Cocofloss
Cocofloss (operating as Cocolab) is a private, dentist-designed direct-to-consumer oral care company founded in 2014, selling textured coconut-oil floss (Cocofloss), nano hydroxyapatite whitening toothpaste (Cocoshine), and toothbrushes (Cocobrush) to health-conscious, fragrance-sensitive, and family consumers via cocolab.com, subscriptions, and a Dental Pros professional channel.
- Company typePrivate
- Founded2014
- HeadquartersSan Mateo, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cocofloss does
Cocofloss, operating under the parent identity Cocolab, is a private, dentist-designed consumer oral care company founded in 2014 by Dr. Chrystle Cu (dentist) and Cat Cu (designer) and headquartered in San Mateo, California. The portfolio is built around three branded core lines — Cocofloss (textured dental floss in original and Thin variants, infused with coconut oil and offered in roughly nine fragrances including fragrance-free options), Cocoshine (whitening toothpaste formulated with nano hydroxyapatite for enamel support, available in multiple flavors), and Cocobrush (manual toothbrush sold in 5-pack bundles) — supplemented by refills, CocoPlush threaders, an Electric Brush Refill line, a Kids Collection, and an extensive bundle matrix (Happiness Set, Everything Set, Cocoshine Trio/Duo/Jumbo Trio, Super SmileCare System, Shine + Floss Kit, travel bundles).
The underlying technology is primarily physical/textural rather than software-based: a proprietary textured floss thread engineered to be soft yet effective at plaque removal ("Goldilocks thickness — plush but not fuzzy"), coconut oil infusion for gum comfort, and nano hydroxyapatite in toothpaste. The company has not disclosed patents, trademarks filings, APIs, mobile apps, or AI/ML capabilities.
Cocofloss generates revenue through direct-to-consumer e-commerce at cocolab.com, using a one-time purchase model with a Subscribe & Save 10% subscription option that auto-delivers every 4 months, plus a separate professional channel via pro.cocolab.com targeting dental practitioners and a store-locator-enabled physical retail presence. Products range from $6.30 (travel toothpaste) to $68 (Everything Set), with bundle discounts of 10–22% and free shipping over $30. Customer acquisition relies on content marketing (Cocolearn blog, interactive product quiz), referral incentives (Give $10 Get $10), an Ambassador Program, and earned media, with an Allure Best of Beauty Award providing brand credibility in the specialty fragrance-free floss segment.
Cocofloss firmographics
Firmographics- Name
- Cocofloss
- Legal name
- Cocolab
- Website
- https://cocofloss.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cocofloss (operating as Cocolab) is a private, dentist-designed direct-to-consumer oral care company founded in 2014, selling textured coconut-oil floss (Cocofloss), nano hydroxyapatite whitening toothpaste (Cocoshine), and toothbrushes (Cocobrush) to health-conscious, fragrance-sensitive, and family consumers via cocolab.com, subscriptions, and a Dental Pros professional channel.
- Ownership category
- akta.pro rank
Cocofloss industry classification
Industry- Product category
- Oral Care Products
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Toothpaste & Toothpowder (CRABAFAA)
Keywords
Where Cocofloss is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
Cocofloss business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of oral care products including dental floss, toothpaste, toothbrushes, and bundles. One-time purchase option with various pricing tiers based on product type and quantity.
- Subscription/Refill Model: Subscription service offering 10% discount on recurring orders. Cocofloss Refill Trio and other refill options enable recurring revenue with customer retention focus. Billing every 4 months for subscription products.
- Gift Sets and Bundles: Pre-configured gift sets (Cocofloss Happiness Set, Everything Set, Travel Bundles) at premium pricing drive higher AOV purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Cocofloss |
| Unit Pricing | Pay-as-you-go | Individual Products - Cocoshine Toothpaste |
| Subscription | Monthly | Subscription Model |
| Unit Pricing | Pay-as-you-go | Bundle and Set Options |
| Unit Pricing | Pay-as-you-go | Travel and Specialty Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Cocofloss product offering
Product offeringCore offering
Cocofloss (legal entity Cocolab) designs, markets, and sells dentist-designed oral care products through its own direct-to-consumer e-commerce platform at cocolab.com. The core product lines are Cocofloss textured dental floss (including Cocofloss Thin and CocoPlush threaders), Cocoshine whitening toothpaste formulated with nano hydroxyapatite, and Cocobrush toothbrushes. Revenue is generated through one-time product purchases and a Subscribe & Save subscription/refill program, plus gift and travel bundles such as the Cocofloss Happiness Set, Everything Set, and Jetsetter Pouch collections.
