Factor 8
- Company typePrivate
- Founded2007
- HeadquartersChandler, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Factor 8 firmographics
Firmographics- Name
- Factor 8
- Legal name
- Factor 8, Inc.
- Website
- https://factor8.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Factor 8 industry classification
Industry- Product category
- Sales Training Services
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)
- akta.pro secondary industries
- Sales & Customer Service Training (EDAGANAC), Sales, Customer Service & Soft Skills Training (BPACANAD)
Keywords
Where Factor 8 is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Factor 8 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services (Customized Training): Fully tailored live workshops, coaching sessions, and training programs delivered to enterprise and mid-market sales teams. Includes 'Full-Service' tier for teams of 10+ with customized programs, real-time calling practice, and 'Coach the Coach' manager training.
- Online Training Subscriptions (The Sales Bar): Self-paced eLearning platform subscription providing unlimited access to 40+ courses for reps and managers. Includes templates, scripts, coaching guides, and call recordings.
- Individual Course Licensing: Single course purchases for $79 providing 1-month access to specific sales training topics for individuals and small teams.
- Certification Programs: Professional sales certifications (Prospecting Mastery, Consultative Selling, Strategic Closing, Sales Management) at $799 per learner for 12-month access to curated course tracks with certification upon completion.
- All-Access License (Everboarding): Internal training content licensing for enablement teams to customize, brand, and deliver Factor 8's proven curriculum internally. Includes train-the-trainer support and ongoing partnership.
- Emerging Leader Program: Cohort-based 5-month sales leadership training program for frontline managers, with tiered pricing from $2,000-$3,197 per person based on team size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Course Access - $79/month |
| One time/ perpetual license | Pay-as-you-go | Professional Certification - $799/learner |
| Subscription | Annual | Annual Subscription - $999/year |
| One time/ perpetual license | Pay-as-you-go | Emerging Leader Program - 1 Seat: $3,197/person |
| One time/ perpetual license | Pay-as-you-go | Emerging Leader Program - 2-5 Seats: $2,750/person |
| One time/ perpetual license | Pay-as-you-go | Emerging Leader Program - 6 Seats: $2,000/person |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Factor 8 product offering
Product offeringCore offering
Factor 8 provides sales rep and sales manager training programs specifically designed for virtual and inside sales teams. Its offerings include customized live training workshops, an on-demand eLearning platform (The Sales Bar) with 40+ courses, AI-driven sales call assessment, professional sales certifications, sales consulting, and speaking engagements. Customers include enterprise and mid-market companies selling to SMB and mid-market buyers, plus individual sales professionals purchasing self-paced certifications.
Product overview
Factor 8 is an award-winning virtual and inside sales training company offering a comprehensive portfolio of products and services. The core platform is The Sales Bar, an eLearning LMS hosting 40+ interactive courses for sales reps and managers. Training services span Inside Sales Training (with role-specific programs for BDR/SDR, Account Executive, Account Manager, Customer Success, Inbound, and Inside Sales Rep), Sales Manager Training (including the Emerging Leader Program), and Inside Sales Consulting. Supporting products include AI Sales Call Assessment for conversation analysis, Sales Certifications (Prospecting Mastery, Consultative Selling, Strategic Closing, Sales Management), Professional Sales Certification funded through workforce grants, and community programs like #GirlsClub. The company employs proprietary methodologies including SWIIFT (So What's In It For Them) for sellers and COACHN for managers. Pricing tiers include per-seat training at $79/month, certifications at $799/learner, and annual subscriptions at $999.
Differentiator
Problem solved
Functional benefit
Brands
- The Sales Bar: Award-winning eLearning platform for virtual sales training with 40+ interactive courses for SDRs, BDRs, AEs, Account Managers, Customer Success, and Sales Managers.
