Unplug Meditation

What Unplug Meditation does

Unplug Meditation LLC is a privately held, founder-owned wellness company headquartered in Los Angeles that operates a hybrid physical-studio and mobile-app meditation business. The company runs in-person and livestream guided meditation, sound bath, and breathwork classes at studio locations in Los Angeles (flagship), New York City, and Chicago, and offers a complementary iOS/Android app (available on Apple App Store and Google Play) featuring an on-demand library of guided meditations with gamification elements (badges, challenges, streaks), SharePlay-enabled group sessions, and integration with Apple HealthKit and Google Fit. Class booking is powered by MINDBODY and the website runs on Squarespace; payments are processed via Stripe, Apple Pay, and Google Pay.

The company's revenue model is diversified across six streams: monthly/annual auto-renewing studio memberships (anchored by a $99 new-student intro offer for 1 month unlimited), freemium mobile app subscriptions with a 7-day free trial, private and small-group sessions ($185-$475 per session for kids; $250-$400 for adults; $300-$1,000 for sound healing), a B2B corporate wellness program (Unplug for Business), an application-based meditation teacher certification program, and physical retail merchandise (candles, oils, apparel, books). Marketing is driven by content marketing, organic social, email capture (including a free 7-day meditation course), and heavy earned-media coverage in major outlets.

Founded by Suze Yalof Schwartz, a former Glamour editor, Unplug positions itself as a secular, accessible meditation brand for skeptics and modern consumers rather than a spiritual or religious practice. It claims a customer base of over 1 million across app and studio channels. The company is bootstrapped with no disclosed institutional funding, has 11-50 employees, and operates as a California LLC.

Name

Unplug Meditation

Legal name

Unplug Meditation LLC

Website

https://unplug.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Unplug Meditation is a Los Angeles-based wellness company operating physical meditation studios in LA, NYC, and Chicago alongside a freemium iOS/Android app delivering on-demand guided meditations, sound baths, and breathwork to over 1 million consumers, with additional corporate wellness, teacher training, and retail revenue streams.

Ownership category

akta.pro rank

Product category

Meditation and Mindfulness Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Sound Meditation & Sound Bath Sessions (HSADAJAD)

Keywords

• Guided meditation classes
• Corporate wellness programs
• Meditation teacher training
• Mindfulness mobile app
• Sound bath sessions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Studio Classes and Memberships: In-person and livestream meditation classes offered through monthly membership subscriptions with auto-renew. New students pay $99 for 1-month unlimited intro offer. Additional class packs and contract memberships available.
2. Mobile App Subscriptions: Guided meditation app available via subscription with 7-day free trial. App access provides on-demand meditations without attending live classes.
3. Private Sessions: One-on-one and small group meditation sessions at studio locations. Rates: $250 (1 person), $325 (2 people), $400 (3 people). Premium sound healing sessions: $300-1000 depending on group size.
4. Corporate Wellness Programs: Unplug for Business program offering meditation and wellness services to corporate clients. Dedicated corporate team handles B2B sales.
5. Teacher Training Program: Meditation teacher certification program for aspiring instructors. Application-based admission.
6. Retail Products: Physical merchandise including candles ($30), essential oils ($18), eye masks ($18), apparel ($25-28), meditation socks ($15), and the Unplug book by founder ($13.75).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Unplug Meditation operates a hybrid meditation service combining physical studios, livestream classes, and a mobile app that delivers guided meditation, sound baths, breathwork, private sessions, corporate wellness programs, teacher training, and branded retail merchandise. New students are acquired through a $99 one-month unlimited intro offer, while ongoing revenue comes from recurring memberships, app subscriptions, and per-session private bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Unplug Kids: Meditation program designed for children in grades 1-6, teaching mindfulness and self-regulation skills through age-appropriate techniques.

Products and services

• New Student Intro Offer — 1 Month Unlimited Classes $99 intro offer providing 1 month of unlimited in-studio or livestream meditation classes for first-time members. No refunds. Marketed as the recommended entry point for new students.
• Studio & Livestream Meditation Classes 30 to 45 minute guided meditation classes delivered in-studio and via livestream, led by expert teachers. Includes guided meditation, sound baths, breathwork, and specialized workshops. Available on monthly membership auto-renew or contract membership.
• Unplug Meditation Mobile App iOS and Android subscription app offering on-demand guided meditation videos, class scheduling, progress tracking with badges and streaks, and SharePlay-enabled group meditation. 7-day free trial available; $69.99 gift card option.
• Private Meditation Sessions Pay-as-you-go one-on-one and small group private meditation and premium sound healing sessions at Unplug studios. Rates: 1 person $250, 2 people $325, 3 people $400; sound healing $300-$1000 depending on group size.
• Unplug Kids Meditation Program Mindfulness and meditation program designed for children in 1st-6th grade, plus pay-as-you-go kids private sessions (1 person $185, 2 people $225, 3 people $300, 4+ people $475; Skype available).
• Unplug for Business — Corporate Wellness Program Subscription corporate wellness offering that delivers employee meditation sessions, stress management workshops, and mindfulness training to employer clients. Sold through a dedicated corporate sales team.
• Meditation Teacher Training Certification Application-based meditation teacher certification program that trains aspiring instructors to become professional meditation teachers and join the Unplug teacher network.
• Unplug Retail Merchandise Branded physical merchandise including Unplug Candle ($30), Focus Peppermint Essential Oil ($18), Silk Eye Mask ($18), T-shirts ($25-$28), Sticky Socks ($15), and the Unplug book by founder Suze Yalof Schwartz ($13.75).
• Special Events and Workshops Themed workshops and special meditation events hosted at Unplug studios on a recurring calendar.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Apple (App Store, Apple Pay)coreTechnology or IntegrationUnplug apps distributed through Apple App Store. Apple Pay used for in-app purchases. The guided meditation app with purple icon is specifically highlighted as the primary meditation content app.
• Google (Google Play, Google Fit)coreTechnology or IntegrationUnplug apps available on Google Play Store. Integration with Google Fit for health data. Google Pay for in-app purchases.
• StripecoreTechnology or IntegrationThird-party payment processor for website and app transactions. Secure payment processing for class bookings, memberships, and retail purchases.
• MINDBODYcoreTechnology or IntegrationMINDBODY platform powers the studio class scheduling, booking system, and membership management. Both iOS booking app and website integrate MINDBODY for studio operations.
• SquarespacecoreTechnology or IntegrationWebsite hosting and analytics platform. Uses Squarespace Analytics for website traffic and performance monitoring.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MNDFL: Meditation studio chain (NYC) offering in-person guided meditation classes with a similar secular, premium-studio positioning to Unplug's physical studios.
• Calm: Direct competitor in the consumer meditation app category with a similar subscription model, on-demand guided meditations, sleep stories, and masterclasses. The most direct head-to-head digital competitor to Unplug's app offering.
• Headspace: Direct competitor offering guided meditation, sleep, and focus content via subscription app, plus Headspace for Work corporate wellness. Competes with both Unplug's consumer app and Unplug for Business.
• Insight Timer: Large free meditation app with a marketplace of teacher-led content and live sessions. Competes with Unplug's app on guided meditation depth, teacher variety, and community/groups.
• Ten Percent Happier: Meditation app targeting skeptics and beginners with teacher-led content from experts like Dan Harris. Closely comparable positioning to Unplug's secular, results-oriented framing.
• Waking Up: Subscription meditation app founded by Sam Harris, focused on guided meditations and 'theory' lessons for experienced practitioners. Competes for Unplug's more advanced practitioner segment.
• Inscape: Premium meditation and relaxation studio with locations in NYC and LA offering guided meditation classes. Closely comparable urban, design-forward studio concept to Unplug.

Emerging players

• The Class by Taryn Toomey: Studio-based wellness practice (movement + breathwork) with a strong NYC and digital presence. Adjacent competitor for premium wellness consumers and corporate wellness spend.

Broad incumbents

• CorePower Yoga: Large US yoga and wellness studio chain with nationwide footprint, app, and class-pass economics. Comparable hybrid in-person plus digital subscription model at greater scale.
• Peloton: Connected fitness and wellness platform with app-based meditation, strength, and yoga content plus corporate wellness. Comparable diversified subscription wellness platform with greater scale and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unplugmeditation
• Instagraminstagram.com/unplugmeditation
• Xx.com/unplugmeditati
• YouTubeyoutube.com/channel/UCZjIv3aV1eLkLQl8fN4bJLA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unplug Meditation