Product overview
Cocolab is a dentist-designed oral care company founded by Dr. Chrystle and Cat Cu, offering a unified platform of branded oral care products. The core portfolio centers on three main product lines: Cocofloss (textured dental floss available in original and thin variants), Cocoshine (whitening toothpaste with nano hydroxyapatite), and Cocobrush (toothbrush). These core products are complemented by specialized offerings including CocoPlush Threaders for dental work, eco-friendly Refills, and Electric Brush Refills. The company operates on a multi-tiered architecture combining direct-to-consumer sales with subscription services (Subscribe & Save 10%), supported by bundles (Happiness Set, Everything Set, Super SmileCare System), travel-ready products (Jetsetter Pouch, Ready Set Jet bundles), and a Kids collection. Products are available in multiple fragrances and formats including spool/dispenser and refill options. The company holds Allure Best of Beauty awards and has been recognized by Wirecutter and Goop.
Differentiator
Problem solved
Functional benefit
Products and services
- Cocofloss Dental Floss Dentist-designed textured dental floss designed to remove plaque effectively without irritating gums, available in multiple fragrances. Sold to individual consumers for daily oral hygiene.
- Cocofloss Thin Dental Floss Textured dental floss variant with a thinner profile, designed for tighter spaces between teeth while maintaining plaque-removing effectiveness. Sold to individual consumers.
- CocoPlush Threaders Floss threaders designed to navigate dental work, braces, or bridges for effective cleaning around hard-to-reach areas. Sold to individual consumers.
- Cocoshine Whitening Toothpaste Whitening toothpaste formulated for daily use, containing nano hydroxyapatite for enamel protection. Available in Delightful Mint, Lychee Breeze, and Pina Colada flavors. Sold to individual consumers.
- Cocobrush Toothbrush Manual toothbrush available in 5-pack bundles featuring colorful designs for effective daily oral care. Sold to individual consumers.
- Cocofloss Refills Eco-friendly refill products for Cocofloss and other oral care items, supporting subscription-based replenishment. Sold to individual consumers.
- Electric Brush Refills Replacement brush heads compatible with electric toothbrushes for ongoing oral care maintenance. Sold to individual consumers.
- Kids Collection Child-friendly oral care products featuring colorful designs with cartoon character branding for establishing healthy dental habits early. Sold to parents of child consumers.
- Subscribe & Save Subscription Service Subscribe & Save program offering 10% discount on recurring oral care product orders, with automatic delivery every 4 months. First-time subscribers receive a free Cocofloss Mini. Sold to individual consumers.
- Jetsetter Pouch and Travel-Ready Bundles Travel-ready pouch and bundles designed for maintaining oral care routines while traveling, featuring compact oral care essentials. Sold to individual consumers.
- Cocofloss Happiness Set (4-Piece Gift Set) Allure Best of Beauty Award-winning 4-piece gift set featuring an assortment of Cocofloss fragrances including Legends Mix (Delightful Mint, Fresh Coconut, Cara Cara Orange, Pure Strawberry). Sold to individual consumers as a gift.
- Cocofloss Everything Set Comprehensive gift set containing the full range of Cocofloss products, priced at $68.00. Sold to individual consumers as a gift.
- Cocofloss Refill Trio 3-piece refill pack with multiple fragrance options including Mixed Fruits, Delicious Mint, Fresh Coconut, Pure Strawberry, and Cara Cara Orange. Sold to individual consumers.
- Super SmileCare System Bundle Complete oral care system combining Cocoshine toothpaste, Cocobrush toothbrush, and Cocofloss, available in Blue Skies and Pink Clouds color themes. Sold to individual consumers.
- Shine + Floss Kit Combination kit pairing Cocoshine toothpaste with Cocofloss in multiple flavor options including Delightful Mint, Lychee Breeze, and Tropical Escape. Sold to individual consumers.
- Cocoshine Trio 3-pack of Cocoshine toothpaste tubes in pink, green, and yellow variants for comprehensive smile care. Sold to individual consumers.
- Cocoshine Duo Dual-pack of Cocoshine whitening toothpaste in sweet pineapple flavor. Sold to individual consumers.
- Cocoshine Whitening Jumbo Toothpaste Trio Value-size 3-pack of Cocoshine whitening toothpaste offering 22% off retail pricing. Sold to individual consumers.
- Ready, Set, Jet Complete Bundle Comprehensive travel bundle designed for complete oral care while traveling, part of the new travel-ready collection. Sold to individual consumers.
- Carry On Essentials Kit Travel-sized essential oral care kit with options in Delightful Mint, Lychee Breeze, and Tropical scents. Sold to individual consumers.
- Home & Away Shine Set Dual-purpose set designed for both home use and travel, combining Cocoshine products. Sold to individual consumers.
