Graphy by Unacademy
Graphy by Unacademy is an AI-powered, all-in-one creator commerce platform founded in 2020 that enables individual creators, coaches, and educators across 150+ countries to build, market, and sell courses, memberships, coaching, and digital products through a no-code platform with integrated payments, branded mobile apps, and AI-driven sales and tutoring agents.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Graphy by Unacademy does
Graphy by Unacademy is an AI-powered, all-in-one creator commerce platform founded in 2020 and operating as a wholly-owned subsidiary of Unacademy Group. The platform enables individual creators, coaches, educators, and knowledge entrepreneurs to launch, monetize, and scale online businesses by selling courses, memberships, coaching programs, webinars, communities, and digital products from a single unified dashboard. Graphy serves 200,000+ creators across 150+ countries, with the platform having facilitated over $1.5 billion in cumulative creator revenue at a 4.8/5 user rating. The product is organized around an integrated stack: a no-code website and branded mobile app builder (white-labeled iOS/Android apps published to app stores), an LMS with DRM-protected video/PDF content, integrated global payments (Stripe, PayPal, Cashfree), and a marketing automation suite spanning email, WhatsApp, push notifications, and affiliate programs.
The platform's core technology is the AI Brain — a central knowledge base that ingests creator content (website links, YouTube videos, PDFs, FAQs, social posts) and powers three differentiated AI features: AI Website Builder (generates a complete branded website in under 5 minutes from a single business description), AI Agent (an autonomous 24/7 sales and support agent handling recommendations, objection handling, checkout nudges, and FAQ responses), and AI Avatar (a personalized AI tutor trained on the creator's video, tone, and teaching style). With 150,000+ AI websites and 54,000+ AI Avatars created, AI capabilities are deeply embedded in the user experience rather than positioned as add-ons.
Graphy operates a tiered subscription model priced at $49/month (Launch), $125/month (Rise), and $399/month (Scale) on annual billing, with the lower two tiers carrying 5-10% transaction fees and the Scale plan offering 0% transaction fees plus advanced DRM, API/SSO, and white-glove onboarding. Additional revenue accrues from per-minute overages on live classes ($2 per 1,000 minutes above plan) and add-on mobile app fees. Distribution is fully self-serve product-led growth with a 14-day free trial, no credit card required, supported by SEO, content marketing, social, and an affiliate program. The company is headquartered in San Francisco (US corporate entity Graphy Inc in Delaware) with operational headquarters in Bangalore (Graphy Labs Private Limited in Karnataka, India), and has 101-250 employees. Graphy has executed two acquisitions to date: Spayee ($25M, October 2021) and Scenes (undisclosed, June 2023), both retained as operating brands to broaden the creator ecosystem offering. The parent Unacademy Group is pursuing a merger with upGrad, pending Indian Competition Commission approval.
Graphy by Unacademy firmographics
Firmographics- Name
- Graphy by Unacademy
- Legal name
- Graphy Inc
- Website
- https://graphy.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Graphy by Unacademy is an AI-powered, all-in-one creator commerce platform founded in 2020 that enables individual creators, coaches, and educators across 150+ countries to build, market, and sell courses, memberships, coaching, and digital products through a no-code platform with integrated payments, branded mobile apps, and AI-driven sales and tutoring agents.
- Ownership category
- akta.pro rank
Where Graphy by Unacademy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Graphy by Unacademy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Monthly and annual subscription fees from three tiered plans (Launch, Rise, Scale). Revenue is recurring and predictable. Annual billing provides 25% discount, improving retention and cash flow. Additional revenue from per-minute overages on live classes and add-ons like iOS app.
- Transaction Fees: Lower-tier plans (Launch and Rise) include transaction fees of 10% and 5% respectively on sales. Scale plan offers 0% transaction fee. This creates revenue from high-volume creators on entry plans while enterprise creators pay flat subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Launch - Tailored for creators starting out |
| Subscription | Monthly | Rise - Built for businesses scaling with AI |
| Subscription | Monthly | Scale - Suited for brands requiring full features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Graphy by Unacademy product offering
Product offeringCore offering
Graphy is an all-in-one AI-powered creator commerce platform that enables educators, coaches, and content creators to build, market, sell, and deliver online knowledge products—including courses, memberships, communities, coaching programs, webinars, and digital downloads—through branded websites and native iOS/Android mobile apps. The unified platform bundles an AI Website Builder, AI sales and support Agent, personalized AI Avatar tutor, and a central AI Brain, alongside integrated global payments, marketing automation, and enterprise-grade DRM content protection.
Product overview
Graphy by Unacademy is an all-in-one creator commerce platform built for educators, coaches, and content creators to run their knowledge business from a single unified system. The platform combines website creation, digital products (courses, memberships, communities, coaching, webinars, digital products), integrated payments, and AI-powered tools into one cohesive ecosystem. Core AI-powered products include AI Website Builder (generates branded websites from descriptions), AI Agent (always-on sales and support), AI Avatar (personalized AI tutors), and AI Brain (central knowledge base powering all AI features). The platform supports native mobile apps (iOS/Android), marketing automation tools, DRM security, and integrates with Zoom, Stripe, PayPal, Zapier, and other third-party services. Pricing tiers are Launch ($49/mo), Rise ($149/mo), and Scale ($399/mo), with all plans including 0% transaction fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphy Platform Unified SaaS platform that enables educators, coaches, and content creators to build, market, sell, and deliver online knowledge products—including courses, memberships, communities, coaching, webinars, and digital downloads—through branded websites and native iOS/Android mobile apps.
- AI Website Builder AI-powered website builder that generates a complete, conversion-optimized branded website—including design, copy, and page structure—from a single business description in under 5 minutes, with no templates or coding required.
- AI Agent
- AI Avatar
- AI Brain
- Online Courses
- Memberships
- Communities
- Webinars
- Digital Products
- Branded Mobile App (iOS + Android)
- Integrated Payment Gateways
- Marketing Tools
- DRM Content Security
- Third-Party Integrations and APIs
Quantifiable outcome
- 200,000+ creators worldwide using the platform
- +6 more outcomes
Companies that use Graphy by Unacademy
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Graphy by Unacademy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability11 records
Feature8 records
Graphy by Unacademy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreStripe integration for payment processing enables creators to accept credit/debit cards, net banking, and digital wallets globally with automated billing and invoicing.
- PayPalcorePayPal integration enables international payment acceptance for creators selling globally.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Graphy by Unacademy competitors and assessment
Company assessmentDirect peers
- Mighty Networks: Mighty Networks combines community, courses, and memberships in a single platform with branded apps — directly overlapping with Graphy's communities, memberships, and native mobile app capabilities.
- LearnWorlds: LearnWorlds is a course-creation platform with built-in community, white-labeled mobile apps, and AI-powered tools — a direct competitor in the premium course-platform tier that overlaps significantly with Graphy's AI and mobile app features.
- Podia: Podia is an all-in-one platform for creators to sell courses, digital downloads, webinars, and memberships, with built-in messaging and no transaction fees on paid plans. Highly comparable to Graphy's flat-fee Scale tier positioning.
- Circle: Circle is a community platform that has expanded into courses and paid memberships, with branded experiences and creator monetization. Closely comparable to Graphy's community and membership modules, especially after the Scenes acquisition.
- Thinkific: Thinkific offers creators a platform to build, market, and sell online courses and memberships, with self-serve onboarding and a freemium model. Directly competes with Graphy's course and membership offerings.
- Teachable: Teachable is a leading course-creation and selling platform for individual creators and small businesses, with tiered pricing, built-in payments, and AI-assisted course building. Closely comparable to Graphy's course and coaching products.
- Kajabi: Kajabi is the most direct competitor to Graphy — an all-in-one platform for creators to build websites, sell courses, host memberships, and run marketing. Both target knowledge entrepreneurs with tiered subscription pricing and a no-code philosophy.
Broad incumbents
- Patreon: Patreon is the largest incumbent in creator monetization via memberships, serving millions of creators globally. While it focuses on patronage-style subscriptions rather than courses, it competes for the same creator wallet share.
- Skillshare: Skillshare is a large-scale online learning marketplace with cohort-based and on-demand courses. It is broader in consumer reach but overlaps with Graphy in creator-side course delivery and monetization.
Emerging players
- Gumroad: Gumroad is a lightweight platform for creators to sell digital products, memberships, and content directly to their audience. It overlaps with Graphy's digital products and membership offerings but with a simpler, more creator-friendly UX.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Graphy by Unacademy social profiles
Digital presenceGraphy by Unacademy compliance and trust
Trust signalCompliance3 records
Graphy by Unacademy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graphy by Unacademy leadership team
Management profileNumber of profiles
Profiles1 record
Graphy by Unacademy subsidiaries and ownership
Company hierarchySubsidiaries2 records
Graphy by Unacademy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graphy by Unacademy M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graphy by Unacademy
What does Graphy by Unacademy do?
Graphy is an all-in-one AI-powered creator commerce platform that enables educators, coaches, and content creators to build, market, sell, and deliver online knowledge products—including courses, memberships, communities, coaching programs, webinars, and digital downloads—through branded websites and native iOS/Android mobile apps. The unified platform bundles an AI Website Builder, AI sales and support Agent, personalized AI Avatar tutor, and a central AI Brain, alongside integrated global payments, marketing automation, and enterprise-grade DRM content protection.
Is Graphy by Unacademy a public or private company?
Graphy by Unacademy is a private company. It is classified as corporate owned and is currently operating.
When was Graphy by Unacademy founded?
Graphy by Unacademy was founded in 2020. It employs 101 to 250 people.
Where is Graphy by Unacademy based?
Graphy by Unacademy is headquartered in San Francisco, United States, in the North America region.
How does Graphy by Unacademy make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are transaction Fees.
Who are Graphy by Unacademy's main competitors?
Direct peers on record are Mighty Networks, LearnWorlds, Podia, Circle, Thinkific, Teachable and Kajabi. Broad incumbents are Patreon and Skillshare. Gumroad is listed as an emerging player.
Does Graphy by Unacademy have an API?
Yes. Custom APIs and Webhooks are available on the Scale plan. The API enables custom integrations, webhook events for triggering automated workflows, and building custom platforms. Enterprise support is available for API implementations. Developer documentation is at graphy.com/us/integrations-in-graphy.