Dental Lace
Dental Lace is a Maine-based, bootstrapped DTC brand selling refillable, plastic-free oral care products — silk and plant-based floss in glass containers, bamboo toothbrushes, and Unpaste toothpaste tablets — to environmentally conscious consumers via Shopify e-commerce, subscriptions, and Faire wholesale.
- Company typePrivate
- Founded2017
- HeadquartersCape Elizabeth, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dental Lace does
Dental Lace is a Maine-based, privately held direct-to-consumer brand that designs and sells refillable, plastic-free oral care products, anchored by an original refillable glass-container dental floss system with integrated stainless steel cutters. The product line spans three floss chemistries — USDA Certified BioBased 100% silk (compostable in home compost within 6 months), plant-based PLA floss derived from corn, and bamboo-charcoal-infused polyester for tight teeth — complemented by a compostable bamboo toothbrush with castor-oil bristles, Unpaste-manufactured fluoride and fluoride-free toothpaste tablets in compostable packaging, and a stainless steel refillable flosser. Silk floss is sourced and manufactured in Italy with Seri.co chain-of-custody certification; bamboo charcoal floss is manufactured in China. The company is incorporated as Dental Lace, Inc. in Maine and headquartered at 5 Waumbek Road, Cape Elizabeth.
The business operates a hybrid go-to-market model. Direct-to-consumer sales run through a Shopify storefront at dentallace.com, with subscription/auto-ship options on 30-, 60-, or 90-day cycles at a 10% discount on floss refills, toothpaste tablet refills, and bundles. Wholesale distribution is layered on top via the Faire marketplace and direct email orders to retail stores, gift shops, health food stores, and dental offices, with 2–3 day fulfillment. Unit pricing is premium-tier: refillable silk floss sets at $12.00, plant-based vegan sets at $11.00, 2-spool refills at $9.00, bamboo toothbrushes at $7.00, Unpaste fluoride tablet containers at $24.00, and travel kits at $20.00; gift cards are issued in $30/$50/$100 denominations. International shipping is restricted to Canada and Mexico after the company withdrew from worldwide shipping due to unfavorable cost economics. The company was founded by Jodi Breau and her husband in 2017; ownership transferred to Janice Johnston in January 2025. Headcount is reported at 1–10, the company is bootstrapped with no disclosed funding rounds, and cumulative customer count is cited at over 60,000.
Dental Lace firmographics
Firmographics- Name
- Dental Lace
- Legal name
- Dental Lace, Inc.
- Website
- https://dentallace.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dental Lace is a Maine-based, bootstrapped DTC brand selling refillable, plastic-free oral care products — silk and plant-based floss in glass containers, bamboo toothbrushes, and Unpaste toothpaste tablets — to environmentally conscious consumers via Shopify e-commerce, subscriptions, and Faire wholesale.
- Ownership category
- akta.pro rank
Dental Lace industry classification
Industry- Product category
- Sustainable Oral Care
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Toothbrushes (Manual) (CRABAFAB)
Keywords
Where Dental Lace is headquartered
LocationHeadquarters
- HQ city
- Cape Elizabeth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dental Lace business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Direct E-commerce Sales: One-time purchases of dental floss products (silk, plant-based, bamboo), floss containers, toothbrushes, toothpaste tablets, and bundles through their Shopify storefront. Products are available as one-time purchases or subscription auto-ship with 10% discount.
- Subscription/Auto-Ship: Recurring subscription model for floss refills and bundle products with 10% discount. Delivery options include 30, 60, or 90-day cycles. Subscription available for silk floss refills, plant-based vegan floss refills, and bundled products.
- Wholesale Distribution: Wholesale accounts for retailers and dental offices. Orders placed via email order form or Faire marketplace. Ships within 2-3 business days.
