Media Bridge Advertising

What Media Bridge Advertising does

Media Bridge Advertising is an independent, woman-owned full-service advertising agency founded in 2010 and headquartered in Minneapolis, Minnesota (212 3rd Ave North, Suite 400). The firm employs between 11 and 50 people and is ranked the No. 2 largest ad agency in the Minneapolis-St. Paul (Twin Cities) market, with ten appearances on the Inc. 5000 list of fastest-growing private companies. Its service model is organized around four core pillars — Media Planning & Buying, Strategy & Insights, Creative & Production, and Data & Performance — and two branded specialty practices, MB Health (healthcare marketing) and MB Activate (experiential brand activations). The agency targets mid-to-large brand clients across healthcare, consumer, retail, financial services, and consumer-electronics categories.

The company generates revenue through professional services, primarily on a retainer or project basis, by delivering integrated media-forward, audience-obsessed campaigns combining media planning and buying, creative development, audience research, and performance analytics. The go-to-market approach is direct sales to enterprise and mid-market clients, with a disclosed regional concentration in the Twin Cities market. Notable client logos include Caribou Coffee, Delta Dental, Best Buy, Axonics, Bell Bank, Laborie, Blaze Credit Union, Morrie's, and Meshbesher Spence, spanning coffee/beverage, dental insurance, healthcare/medical devices, consumer electronics, financial services, and legal services. Pricing is not publicly disclosed, and no subscription or platform-based pricing model is in evidence.

The leadership team is founder-led: Tracy Call serves as Founder, Owner and CEO; Rory Wade is CFO; and Toni Dandrea is VP of Marketing. No external parent company, private equity backing, or venture capital investment is indicated; ownership remains fully independent. The firm is certified through the Women's Business Enterprise National Council (WBENC) and the National LGBT Chamber of Commerce (NGLCC), and is a member of the Entrepreneurs' Organization (EO) with reported adoption of the EOS Worldwide operating framework. There is no disclosed evidence of proprietary technology, AI/ML platforms, patents, or technology-licensing revenue; the agency's value is delivered through human talent, process discipline, and accumulated brand and client expertise rather than productized software.

Name

Media Bridge Advertising

Legal name

Media Bridge Advertising

Website

https://mediabridgeadvertising.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Bridge Advertising is an independent, woman-owned Minneapolis-based full-service advertising agency offering media planning, strategy, creative, and data-driven campaign services to enterprise and mid-market brand clients, with two specialty practices in healthcare (MB Health) and brand activations (MB Activate).

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Media Buying (BPAFABAD)

Keywords

• Advertising services
• Media planning buying
• Brand strategy
• Creative production
• Healthcare marketing

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Services Revenue: Full-service advertising agency generating revenue through media planning and buying services, creative and production work, strategy and insights engagements, and data and performance analytics services for brand clients.

Distribution channels1 record

Marketing channels7 records

Core offering

Media Bridge Advertising is an independent, woman-owned advertising agency that provides full-service marketing for brand clients, organized around four core service pillars: Media Planning & Buying, Strategy & Insights, Creative & Production, and Data & Performance. The agency also operates two specialty practices—MB Health (healthcare marketing) and MB Activate (brand experiences and activations)—that deliver human-centered, audience-obsessed campaigns for enterprise and mid-market brands.

Product overview

Media Bridge Advertising is an independent, woman-owned advertising agency offering a unified suite of marketing services organized around two specialty practices—MB Health (healthcare marketing) and MB Activate (brand experiences and activations)—supported by four core service pillars: Media Planning & Buying, Strategy & Insights, Creative & Production, and Data & Performance. The agency functions as a single integrated offering rather than a modular platform, with the specialty practices representing distinct vertical practices within the agency's broader service portfolio, and all services drawing on the agency's data-driven, audience-obsessed approach to create media-forward campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• MB Health: Healthcare specialty practice that disrupts the sterility of traditional healthcare marketing with real, raw and deeply human campaigns, connecting patients and brands through heart and authenticity.
• MB Activate

Products and services

• MB Health

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Entrepreneurs' Organization (EO)minorOthersMembership affiliation providing access to entrepreneurial community and resources. Logo displayed in footer indicating active membership in the global EO network.
• EOS WorldwideminorOthersMembership affiliation indicating use of the Entrepreneurial Operating System framework. Logo displayed in footer.
• National LGBT Chamber of Commerce (NGLCC)minorOthersCertifying partner organization for woman/LGBT-owned business certification. Logo displayed indicating active certification and membership in NGLCC.
• Women's Business Enterprise National Council (WBENC)minorOthersCertifying partner organization for women's business enterprise status. Logo displayed indicating active WBENC certification and membership.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Haberman: Minneapolis independent agency known for storytelling-driven campaigns with specialty food, health, and lifestyle clients. Competes with Media Bridge's MB Health and MB Activate verticals.
• Carmichael Lynch: Minneapolis-based independent creative and media agency competing for the same Twin Cities enterprise accounts (Best Buy among past clients). Closest direct peer given shared geography, full-service model, and comparable mid-market positioning.
• Colle McVoy: Minneapolis independent advertising agency with integrated creative, media, and content capabilities. Competes for the same regional enterprise clients and shares Media Bridge's independent, non-holding-company positioning.
• Periscope: Minneapolis-based full-service agency (now part of Anthem) offering strategy, creative, media, and analytics. Direct competitor for Twin Cities enterprise RFPs with overlapping service pillars.
• Fallon: Historic Minneapolis creative agency (now part of Publicis) with strong creative reputation and full-service offering. Competes with Media Bridge for national brands seeking Minnesota-based agency partners.
• Yamamoto: Minneapolis-based independent brand and creative agency. Competes for mid-market and enterprise regional clients and shares Media Bridge's independent-agency ethos.
• Padilla: Minneapolis-based integrated communications and marketing agency (now part of Padilla/AVENIR GLOBAL). Overlaps with Media Bridge in healthcare, consumer, and B2B communications work.
• BVK: Milwaukee-based independent full-service agency with strong healthcare and consumer practice areas. Regional Midwest peer with comparable specialty-practice structure.

Broad incumbents

• 72andSunny: Larger independent creative-led agency with national footprint and brand-building campaigns. Represents the scaled-independent archetype Media Bridge could grow toward.
• Wieden+Kennedy: Iconic global independent agency with deep creative and media capabilities. Sets the upper bound of what independent agency models can achieve and is frequently evaluated alongside midsize independents on national pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Media_Bridge
• Facebookfacebook.com/mediabridgeagency
• LinkedInlinkedin.com/company/media-bridge-agency
• Instagraminstagram.com/mediabridgeadvertising
• Xx.com/mediabridge_ad

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Bridge Advertising