Graphy by Unacademy

What Graphy by Unacademy does

Graphy by Unacademy is an AI-powered, all-in-one creator commerce platform founded in 2020 and operating as a wholly-owned subsidiary of Unacademy Group. The platform enables individual creators, coaches, educators, and knowledge entrepreneurs to launch, monetize, and scale online businesses by selling courses, memberships, coaching programs, webinars, communities, and digital products from a single unified dashboard. Graphy serves 200,000+ creators across 150+ countries, with the platform having facilitated over $1.5 billion in cumulative creator revenue at a 4.8/5 user rating. The product is organized around an integrated stack: a no-code website and branded mobile app builder (white-labeled iOS/Android apps published to app stores), an LMS with DRM-protected video/PDF content, integrated global payments (Stripe, PayPal, Cashfree), and a marketing automation suite spanning email, WhatsApp, push notifications, and affiliate programs.

The platform's core technology is the AI Brain — a central knowledge base that ingests creator content (website links, YouTube videos, PDFs, FAQs, social posts) and powers three differentiated AI features: AI Website Builder (generates a complete branded website in under 5 minutes from a single business description), AI Agent (an autonomous 24/7 sales and support agent handling recommendations, objection handling, checkout nudges, and FAQ responses), and AI Avatar (a personalized AI tutor trained on the creator's video, tone, and teaching style). With 150,000+ AI websites and 54,000+ AI Avatars created, AI capabilities are deeply embedded in the user experience rather than positioned as add-ons.

Graphy operates a tiered subscription model priced at $49/month (Launch), $125/month (Rise), and $399/month (Scale) on annual billing, with the lower two tiers carrying 5-10% transaction fees and the Scale plan offering 0% transaction fees plus advanced DRM, API/SSO, and white-glove onboarding. Additional revenue accrues from per-minute overages on live classes ($2 per 1,000 minutes above plan) and add-on mobile app fees. Distribution is fully self-serve product-led growth with a 14-day free trial, no credit card required, supported by SEO, content marketing, social, and an affiliate program. The company is headquartered in San Francisco (US corporate entity Graphy Inc in Delaware) with operational headquarters in Bangalore (Graphy Labs Private Limited in Karnataka, India), and has 101-250 employees. Graphy has executed two acquisitions to date: Spayee ($25M, October 2021) and Scenes (undisclosed, June 2023), both retained as operating brands to broaden the creator ecosystem offering. The parent Unacademy Group is pursuing a merger with upGrad, pending Indian Competition Commission approval.

Name

Graphy by Unacademy

Legal name

Graphy Inc

Website

https://graphy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Graphy by Unacademy is an AI-powered, all-in-one creator commerce platform founded in 2020 that enables individual creators, coaches, and educators across 150+ countries to build, market, and sell courses, memberships, coaching, and digital products through a no-code platform with integrated payments, branded mobile apps, and AI-driven sales and tutoring agents.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Monthly and annual subscription fees from three tiered plans (Launch, Rise, Scale). Revenue is recurring and predictable. Annual billing provides 25% discount, improving retention and cash flow. Additional revenue from per-minute overages on live classes and add-ons like iOS app.
2. Transaction Fees: Lower-tier plans (Launch and Rise) include transaction fees of 10% and 5% respectively on sales. Scale plan offers 0% transaction fee. This creates revenue from high-volume creators on entry plans while enterprise creators pay flat subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Graphy is an all-in-one AI-powered creator commerce platform that enables educators, coaches, and content creators to build, market, sell, and deliver online knowledge products—including courses, memberships, communities, coaching programs, webinars, and digital downloads—through branded websites and native iOS/Android mobile apps. The unified platform bundles an AI Website Builder, AI sales and support Agent, personalized AI Avatar tutor, and a central AI Brain, alongside integrated global payments, marketing automation, and enterprise-grade DRM content protection.

Product overview

Graphy by Unacademy is an all-in-one creator commerce platform built for educators, coaches, and content creators to run their knowledge business from a single unified system. The platform combines website creation, digital products (courses, memberships, communities, coaching, webinars, digital products), integrated payments, and AI-powered tools into one cohesive ecosystem. Core AI-powered products include AI Website Builder (generates branded websites from descriptions), AI Agent (always-on sales and support), AI Avatar (personalized AI tutors), and AI Brain (central knowledge base powering all AI features). The platform supports native mobile apps (iOS/Android), marketing automation tools, DRM security, and integrates with Zoom, Stripe, PayPal, Zapier, and other third-party services. Pricing tiers are Launch ($49/mo), Rise ($149/mo), and Scale ($399/mo), with all plans including 0% transaction fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphy Platform Unified SaaS platform that enables educators, coaches, and content creators to build, market, sell, and deliver online knowledge products—including courses, memberships, communities, coaching, webinars, and digital downloads—through branded websites and native iOS/Android mobile apps.
• AI Website Builder AI-powered website builder that generates a complete, conversion-optimized branded website—including design, copy, and page structure—from a single business description in under 5 minutes, with no templates or coding required.
• AI Agent
• AI Avatar
• AI Brain
• Online Courses
• Memberships
• Communities
• Webinars
• Digital Products
• Branded Mobile App (iOS + Android)
• Integrated Payment Gateways
• Marketing Tools
• DRM Content Security
• Third-Party Integrations and APIs

Quantifiable outcome

• 200,000+ creators worldwide using the platform
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability11 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe integration for payment processing enables creators to accept credit/debit cards, net banking, and digital wallets globally with automated billing and invoicing.
• PayPalcoreTechnology or IntegrationPayPal integration enables international payment acceptance for creators selling globally.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mighty Networks: Mighty Networks combines community, courses, and memberships in a single platform with branded apps — directly overlapping with Graphy's communities, memberships, and native mobile app capabilities.
• LearnWorlds: LearnWorlds is a course-creation platform with built-in community, white-labeled mobile apps, and AI-powered tools — a direct competitor in the premium course-platform tier that overlaps significantly with Graphy's AI and mobile app features.
• Podia: Podia is an all-in-one platform for creators to sell courses, digital downloads, webinars, and memberships, with built-in messaging and no transaction fees on paid plans. Highly comparable to Graphy's flat-fee Scale tier positioning.
• Circle: Circle is a community platform that has expanded into courses and paid memberships, with branded experiences and creator monetization. Closely comparable to Graphy's community and membership modules, especially after the Scenes acquisition.
• Thinkific: Thinkific offers creators a platform to build, market, and sell online courses and memberships, with self-serve onboarding and a freemium model. Directly competes with Graphy's course and membership offerings.
• Teachable: Teachable is a leading course-creation and selling platform for individual creators and small businesses, with tiered pricing, built-in payments, and AI-assisted course building. Closely comparable to Graphy's course and coaching products.
• Kajabi: Kajabi is the most direct competitor to Graphy — an all-in-one platform for creators to build websites, sell courses, host memberships, and run marketing. Both target knowledge entrepreneurs with tiered subscription pricing and a no-code philosophy.

Broad incumbents

• Patreon: Patreon is the largest incumbent in creator monetization via memberships, serving millions of creators globally. While it focuses on patronage-style subscriptions rather than courses, it competes for the same creator wallet share.
• Skillshare: Skillshare is a large-scale online learning marketplace with cohort-based and on-demand courses. It is broader in consumer reach but overlaps with Graphy in creator-side course delivery and monetization.

Emerging players

• Gumroad: Gumroad is a lightweight platform for creators to sell digital products, memberships, and content directly to their audience. It overlaps with Graphy's digital products and membership offerings but with a simpler, more creator-friendly UX.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/graphyapp
• YouTubeyoutube.com/c/GraphyUniversity
• LinkedInlinkedin.com/company/graphyapp
• Instagraminstagram.com/graphyapp
• Facebookfacebook.com/graphyapp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphy by Unacademy