Period Tracker

What Period Tracker does

Period Tracker, LLC, operating as One Period Tracker, is a Georgia-domiciled, bootstrapped consumer software company founded in 2019 and led by founder, CEO, and lead iOS developer Anna Tucker. The company operates with a 1-10 employee footprint from an address in Atlanta, GA, and ships a single product: One, an iOS mobile application focused on menstrual cycle, fertility, pregnancy, and broader women's health tracking across 15 built-in categories (Period, Mood, Symptom, Sex, Fertility, Weight, Activity, Medication, Food, Drink, Beauty, Sleep, Fitness, Health, Pregnancy) with support for fully custom categories, groups, and tags. The app's core technical differentiator is Period AI™, a proprietary pattern-recognition system that produces period and fertility forecasts which the company claims improve with continued use.

The business model is freemium: core tracking is free and a paid premium tier called One+ unlocks advanced features, monetized via App Store billing. The app is distributed globally through the Apple App Store (App ID 1502266408) and, via a partnership announced 2026-06-18, through the HUAWEI AppGallery with native integration on the HUAWEI WATCH FIT 5 Series for cycle-synced training and biometric insights. The company pursues a product-led growth motion with no paid marketing infrastructure evidenced and no disclosed institutional funding; customer acquisition is driven by app store discovery and platform partnerships. The data handling stance is strict: only anonymous data is collected, used solely to improve the service, and never sold to social networks, marketers, or third parties for monetary gain.

Customer concentration is structurally low because the business is a direct-to-consumer subscription app rather than enterprise or B2B; no enterprise logos, channel partners reselling the product, or revenue split is disclosed. Pricing is not publicly disclosed on the website, and the sole contact endpoint is a general [email protected] inbox, consistent with a small founder-operated team. The operating entity is registered as a Limited Liability Company in the State of Georgia with no parent company, subsidiaries, M&A activity, or leadership changes documented in the source materials.

Name

Period Tracker

Legal name

Period Tracker, LLC

Website

https://oneperiodtracker.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Period Tracker, LLC, operating as One Period Tracker, is a bootstrapped Atlanta-based iOS app company that provides women with AI-powered menstrual cycle, fertility, pregnancy, and general health tracking across 15 categories via a freemium premium subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Subscription (One+): App offers premium features through paid subscription called One+. Premium subscribers receive access to advanced features. App Store refund policy applies; Apple handles all refund requests.
2. Freemium Model: Core period and fertility tracking features available for free. Premium features offered as paid upgrades to unlock advanced functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

One Period Tracker is an iOS mobile application that lets individual users log and analyze menstrual cycle, fertility, pregnancy, and broader health data across 15 categories (Period, Mood, Symptom, Sex, Fertility, Weight, Activity, Medication, Food, Drink, Beauty, Sleep, Fitness, Pregnancy, and Health), with the ability to create custom categories, groups, and tags. The app uses the proprietary Period AI™ engine to identify patterns in user data and deliver increasingly accurate cycle and fertility predictions. Core tracking is offered free, with premium features available through the One+ subscription, distributed via the Apple App Store and HUAWEI AppGallery.

Product overview

Period Tracker, LLC offers One Period Tracker as a single, unified iOS application focused on comprehensive women's health tracking. The app combines period and fertility tracking as its core function with 15+ health categories (mood, symptoms, sleep, fitness, pregnancy, medication, and more) into one integrated platform. Period AI™ powers the predictive capabilities for cycle forecasting. The product is available exclusively for iOS via the Apple App Store.

Differentiator

Problem solved

Functional benefit

Products and services

• One Period Tracker (One)

Quantifiable outcome

• Predictions become more accurate with continued use through Period AI™ pattern recognition

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Huawei AppGallerycoreTechnology or Integration · 18 June 2026Integration of One Period Tracker into Huawei's AppGallery marketplace, enabling distribution to Huawei device users and integration with Huawei wearables including HUAWEI WATCH FIT 5 Series for cycle tracking, biometric insights, and menstrual-cycle-synced training programs directly on the wrist.
• HUAWEI WATCH FIT 5 SeriescoreTechnology or Integration · 18 June 2026One Period Tracker integrates with HUAWEI WATCH FIT 5 smartwatch enabling cycle tracking, biometric insights, and personalized training plans based on menstrual cycle phases. Users can monitor menstrual cycles, body temperature, sleep data, and receive workout recommendations based on menstrual phases directly on the wearable device.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ovia Health: Ovia Health offers period, fertility, and pregnancy tracking apps, often distributed via employer health benefits. It competes with One Period Tracker in the consumer fertility/reproductive health tracking category.
• Clue (BioWink): Clue is a leading science-based period and cycle tracking app emphasizing accuracy, privacy, and clinical partnerships. Comparable to Period Tracker in core functionality (period/fertility prediction, symptom logging) and privacy-led positioning.
• Flo Health: Flo is the largest global period and ovulation tracking app, offering AI-driven predictions, symptom logging, and premium subscriptions. It is the most direct head-to-head competitor to One Period Tracker in consumer period/fertility tracking on mobile.
• Natural Cycles: Natural Cycles is an FDA-cleared digital contraceptive app using basal temperature and algorithm-based fertility prediction. It is a comparable cycle-prediction app targeting the same women's health consumer, with a more clinical/regulated posture.
• Glow: Glow provides period, ovulation, and fertility tracking with AI-based predictions and a premium subscription. It is a directly comparable consumer women's health tracking app with freemium monetization.

Broad incumbents

• Apple Health (Cycle Tracking): Apple's built-in Health app includes cycle and fertility tracking preinstalled on hundreds of millions of iOS devices. It is a broad incumbent with overlapping functionality that competes directly for Period Tracker's iOS-only user base.
• Samsung Health: Samsung Health is a broad health platform with built-in period and cycle tracking pre-installed on Samsung Galaxy devices. It competes with Period Tracker as a free, integrated alternative across the Android/wearable ecosystem.
• Google Fit: Google Fit is a broad consumer health platform with activity and wellness tracking on Android. It is an incumbent alternative in the same consumer health-tracking category, though with less direct period-tracking focus.

Emerging players

• Maya (Plackal Tech): Maya is a period, ovulation, and fertility tracking app with AI-based predictions and a freemium model. It is a niche competitor with overlapping feature set and target customer in the women's health tracking category.
• Spot On (Planned Parenthood): Spot On is Planned Parenthood's free period and fertility tracker emphasizing privacy and sexual health education. It is a comparable consumer app targeting a similar audience with a strong privacy/non-profit positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Period Tracker