Earthbound Farm

What Earthbound Farm does

Earthbound Farm is a privately held organic produce company founded in 1984 by Myra and Drew Goodman on a 2.5-acre farm in Carmel Valley, California, and acquired by Taylor Fresh Foods, Inc. in 2014. The company produces and distributes USDA Certified Organic and Regenerative Organic Certified fresh greens (baby spinach, arugula, romaine, kale, specialty blends), pre-packaged salad kits, farm-fresh vegetables, snacks, and frozen organic fruits and vegetables under the Earthbound Farm and Greenhouse Greens brands. Its core technology combines field-grown organic farming with precision greenhouse agriculture featuring LED grow lights, automated moving gutter systems, and biodegradable paper plant plugs at facilities in South Bend, Indiana and Louisa, Virginia, enabling year-round production closer to eastern U.S. markets. Sustainable packaging using 100% recycled plastic with peel-and-reseal design reduces plastic use by 34-44% compared to standard packaging.

The company sells primarily through major grocery retail chains including Costco, Whole Foods, and Safeway, supplemented by online channels (Instacart, Amazon) and a company-owned Farm Stand retail and café location in Carmel Valley, California. Customer segments include health-conscious consumers seeking organic, non-GMO, ready-to-use produce and grocery retailers requiring differentiated organic brands with sustainability credentials. Pricing is not publicly disclosed; products are sold at standard retail grocery pricing. Earthbound Farm operates across North America (USA, Canada, Mexico) with dedicated localized websites, and maintains a regenerative agriculture partnership with the Xerces Society for pollinator protection. Headcount is reported in the 1001-5000 range. Revenue figures are not publicly disclosed.

Name

Earthbound Farm

Legal name

Taylor Fresh Foods, Inc.

Website

https://earthboundfarm.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Earthbound Farm is a privately held organic produce company founded in 1984 and owned by Taylor Fresh Foods, selling USDA Certified Organic fresh greens, salad kits, vegetables, and frozen produce through Costco, Whole Foods, Safeway, and online channels across the USA, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Organic Fresh Produce

NAICS

Vegetable and Melon Farming (1112), Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Produce Wholesale (AFAIACAE)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Organic fresh produce
• Packaged salad greens
• Greenhouse farming
• Regenerative organic farming
• Frozen organic vegetables

Headquarters

HQ city

San Juan Bautista

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fresh Produce Sales: Sale of packaged organic fresh greens, salad kits, farm fresh vegetables, snacks, and frozen produce through retail grocery channels. Products are sold at various sizes (4oz to 16oz) with standard per-unit retail pricing at grocery stores.
2. Farm Stand Retail: Direct-to-consumer sales at the Farm Stand location in Carmel Valley, California, offering organic cafe items, Sightglass coffee, house-made pastries, Straus Family Creamery soft serve, local beer and wine, and market provisions including fresh produce and pantry staples.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Earthbound Farm produces and sells USDA Certified Organic fresh packaged greens, salad kits, farm-fresh vegetables, snacks and shareables, and frozen organic fruits and vegetables under its own brand. Products are distributed through major grocery chains, warehouse clubs, and online delivery platforms, with a complementary direct-to-consumer Farm Stand cafe and market in Carmel Valley, California. The portfolio includes field-grown organic offerings and a newer greenhouse-grown line produced in Indiana and Virginia.

Product overview

Earthbound Farm is an organic produce company founded in 1984, offering a diversified portfolio of fresh organic greens, salad kits, farm-fresh vegetables, snacks, and frozen organic fruits and vegetables. The product portfolio centers on Fresh Greens (including Baby Spinach, Wild Red Arugula, Tricolore Greens, Glow Greens, Renew Greens, and Regenerative Spring Mix) as the core offerings, complemented by Salad Kits (Lemon Arugula and Caesar varieties), Farm Fresh Veggies (organic recipe-ready vegetables and field pack veggies), and Snacks + Shareables (vegetable trays). The company has expanded into Greenhouse Greens grown in Indiana and Virginia facilities. Products are distributed through major grocery retailers and the company's Farm Stand in Carmel Valley, California. Earthbound Farm emphasizes sustainable practices including regenerative and organic farming, USDA Organic certification, and eco-friendly packaging using 100% recycled plastic with peel-and-reseal technology reducing plastic use by 34-44%.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Greens Organic salad greens and lettuce varieties including baby spinach, arugula, romaine, kale, butter lettuce, and specialty blends available in both field-grown organic and greenhouse-grown varieties for health-conscious consumers and grocery retailers.
• Salad Kits Pre-packaged organic salad kits with dressings, toppings, and cheese including the Lemon Arugula Salad Kit with avocado oil lemon vinaigrette, Organic Caesar Salad Kit with Avocado Oil Dressing, and Organic Classic Caesar Salad Kit for consumers seeking convenient meal solutions.
• Farm Fresh Veggies Organic recipe-ready vegetables including snap peas, carrots, sweet baby broccoli, celery, cauliflower florets, vegetable medley, Brussels sprouts, green beans, broccoli slaw, and riced cauliflower, plus organic field pack veggies like green onions, celery, cauliflower, and broccoli.
• Snacks + Shareables Organic snacks and shareable items including vegetable trays in 7oz, 16oz, and 36oz sizes, and Organic Sweet Sliced Apples for consumers seeking convenient healthy snacks.
• Organic Frozen Fruit Frozen organic fruits including Triple Cherry Blend, Triple Berry Blend, Strawberries, Pineapple, Peaches, Mango, Blueberries, Dark Sweet Cherries, and Berry Basket Blend for consumers seeking year-round organic fruit options.
• Organic Frozen Veggies Frozen organic vegetables including Riced Cauliflower, Kale, Spinach, Green Peas, Green Beans, Corn, California Style Blend, Butternut Squash, and Broccoli for consumers seeking convenient organic frozen meal ingredients.
• Farm Stand & Organic Cafe Company-owned physical retail location in Carmel Valley, California established in 1992 featuring breakfast and lunch service, Sightglass specialty coffee, Rishi loose leaf tea, house-made bread and pastries, signature smoothies, Straus Family Creamery soft serve, local beer and wine, organic produce, and seasonal events.
• Baby Spinach Organic baby spinach leaves harvested for optimum freshness, flavor and nutrition, available in 5oz, 8oz, 1lb, and 10oz sizes with eco-friendly peel and reseal packaging.
• Lemon Arugula Salad Kit Organic salad kit featuring vibrant baby arugula and tender leafy greens, crunchy almonds, savory Parmesan cheese, and avocado oil lemon vinaigrette, available in 7.8oz size.
• Tricolore Greens Italian-inspired blend combining peppery baby arugula, earthy radicchio, and delicate frisée, available in 4oz size.
• Glow Greens Nutrient-dense blend featuring baby spinach, baby chard, baby arugula, and beet greens, rich in Vitamin C for immune health and Vitamin A for skin health, available in 4oz size.
• Renew Greens

Quantifiable outcome

• Peel and reseal packaging reduces plastic use by 34-44%
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Xerces SocietycoreStrategic or Co-development PartnerPartnership with the Xerces Society for pollinator protection. The Xerces Society is a nonprofit focused on invertebrate conservation. Earthbound Farm works with them to protect crucial pollinators as part of regenerative and organic agriculture practices.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Driscoll's: Driscoll's is the leading branded berry company in North America and a major organic berry producer. While its core category is berries rather than leafy greens, it is a comparable premium organic fresh-produce brand with similar retail relationships and sustainability positioning.
• Misionero Vegetables: Misionero is a U.S. grower of organic and conventional leafy greens, salads, and vegetables under its Earth Greens branded line. It is a smaller branded peer in organic packaged salads, overlapping with Earthbound in clamshell and bagged greens.
• 4Earth Farms: 4Earth Farms is a grower-packer of organic and conventional produce, including leafy greens, vegetables, and herbs, supplying U.S. retailers. It overlaps with Earthbound in organic packaged produce but with a narrower branded presence.
• Wholesum (Wholesum Harvest): Wholesum is a grower-shipper of USDA Certified Organic produce, including tomatoes, peppers, cucumbers, and leafy greens, distributed across North America. It is a partial peer in organic vegetables and greenhouse-grown produce.

Direct peers

• Taylor Farms: Taylor Farms is the parent of Earthbound Farm and one of the largest producers of fresh-cut salads, vegetables, and value-added fresh produce in North America. It directly overlaps with Earthbound in packaged greens, salad kits, and private-label fresh produce for grocery and foodservice.
• Fresh Express: Fresh Express is a major packaged-salad producer offering branded and private-label fresh greens, salad kits, and vegetables to U.S. grocery retailers. It competes head-to-head with Earthbound Farm on shelf in the packaged organic and conventional salad category.
• Grimmway Farms (Cal-Organic Farms): Grimmway Farms operates Cal-Organic Farms, one of the largest growers of USDA Certified Organic vegetables in the U.S. It directly competes with Earthbound Farm in organic vegetables, carrots, and leafy greens across grocery retail.
• Organic Girl: Organic Girl is a branded packaged organic greens and salad company offering bagged salads, clamshells, and specialty blends to grocery retailers across the U.S. It is one of the closest direct competitors to Earthbound Farm in pre-washed organic leafy greens and salad kits.
• Braga Fresh (Josie's Organics): Braga Fresh, through its Josie's Organics brand, grows and packs organic leafy greens, vegetables, and herbs for U.S. grocery retailers. It is a direct comparable in field-grown organic produce, particularly in clamshell and bagged organic greens.

Broad incumbents

• Dole plc: Dole is a global fresh produce incumbent with an extensive portfolio including organic fresh fruit, vegetables, and salad products. Its scale, multi-category breadth, and retail relationships make it a broad competitor to Earthbound across organic produce and packaged salads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/earthboundfarm
• Facebookfacebook.com/earthboundfarm
• LinkedInlinkedin.com/company/earthbound-farm
• Instagraminstagram.com/earthboundfarm
• TikToktiktok.com/@earthboundfarm
• Pinterestpinterest.com/earthboundfarm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthbound Farm