Event Decor Direct
Event Decor Direct is a Deerfield Beach, Florida-based factory-direct wholesale e-commerce supplier of wedding and event decorations, serving professional wedding decorators, trade show companies, hospitality venues, and institutions across the US, Canada, and internationally.
- Company typePrivate
- Founded2004
- HeadquartersDeerfield Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Event Decor Direct does
Event Decor Direct is a Deerfield Beach, Florida-based factory-direct wholesale supplier of wedding and event decorations, founded in 2004 and operating as a privately held company under founder and owner Sheila Lester. The business sells through an owned e-commerce platform at eventdecordirect.com, supplemented by phone sales (1-800-914-3538), live chat support, email order handling, and warehouse pickup at 98 SE 7th St, Deerfield Beach, FL 33441. Its primary customer segment is professional wedding decorators, with additional segments including trade show and event companies, hospitality venues, educational and government institutions, and auto dealerships, served across the United States, Canada, and internationally.
The catalog spans more than 20 product categories, including pipe and drape systems, backdrops, chair covers, table linens and skirts, event curtains and drapes, sequin products, fabrics by the yard or roll, LED dance floors, EddyLight Pro LED lighting, florals and floral trees, ceiling decor, bead and crystal decor, event furniture, prints and props, gobo lights, trade show supplies, flooring and stages, tabletop decor, and inflatables. The company operates a portfolio of proprietary sub-brands—ModTree (interchangeable-branch artificial trees), Versatop 2.0 (premium pipe-and-drape), DecoStar (house-brand table linens and accessories), PopScene (themed foam-core birthday kits), Maxorb (giant mirror balls), EnvyChair (Chiavari furniture), EddyLight Pro (LED lighting), and IWED (starter kits)—alongside an instructional video library and Pro Decor blog. The underlying technology is described as a standard e-commerce platform with shopping cart, customer accounts, wishlists, and order management; no proprietary technology, API, mobile app, or AI capabilities are disclosed.
The revenue model is direct product sales at unit prices ranging from approximately $6 (economy polyester tablecloths) to over $4,244 (LED DMX dance floors), augmented by daily deals, BOGO promotions, liquidation inventory, a Diamond Reward loyalty program, and an application-based 0% financing option on larger purchases. Marketing combines email capture (offering 11% off for opt-in), the Event Decor Direct TV YouTube channel, the Pro Decor blog, social sharing prompts (#ProDecor hashtag), and inside sales. Headcount is in the 11–50 range; no subsidiaries, funding rounds, acquisitions, patents, or publicly disclosed revenue figures appear in the source data, and in 2025 the company disclosed that it was the victim of an alleged $1.2 million fraud scheme.
Event Decor Direct firmographics
Firmographics- Name
- Event Decor Direct
- Legal name
- Event Decor Direct
- Website
- https://eventdecordirect.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Event Decor Direct is a Deerfield Beach, Florida-based factory-direct wholesale e-commerce supplier of wedding and event decorations, serving professional wedding decorators, trade show companies, hospitality venues, and institutions across the US, Canada, and internationally.
- Ownership category
- akta.pro rank
Event Decor Direct industry classification
Industry- Product category
- Event Decor Supplies
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Wedding Design, Decor & Floral Planning (HSACABAH)
- akta.pro secondary industries
- Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Party Favors, Gifts & Custom Merchandise (HSACACAM), Event Draping, Backdrops & Fabric Styling (HSACAOAD)
Keywords
Where Event Decor Direct is headquartered
LocationHeadquarters
- HQ city
- Deerfield Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Event Decor Direct business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated from direct sales of event decor products including wedding decorations, linens, pipe and drape systems, lighting, florals, furniture, and other event supplies. Customers purchase products one-time at listed prices with various discount programs available (BOGO, liquidation, daily deals). The company sells directly to event professionals and consumers through their e-commerce platform, phone sales, and warehouse pickup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing with Volume Discounts |
| Unit Pricing | Pay-as-you-go | Daily Deals and Promotional Pricing |
| Subscription | Multi-year contract | Financing Option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Event Decor Direct product offering
Product offeringCore offering
Event Decor Direct is a factory-direct wholesale supplier that manufactures and distributes wedding decorations and event supplies across more than 20 product categories including pipe and drape systems, backdrops, event curtains, chair covers, table linens, LED dance floors, professional lighting, florals, ceiling decor, bead and crystal decor, event furniture, sequin products, fabrics, prints and props, gobo lights, trade show supplies, flooring and stages, and tabletop decor. The company sells directly to professional wedding decorators, event companies, hospitality venues, and organizations through its e-commerce website, phone sales, and warehouse pickup, supported by proprietary sub-brands such as ModTree, Versatop, DecoStar, EnvyChair, Maxorb, and PopScene.
