What USA Guided Tours does

USA Guided Tours LLC is a privately-held, for-profit tour operator founded in 2013 and headquartered in Washington, DC, with a secondary office in New York City. The company sells fully-guided bus sightseeing experiences in two core US destination markets — Washington, DC and New York City — and an expanding set of extended regional private trips to sites in Virginia, Maryland, and Pennsylvania (Colonial Williamsburg, Monticello, Gettysburg, Luray Caverns, wine country, Baltimore/Annapolis). Public tours range from 3 to 8.5 hours at $49-$149 per person, while private SUV, van, and bus tours start at $695 and scale to $2,106+, with seasonal specialty products (Holiday Lights, night tours) and an adults-only Historical/Hysterical offering. The operational stack is asset-light: luxury climate-controlled buses (including glass-top and open-top convertible configurations) are delivered through contracted licensed carriers Entourage Enterprises LLC and Blackline Transportation LLC, and the celebrity-guide brand is anchored by Nick McCall, featured on Netflix's Queer Eye.

The technology layer is conventional and non-proprietary: Fareharbor handles booking and payment, HubSpot serves as the CRM, and Google and Meta power paid acquisition alongside SEO-driven content marketing. The product differentiator is human capital — expert local guides, small average group sizes (~15 passengers), and reserved access to the US Capitol and National Archives on VIP itineraries — rather than software. The go-to-market is hybrid: direct-to-consumer (website, phone, marketplace listings on Viator and TripAdvisor) for tourists and families, plus direct corporate/group sales and event shuttle services (Military Bowl, Capitol Hill Volleyball Classic, ATD International Conference, Wolf Trap, and a FIFA World Cup 2026 contract).

Revenue is generated from one-time ticket purchases across three streams — guided public tours, premium private tours, and event-specific shuttle transportation — with pricing varying by duration, group size, and vehicle type. Brand equity is the primary commercial asset, evidenced by TripAdvisor Travelers' Choice, TripAdvisor Certificate of Excellence, the 2025 Viator Experience Award, Viator Gold Trusted Service, and Arival TourReview Spotlight recognition, with Discover NY ranked as the #3 most booked US sightseeing experience. No outside funding, M&A, parent company, or AI/ML capabilities are disclosed.

Name

USA Guided Tours

Legal name

USA Guided Tours LLC

Website

https://usaguidedtours.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

USA Guided Tours is a privately-held, asset-light tour operator (founded 2013) selling guided luxury-bus sightseeing experiences in Washington, DC and New York City, plus extended private regional trips, serving individual tourists, families, corporate groups, and event attendees via direct booking, phone, and Viator/TripAdvisor marketplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Guided Tour Services: Revenue generated from selling tickets to guided bus tours of NYC and Washington DC, including day tours, night tours, and private tours. Customers pay per person or per group for tour experiences lasting 3-8 hours.
2. Private Tour Services: Premium private tour services with dedicated vehicles and customizable itineraries for groups, corporations, and special occasions. Pricing varies by vehicle type and duration.
3. Event Transportation: Shuttle and transportation services for major events including sports games, concerts, and conventions. Sold as shuttle tickets for specific events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

USA Guided Tours sells guided sightseeing bus tours in Washington DC and New York City using a fleet of climate-controlled luxury vehicles. Offerings include public day and night tours, private SUV/van tours for groups, seasonal specialty tours, regional private day trips, and event shuttle transportation for conventions, sports, and concerts. Tours are sold per person or per group, with bookings processed through the Fareharbor platform.

