What Momax does

Momax, legally Newstar Communication Co., Ltd., is a Hong Kong-headquartered consumer electronics accessories brand founded in 2003 by John Cheng. The company designs, sources, and sells a broad portfolio of mobile and lifestyle accessories including GaN-based travel chargers, power banks (with proprietary Semi Solid State Battery / Semi SSB technology), MagSafe and Qi2 magnetic wireless charging products, Apple Find My-compatible tracker tags, AI-enabled translation earbuds, smart rings, smartwatches, magnetic cables, USB-C hubs, and personal care appliances. Core technology centers on power electronics — Gallium Nitride (GaN) miniaturization, high-wattage USB-PD output up to 235W, magnetic alignment via MagSafe/Qi2, and safety-engineered Semi SSB battery cells — with ecosystem interoperability certified through Apple MFi and Samsung SMAPP programs.

The business operates a direct-to-consumer go-to-market through its owned Shopify storefront at momax.net, which supports shipping to 50+ countries and 40+ currencies, alongside a regional Hong Kong site. Pricing is unit-based across a wide range (tempered glass from $9.99 to smart rings at $199.99, travel adapters up to $129.99) with no subscription model, and a B2B Partner Program is referenced for business buyers. Marketing is digital-first, leveraging content, email, organic social, WhatsApp Business, and on-site reviews, with distribution concentrated in DTC channels and no disclosed third-party marketplace or physical retail footprint in the data.

Momax is a private, founder-led company with no disclosed venture funding, M&A activity, or institutional investors. It has accumulated 22 years of brand equity, multiple international design recognitions (Red Dot Design Award 2024, European Product Design Award 2024, Golden Pin Design Awards 2026, Hong Kong Star Brands Award 2024), and a structured sub-brand portfolio (1-Power, 1-World, Q.Mag/Passport, Pin, 1-Vibe, 1-Sense, 1-Wear, CityFlow, Flow). Revenue and headcount are not publicly disclosed.

Name

Momax

Legal name

Newstar Communication Co., Ltd.

Website

https://momax.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Momax is a Hong Kong-founded (2003) consumer electronics accessories brand selling GaN chargers, power banks, MagSafe/Qi2 wireless chargers, Find My trackers, wearables, and AI-enabled audio globally through its DTC e-commerce site, serving mobile device users, travelers, and home/office consumers across 50+ countries.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electronics and Appliance Retailers (44921)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

Keywords

• Consumer electronics accessories
• Portable power banks
• Wireless charging devices
• Travel adapters chargers
• Mobile phone accessories

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase model for consumer electronics accessories including power banks, chargers, cables, wireless charging devices, tracker tags, wearables, and home appliances

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Momax designs, manufactures, and sells consumer electronics accessories under its own brand, with a portfolio centered on portable power banks, GaN travel adapters, MagSafe/Qi2 wireless chargers, USB cables, Apple Find My tracker tags, smart rings and watches, wireless speakers, AI translation earbuds, and personal care/home appliances. The company sells globally via its own e-commerce storefront with multi-currency support and ships to more than 50 countries.

Product overview

Momax is a Hong Kong-based consumer electronics brand (founded 2003) offering a diverse portfolio of mobile accessories and smart home devices. The product lineup centers on power solutions (1-Power Series power banks, 1-World Series travel chargers with GaN technology), magnetic wireless charging (Q.Mag/Passport Series with MagSafe and Qi2 support), smart tracking (Pin Series Find My locators), audio (1-Vibe wireless speakers and AI-powered earbuds), health wearables (1-Sense smart rings, 1-Wear smartwatches), personal care (1-Care hair appliances), and home/lifestyle products. Products feature Apple MFi and Samsung SMAPP certifications, integrate with Apple's Find My network, and include proprietary Semi SSB (Semi Solid State Battery) technology. The brand operates sub-brands including CityFlow (travel collection), Flow Series (workspace), and Desert Titanium (premium color line).