- #GirlsClub
- Legacy
Products and services
- The Sales Bar (Online Sales Training) Cloud-based eLearning platform providing unlimited access to 40+ interactive online courses for sales reps and managers, including real sales call recordings, downloadable tools, quizzes, templates, scripts, coaching guides, and certifications. Available via individual course ($79/month), annual subscription ($999/year), or enterprise licensing.
- Inside Sales Training (Sales Rep Training) Customized virtual sales training for reps covering prospecting, outbound, B2B sales, and repeatable sales processes. Includes role-specific programs for BDR/SDR, Account Executive, Account Manager, Customer Success, Inbound, and Inside Sales Rep. Built around the SWIIFT methodology and delivers 50-200% spikes in close rates, revenue, and pipeline.
- Sales Manager Training Sales management training programs teaching leaders to coach sales calls, run effective pipeline and forecast meetings, lead impactful 1:1s, and drive consistent team performance. Built around the proprietary COACHN Model (Clarify Expectations, Observe Behavior, Ask Questions, Commit, How Can I Help, Next Steps) and generates 250% ROI for leadership programs.
- Emerging Leader Program 5-month cohort-based sales leadership training program for frontline sales managers, featuring live sessions, self-paced coursework via The Sales Bar, mentorship, peer community, and certification upon completion. Pricing tiered by team size from $2,000-$3,197 per person.
- Sales Certifications (Prospecting Mastery, Consultative Selling, Strategic Closing, Sales Management) Professional sales certifications for individual sales professionals covering four tracks: Prospecting Mastery, Consultative Selling, Strategic Closing, and Sales Management. Each certification includes 12-15 courses, quizzes, tools, and a professional certificate upon completion. Priced at $799/learner for 12-month access.
- Inside Sales Consulting Hands-on sales consulting services including sales leadership on-demand, manager coaching support, sales strategy consulting, and enablement alignment, providing expert advice from former sales executives with 10+ years of virtual sales leadership experience.
- AI Sales Call Assessment AI-driven assessment that analyzes real customer sales conversations to identify skill patterns, critical skill gaps, and revenue-impacting behaviors. Generates executive summaries, skill benchmarking, coaching focus areas, and training roadmaps tied to revenue performance.
- SKOs & Keynotes (Speaking Engagements) Virtual and in-person sales speaking engagements by Founder Lauren Bailey for SKOs, all-hands meetings, breakout sessions, and conferences. Topics include coaching, authentic selling, and revenue leadership.
- Professional Sales Certification (Registered Apprenticeship Program with Workforce Grants) Trademarked Registered Apprenticeship program providing professional sales certification, funded through workforce development grants. Covers roles including BDR, SDR, ISR, Inbound, AE, AM, and Customer Success with structured apprenticeship pathways.
- #GirlsClub: Sales Leadership Program for Women Sales leadership program for women founded by Lauren Bailey, including protégé applications, mentor applications, thought leader applications, team enrollment, scholarships, and nominations. Offers mentorship and networking to women in sales management and leadership roles.
- Sales Training Subscription (Self-Paced On-Demand) Annual subscription ($999/year) for individual learners providing all-inclusive access to The Sales Bar, including 40+ courses, templates, scripts, toolkits, coaching guides, and call recordings.
- All-Access License (Everboarding) Internal training content licensing for enterprise enablement teams to customize, brand, and deliver Factor 8's proven curriculum internally. Includes editable materials, train-the-trainer support, LMS-ready content, and ongoing partnership for everboarding programs.
Quantifiable outcome
- 50% to 200% spikes in close rates, revenue, and pipeline for rep training clients
- +8 more outcomes
Companies that use Factor 8
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles2 records
Factor 8 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Factor 8 partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Factor 8 competitors and assessment
Company assessmentDirect peers
- RAIN Group: RAIN Group is a global sales training and consulting firm specializing in B2B sales performance, sales coaching, and sales leader development. It competes directly with Factor 8 for enterprise sales training engagements across similar buyer segments.
- Richardson Sales Performance: Richardson is a long-established sales training and performance improvement company offering customized sales training, coaching, and consulting. Its buyer base, methodology-led approach, and customization model closely mirror Factor 8's enterprise sales training practice.
- ValueSelling Associates: ValueSelling Associates is a B2B sales training and consulting firm offering the ValueSelling Framework and customized sales training for enterprise teams. It competes directly with Factor 8 in methodology-driven sales training for mid-market and enterprise clients.
Broad incumbents
- Sandler Training: Sandler is a globally recognized sales, management, and leadership training franchise with a much broader footprint than Factor 8. It serves similar B2B sales audiences but operates a much wider curriculum across sales, management, and leadership.
- Dale Carnegie Training: Dale Carnegie is a long-standing global sales, leadership, and professional development training provider. While it operates across a much broader curriculum, it competes with Factor 8 for corporate sales training budgets and enterprise learning engagements.
- Korn Ferry (Sales Training): Korn Ferry is a global organizational consulting firm with a substantial sales training and sales effectiveness practice. It competes with Factor 8 for large enterprise sales training mandates and benefits from a much broader consulting footprint.
Emerging players
- JBarrows Sales Training: JBarrows is a sales training and coaching firm focused on outbound prospecting, SDR/BDR enablement, and sales management — a subset of Factor 8's inside sales focus. It serves as a more digitally native, emerging competitor in the modern virtual sales training segment.
- Gong: Gong is a leading conversation intelligence platform that uses AI to analyze sales calls and provide coaching insights. It represents the specialized AI call-analysis capability that Factor 8 is now adding to its training portfolio, making it both a potential partner and competitor.
- Salesloft: Salesloft is a sales engagement platform with built-in conversation intelligence and coaching workflows. It overlaps with Factor 8's AI call assessment capabilities and addresses the same sales manager and rep coaching pain points at enterprise scale.
Others
- Pavilion (formerly Sales Hacker): Pavilion is a membership community for sales, marketing, and revenue leaders offering training, benchmarking, and peer learning. It overlaps with Factor 8's community-led GTM motion (e.g., #GirlsClub, Legacy) and serves as a complementary learning channel for similar buyer personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Factor 8 compliance and trust
Trust signalCompliance8 records
Factor 8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Factor 8 leadership team
Management profileNumber of profiles
Profiles1 record
Factor 8 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Factor 8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Factor 8
What does Factor 8 do?
Factor 8 provides sales rep and sales manager training programs specifically designed for virtual and inside sales teams. Its offerings include customized live training workshops, an on-demand eLearning platform (The Sales Bar) with 40+ courses, AI-driven sales call assessment, professional sales certifications, sales consulting, and speaking engagements. Customers include enterprise and mid-market companies selling to SMB and mid-market buyers, plus individual sales professionals purchasing self-paced certifications.
Is Factor 8 a public or private company?
Factor 8 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Factor 8 founded?
Factor 8 was founded in 2007. It employs 1 to 10 people.
Where is Factor 8 based?
Factor 8 is headquartered in Chandler, United States, in the North America region.
How does Factor 8 make money?
Six revenue lines are on record. Professional Services (Customized Training) is the primary driver. The others are online Training Subscriptions (The Sales Bar), individual Course Licensing, certification Programs, all-Access License (Everboarding) and emerging Leader Program.
Who are Factor 8's main competitors?
Direct peers on record are RAIN Group, Richardson Sales Performance and ValueSelling Associates. Broad incumbents are Sandler Training, Dale Carnegie Training and Korn Ferry (Sales Training). Emerging players are JBarrows Sales Training, Gong and Salesloft. Pavilion (formerly Sales Hacker) is listed as an others.
Does Factor 8 have an API?
No public API is recorded for Factor 8.
What industry is Factor 8 in?
Factor 8's product category is Sales Training Services. Its primary akta.pro industry code is EDABABAL, Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device), with a secondary code of EDAGANAC, Sales & Customer Service Training. Its NAICS code is 611430 and its SIC code is 8200.