Product overview

USA Guided Tours operates a multi-product tour and transportation service platform offering guided sightseeing tours in Washington DC and New York City. The portfolio consists of two core public tour programs (DC Tours and NYC Tours) supplemented by private tour variants (SUV, Van, and custom group tours), seasonal specialty tours (Holiday Lights, night tours), and extended private trips to regional destinations (Virginia, Maryland, Pennsylvania). DC tours range from 3-8 hours covering monuments, memorials, and government buildings, with flagship offerings including Discover DC with Nick (featuring Netflix-featured guide Nick McCall) and the VIP Glass-Top Bus Tour with reserved Capitol access. NYC tours feature the award-winning Discover NY Bus Tour and private options including the Big Apple in Lights night tour. Extended private trips cover historical sites (Colonial Williamsburg, Monticello, Gettysburg), natural attractions (Luray Caverns), wine regions (Maryland/Virginia wineries), and city combinations (Baltimore and Annapolis). All tours utilize climate-controlled luxury tour buses with expert local guides, and bookings are processed through Fareharbor's embedded booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Discover DC with Nick 6-hour award-winning Washington DC day bus + boat tour led by Netflix-featured guide Nick McCall, featuring visits to major DC landmarks, insider stories, and a boat cruise (April–September). Priced at $89 adult / $79 child.
• DC at Dusk Night Bus Tour 3-hour award-winning Washington DC night bus tour with expert guides and luxury transport showcasing the capital illuminated after dark. Priced at $64 adult / $59 child.
• Best of DC — VIP Bus Tour 8-hour VIP Washington DC day tour on a glass-top or open-top convertible bus with reserved access to the National Archives and U.S. Capitol, smallest group size. Priced at $129+ per traveler.
• DC Holiday Lights Tour Seasonal 3-hour Washington DC night tour of Christmas lights and festive displays including the National Christmas Tree, Old Town Alexandria, and National Harbor. Priced at $69 adult / $54 child.
• DC Highlights Bus Tour 4-hour Washington DC monument loop tour covering Lincoln, MLK, WWII, and Vietnam memorials, with White House and Capitol drive-by. Priced at $59 adult / $49 child.
• Glass-Top or Open-Top Convertible Bus Tour 8-hour premium Washington DC tour on a glass-top or open-top convertible bus with reserved National Archives and U.S. Capitol access, plus a seasonal boat cruise. Priced at $149 per traveler (public) and $2,106+ per group (private).
• Historical/Hysterical DC Private Tour 2–3 hour private adults-only Washington DC tour led by Nick McCall with adult-rated humor and surprising true stories. Priced at $186+ per person for SUV up to 5 passengers.
• Washington DC Private Tours 4-hour customizable private Washington DC tours for organized groups, school groups, family reunions, and corporate trips using luxury tour vehicles.
• Discover NY Bus Tour Award-winning 6-hour New York City bus tour with expert guides, recognized as one of the top 20 experiences in the USA by Viator and the third most booked sightseeing experience in the USA. Priced at $99 adult / $89 child.
• NYC Private Day Tour (SUV) 4-hour private New York City SUV tour for up to 5 passengers with customizable itinerary, expert guides, and designated drivers. Priced at $695+.
• NYC Private Van Tour 4-hour private New York City van or bus tour for up to 13 passengers (or 14+ for $1,495+) with expert guide and dedicated driver.
• NYC Private Night Tour (Big Apple in Lights) 4-hour private New York City night tour of iconic illuminated sites including Times Square and Rockefeller Center. Priced at $1,395+.
• Descubre NY (Spanish Private Tour) 6-hour private Spanish-language tour of New York City for groups of 5–12 passengers with customizable itinerary.
• Colonial Williamsburg, VA Private Tour 11-hour private day trip from Washington DC to Colonial Williamsburg and the Historic Triangle, a living history museum experience.
• Monticello, VA Private Tour 10-hour private tour to Thomas Jefferson's Monticello, a UNESCO World Heritage Site.
• Maryland/Virginia Wineries Private Tour 5–6 hour guided day trip to Maryland and Northern Virginia wine country with tastings, snacks, and round-trip luxury transportation.
• Gettysburg, PA Private Tour 9-hour private tour to Gettysburg battlegrounds with historical commentary on the Civil War site.
• Baltimore and Annapolis, MD Private Tour 8-hour private tour visiting Baltimore and Annapolis, Maryland.
• Luray Caverns, VA Private Tour 8-hour private tour to Luray Caverns featuring a 63-acre network of caves and a one-hour guided cavern tour.
• Event Shuttle Transportation Shuttle and transportation services for major events including FIFA World Cup 2026, Military Bowl, Capitol Hill Volleyball Classic, ATD International Conference, and Wolf Trap concerts. Military Bowl shuttle priced at $89 per person with MILBOWL20 discount code.

Quantifiable outcome

• Top 5 US travel experiences - voted twice in past 5 years
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• FareharborcoreTechnology or IntegrationFareharbor serves as the primary booking and payment processing platform for USA Guided Tours. All tour bookings and transactions are processed through Fareharbor's system, integrating directly with the company's website for seamless customer booking experiences.
• HubspotcoreTechnology or IntegrationHubspot is used as the CRM platform for customer data management, marketing automation, and email communications with customers.
• GooglecoreGTM or Marketing PartnerGoogle serves as an online advertising partner, providing paid search and remarketing capabilities through Google Ads and Google Analytics for tracking website interactions and ad performance.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerMeta platforms are used as online advertising partners for social media marketing campaigns and ad targeting.
• Entourage Enterprises LLCcoreOthersLicensed passenger transportation provider (WMATC# 3766) providing bus and transportation services under contract for USA Guided Tours tours.
• Blackline Transportation LLCcoreOthersLicensed passenger transportation provider (WMATC# 3842) providing transportation services for USA Guided Tours operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/usaguidedtours
• Facebookfacebook.com/USAGuidedTours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Guided Tours