Differentiator

Problem solved

Functional benefit

Brands

• 1-Power Series: Power bank and portable charger product line featuring various capacities and charging technologies
• Q.Mag Series
• 1-World Series
• 1-Sense Series
• 1-Wear Series
• CityFlow Collection
• Pin Series
• Flow Series
• Passport Series

Products and services

• 1-Power Series Power Banks Portable power banks in various capacities (5000mAh-25000mAh) with fast charging (PD 3.1 up to 145W), magnetic wireless charging, built-in cables, and proprietary Semi SSB (Semi-Solid-State Battery) technology for enhanced safety. Targeted at mobile device users needing portable charging.
• 1-World Series Travel Chargers and Adapters Universal travel adapters and GaN chargers with worldwide socket compatibility (JP/US, CN, TW, UK, EU, AU), multi-port charging for up to 7 devices, and power outputs up to 235W. Designed for international travelers.
• Q.Mag / Passport Series Magnetic Wireless Chargers MagSafe-compatible and Qi2-certified wireless charging products including magnetic power banks (5000-20000mAh), 3-in-1 foldable charging stands, and car mounts with 15W fast wireless charging.
• Pin Series Finder Tags and Locators Smart tracking tags including PinCard, PinTag, Pinpop, PinBuzz, and Pinguard that integrate with Apple's Find My network, featuring rechargeable batteries, UWB precision tracking, and anti-theft alarms for locating valuables such as wallets and luggage.
• 1-Vibe Audio Series Wireless speakers and earbuds including magnetic portable speakers, AI-powered translation clip-on earbuds, and rugged outdoor speakers. Includes IPX7 waterproof models for travel and outdoor use.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Apple MFi ProgramcoreTechnology or IntegrationApple's Made for iPhone/iPad/iPod program certification ensuring compatibility and quality standards for Apple ecosystem products including MagSafe accessories and Lightning cables

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mophie: Mophie is a heritage portable power bank and wireless charging brand, now part of ZAGG. Comparable to Momax's 1-Power and Q.Mag series on portable charging, with overlapping premium positioning and retail distribution.
• ESR: ESR sells MagSafe-compatible cases, wireless chargers, and power banks, with strong direct-to-consumer and Amazon presence. Directly comparable to Momax's Passport/Q.Mag series and CaseFORM product strategy in the Apple accessory ecosystem.
• Soundcore: Soundcore is Anker's audio brand offering wireless earbuds and speakers, including AI-feature products. Comparable to Momax's 1-Vibe series (speakers, earbuds, AI translation earbuds) on category, price band, and global DTC distribution.
• Aukey Technology: Aukey is a China-based consumer electronics brand focused on GaN chargers, power banks, car chargers, and wireless charging. Directly comparable to Momax on charging technology, mid-premium pricing, and global DTC e-commerce.
• Ugreen: Ugreen sells GaN chargers, power banks, USB-C cables, USB hubs, and travel adapters — overlapping directly with Momax's 1-Power, 1-World, Mag.Link cables, and Hubs & Docks lines. Comparable in technology positioning (GaN, high-wattage PD) and global DTC distribution.
• Spigen: Spigen is a major phone case and accessory brand with MagSafe-compatible cases and screen protectors. Overlaps with Momax's CaseFORM and Glass Pro+ lines and shares the same iPhone launch-day accessory cadence.
• Belkin: Belkin is a long-established Apple-aligned accessories maker with MagSafe, BoostCharge power banks, wireless chargers, and travel adapters. Comparable to Momax on Apple MFi ecosystem positioning, MagSafe/Qi2 wireless charging, and category breadth across power and connectivity.
• RAVPower: RAVPower specializes in portable power banks, GaN chargers, and wireless charging products. Closely comparable to Momax's 1-Power and Q.Mag lines, with similar reliance on high-capacity lithium battery products and Amazon/DTC channels.
• Anker Innovations: Anker is the global leader in charging accessories, power banks, GaN chargers, cables, and audio (Soundcore). Closest direct competitor to Momax across the 1-Power, 1-World, and Q.Mag/Passport lines, with overlapping MFi/SMAPP-equivalent ecosystem integrations and global DTC plus retail distribution.

Emerging players

• Oura: Oura is the leading smart ring for health tracking (sleep, heart rate, readiness). Comparable to Momax's 1-Sense Active/Soul smart rings on form factor and use case, but at the premium end of the category with a subscription software model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Momax_HK
• Facebookfacebook.com/momaxhk
• LinkedInlinkedin.com/company/momax-technology-hong-kong-limited

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momax