What MedSurvey does

MedSurvey, Inc. is a US-based, privately-held healthcare market research operations company founded in 2002 and headquartered in Southampton, Pennsylvania. The firm provides end-to-end research operations support — including proposal support, survey design, survey programming, sample strategy, healthcare professional recruiting, target list management, data processing, and visualization — primarily to consulting firms operating in the life sciences space. Its core differentiators are domain specialization in healthcare panels, with verified access to physicians, pharmacists, nurses, and patients across multiple specialties, and a set of proprietary methodologies (ListMax, List Analyzer, Heartbeat Approach, identity verification, and in-survey behavioral analysis) that are claimed to deliver 30-35% more list completes and substantially shorter field times than competing vendors.

The company operates a B2B, project-based professional services model with quote-based, negotiated pricing. Its go-to-market is relationship-led and consultative, supported by case-study content marketing and direct outreach to enterprise consulting buyers. MedSurvey maintains active ISO 27001:2013 and ISO 20252 certifications, and delivers programs across at least 16 countries and 12 languages, including complex multi-country studies. The firm runs MedSurvey Community (rebranding to MedSurvey Rewards) as the respondent-facing panel platform that supplies its supply-side pipeline. The company is privately held with no disclosed funding rounds; ownership is concentrated with co-founder and CEO Paul Golota, supported by a tenured executive team including CFO Jana Sweet and EVP Matt Ciciretti.

Name

MedSurvey

Legal name

MedSurvey, Inc.

Website

https://medsurvey.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

MedSurvey is a US-based healthcare market research operations firm that provides end-to-end survey programming, panel recruiting, and data quality services to consulting firms in the life sciences sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Southampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Market Research Services: MedSurvey provides end-to-end research operations services for consulting firms in the life sciences space, including list projects, recruiting, survey programming, proposal support, data processing, and data visualization. Revenue appears to be project-based service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MedSurvey provides end-to-end healthcare market research operations services to consulting firms and agencies in the life sciences sector. Its offering spans planning (proposal support, survey design, programming, sample strategy), recruiting (US and global HCP recruiting, target list management, panel partner management, real-world data targeting, quality and fraud detection), and outcomes (data processing, visualization, and report support), supported by proprietary tools such as ListMax, List Analyzer, the Heartbeat Approach, and a verified HCP panel community.

Product overview

MedSurvey provides end-to-end healthcare market research operations for consulting firms in the life sciences space. The core offering encompasses planning services (proposal support, survey design, programming, sample strategy), recruiting (US & global HCP recruiting, target list management, panel partner management, real-world data targeting, quality and fraud detection), and outcomes (data processing, visualization, report and insights support). Key proprietary tools include ListMax (delivering 30% more completes from target lists), List Analyzer (pre-field list analysis), and the Heartbeat Approach (strategic panel partner management). MedSurvey Community/Rewards serves as the panel platform connecting health professionals to paid surveys.

Differentiator

Problem solved

Functional benefit

Brands

• MedSurvey Community: A panel community platform for health professionals to participate in paid medical surveys, currently rebranding as MedSurvey Rewards.

Products and services

• End-to-End Healthcare Market Research Operations Comprehensive outsourced research operations service for consulting firms and agencies in the life sciences space, covering proposal support, survey design, programming, sample strategy, US and global HCP recruiting, target list management, panel partner management, real-world data targeting, quality and fraud detection, data processing, visualization, and report support. Delivered on a project basis.
• MedSurvey Community (rebranding as MedSurvey Rewards) Owned HCP panel platform that connects verified physicians, nurses, pharmacists, and other healthcare professionals to paid survey opportunities, supplying MedSurvey's clients with verified respondents and reducing reliance on third-party panels.

Quantifiable outcome

• 30% more completes from list projects using ListMax approach
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dynata: Dynata is one of the largest first-party data and panel providers globally, with a healthcare practice that competes with MedSurvey for life sciences research projects. It is a broad incumbent with much larger scale and technology investment than MedSurvey.
• Toluna: Toluna is a large global market research panel company serving multiple verticals including healthcare. It overlaps with MedSurvey on consumer and HCP panel-based research, but operates at much broader scale and across many industries beyond healthcare.
• Kantar: Kantar is a global market research and insights firm with a significant healthcare and life sciences practice. It competes with MedSurvey for some consulting firm and pharma research spend, but operates a much broader portfolio of research methodologies and services.

Others

• ZS Associates: ZS Associates is a healthcare-focused management consulting and analytics firm that frequently conducts primary market research with HCPs and patients. It represents a potential customer or partner for MedSurvey's panel and recruiting services rather than a direct competitor.

Direct peers

• M3 Global Research: M3 Global Research operates one of the largest HCP panels worldwide and provides healthcare market research services including survey programming, recruitment, and data processing. It is the most directly comparable peer to MedSurvey given the shared focus on physician and healthcare professional panel research.
• ZoomRx: ZoomRx is a healthcare-focused market research firm that provides survey-based insights from physicians and patients to life sciences clients. Comparable to MedSurvey in target customer base, panel methodology, and quantitative research operations.
• MedPanel (M3): MedPanel is an online community of physicians and healthcare professionals used for market research. It is a direct competitor in healthcare panel-based survey research serving life sciences consulting and agency clients.
• Survey Healthcare Global: Survey Healthcare Global specializes in healthcare sample provision, panel recruitment, and survey operations for the life sciences industry. Directly comparable to MedSurvey's HCP recruiting and list project services.
• Schlesinger Group: Schlesinger Group (which acquired InCrowd) provides healthcare market research services with a focus on HCP panel access, qualitative recruitment, and end-to-end research operations. Directly competes with MedSurvey for the same life sciences consulting and agency clients.
• InCrowd (now part of M3 Global Research): InCrowd provides real-time HCP market research via micro-surveys and panel access, closely comparable to MedSurvey's physician survey operations. Now operating under the M3 umbrella, it remains a direct peer in healthcare market research methodology and target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medsurvey

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedSurvey