Social Pinpoint
Social Pinpoint is a SaaS platform for digital community engagement and stakeholder relationship management, serving 750+ government, transit, energy, transportation, infrastructure, and mining organizations globally via the Open Point unified platform.
- Company typePrivate
- Founded2013
- HeadquartersNewcastle, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Social Pinpoint does
Social Pinpoint is a SaaS platform for digital community engagement and stakeholder relationship management, founded in 2013 and headquartered in Newcastle (with a Sydney presence), Australia. The platform combines 15+ community engagement tools — including Forms, Social Maps, Quick Polls, Q&A, Forums, Visioner, and Gather — with a stakeholder CRM module featuring Stakeholder Profiles, Advanced Search, Communications Tool, Task Manager, Reports, Audit History, and a Microsoft Outlook add-in. It now operates as a core product within the Open Point unified platform, following a 2022 merger with Harvest Digital Planning's The HiVE and MySite's Consultation Manager, and a 2023 acquisition of MetroQuest's visual survey tool.
The company sells to enterprise and government buyers via a consultative field-sales motion with "Book a Demo" and "Request Pricing" CTAs, using a modular subscription pricing model with annual billing cadence. Customer base of 750+ organizations spans six verticals — local and state government, transit, energy and utilities, transportation, infrastructure planning, and resources/mining — with named logos including City of Seattle, City of Toronto, City of Gold Coast, Sydney Metro, NZ Transport Agency Waka Kotahi, ACCIONA Energía, GHD, WSP, and Newcrest Mining. The company is privately held under parent Open Point, has 51-100 employees, and operates globally (Australia, Canada, USA, New Zealand, Spain). Distribution is reinforced through IAP2-certified training delivered in partnership with Engagement Institute Australasia. Revenue, funding round sizes (beyond a 2015 seed of $21,107 and an undisclosed 2023 Advent Partners Series 4), and detailed ownership structure are not publicly disclosed.
Social Pinpoint firmographics
Firmographics- Name
- Social Pinpoint
- Website
- https://socialpinpoint.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Social Pinpoint is a SaaS platform for digital community engagement and stakeholder relationship management, serving 750+ government, transit, energy, transportation, infrastructure, and mining organizations globally via the Open Point unified platform.
- Ownership category
- akta.pro rank
Social Pinpoint industry classification
Industry- Product category
- Community Engagement & Stakeholder Relationship Management Software
- NAICS
- Social Assistance (624)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Social CRM & Community Engagement Platforms (HDAEAFAF)
- akta.pro secondary industry
- Interest-Based Communities & Forums (BPAMABAC)
Keywords
Where Social Pinpoint is headquartered
LocationHeadquarters
- HQ city
- Newcastle
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Social Pinpoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Modular platform subscription model where organizations can build customized packages of tools and plans tailored to their needs. The 'Request Pricing' and 'Book a Demo' approach indicates enterprise-level contract pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular pricing based on organizational needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Social Pinpoint product offering
Product offeringCore offering
Social Pinpoint provides a modular SaaS platform for community engagement and stakeholder relationship management, enabling organizations to invite community participation, gather feedback through interactive tools (forms, social maps, polls, Q&A, forums), manage stakeholder profiles, and track communications across the full project lifecycle. The platform serves government, transit, transportation, energy, infrastructure planning, and mining sectors with combined digital consultation and CRM-style capabilities.
Product overview
Social Pinpoint operates as part of Open Point, a unified platform for community and stakeholder engagement. The platform architecture consists of two primary products: Community Engagement and Stakeholder Relationship Management, brought together in one connected system. Social Pinpoint's core capabilities were enhanced through the 2022 merger with Harvest Digital Planning's The HiVE and Consultation Manager, and further augmented by the 2023 acquisition of MetroQuest's visual survey tool. The platform includes 15+ community engagement tools (Forms, Social Maps, Quick Polls, Q&A, Forum, etc.) and comprehensive stakeholder management tools (Profile, Advanced Search, Communications, Task Manager, Reports, Importing, Audit History, Outlook Integration).
Differentiator
Problem solved
Functional benefit
Products and services
- Open Point (Unified Platform) A unified SaaS platform that brings together Community Engagement and Stakeholder Relationship Management, enabling organizations to manage community voices and stakeholder relationships in one connected system across the project lifecycle.
- Community Engagement Community engagement software product that invites communities to participate, gathers their feedback through multiple interactive tools, and turns feedback into insights that shape better project outcomes. Includes 15+ engagement tools such as Forms, Social Map, Quick Poll, Q&A, Forum, Visioner, Gather, and Conversation.
- Stakeholder Relationship Management Stakeholder management platform that provides visibility into stakeholder profiles and perspectives, and maintains governance and compliance to protect organizations and build lasting trust. Includes Stakeholder Profile, Advanced Search, Communications Tool, Task Manager, Reports, Importing, Audit History, and Outlook add-in.
- MetroQuest Visual survey tool acquired by Social Pinpoint in 2023 that adds interactive visual survey capabilities to the digital engagement platform, supporting comprehensive public participation workflows.
Quantifiable outcome
- City of Durango won IAP2 Organization of the Year using Social Pinpoint
- +2 more outcomes
Companies that use Social Pinpoint
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles4 records
Social Pinpoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Social Pinpoint partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Open Point Unified PlatformcoreOpen Point launched a unified platform combining Social Pinpoint (community engagement tool) and Consultation Manager (stakeholder management solution) into one integrated platform designed to support complex infrastructure projects.
- MetroQuestcoreSocial Pinpoint acquired MetroQuest to enhance its digital engagement platform by integrating MetroQuest's visual survey tool. The combined platform provides a comprehensive set of tools for public participation, streamlining engagement from planning to data analysis.
- Harvest Digital Planning (The HiVE)coreHarvest Digital Planning's The HiVE, a global community engagement technology provider, merged with Social Pinpoint. The merger also included Consultation Manager, creating a comprehensive solution for community engagement combining The HiVE's global reach with Social Pinpoint's platform capabilities.
- Consultation ManagercorePart of the merger with Harvest Digital Planning, Consultation Manager is a stakeholder relationship management platform that combined with Social Pinpoint and The HiVE to form a comprehensive community engagement solution.
- MySite (Stakeholder Relationship Management Platform)supportingMySite's stakeholder relationship management platform was included in the merger with Harvest Digital Planning, adding CRM capabilities to the combined Social Pinpoint offering.
- Engagement Institute AustralasiasupportingOpen Point partners with Engagement Institute Australasia to deliver IAP2-certified training and expert-led workshops to help customers build their engagement capability.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Social Pinpoint competitors and assessment
Company assessmentBroad incumbents
- Granicus: Granicus is a large US-based govtech platform offering communications, digital services, and community engagement tools for government agencies. It is a broader incumbent overlapping Social Pinpoint's government engagement and stakeholder communications footprint.
- SurveyMonkey: SurveyMonkey offers broad online survey and polling tools used by governments and enterprises for community feedback collection. It represents a lower-cost, general-purpose substitute for Social Pinpoint's engagement modules.
- Cision (PR Newswire): Cision provides communications and stakeholder management software for PR and public affairs teams. Its stakeholder data and communications workflows overlap with Social Pinpoint's CRM-style stakeholder management offering.
- Qualtrics: Qualtrics is an enterprise experience management platform whose survey and stakeholder feedback capabilities can substitute for community engagement tools. It is a broader incumbent that may displace specialist platforms in standardized procurement.
Direct peers
- Polco: Polco provides a civic engagement and analytics platform for local governments, combining community surveys with performance benchmarking. It competes with Social Pinpoint in the municipal engagement segment, especially in North America.
- CitizenLab: CitizenLab is a civic engagement platform used by municipalities for participatory projects, ideation, and consultations. It targets the same local-government buyer with overlapping survey and idea-collection tools.
- Bang the Table (engagementHQ): Bang the Table operates engagementHQ, a dedicated community engagement SaaS serving government and infrastructure clients globally. It is the closest direct peer, competing head-to-head for the same IAP2-aligned public participation projects.
Emerging players
- Decidim: Decidim is an open-source participatory democracy platform used by cities for consultations and civic processes. As an open-source alternative, it competes on price in municipal markets where Social Pinpoint also sells.
- Maptionnaire (Mapita): Maptionnaire is a map-based community engagement platform specializing in participatory planning for urban and infrastructure projects. It overlaps with Social Pinpoint's Social Map and Visioner tools in the planning vertical.
- MySidewalk: MySidewalk is a civic data and engagement platform helping municipalities turn community data into outreach. It is an adjacent peer in the local-government decision-support category where Social Pinpoint also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Social Pinpoint social profiles
Digital presenceSocial Pinpoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Pinpoint leadership team
Management profileNumber of profiles
Profiles1 record
Social Pinpoint funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Pinpoint M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Pinpoint
What does Social Pinpoint do?
Social Pinpoint provides a modular SaaS platform for community engagement and stakeholder relationship management, enabling organizations to invite community participation, gather feedback through interactive tools (forms, social maps, polls, Q&A, forums), manage stakeholder profiles, and track communications across the full project lifecycle. The platform serves government, transit, transportation, energy, infrastructure planning, and mining sectors with combined digital consultation and CRM-style capabilities.
Is Social Pinpoint a public or private company?
Social Pinpoint is a private company. It is classified as venture growth investor backed and is currently operating.
When was Social Pinpoint founded?
Social Pinpoint was founded in 2013. It employs 101 to 250 people.
Where is Social Pinpoint based?
Social Pinpoint is headquartered in Newcastle, Australia, in the Oceania region.
How does Social Pinpoint make money?
One revenue line is on record: saaS Platform Subscription.
Who are Social Pinpoint's main competitors?
Broad incumbents on record are Granicus, SurveyMonkey, Cision (PR Newswire) and Qualtrics. Direct peers are Polco, CitizenLab and Bang the Table (engagementHQ). Emerging players are Decidim, Maptionnaire (Mapita) and MySidewalk.
Does Social Pinpoint have an API?
No public API is recorded for Social Pinpoint.
What industry is Social Pinpoint in?
Social Pinpoint's product category is Community Engagement & Stakeholder Relationship Management Software. Its primary akta.pro industry code is HDAEAFAF, Social CRM & Community Engagement Platforms, with a secondary code of BPAMABAC, Interest-Based Communities & Forums. Its NAICS code is 624 and its SIC code is 8300.