- Mini Shine Trio Travel-size trio of Cocoshine whitening toothpaste products. Sold to individual consumers.
- Cocobrush 5-Pack Pack of 5 Cocobrush toothbrushes with colorful designs, offered at 17% off retail pricing. Sold to individual consumers.
- Cocofloss Thin 4-Pack 4-pack of Cocofloss Thin dental floss in Delightful Mint, offering 15% off retail pricing. Sold to individual consumers.
- Cocoshine Whitening Travel Toothpaste Compact travel-size version of Cocoshine whitening toothpaste in Delightful Mint, Lychee Breeze, and Pina Colada variants. Sold to individual consumers.
Companies that use Cocofloss
Customer profileSegments4 records
Ideal customer profiles3 records
Cocofloss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cocofloss partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Cocofloss competitors and assessment
Company assessmentBroad incumbents
- Colgate-Palmolive: Colgate is the global category-defining toothpaste and oral care brand with breadth, scale, and trade-spending power that any specialty oral care brand must contend with in retail channels.
- Crest: Crest (Procter & Gamble) is the dominant mass-market toothpaste brand with whitening and sensitivity lines that compete across the entire oral care value chain, including the clean-label and whitening space Cocoshine targets.
Direct peers
- BURST Oral Care: BURST is a DTC subscription oral care brand founded with deep hygienist/dentist ambassador networks — a GTM structure directly comparable to Cocofloss's Dental Pros portal and subscription model.
- Dr. Tung's: Dr. Tung's is the natural floss-picks challenger named in industry data alongside Cocofloss, both competing in the fragrance-free specialty segment against the major CPG floss brands.
- Hello Products: Hello Products (now part of Colgate-Palmolive) is a natural, cruelty-free oral care brand offering toothpaste, floss, and mouthwash — directly overlapping Cocofloss's portfolio in the clean-label specialty segment.
- Quip: Quip pioneered the designer subscription-oral-care category with brushes, toothpaste, floss, and refill cadence, closely mirroring Cocofloss's product scope, pricing tier, and auto-replenishment model.
- Boka: Boka is a direct-to-consumer natural oral care brand selling fluoride-free toothpaste, floss, and toothbrushes online with a similar dentist-co-founded premium positioning, making it the closest category peer to Cocofloss.
Emerging players
- Hismile: Hismile is a DTC whitening-oral-care brand whose premium, design-led brand positioning and social-first GTM partly overlaps with Cocoshine's whitening offering and Cocofloss's stylized brand experience.
- Davids Natural Toothpaste: Davids is a premium natural toothpaste brand focused on fluoride/nano-hydroxyapatite formulations and sustainability — closely aligned with Cocoshine and Cocofloss's clean-label ethos.
- TWELVE (formerly Tooth & Daughters): TWELVE is a dentist-founded sustainable oral care brand with charcoal floss and toothpaste, sharing Cocofloss's dentist-co-founded, eco-conscious premium positioning but at a smaller scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Cocofloss social profiles
Digital presenceCocofloss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cocofloss leadership team
Management profileNumber of profiles
Profiles2 records
Cocofloss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cocofloss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cocofloss
What does Cocofloss do?
Cocofloss (legal entity Cocolab) designs, markets, and sells dentist-designed oral care products through its own direct-to-consumer e-commerce platform at cocolab.com. The core product lines are Cocofloss textured dental floss (including Cocofloss Thin and CocoPlush threaders), Cocoshine whitening toothpaste formulated with nano hydroxyapatite, and Cocobrush toothbrushes. Revenue is generated through one-time product purchases and a Subscribe & Save subscription/refill program, plus gift and travel bundles such as the Cocofloss Happiness Set, Everything Set, and Jetsetter Pouch collections.
Is Cocofloss a public or private company?
Cocofloss is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cocofloss founded?
Cocofloss was founded in 2014. It employs 1 to 10 people.
Where is Cocofloss based?
Cocofloss is headquartered in San Mateo, United States, in the North America region.
How does Cocofloss make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscription/Refill Model and gift Sets and Bundles.
Who are Cocofloss's main competitors?
Broad incumbents on record are Colgate-Palmolive and Crest. Direct peers are BURST Oral Care, Dr. Tung's, Hello Products, Quip and Boka. Emerging players are Hismile, Davids Natural Toothpaste and TWELVE (formerly Tooth & Daughters).
Does Cocofloss have an API?
No public API is recorded for Cocofloss.
What industry is Cocofloss in?
Cocofloss's product category is Oral Care Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAE, Dental Floss, Picks & Interdental Cleaners. Its NAICS code is 456 and its SIC code is 2844.