What PhaseZero does

PhaseZero (legal entity PhaseZero Technologies, Inc., previously PhaseZero Ventures) is a US-headquartered, privately held B2B SaaS company that provides CxCommerce, a composable digital commerce platform purpose-built for industrial manufacturers and distributors — with particular depth in the heavy-duty automotive aftermarket. The platform is built on MACH architecture (Microservices, API-first, Cloud-native, Headless), certified multi-tenant across AWS and Azure, and integrates via certified APIs with leading ERP (SAP, Oracle, Infor, Karmak), dealer management (Procede), PIM (Stibo, Pricedex, EnterWorks), payments (Stripe, Kount), shipping (UPS, FedEx), and CRM (Salesforce, HubSpot) systems, enabling deployments alongside existing back-office infrastructure.

The product surface combines the CxCommerce platform (commerce, search, pricing, order management, fulfillment, analytics via the CxAnalytics sub-brand) with eight production-ready, MCP-enabled Commerce-Ready AI Agents: VisualAI (photo-to-SKU), ProductImageAI, ProductCategoryAI, ProductAttributeAI, AEO AI/SEOAI, RecommendAI, InsightsAI, and PricingAI. These agents automate taxonomy, attribute enrichment, image sourcing, search optimization, product substitution, dynamic pricing, and analytics at enterprise catalog scale (100,000-1M+ SKUs). The platform is sold in tiers (CxCommerce Advantage, Premier, Enterprise) and supplemented by PhaseZero Payment Solutions (Stripe/Kount). Free trials via agent.phasezero.ai and enterprise field sales run alongside a partner ecosystem spanning HDMA, AASA, AutoCare, VIPAR, HDA, and major manufacturers such as Dana and Clarios.

Revenue is generated primarily through annual SaaS subscriptions (with potential transaction fees from the payment module), pricing discreetly per enterprise scope. Notable enterprise customers include Dana Corporation (Fortune 500), Clarios, JEGS, Bergey's Truck Centers, Harman Heavy Vehicle Specialists, Scientific Brake & Equipment, and Betts Truck Parts, with measurable outcomes such as Bergey's 92.3% YoY sales growth, a 9.6% conversion rate vs. a 1-3% B2B benchmark, 5x online sales vs. pre-platform volumes, and a 450% organic search uplift on DanaAftermarket.com. The company employs 51-100 staff across Los Altos, California (HQ) and Bangalore, India (engineering and customer success).

Name

PhaseZero

Legal name

PhaseZero Technologies, Inc.

Website

https://phasezero.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

PhaseZero is a private SaaS company providing an AI-native, MACH-compliant digital commerce platform for industrial manufacturers and heavy-duty aftermarket distributors. Its CxCommerce platform and eight AI agents automate product content, search, pricing, and checkout across million-SKU enterprise catalogs.

Ownership category

akta.pro rank

Product category

B2B Digital Commerce Software

NAICS

Custom Computer Programming Services (541511)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Industrial Supplies & MRO Marketplaces (CRAFAHAA)

Keywords

• B2B digital commerce
• Composable commerce platform
• AI product content
• Aftermarket parts distribution
• Enterprise SaaS ecommerce

Headquarters

HQ city

Los Altos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (CxCommerce Platform): PhaseZero operates primarily as a B2B SaaS platform company, offering the CxCommerce platform on a subscription basis. Customers — small, medium, and large — use the platform to manage digital commerce sales. The platform is offered in tiers (CxCommerce Advantage, CxCommerce Premier, CxCommerce Enterprise). Revenue is generated through recurring SaaS subscription fees, with pricing likely varying by feature tier, SKU volume, and enterprise scope.
2. Commerce-Ready AI Agents: AI agents (VisualAI, Product ImageAI, Product CategoryAI, Product AttributeAI, AEO AI, RecommendAI, InsightsAI, PricingAI) are offered as add-on or standalone capabilities within the CxCommerce platform, contributing to subscription revenue. These agents target manufacturers and distributors seeking to automate product content and commerce workflows.
3. Payment Solutions: PhaseZero Payment Solutions, integrated with Stripe and Kount, provides payment processing capabilities. Revenue likely derives from transaction fees or per-processing charges bundled into the platform subscription or charged separately.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

PhaseZero sells the CxCommerce composable, agentic AI commerce platform built on MACH architecture for B2B, B2C, and headless commerce. The platform is augmented by production-ready AI agents (VisualAI, ProductImageAI, ProductCategoryAI, ProductAttributeAI, AEO AI, RecommendAI, InsightsAI, PricingAI) and a Payment Solutions module, targeting manufacturers and distributors—particularly in the automotive and heavy-duty aftermarket—with large catalogs of parts that need digital commerce capabilities integrated to existing ERP and dealer management systems.

