SOJOS

What SOJOS does

SOJOS is a private direct-to-consumer eyewear brand headquartered in Sheung Wan, Hong Kong, operating a Shopify storefront (sojosvision.com) and an Amazon marketplace presence with a catalog of more than 95 women's sunglasses SKUs, over 103 polarized styles, and supplementary men's, kids, eyeglass, blue light, clip-on, and prescription frames. The product architecture spans multiple named sub-brand collections: Lumina (premium acetate, $39.99–$49.99), Breeze (TR90 lightweight, $24.99–$69.99), Ocean (sustainable, GRS-certified, recycled fishing nets and plastics, $29.99–$49.99), Coral Bloom (acetate with hand-set crystals, $49.99), Tropic (medallion-and-shell premium, $49.99), and Palm Reverie (SOJOS x Oceanus limited edition, $150). Core technology is physical-product rather than algorithmic—UV400 polarized lens construction, premium acetate and TR90 frame materials, and GRS-certified recycled ocean-plastic supply chains—rather than software AI/ML.

Revenue is generated through one-time unit purchases across DTC and Amazon, with bundle mechanics (value packs, mystery boxes, 4-pack and 8-pack gift sets) used to lift average order value, plus an in-house membership loyalty program offering extended warranty, early access, and points-based redemption. Pricing is anchored in an affordable-luxury positioning ($19.99–$219), free shipping above $35, and a $10 new-customer acquisition incentive.

Customer acquisition is event- and influencer-driven: SOJOS has secured runway presence at Miami Swim Week 2025 and 2026, Paris Fashion Week 2025, and the Maybourne Beverly Hills Oasis event (June 2026), and has generated earned media through celebrity sightings (Bella Hadid at Cannes, Teddy Swims at the Rock & Roll Hall of Fame) and coverage in Fashionista, ELLE, InStyle, BuzzFeed, Cosmopolitan, NY Post, and Billboard. The customer base is long-tail fashion-conscious women as the primary segment, with secondary segments in environmentally conscious consumers (Ocean Collection), functional eyewear buyers (prescription, blue light), families, and value-seekers purchasing bundle packs. Targeted geos in the input data are USA and Canada, though the storefront appears globally shippable. No funding rounds, executive bios, or revenue disclosures were provided.

Name

SOJOS

Legal name

SOJOS

Website

https://sojosvision.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

SOJOS is a private Hong Kong-based direct-to-consumer eyewear brand that designs and sells fashion sunglasses, prescription eyewear, and blue light glasses online via its Shopify store and Amazon, targeting fashion-conscious women with affordable-luxury price points from $19.99 to $219.

Ownership category

akta.pro rank

Product category

Fashion Eyewear

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

akta.pro secondary industries

Sunglasses & Luxury Eyewear (CRAKAEAE), Prescription Eyewear Frames (Optical) (CRAAAKAA), Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ)

Keywords

• Fashion eyewear
• Women's sunglasses
• Prescription eyewear
• Blue light glasses
• Polarized sunglasses

Headquarters

HQ city

Sheung Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: SOJOS generates revenue through direct-to-consumer sales of sunglasses, eyeglasses, blue light glasses, and prescription eyewear via their e-commerce platform sojosvision.com. Products range from $19.99 to $150.00, with various collections targeting different customer segments including premium, sustainable, and everyday eyewear options.
2. Marketplace Sales: SOJOS sells products through Amazon marketplace, including the SOJOS Acetate Oval Polarized Sunglasses featured in NY Post as an affordable celebrity style option at $50.
3. Value Packs and Bundles: Bundle offerings including Summer Sets, Hot Picks Trios, Gift Sets (4-pack and 8-pack), and Mystery Boxes that provide discounted multi-pair purchases, driving higher average order values.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

SOJOS designs, manufactures, and sells fashion eyewear direct-to-consumer, including women's, men's, and kids' sunglasses, eyeglasses, blue light glasses, polarized styles, and prescription-ready frames. The brand sells through its own e-commerce platform (sojosvision.com) and Amazon, with product lines spanning affordable everyday styles ($19.99-$49.99), premium acetate collections (Lumina, Coral Bloom), sustainable Ocean Collection made from recycled materials, and limited-edition collaborations (SOJOS x Oceanus at $150).

