Dr. Tung's
DrTung's Products, Inc. is a privately held natural oral care company founded in 1997 in Kaneohe, Hawaii, selling patented Smart Floss, tongue cleaners, and Ayurvedic oral care products via DTC e-commerce, dental professionals, and retailers like Whole Foods.
- Company typePrivate
- Founded1997
- HeadquartersKaneohe, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dr. Tung's does
DrTung's Products, Inc., founded in 1997 and headquartered at 47-416 D Lulani Street in Kaneohe, Hawaii, is a privately held natural oral care company that pioneered the commercial introduction of tongue cleaning in the United States. The company sells a portfolio of biocompatible oral care products that combine Ayurvedic ingredients with modern dental science, including the patented Smart Floss family (Original, Mint, and Activated Charcoal variants at $6.50 per unit), stainless steel ($11.00) and copper ($15.00) tongue cleaners, Herbal Toothpowder Tabs ($16.00), Perio Sticks ($4.35), Snap-On Toothbrush Protection ($10.00), and Oil Pulling Concentrate ($19.90), with bundle kits ranging from $29.00 starter kits to $87.70 family packs.
The revenue model is anchored in direct-to-consumer e-commerce through drtungs.com, with free shipping on orders over $45 and a 45-day satisfaction guarantee. A dedicated Dental Pro program operates a separate Shopify portal (drtungs.myshopify.com) targeting dental professionals with exclusive pricing, XL Smart Floss spools, and patient samples. Distribution is supplemented by retail presence at natural product chains including Whole Foods and authorized third-party sellers (LUMINIZE on Amazon and DrTung's Direct). All channels operate on one-time unit pricing with no disclosed subscription or recurring revenue mechanics.
Differentiation rests on two granted patents (expanding fiber floss technology and Snap-On Toothbrush Protection with essential oil vapor discs), clinically validated efficacy claims (up to 55% more plaque removal vs. leading flosses, 50.62% bleeding index reduction, 87% dry mouth symptom relief), and sustainability positioning (FSC-certified packaging, infinitely recyclable glass, PFAS/PTFE-free formulations). The company reports category leadership in the natural products industry, with Smart Floss as the #1 selling floss and the Stainless Steel Tongue Cleaner as the #1 tongue cleaner per SPINS data. Clinical research is supported by a partnership with Istituto Stomatologico Toscano in Italy.
Dr. Tung's firmographics
Firmographics- Name
- Dr. Tung's
- Legal name
- DrTung's Products, Inc.
- Website
- https://drtungs.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DrTung's Products, Inc. is a privately held natural oral care company founded in 1997 in Kaneohe, Hawaii, selling patented Smart Floss, tongue cleaners, and Ayurvedic oral care products via DTC e-commerce, dental professionals, and retailers like Whole Foods.
- Ownership category
- akta.pro rank
Dr. Tung's industry classification
Industry- Product category
- Natural Oral Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Tongue Cleaners & Breath Fresheners (CRABAFAI), Toothpaste & Toothpowder (CRABAFAA)
Keywords
Where Dr. Tung's is headquartered
LocationHeadquarters
- HQ city
- Kaneohe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dr. Tung's business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Direct E-commerce Sales: Primary revenue stream through drtungs.com online storefront selling oral care products directly to consumers, with free shipping on orders over $45 in the contiguous USA.
- Dental Professional Sales: Dental Pro program selling to dental professionals with exclusive pricing, XL Smart Floss spools, and patient samples through a dedicated portal (drtungs.myshopify.com/account/login?view=dentists).
- Retail Distribution: Products sold through health food stores and natural product retailers including Whole Foods, with customer reviews mentioning purchasing from local health food stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Smart Floss Mint - $6.50 |
| Unit Pricing | Pay-as-you-go | Smart Floss Original - From $6.50 |
| Unit Pricing | Pay-as-you-go | Smart Floss Activated Charcoal - $6.50 |
| Unit Pricing | Pay-as-you-go | Herbal Toothpowder Tabs - From $16.00 |
| Unit Pricing | Pay-as-you-go | Stainless Steel Tongue Cleaner - $11.00 |
| Unit Pricing | Pay-as-you-go | Copper Tongue Cleaner - $15.00 |
| Unit Pricing | Pay-as-you-go | Kids Snap-On Toothbrush Protection - $10.00 |
| Unit Pricing | Pay-as-you-go | Snap-On Toothbrush Protection - Pricing varies |
| Unit Pricing | Pay-as-you-go | Perio Sticks - From $4.35 |
| Unit Pricing | Pay-as-you-go | Oil Pulling Concentrate - $19.90 |
| Unit Pricing | Pay-as-you-go | Starter Kit - $29.00 |
| Unit Pricing | Pay-as-you-go | Oral Care Kits - $29.00 to $87.70 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Dr. Tung's product offering
Product offeringCore offering
DrTung's manufactures and sells natural, biocompatible oral care products that combine Ayurvedic wisdom with modern dental science. Its core product lines include the patented Smart Floss® family (original, Mint, Activated Charcoal), stainless steel and copper tongue cleaners, Herbal Toothpowder Tabs, Perio Sticks™ interdental cleaners, Oil Pulling Concentrate, REJUV™ for Gums, and Snap-On Toothbrush Protection systems, all positioned as PFAS/PTFE/fluoride-free alternatives sold through direct e-commerce, dental professional channels, and natural product retail.
Product overview
Dr. Tung's is a natural oral care company offering a diversified portfolio of clinically-proven dental products rooted in Ayurvedic wisdom and modern science. The core product line centers on the Smart Floss® family (original cardamom, Mint, and Activated Charcoal variants) featuring patented expanding fiber technology proven to remove up to 55% more plaque than leading brands, and tongue cleaners (Stainless Steel and Copper) recognized as the No. 1 selling tongue cleaner in America's natural products industry. Additional offerings include Herbal Toothpowder Tabs (a revolutionary tablet-based alternative to toothpaste clinically proven to relieve dry mouth symptoms), Perio Sticks™ (Nordic birch dental sticks for interdental cleaning), Snap-On Toothbrush Protection accessories, Oil Pulling Concentrate and REJUV for Gums for gum therapy, and bundled Oral Care Kits ranging from starter kits to family packs. All products emphasize natural, organic ingredients free from harsh chemicals, PFAS, fluoride, and artificial additives, with sustainable packaging using FSC-certified materials and recyclable components.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Floss®
Quantifiable outcome
- Smart Floss removes up to 55% more plaque than leading flosses and up to 70% more than not flossing
- +4 more outcomes
Companies that use Dr. Tung's
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Dr. Tung's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dr. Tung's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Istituto Stomatologico Toscano (Italy)coreClinical research partner for Herbal Toothpowder Tabs. Conducted 15-day clinical study proving efficacy for dry mouth symptom relief. 87% of participants reported improved dry mouth symptoms. Study used to support product claims and dentist-approval positioning.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dr. Tung's competitors and assessment
Company assessmentBroad incumbents
- Tom's of Maine: Colgate-Palmolive-owned pioneer of natural oral care offering toothpaste, floss, and mouthwash across mass and natural channels. Demonstrates the incumbent path that Dr. Tung's could be acquired into, while also competing via broad distribution.
- Radius: Established natural oral care brand offering toothbrushes, floss, toothpaste, and accessories across natural and mass retail. Comparable eco-positioning and SKU breadth make it a relevant mid-tier benchmark.
Direct peers
- Hello Products: Natural-ingredient oral care brand covering floss, toothpaste, mouthwash, and toothbrushes sold through DTC, natural retail, and mass channels. Direct competitor in the clean-ingredient oral care space and a more scaled benchmark for Dr. Tung's expansion ambitions.
- Boka: Natural oral care brand offering fluoride-free toothpaste, floss, and toothbrushes with a contemporary DTC and retail presence. Overlaps with Dr. Tung's clean-ingredient and natural-retail positioning across floss and brush categories.
- Quip: DTC oral care brand centered on subscription-based electric toothbrushes, floss, and toothpaste. Strong DTC playbook comparable to Dr. Tung's direct e-commerce motion, with broader SKU coverage into power brushes.
- Cocofloss: Premium direct-to-consumer dental floss brand explicitly named alongside Dr. Tung's as a specialty challenger in the US natural floss market (IndexBox). Competes head-on in the $7-10 specialty tier with aesthetic-driven packaging and DTC positioning.
Emerging players
- The Humble Co. Sustainable oral care brand offering bamboo toothbrushes, natural toothpaste, and floss in eco-friendly packaging. Overlaps with Dr. Tung's FSC-certified, plastic-free, sustainability-led positioning.
- Bite: Tablet-based toothpaste brand directly comparable to Dr. Tung's Herbal Toothpowder Tabs. Competes for the same toothpaste-substitute consumer and validates the category-creation thesis for tab formats.
- Dental Lace: Specialty eco-friendly dental floss brand. Competes with Dr. Tung's Smart Floss in the plastic-free, sustainable floss segment of the natural channel.
- Twice (oral care): Emerging DTC natural oral care brand focused on toothpaste, floss, and brush accessories. Competes in the same premium-natural niche as Dr. Tung's but with a more pronounced toothpaste-led portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dr. Tung's social profiles
Digital presenceDr. Tung's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Tung's leadership team
Management profileNumber of profiles
Profiles1 record
Dr. Tung's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Tung's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Tung's
What does Dr. Tung's do?
DrTung's manufactures and sells natural, biocompatible oral care products that combine Ayurvedic wisdom with modern dental science. Its core product lines include the patented Smart Floss® family (original, Mint, Activated Charcoal), stainless steel and copper tongue cleaners, Herbal Toothpowder Tabs, Perio Sticks™ interdental cleaners, Oil Pulling Concentrate, REJUV™ for Gums, and Snap-On Toothbrush Protection systems, all positioned as PFAS/PTFE/fluoride-free alternatives sold through direct e-commerce, dental professional channels, and natural product retail.
Is Dr. Tung's a public or private company?
Dr. Tung's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dr. Tung's founded?
Dr. Tung's was founded in 1997. It employs 11 to 50 people.
Where is Dr. Tung's based?
Dr. Tung's is headquartered in Kaneohe, United States, in the North America region.
How does Dr. Tung's make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are dental Professional Sales and retail Distribution.
Who are Dr. Tung's's main competitors?
Broad incumbents on record are Tom's of Maine and Radius. Direct peers are Hello Products, Boka, Quip and Cocofloss. Emerging players are The Humble Co., Bite, Dental Lace and Twice (oral care).
Does Dr. Tung's have an API?
No public API is recorded for Dr. Tung's.
What industry is Dr. Tung's in?
Dr. Tung's's product category is Natural Oral Care Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAE, Dental Floss, Picks & Interdental Cleaners. Its NAICS code is 32561 and its SIC code is 2844.