Product overview

PhaseZero offers a platform-plus-modules product architecture centered on the CxCommerce composable, agentic AI commerce platform. CxCommerce is the core platform providing B2B, B2C, and headless commerce capabilities built on MACH architecture, unified with embedded analytics (CxAnalytics). The platform is augmented by eight production-ready, MCP-enabled AI agents — VisualAI, RecommendAI, PricingAI, SEOAI, InsightsAI, ProductImageAI, ProductCategoryAI, and ProductAttributeAI — plus a Payment Solutions module integrated with Stripe and Kount. Together, the platform addresses the full industrial commerce journey from product content enrichment and classification, through search and SEO optimization, to dynamic pricing, recommendations, analytics, and secure payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• CxCommerce™: The company's flagship composable, agentic AI commerce platform built on MACH architecture, delivering industry-specific search and AI-enhanced experiences for B2B, B2C, and headless models.
• CxAnalytics™
• EMACS™

Products and services

• CxCommerce Platform Composable, agentic AI commerce platform built on MACH architecture delivering industry-specific search and AI-enhanced experiences for manufacturers and distributors. Powers B2B, B2C, and headless commerce models with embedded analytics, order management, real-time inventory, customer-specific pricing, multi-market support, and integrations to existing ERP, PIM, and dealer management systems.
• CxAnalytics Real-time commerce analytics and business intelligence module that unifies data signals from search, pricing, inventory, and orders into actionable dashboards and alerts for distributors and manufacturers.
• VisualAI (ImageAI) Agent Visual product search AI agent that allows customers to upload a photo of a part and instantly matches it to the right SKU from the catalog using visual recognition, applying business rules and supplier data to ensure accuracy.
• Product ImageAI Agent AI agent that automates the discovery and delivery of accurate, brand-approved product visuals for parts catalogs by locating publicly available images from manufacturer websites and trusted sources.
• Product CategoryAI Agent AI agent that automatically builds multi-level taxonomy for product catalogs, ensuring every SKU is classified correctly and scales taxonomy creation across tens of thousands of SKUs.
• Product AttributeAI Agent AI agent that automatically augments product catalogs with rich, detailed attributes for every SKU, extracting and generating technical specifications and standardizing attributes for search, filtering, and SEO.
• AEO AI Agent Answer Engine Optimization AI agent that automatically generates and applies keywords, metadata, and titles aligned with search engine best practices, continuously updating product pages to increase organic visibility.
• RecommendAI Agent AI agent providing real-time, intelligent product substitutions when a buyer faces an out-of-stock item, surfacing comparable alternatives based on supplier data, catalog intelligence, and inventory visibility.
• InsightsAI Agent Real-time analytics AI agent that delivers actionable insights across campaigns, sales, and customer interactions, unifying fragmented data from PIM, ERP, and eCommerce into living dashboards.
• PricingAI Agent Dynamic price optimization AI agent that uses AI guidance to adapt pricing within defined guardrails to protect margins and help sales reps quote competitively and profitably.
• PhaseZero Payment Solutions Enterprise-grade payments platform providing tokenized card processing, PCI-DSS compliance, wallet support (Apple Pay, Google Pay, PayPal), ACH, BNPL, partial capture, refunds, fraud prevention via Kount, and ERP-aware order-to-cash workflows.

Quantifiable outcome

• 92.3% year-over-year sales growth for customer
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability13 records

Feature11 records

Partnerships

13 partnerships are on record, tiered core and minor.