Product overview

SOJOS is an eyewear brand offering a diverse portfolio of sunglasses and eyeglasses across multiple product lines. The core offering includes Women's, Men's, and Kids Sunglasses along with Eyeglasses and Blue Light Glasses. Premium collections include the acetate-based Lumina Collection for confident women, the sustainable Ocean Collection made from recycled fishing nets with GRS certification, the beach-inspired Tropic Collection with tropical motifs, the ocean-celebrating Coral Bloom Collection with hand-set crystals, and the lightweight Breeze Collection in TR90 material. Value Packs provide bundled options at various price points. SOJOS also features collaborative limited editions including the SOJOS x Oceanus collection ($150) featuring ocean-inspired designs, and the upcoming SOJOS x Kulani Kinis capsule launching June 2026. Additional offerings include polarized and prescription options, clip-on magnetic sunglasses, and a loyalty membership program. Pricing spans from $19.99 to $219.00 with products available via direct-to-consumer e-commerce at sojosvision.com and Amazon marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Sunglasses Primary product category featuring diverse styles including aviator, oval, cat eye, square, round, and oversized frames in various materials including acetate, TR90, plastic, and metal. Prices range from $19.99 to $49.99.
• Men's Sunglasses Sunglasses designed for men available in various frame shapes and materials.
• Kids Sunglasses Children's sunglasses with UV protection, including styles SK5616, DATURA, Elf, and Sunlight S. Prices from $19.99 to $29.99.
• Polarized Sunglasses Sunglasses with polarized lenses for reduced glare, featuring over 100 products including styles like Better Days, May, Bonheur, JOVITA, PIONEER, All Me, Bella, BREEZE, and more. Prices from $18.99.
• Prescription Sunglasses RX Sunglasses allowing customers to add prescription lenses to various sunglass frames. Includes RX Ocean Collection.
• Eyeglasses Non-sunglass eyewear including prescription eyeglasses, blue light glasses, and various frame styles in plastic and metal. Collections include Bouquet, Ocean, Rainbow, and Party.
• Blue Light Glasses Eyeglasses designed to filter blue light from digital screens for eye protection.
• Tropic Collection Premium collection inspired by sunlit island days and golden-hour glow, featuring shell, starfish, and pearl-like accents in warm, luminous frames. Includes Sunrise, Sunset, Afterglow, Daybreak, Mist, Coconut, Reef, Dusk, Oasis, and Tide styles at $49.99.
• Coral Bloom Collection Ocean-inspired collection celebrating coral reefs with coral-inspired acetate frames and hand-set crystals. Includes Staghorn Coral, Fire Coral, and Lace Coral styles at $49.99.
• Palm Reverie Collection (SOJOS x Oceanus) Resort romance meets modern edge featuring sunlit lenses, sculpted silhouettes, and palm-kissed details. Part of the SOJOS x Oceanus collaboration featuring limited edition pieces at $150.00 each.
• Ocean Collection Sustainable eyewear made from recycled plastics and reclaimed fishing nets. Features Stellar, Apex, Carapace, Bloom, Constellation, Baleen, Echo, Moonbeam, Sunlight, Atlantic Ocean, Pacific Ocean, Indian Ocean, and Arctic Ocean styles at $29.99 to $49.99. Holds GRS certificates.
• Lumina Collection Premium elevated collection for confident women from boardrooms to city streets. Crafted from premium acetate with quiet luxury design. Includes Enchanted, Starlight, Big Crush, Shimmer, Audrey, Petra, Wesley, Sloane, Lola, Kimberly, Rowan, and SJ3115 at $39.99 to $49.99.
• Breeze Collection Lightweight TR90 material frames for everyday comfort with soft, flexible, barely-there feel. Includes SJ2650, SJ2649, SJ2647, SJ2644, SJ2632, SJ2371, SJ2633, SJ2657, SJ2652, SJ2638, SJ2639, SJ2655, SJ2600 ($29.99), SJ2352 ($69.99), SJ2645 ($24.99), and SJ2601 ($29.99).
• SOJOS x Kulani Kinis Co-Branded Sunglasses Capsule Six-piece co-branded sunglasses capsule created with Australian swimwear brand Kulani Kinis, debuting at Miami Swim Week 2026 and launching on sojosvision.com and Amazon.
• Value Packs Bundled eyewear packages including Summer Set ($79.99), Hot Picks Trio ($49.99), Sunglasses Grab Bag (from $29.99), Sunglasses Mystery Box (from $45.99), Best Selling 4-Pack Gift Set ($119.00), and Best Selling 8-Pack Gift Set ($219.00).

Quantifiable outcome

• GRS certified sustainable production for Ocean Collection
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Kulani KinisflagshipGTM or Marketing Partner · 30 May 2026Collaboration for Miami Swim Week 2026 debut, staging an immersive runway experience called 'Endless' at the PARAISO Fashion Tent. The collaboration debuted a six-piece co-branded sunglasses capsule launching June 15, 2026 on sojosvision.com and Amazon. Featured models including Sofia Jamora, Klein Powell, and Jenn Tran walking the runway.
• Oceanus (Oceanus The Label)coreStrategic or Co-development PartnerSOJOS x Oceanus collaboration creating the Palm Reverie Collection featuring ocean-inspired eyewear with shell accents, starfish motifs, and palm-kissed details. The collection was showcased at Miami Swim Week 2025 and Paris Fashion Week 2025, with designs described as resort romance meeting modern edge. Five styles available: Melody, Darling, Veronica, Glowheart, and Lovelace, priced at $150 each.
• Maybourne Beverly HillsminorGTM or Marketing PartnerSOJOS participated in the Oasis Event at the Maybourne Beverly Hills in June 2026, presenting a Mediterranean-inspired summer experience featuring SOJOS' best-loved styles and the premium Tropic Collection. The event drew top creators and influencers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warby Parker: Direct-to-consumer eyewear brand offering prescription glasses, sunglasses, and blue light glasses at accessible price points with vertically integrated operations. Comparable to SOJOS in DTC distribution model, category mix, and mid-market price positioning, though at significantly larger scale.
• Zenni Optical: Online-first eyewear retailer known for extremely low-priced prescription glasses and sunglasses. Closely comparable to SOJOS on channel strategy (pure DTC), price tier (sub-$50 core), and broad SKU catalog targeting women and families.
• Quay Australia: Affordable-luxury sunglasses brand with strong celebrity endorsements and influencer marketing. Highly comparable to SOJOS on positioning (designer look at accessible price), celebrity-driven demand, and women's-focused sunglass assortment.
• Goodr: DTC sunglasses brand emphasizing polarized sport-lifestyle eyewear at $20-$35 price points. Comparable to SOJOS on mid-priced sunglass focus, polarized UV400 lens tech, and online-first distribution.
• Prive Revaux: Affordable luxury eyewear brand built on celebrity co-founder model (Jamie Foxx, Hailee Steinfeld). Directly comparable to SOJOS on celebrity-driven positioning, premium acetate frames at accessible pricing, and DTC distribution.
• Knockaround: Affordable sunglasses brand offering polarized and non-polarized sunglasses with value packs and bundles. Comparable to SOJOS on price tier, bundle/value pack strategy, and broad women's and men's assortment.
• EyeBuyDirect: Online eyewear retailer offering prescription and non-prescription glasses at low price points including bundled deals. Comparable to SOJOS on online-only distribution, breadth of polarized and prescription SKUs, and aggressive value pricing.
• Le Specs: Affordable fashion sunglasses brand with celebrity fan base and global DTC presence. Comparable to SOJOS on trendy fashion positioning, women's-forward collections, and affordable price points for stylish sunglasses.
• Diff Eyewear: DTC eyewear brand offering prescription and sunglasses, with a charitable give-back model. Comparable to SOJOS on affordable price tier, online-first model, and sustainability/social mission-led branding.

Broad incumbents

• Sunglass Hut: Established global retailer of branded sunglasses across luxury and accessible price points. Comparable to SOJOS on core sunglasses category and multi-brand assortment, though operating physical retail at scale that SOJOS lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sojosvision
• Xx.com/sojosvision
• Facebookfacebook.com/sojosvision

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOJOS