Antuit

What Antuit does

Antuit (operating as antuit.ai) is a private AI-powered SaaS company founded in 2013 that delivers demand intelligence solutions — forecasting, inventory planning, allocation, replenishment, and lifecycle pricing — to retail and consumer packaged goods (CPG) enterprises. The company is headquartered in Frisco, Texas with corporate domicile in Illinois, employs 251-500 people, and has raised approximately $60 million in disclosed venture funding across two rounds, including a $56 million Series B led by Goldman Sachs Growth Equity in 2015. Its named customers include Walgreens, Neiman Marcus, Pacsun, and Zebra Technologies, with Zebra embedding Antuit's AI in its Workcloud Demand Intelligence Suite as an OEM partner.

The company's product architecture is built around an in-house, cloud-native AI Demand Intelligence Platform that unifies demand signal across forecasting, allocation, replenishment, and pricing decisions. Layered solutions include Predictive Ordering, Intelligent Order Promising (IOP), Lifecycle Pricing with Markdown Optimization, Allocation With Size Optimization, Enterprise Forecasting, Demand Modeling Studio, Available to Promise (ATP), Consumption Sensing, and an Omnichannel-Aware Solution Suite launched in 2022. The platform processes structured enterprise data including seasonality, price, product lifecycle, trends, and local events, and exposes results via API integration with client ERPs. The company has executed four acquisitions — Prognos and AuriQ Systems in 2015, YDatalytics in 2016, and Forecast Horizon in 2020 — that appear to have been AI capability-driven, and has expanded into adjacent use cases such as Quick Service Restaurants (QSR).

Antuit monetizes through custom-priced annual SaaS subscriptions sold via direct enterprise field sales, with no public pricing tiers and a 'Schedule Time with an Expert' sales-assisted motion. Customers are primarily large retail and CPG companies, supplemented by distribution through the Zebra Technologies OEM channel and minor partnerships with Capgemini (consumption sensing for CPG), Forrester (thought leadership), and select client co-presentation engagements. The company has documented enterprise-scale outcomes including 4-5% case fill rate improvement, 4-point margin increase and 10+ point sell-through improvement for a $3B fashion department store, and a claimed 10x ROI on Intelligent Order Promising deployments.

Name

Antuit

Legal name

Antuit

Website

https://antuit.ai

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Antuit is an AI-powered SaaS company providing demand forecasting, inventory planning, allocation, replenishment, and lifecycle pricing optimization software to enterprise retail and consumer packaged goods companies, with named customers including Walgreens, Neiman Marcus, and Pacsun.

Ownership category

akta.pro rank

Product category

AI Demand Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Demand forecasting software
• Retail AI solutions
• Inventory optimization
• Pricing optimization
• Supply chain analytics

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions for AI-Powered Demand Forecasting and Shaping: Antuit.ai offers cloud-based AI SaaS solutions to retail and consumer goods companies. The company delivers its AI-powered solutions as subscriptions, with a focus on measurable value in under 90 days, indicating a recurring software licensing model with implementation and support services bundled.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Antuit.ai is a provider of AI-powered Software-as-a-Service solutions specific to demand forecasting, planning, allocation, replenishment, and pricing optimization. The company sells a cloud-native AI Demand Intelligence Platform together with specialized solutions (Predictive Ordering, Intelligent Order Promising, Lifecycle Pricing with Markdown Optimization, Allocation With Size Optimization, Enterprise Forecasting, Demand Modeling Studio, Demand Planning, Available to Promise) to enterprise retail and consumer goods (CPG) companies.

Product overview

Antuit.ai is an AI-powered SaaS company offering a unified platform for demand forecasting, planning, and shaping for retail and consumer goods companies. The platform-plus-modules architecture centers on the AI Demand Intelligence Platform, which provides the foundational capabilities (Unified Demand Signal, Dynamic Aggregation, Omnichannel Profiling) that power multiple specialized solutions including Predictive Ordering, Intelligent Order Promising (IOP), Lifecycle Pricing with Markdown Optimization, Allocation with Size Optimization, Enterprise Forecasting, Demand Modeling Studio, Demand Planning, and Consumption Sensing. Solutions span inventory ordering, inventory planning, forecasting & analysis, and omnichannel synchronization. The platform is cloud-native, scales across all products/locations/channels, and integrates via API with existing ERP solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Predictive Ordering AI-powered ordering solution that anticipates demand and automates inventory replenishment decisions for retail and CPG operations.
• Intelligent Order Promising (IOP) Application of sophisticated algorithms using near-term consumption sensing data, guided by strategic business objectives and customer segmentation, to produce allocation recommendations across all channels for optimized business performance.
• Lifecycle Pricing with Markdown Optimization AI-enhanced price management solution that steers inventory levels to optimize margins throughout the product lifecycle, from in-season sales through end-of-season clearance markdowns.
• Allocation With Size Optimization Omnichannel-aware allocation solution that optimizes inventory distribution across stores with size-level granularity to maximize sell-through and minimize stockouts.
• Enterprise Forecasting AI-powered demand forecasting solution for enterprise-scale operations, delivering accurate predictions across all products, locations, and channels with unified demand signal processing.
• Demand Modeling Studio AI-powered demand modeling platform that allows retail and CPG brands to adopt AI forecasting solutions rapidly without extensive implementation overhead, featuring fast learning models.
• Demand Planning AI-driven demand analysis and planning solution that interprets demand drivers, predicts demand patterns, and feeds inventory systems for optimal replenishment and allocation decisions.
• Demand Forecasting & Planning Comprehensive AI-powered demand forecasting and planning solution for consumer goods companies, enabling accurate predictions and strategic inventory positioning.
• Available to Promise (ATP) Inventory availability solution that helps CPG brands manage through supply disruptions by providing sophisticated allocation recommendations based on fill-rate targets and customer priority.
• Forecasting, Allocation & Replenishment Comprehensive retail AI platform covering the full demand intelligence cycle from forecasting through allocation and replenishment, with scalable systems that work across all products, locations, and channels.
• AI Demand Intelligence Platform Cloud-native AI platform underlying all solutions, delivering scalable demand intelligence with capabilities including unified demand signal, dynamic aggregation, omnichannel profiling, and seamless ERP integration.
• Lifecycle Pricing AI-driven lifecycle pricing solution for retail that manages pricing decisions across product life cycles to maximize margins and sell-through.
• Modeling Studio Modeling Studio for fast AI model building and demand analysis tailored for retail and CPG brands.
• Demand Analysis Demand analysis solution that interprets demand drivers and predicts demand patterns to inform inventory and allocation decisions.
• Order Promising Order promising solution that produces allocation recommendations across all channels to improve case fill rate and OTIF performance.

Quantifiable outcome

• For a $4B omnichannel retailer, evolving a 2-phase pricing process into a single process with phased pricing goals reduced pricing conflicts over the product lifecycle and achieved greater efficiency in inventory management with better financial results.
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Zebra TechnologiescoreStrategic or Co-development PartnerAntuit.ai has a strategic partnership with Zebra Technologies where Antuit.ai's AI Demand Intelligence powers Zebra's Workcloud Inventory Ordering and Planning solutions. This co-developed product integrates Antuit's forecasting and demand planning AI within Zebra's broader supply chain software portfolio. At Gartner Supply Chain Xpo 2024, Zebra featured antuit.ai powered solutions: Workcloud Inventory Ordering and Planning, alongside their Mobile Asset Optimization, Tracking, and RFID offerings. The partnership enables Zebra to offer AI-powered demand forecasting to its enterprise customers as part of an integrated supply chain suite.
• CapgeminiminorStrategic or Co-development PartnerAntuit.ai partnered with Capgemini on next-generation forecasting and consumption sensing initiatives. Joe Vernon, Capgemini America Retail and CPG Transformation Leader, and Siva Lakshmanan, Antuit.ai EVP Forecasting & Digital Supply Chain, discussed next-generation forecasting and consumption sensing in a joint podcast. Consumption sensing detects consumer behavior shifts more quickly and accurately than traditional methods, and the partnership appears to focus on bringing this capability to CPG clients through Capgemini's consulting engagements.
• Forrester ResearchminorStrategic or Co-development PartnerAntuit.ai co-presented with Forrester Research analyst George Lawrie on a RIS NEWS webinar discussing anticipatory analytics and how retailers can adapt to post-pandemic shopping patterns. The research involved 164 footwear and apparel brands describing their challenges in adapting to post-pandemic shopping patterns. This represents a thought leadership partnership that generates research-backed content for marketing and sales enablement.
• Phillips (Consumer Product Company)minorStrategic or Co-development PartnerAntuit.ai conducted a co-presentation with Phillips CSCO Ivanka Janssen on AI at Gartner Supply Chain Symposium in Orlando. This engagement involved a senior supply chain executive from Phillips collaborating with Antuit on a thought leadership session around AI-driven supply chain transformation, indicating a client-partner relationship focused on joint innovation and industry visibility.

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Manhattan Active Supply Chain: Manhattan Associates provides inventory planning, allocation, and replenishment as part of its broader supply chain commerce platform, competing with Antuit in mid-market and large enterprise retail.
• Oracle Retail: Oracle Retail offers merchandising, planning, and AI-driven demand forecasting within its broader retail cloud suite. Antuit's specialization contrasts with Oracle's full-stack positioning.
• Inventec (e.g., Coupa Supply Chain / E2open): E2open provides AI-driven demand and supply planning for CPG and retail, competing with Antuit in trade promotion optimization and consumer products forecasting.
• SAP Integrated Business Planning: SAP IBP is a broad enterprise planning suite with demand sensing and forecasting modules. It overlaps with Antuit but is typically sold as part of a larger ERP footprint rather than as a focused AI SaaS for retail.

Direct peers

• Kinaxis: Kinaxis offers the Maestro platform for concurrent supply chain planning, demand management, and inventory optimization. It competes with Antuit in retail, CPG, and broader supply chain transformation deals.
• RELEX Solutions: RELEX offers unified retail planning including demand forecasting, allocation, replenishment, and markdown optimization for grocery, fashion, and specialty retail. Strong overlap with Antuit's Lifecycle Pricing and Omnichannel Allocation suite.
• ToolsGroup: ToolsGroup delivers AI-driven demand planning, inventory optimization, and S&OP for retailers and manufacturers. Directly comparable to Antuit's demand forecasting and intelligent order promising capabilities.
• o9 Solutions: o9 Solutions provides an AI-powered supply chain planning platform covering demand sensing, forecasting, integrated business planning, and pricing. It competes head-to-head with Antuit in retail and CPG transformation deals.
• Blue Yonder: Blue Yonder (formerly JDA Software, owned by Panasonic) is the closest direct peer, offering AI-driven demand forecasting, allocation, replenishment, and pricing for retail and CPG. Both companies target the same enterprise buyers with overlapping capabilities.

Others

• Zebra Technologies (Workcloud Demand Intelligence): Zebra is both a partner and adjacent player. Its Workcloud Demand Intelligence Suite embeds Antuit's AI but Zebra also competes for the same retail IT wallet, especially in stores and warehouse technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AntuitAnalytics
• Facebookfacebook.com/Antuit
• LinkedInlinkedin.com/company/antuit

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antuit