• KarmakcoreTechnology or IntegrationKarmak is a dealer management system provider integrated with PhaseZero CxCommerce. The certified integration synchronizes customer master, parts master, pricing, inventory, orders, and invoices between Karmak and PhaseZero platforms — requiring no custom coding and reducing implementation time. Works out-of-the-box for Karmak customers adopting PhaseZero.
• StripecoreTechnology or IntegrationStripe provides global payment processing infrastructure for PhaseZero Payment Solutions, enabling enterprise-grade payments across all customer deployments. Stripe handles payment authorization, processing, and global payment methods including Apple Pay and Google Pay.
• KountcoreTechnology or IntegrationKount provides fraud prevention and identity verification for PhaseZero Payment Solutions, enabling tokenized card processing and PCI-DSS compliance across the platform. Integrated to provide pre-auth risk signals and fraud detection capabilities.
• SAPcoreTechnology or IntegrationSAP is listed as an ERP & Business System integration partner, enabling certified integration between SAP ERP systems and PhaseZero CxCommerce for real-time data synchronization across inventory, pricing, orders, and customer data.
• OraclecoreTechnology or IntegrationOracle is listed as an ERP & Business System integration partner, enabling certified integration between Oracle ERP systems and PhaseZero CxCommerce platform.
• HDMA (Heavy Duty Manufacturers Association)coreGTM or Marketing PartnerHDMA is a key industry ecosystem partner. PhaseZero participates in HDMA events and leverages the association's network to reach heavy-duty aftermarket manufacturers and distributors. HDMA provides access to a community of heavy-duty vehicle parts manufacturers and distributors.
• AASA (Automotive Aftermarket Suppliers Association)coreGTM or Marketing PartnerAASA is an industry ecosystem partner. PhaseZero announced the CxCommerce platform at the AASA Technology Conference in 2018 and maintains ongoing engagement with AASA member companies. AASA provides access to automotive aftermarket suppliers for marketing and lead generation.
• AutoCare (AutoCare Association)coreGTM or Marketing PartnerAutoCare is an industry ecosystem partner providing access to the automotive aftermarket care market. PhaseZero leverages AutoCare membership and events to reach target buyers in the automotive aftermarket distribution sector.
• VIPAR (VIPAR Heavy Duty)coreChannel Partner/ Reseller/ DistributorVIPAR is a major distributor group that has standardized its digital commerce platforms on PhaseZero CxCommerce. VIPAR member companies use the platform to manage digital commerce operations. VIPAR serves as both a reference customer and channel partner within its distribution network.
• HDA (HDA Truck Pride)coreChannel Partner/ Reseller/ DistributorHDA Truck Pride distributor group has standardized its digital commerce on PhaseZero CxCommerce. HDA represents a network of independent truck parts distributors. The partnership enables HDA members to access PhaseZero's platform capabilities.
• Dana CorporationcoreChannel Partner/ Reseller/ DistributorGlobal Fortune 500 company Dana Incorporated standardized its digital commerce platform on PhaseZero CxCommerce. DanaAftermarket.com, powered by PhaseZero, serves as a flagship reference customer and demonstrates enterprise-scale deployment of the platform.
• SoundPress / Nytro MarketingminorGTM or Marketing PartnerSoundPress and Nytro Marketing are marketing agency partners providing marketing, demand generation, and brand communications support for PhaseZero's market presence.
• MACH AlliancecoreGTM or Marketing PartnerPhaseZero is a MACH Alliance member. The MACH Alliance certifies and promotes open, composable enterprise technology architectures. MACH membership provides credibility, co-marketing opportunities, and access to a community of technology buyers seeking composable, MACH-compliant solutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• BigCommerce: BigCommerce is a leading SaaS commerce platform serving B2B and B2C merchants, including industrial and parts-distribution accounts. As a broader incumbent than PhaseZero, it offers overlapping headless/MACH-capable commerce capabilities but is horizontal where PhaseZero is vertical-specialized for aftermarket parts.
• Shopify Plus: Shopify Plus is the enterprise tier of Shopify, serving large B2B and DTC merchants globally. It competes with PhaseZero for mid-market and enterprise commerce dollars, though Shopify is broader and consumer-leaning while PhaseZero is purpose-built for industrial distribution catalogs.
• SAP Commerce Cloud: SAP Commerce Cloud (formerly Hybris) is the enterprise commerce offering of SAP, sold primarily to large SAP-ERP customers. It competes broadly with PhaseZero for large manufacturer and distributor accounts and is also an integration partner to PhaseZero, creating a coopetition dynamic.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is a major enterprise commerce platform that competes broadly with PhaseZero across B2B/DTC and is also listed as a PhaseZero integration ecosystem partner.

Direct peers

• commercetools: commercetools is a leading MACH-certified, headless commerce platform explicitly targeting enterprise B2B and composable deployments. It shares PhaseZero's MACH architecture pedigree and targets similar complex catalog/enterprise buyers, making it the closest direct peer on architecture and go-to-market.
• Spryker: Spryker is a composable B2B commerce platform purpose-built for complex enterprise commerce, including manufacturing and distribution. It directly competes with PhaseZero in the B2B/industrial commerce category with comparable MACH-aligned architecture and enterprise GTM motion.
• VTEX: VTEX is an enterprise commerce platform serving B2B and B2C with composable architecture, multi-market support, and strong LATAM presence. It competes with PhaseZero for global enterprise manufacturers and distributors requiring composable commerce at scale.
• Kibo Commerce: Kibo Commerce is a MACH-based composable commerce platform serving B2B and B2C mid-market and enterprise customers. It overlaps directly with PhaseZero in headless composable architecture and B2B/distribution customer profile.

Emerging players

• Lucky Orange / Constructor (AI commerce search): Constructor and similar AI-native commerce search and personalization vendors overlap with PhaseZero's VisualAI, AEO AI, and RecommendAI agent capabilities. These are emerging point-solution competitors targeting the same AI-augmented discovery layer PhaseZero now bundles.
• Shopify B2B (Shopify B2B) and Punchmark-NextPeak (aftermarket-specific commerce): Aftermarket-specific commerce platforms and B2B Shopify extensions are emerging players carving out parts-distribution subsegments. They compete with PhaseZero in specific aftermarket verticals where deep YMME, interchange, and ACES/PIES catalog intelligence are table stakes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/phasezeroai

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhaseZero