Social Pinpoint

What Social Pinpoint does

Social Pinpoint is a SaaS platform for digital community engagement and stakeholder relationship management, founded in 2013 and headquartered in Newcastle (with a Sydney presence), Australia. The platform combines 15+ community engagement tools — including Forms, Social Maps, Quick Polls, Q&A, Forums, Visioner, and Gather — with a stakeholder CRM module featuring Stakeholder Profiles, Advanced Search, Communications Tool, Task Manager, Reports, Audit History, and a Microsoft Outlook add-in. It now operates as a core product within the Open Point unified platform, following a 2022 merger with Harvest Digital Planning's The HiVE and MySite's Consultation Manager, and a 2023 acquisition of MetroQuest's visual survey tool.

The company sells to enterprise and government buyers via a consultative field-sales motion with "Book a Demo" and "Request Pricing" CTAs, using a modular subscription pricing model with annual billing cadence. Customer base of 750+ organizations spans six verticals — local and state government, transit, energy and utilities, transportation, infrastructure planning, and resources/mining — with named logos including City of Seattle, City of Toronto, City of Gold Coast, Sydney Metro, NZ Transport Agency Waka Kotahi, ACCIONA Energía, GHD, WSP, and Newcrest Mining. The company is privately held under parent Open Point, has 51-100 employees, and operates globally (Australia, Canada, USA, New Zealand, Spain). Distribution is reinforced through IAP2-certified training delivered in partnership with Engagement Institute Australasia. Revenue, funding round sizes (beyond a 2015 seed of $21,107 and an undisclosed 2023 Advent Partners Series 4), and detailed ownership structure are not publicly disclosed.

Name

Social Pinpoint

Website

https://socialpinpoint.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Social Pinpoint is a SaaS platform for digital community engagement and stakeholder relationship management, serving 750+ government, transit, energy, transportation, infrastructure, and mining organizations globally via the Open Point unified platform.

Ownership category

akta.pro rank

Product category

Community Engagement & Stakeholder Relationship Management Software

NAICS

Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Social CRM & Community Engagement Platforms (HDAEAFAF)

akta.pro secondary industry

Interest-Based Communities & Forums (BPAMABAC)

Keywords

• Community engagement software
• Stakeholder relationship management
• Public participation platforms
• Digital consultation tools
• Infrastructure engagement platform

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Modular platform subscription model where organizations can build customized packages of tools and plans tailored to their needs. The 'Request Pricing' and 'Book a Demo' approach indicates enterprise-level contract pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Social Pinpoint provides a modular SaaS platform for community engagement and stakeholder relationship management, enabling organizations to invite community participation, gather feedback through interactive tools (forms, social maps, polls, Q&A, forums), manage stakeholder profiles, and track communications across the full project lifecycle. The platform serves government, transit, transportation, energy, infrastructure planning, and mining sectors with combined digital consultation and CRM-style capabilities.

Product overview

Social Pinpoint operates as part of Open Point, a unified platform for community and stakeholder engagement. The platform architecture consists of two primary products: Community Engagement and Stakeholder Relationship Management, brought together in one connected system. Social Pinpoint's core capabilities were enhanced through the 2022 merger with Harvest Digital Planning's The HiVE and Consultation Manager, and further augmented by the 2023 acquisition of MetroQuest's visual survey tool. The platform includes 15+ community engagement tools (Forms, Social Maps, Quick Polls, Q&A, Forum, etc.) and comprehensive stakeholder management tools (Profile, Advanced Search, Communications, Task Manager, Reports, Importing, Audit History, Outlook Integration).

Differentiator

Problem solved

Functional benefit

Products and services

• Open Point (Unified Platform) A unified SaaS platform that brings together Community Engagement and Stakeholder Relationship Management, enabling organizations to manage community voices and stakeholder relationships in one connected system across the project lifecycle.
• Community Engagement Community engagement software product that invites communities to participate, gathers their feedback through multiple interactive tools, and turns feedback into insights that shape better project outcomes. Includes 15+ engagement tools such as Forms, Social Map, Quick Poll, Q&A, Forum, Visioner, Gather, and Conversation.
• Stakeholder Relationship Management Stakeholder management platform that provides visibility into stakeholder profiles and perspectives, and maintains governance and compliance to protect organizations and build lasting trust. Includes Stakeholder Profile, Advanced Search, Communications Tool, Task Manager, Reports, Importing, Audit History, and Outlook add-in.
• MetroQuest Visual survey tool acquired by Social Pinpoint in 2023 that adds interactive visual survey capabilities to the digital engagement platform, supporting comprehensive public participation workflows.

Quantifiable outcome

• City of Durango won IAP2 Organization of the Year using Social Pinpoint
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Open Point Unified PlatformcoreTechnology or Integration · 17 March 2026Open Point launched a unified platform combining Social Pinpoint (community engagement tool) and Consultation Manager (stakeholder management solution) into one integrated platform designed to support complex infrastructure projects.
• MetroQuestcoreTechnology or Integration · 18 July 2023Social Pinpoint acquired MetroQuest to enhance its digital engagement platform by integrating MetroQuest's visual survey tool. The combined platform provides a comprehensive set of tools for public participation, streamlining engagement from planning to data analysis.
• Harvest Digital Planning (The HiVE)coreStrategic or Co-development Partner · 7 February 2022Harvest Digital Planning's The HiVE, a global community engagement technology provider, merged with Social Pinpoint. The merger also included Consultation Manager, creating a comprehensive solution for community engagement combining The HiVE's global reach with Social Pinpoint's platform capabilities.
• Consultation ManagercoreTechnology or Integration · 7 February 2022Part of the merger with Harvest Digital Planning, Consultation Manager is a stakeholder relationship management platform that combined with Social Pinpoint and The HiVE to form a comprehensive community engagement solution.
• MySite (Stakeholder Relationship Management Platform)supportingTechnology or Integration · 7 February 2022MySite's stakeholder relationship management platform was included in the merger with Harvest Digital Planning, adding CRM capabilities to the combined Social Pinpoint offering.
• Engagement Institute AustralasiasupportingImplementation/ SI/ Consulting PartnerOpen Point partners with Engagement Institute Australasia to deliver IAP2-certified training and expert-led workshops to help customers build their engagement capability.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Granicus: Granicus is a large US-based govtech platform offering communications, digital services, and community engagement tools for government agencies. It is a broader incumbent overlapping Social Pinpoint's government engagement and stakeholder communications footprint.
• SurveyMonkey: SurveyMonkey offers broad online survey and polling tools used by governments and enterprises for community feedback collection. It represents a lower-cost, general-purpose substitute for Social Pinpoint's engagement modules.
• Cision (PR Newswire): Cision provides communications and stakeholder management software for PR and public affairs teams. Its stakeholder data and communications workflows overlap with Social Pinpoint's CRM-style stakeholder management offering.
• Qualtrics: Qualtrics is an enterprise experience management platform whose survey and stakeholder feedback capabilities can substitute for community engagement tools. It is a broader incumbent that may displace specialist platforms in standardized procurement.

Direct peers

• Polco: Polco provides a civic engagement and analytics platform for local governments, combining community surveys with performance benchmarking. It competes with Social Pinpoint in the municipal engagement segment, especially in North America.
• CitizenLab: CitizenLab is a civic engagement platform used by municipalities for participatory projects, ideation, and consultations. It targets the same local-government buyer with overlapping survey and idea-collection tools.
• Bang the Table (engagementHQ): Bang the Table operates engagementHQ, a dedicated community engagement SaaS serving government and infrastructure clients globally. It is the closest direct peer, competing head-to-head for the same IAP2-aligned public participation projects.

Emerging players

• Decidim: Decidim is an open-source participatory democracy platform used by cities for consultations and civic processes. As an open-source alternative, it competes on price in municipal markets where Social Pinpoint also sells.
• Maptionnaire (Mapita): Maptionnaire is a map-based community engagement platform specializing in participatory planning for urban and infrastructure projects. It overlaps with Social Pinpoint's Social Map and Visioner tools in the planning vertical.
• MySidewalk: MySidewalk is a civic data and engagement platform helping municipalities turn community data into outreach. It is an adjacent peer in the local-government decision-support category where Social Pinpoint also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/openpointsoftware
• LinkedInlinkedin.com/company/open-point-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Pinpoint