reduce anxiety for both pets and owners, and the company reports a 5/5 average client rating with 95% of clients recommending their hospital.
The underlying technology stack is a digital practice management platform comprising same-day online booking, electronic patient records and a client portal, a mobile app, and virtual consultation capabilities. GoodVets also operates TotalCare, an annual subscription wellness and preventive care plan that bundles routine services for a recurring fee, supplementing transactional visit revenue with predictable subscription income. The platform is delivered directly to consumers (B2C) through owned retail locations, with a referral program ($100 to the referrer, $50 to the referred friend), content marketing via its Journal and FAQ, and active social media presence on Instagram, LinkedIn, TikTok, and Facebook as the primary demand-generation channels.
The business model combines transactional veterinary service fees with recurring subscription revenue, monetized exclusively through the 22 owned care centers with no third-party intermediaries. GoodVets received a strategic growth investment from General Atlantic in September 2023 to fund expansion into additional major U.S. cities. Leadership comprises co-founder and CEO Ryan Joseph and co-founder and COO David Saginur, alongside a Chief People Officer and Chief Legal and Growth Officer, with an active hiring pipeline for veterinarians and technical staff across multiple markets.
GoodVets firmographics
Firmographics- Name
- GoodVets
- Legal name
- GoodVets
- Website
- https://good-vets.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoodVets is a U.S. veterinary care platform operating 22 full-service animal hospitals across multiple metropolitan areas, offering 35+ services per location alongside same-day online booking, a mobile app, and TotalCare annual wellness subscriptions for individual pet-owner consumers.
- Ownership category
- akta.pro rank
GoodVets industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (541940)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI)
- akta.pro secondary industries
- Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Veterinary Emergency & Critical Care Hospitals (HLAMACAA)
Keywords
Where GoodVets is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoodVets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Veterinary Service Fees: Revenue generated from in-room visits, drop-off visits, and comprehensive veterinary care including wellness exams, sick visits, urgent care, and complex medical needs
- TotalCare Plans (Subscription): Annual wellness and preventive care membership plans offering covered services for a recurring subscription fee
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TotalCare Annual Plans - comprehensive wellness and preventive care coverage |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
GoodVets product offering
Product offeringCore offering
GoodVets operates 22 full-service veterinary care centers across U.S. metropolitan areas, delivering comprehensive pet healthcare including wellness exams, vaccinations, sick visits, urgent care, and complex medical needs. The offering is supported by a digital platform with same-day online booking, electronic patient records, a mobile application with virtual consultations, and TotalCare annual subscription wellness plans covering preventive care.
Product overview
GoodVets is a full-service veterinary care platform operating as a unified practice offering comprehensive pet healthcare services. The core platform provides in-person veterinary care through beautifully designed hospital facilities, supported by digital services including same-day online booking and a mobile app. The product portfolio consists of the core GoodVets veterinary care platform, TotalCare subscription wellness plans, and service offerings including In-Room Visits and Drop-Off Visits. All services are unified under one brand with over 35 services offered across the network of care centers.
Differentiator
Problem solved
Functional benefit
Products and services
- GoodVets Veterinary Care Platform Full-service veterinary practice platform offering comprehensive pet healthcare services including wellness exams, sick visits, urgent care, and complex medical needs, delivered through 22 owned hospitals across U.S. metropolitan areas and supported by same-day online booking.
- TotalCare Plans Annual subscription wellness and preventive care plans for pet owners, covering routine wellness services for a recurring annual fee to support ongoing pet health.
- In-Room Visit In-person veterinary appointment at a GoodVets hospital covering wellness exams, sick visits, and complex medical needs with a hospital doctor present.
- Drop-Off Visit Drop-off veterinary service allowing pet owners to leave their pets at the hospital for care, with notifications sent when pets are ready for pick-up.
Quantifiable outcome
- 5/5 average client rating
- +2 more outcomes
Companies that use GoodVets
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
GoodVets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GoodVets partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
GoodVets competitors and assessment
Company assessmentDirect peers
- Modern Animal: Tech-enabled veterinary care startup operating modern clinics in select US cities with a membership product. Competes with GoodVets in the urban, design-forward, digitally-enabled segment.
- Small Door Veterinary: Membership-based urban veterinary practice with design-led clinics and a digital-first experience. Directly comparable to GoodVets on subscription model, premium positioning, and metropolitan footprint.
- Petfolk: Veterinary care platform operating modern clinics across the southeastern US with a focus on convenience and digital scheduling. Comparable in service model and digitally-enabled care center approach.
- Bond Vet: A venture-backed veterinary clinic operator offering walk-in, same-day, modern clinics in major US cities with digital booking. Closely comparable to GoodVets in target market, service mix, and digital-first go-to-market.
Broad incumbents
- Banfield Pet Hospital: Largest veterinary chain in the US with hospitals primarily inside PetSmart locations. Overlaps with GoodVets in routine wellness and preventive care but serves a much broader geographic footprint.
- Heartland Veterinary Partners: Veterinary practice group partnering with hospitals across the US. Comparable as a multi-site veterinary operator with a partnership-driven growth model.
- PetIQ: Pet health and wellness company offering veterinary services, products, and preventive care through retail and clinic channels. Overlaps with GoodVets on wellness and preventive veterinary care delivery.
- NVA (National Veterinary Associates): Large operator and acquirer of veterinary hospitals across the US. Comparable as a multi-site veterinary practice consolidator, though at significantly larger scale than GoodVets.
- BluePearl Pet Hospital: Network of specialty and emergency veterinary hospitals owned by Mars. Comparable in hospital-based care delivery but focused on specialty/emergency cases rather than GoodVets' general practice and urgent care mix.
- VCA Animal Hospitals: One of the largest networks of veterinary hospitals in North America, owned by Mars. Overlaps with GoodVets on general practice and specialty veterinary services but operates at vastly greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodVets social profiles
Digital presenceGoodVets financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodVets leadership team
Management profileNumber of profiles
Profiles4 records
GoodVets funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodVets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodVets
What does GoodVets do?
GoodVets operates 22 full-service veterinary care centers across U.S. metropolitan areas, delivering comprehensive pet healthcare including wellness exams, vaccinations, sick visits, urgent care, and complex medical needs. The offering is supported by a digital platform with same-day online booking, electronic patient records, a mobile application with virtual consultations, and TotalCare annual subscription wellness plans covering preventive care.
Is GoodVets a public or private company?
GoodVets is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoodVets founded?
GoodVets was founded in 2017. It employs 101 to 250 people.
Where is GoodVets based?
GoodVets is headquartered in Chicago, United States, in the North America region.
How does GoodVets make money?
Two revenue lines are on record. Veterinary Service Fees are the primary driver. The others are totalCare Plans (Subscription).
Who are GoodVets's main competitors?
Direct peers on record are Modern Animal, Small Door Veterinary, Petfolk and Bond Vet. Broad incumbents are Banfield Pet Hospital, Heartland Veterinary Partners, PetIQ, NVA (National Veterinary Associates), BluePearl Pet Hospital and VCA Animal Hospitals.
Does GoodVets have an API?
No public API is recorded for GoodVets.
What industry is GoodVets in?
GoodVets's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAMAI, Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice), with a secondary code of HLAMAMAC, Veterinary Telemedicine & Virtual Care Platforms. Its NAICS code is 541940 and its SIC code is 8000.