Product overview
Event Decor Direct is a factory-direct B2B wholesale supplier of wedding and event decorations serving professional decorators, event companies, venues, and organizations across the United States, Canada, and internationally. The product portfolio is organized as a comprehensive e-commerce platform with multiple core product categories and several proprietary sub-brands. Core offerings include Pipe & Drape Systems (including the Versatop™ 2.0 line), Backdrop Products, Event Curtains & Drapes, Chair Covers, Table Linens & Table Skirts, LED Dance Floors, EddyLight Pro LED Lighting, Florals & Floral Trees, Ceiling Decor, Bead & Crystal Decor, Event Furniture, Sequin Products, Fabric by the Yard/Roll, Prints & Props, Gobo Lights & Accessories, Trade Show Supplies, Flooring & Stages, Tabletop Decor & Centerpieces, Inflatables, and Instructional Decor Videos. Key proprietary sub-brands include ModTree™ Collection (artificial trees with interchangeable branches), PopScene™ (foam core birthday backdrop kits), DecoStar™ (house-brand table linens and accessories), Maxorb™ (giant mirror balls), EnvyChair™ (premium Chiavari furniture), and Versatop™ (premium pipe and drape systems). The platform offers a digital catalog, 0% financing options, a Diamond Reward loyalty program, and virtual tour capabilities. Products are manufactured and warehoused in Deerfield Beach, Florida, with order pickup available.
Differentiator
Problem solved
Functional benefit
Brands
- ModTree: Collection of artificial trees with interchangeable branches for event decoration
- DecoStar
- PopScene
- EddyLight Pro
- EnvyChair
- Maxorb
- Versatop
- IWED
Products and services
- Pipe & Drape Systems
Companies that use Event Decor Direct
Customer profileSegments5 records
Ideal customer profiles4 records
Event Decor Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Event Decor Direct partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Event Decor Direct competitors and assessment
Company assessmentDirect peers
- Spandex House: Wholesale distributor of spandex, stretch, and specialty fabrics including event-ready textiles. Comparable on fabric-by-the-yard/roll distribution model and event-decor customer overlap.
- Weddingstar: Canadian-based designer, manufacturer, and retailer of wedding accessories, favors, and decor sold wholesale and direct. Comparable on wedding-decor product category and wholesale-to-decorator channel, with international reach similar to Event Decor Direct.
- Wildflower Linen: Wholesale and retail supplier of premium event linens, napkins, and table runners for weddings and special events. Comparable on wholesale event linens category and target customer (wedding decorators and venues).
- CV Linens: Factory-direct wholesale supplier of event linens, chair covers, tablecloths, and backdrops serving wedding and event decorators. Directly comparable on product mix (linens, drapes, pipe & drape) and target customer (professional decorators).
- BBJ Linen: National supplier of event linens, table settings, chairs, and tabletop decor serving hotels, venues, and event professionals. Comparable on B2B event decor category and trade customer base, with broader rental and installation services.
- E-Favormart: Wholesale and retail supplier of disposable and reusable event tableware, linens, and decor sold online. Comparable on factory-direct B2B/B2C wholesale model and broad wedding/event decor catalog.
- Tableclothsfactory: Online direct-to-consumer and wholesale supplier of tablecloths, chair covers, napkins, and linens for weddings and events. Directly comparable on product category overlap (table linens, chair covers) and e-commerce-led GTM.
Broad incumbents
- Amazon Business: Massive online B2B/B2C marketplace that lists event decor, linens, pipe and drape, and furniture from thousands of third-party sellers. Represents the broad incumbent channel against which all specialist wholesale suppliers compete for price-driven buyers.
- The Knot Worldwide: Wedding planning marketplace and content platform connecting couples with vendors, including decor suppliers. Adjacent incumbent in the wedding ecosystem with a marketplace model that could route demand toward or away from suppliers like Event Decor Direct.
Emerging players
- Kate Backdrops: Online retailer of photographic backdrops, pipe and drape systems, and event backdrop products. Partial overlap on pipe & drape and backdrop categories, with a stronger photography-event focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Event Decor Direct social profiles
Digital presenceEvent Decor Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Event Decor Direct leadership team
Management profileNumber of profiles
Profiles1 record
Event Decor Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Event Decor Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Event Decor Direct
What does Event Decor Direct do?
Event Decor Direct is a factory-direct wholesale supplier that manufactures and distributes wedding decorations and event supplies across more than 20 product categories including pipe and drape systems, backdrops, event curtains, chair covers, table linens, LED dance floors, professional lighting, florals, ceiling decor, bead and crystal decor, event furniture, sequin products, fabrics, prints and props, gobo lights, trade show supplies, flooring and stages, and tabletop decor. The company sells directly to professional wedding decorators, event companies, hospitality venues, and organizations through its e-commerce website, phone sales, and warehouse pickup, supported by proprietary sub-brands such as ModTree, Versatop, DecoStar, EnvyChair, Maxorb, and PopScene.
Is Event Decor Direct a public or private company?
Event Decor Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Event Decor Direct founded?
Event Decor Direct was founded in 2004. It employs 11 to 50 people.
Where is Event Decor Direct based?
Event Decor Direct is headquartered in Deerfield Beach, United States, in the North America region.
How does Event Decor Direct make money?
One revenue line is on record: direct Product Sales.
Who are Event Decor Direct's main competitors?
Direct peers on record are Spandex House, Weddingstar, Wildflower Linen, CV Linens, BBJ Linen, E-Favormart and Tableclothsfactory. Broad incumbents are Amazon Business and The Knot Worldwide. Kate Backdrops is listed as an emerging player.
Does Event Decor Direct have an API?
No public API is recorded for Event Decor Direct.
What industry is Event Decor Direct in?
Event Decor Direct's product category is Event Decor Supplies. Its primary akta.pro industry code is HSACABAH, Wedding Design, Decor & Floral Planning, with a secondary code of HSACAOAI, Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps). Its NAICS code is 56192 and its SIC code is 2300.