- Gift Cards: Dental Lace gift cards available in denominations of $30, $50, and $100 for gifting sustainability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silk Dental Floss Refills - 2 Spools (4-Month Supply) |
| Unit Pricing | Pay-as-you-go | Refillable Silk Dental Floss with Glass Container |
| Unit Pricing | Pay-as-you-go | Plant Based/Vegan Floss with Glass Container |
| Unit Pricing | Pay-as-you-go | Bamboo Toothbrush |
| Unit Pricing | Pay-as-you-go | Unpaste Fluoride Toothpaste Tablets with Container |
| Unit Pricing | Pay-as-you-go | Unpaste Fluoride Toothpaste Tablet Refills |
| Unit Pricing | Pay-as-you-go | Unpaste Fluoride Free Toothpaste Tablets Refills |
| Unit Pricing | Pay-as-you-go | Travel Size Fluoride Free Toothpaste Tablets |
| Unit Pricing | Pay-as-you-go | Stainless Steel Refillable Flosser |
| Unit Pricing | Pay-as-you-go | Refillable Glass Container Only |
| Unit Pricing | Pay-as-you-go | Refillable Silk Dental Floss Bundle - 4 Spools |
| Unit Pricing | Pay-as-you-go | Bamboo Toothbrush & Fluoride Toothpaste Tablets Bundle |
| Unit Pricing | Pay-as-you-go | Travel Kit Bundle |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Dental Lace product offering
Product offeringCore offering
Dental Lace sells refillable, zero-waste oral care products centered on a reusable glass-container dental floss system with stainless steel caps and integrated cutters. Product lines include 100% silk floss (USDA Certified BioBased), PLA plant-based vegan floss, bamboo charcoal-infused extra-durable floss, a compostable bamboo toothbrush with castor-oil bristles, and Unpaste-manufactured fluoride and fluoride-free toothpaste tablets in compostable packaging. Products are sold direct-to-consumer through a Shopify storefront with subscription auto-ship options, and through wholesale channels to retailers and dental offices.
Product overview
Dental Lace is a Maine-based sustainable oral care company offering a portfolio of zero-waste, plastic-free dental floss and oral hygiene products. The core product is the Refillable Dental Floss System, consisting of reusable glass containers with stainless steel caps paired with compostable or plant-based floss spools. Product lines include: (1) Silk Dental Floss – USDA Certified BioBased, PFAS-free compostable silk with peppermint essential oil, in reusable glass containers; (2) Plant-Based/Vegan Floss – PLA (polylactic acid) bio-plastic floss in refillable glass containers; (3) Bamboo Charcoal Vegan Floss – extra-durable synthetic floss for tight teeth; (4) Dental Lace Refillable Flosser – stainless steel reusable flosser tool; (5) Bamboo Toothbrush – compostable handle with castor oil bristles; (6) Unpaste Toothpaste Tablets – fluoride and fluoride-free options in compostable packaging, sold with optional refillable glass containers; (7) Travel Kits and Bundles – combinations of floss, toothbrush, and toothpaste tablets for travel or household supply. All products emphasize refillability, compostability, and elimination of single-use plastic dental care waste.
Differentiator
Problem solved
Functional benefit
Products and services
- Refillable Silk Dental Floss with Glass Container Reusable glass container with stainless steel cap and integrated floss cutter, including two 30-yard spools of 100% silk PFAS-free dental floss coated with plant-based wax and peppermint essential oil. Sold in Gray, Green, and Blue.
- Plant Based/Vegan Floss in Refillable Glass Container
Quantifiable outcome
- Over 60,000 happy customers served
- +3 more outcomes
Companies that use Dental Lace
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Dental Lace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Dental Lace partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FairecoreFaire wholesale marketplace partnership enables retail stores to easily order and stock Dental Lace products. Orders can be placed through Faire at https://www.faire.com/brand/b_79vjbqzjvy for convenient wholesale purchasing.
- UnpastecoreDental Lace partners with Unpaste to offer toothpaste tablets. Unpaste manufactures fluoride and fluoride-free toothpaste tablets packaged in compostable bags. Products are sold under Dental Lace brand with Unpaste as the manufacturer.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dental Lace competitors and assessment
Company assessmentDirect peers
- Radius: Radius offers eco-friendly toothbrushes, floss, and other oral care products with compostable materials and refillable / sustainable packaging. Overlaps with Dental Lace in toothbrushes, floss, and zero-waste positioning for environmentally conscious consumers.
- Bite: Bite sells toothpaste tablets in compostable packaging as a refill-based, plastic-free oral care brand. Directly comparable in product form factor, zero-waste positioning, and direct-to-consumer subscription model.
- The Humble Co. The Humble Co. offers bamboo toothbrushes, natural dental floss, and toothpaste tablets in eco-friendly packaging with a B Corp-like sustainability mission. Direct overlap in product category, target consumer (eco-conscious households), and DTC distribution.
- Georganics: UK-based Georganics sells natural, plastic-free oral care including silk floss, toothpaste tablets, and bamboo toothbrushes with compostable packaging. Closely comparable in product mix, sustainability positioning, and direct-to-consumer subscription model.
- Hello Products: Hello Products (now owned by Colgate-Palmolive) sells natural, vegan, and eco-friendly oral care including floss, toothpaste, and mouthwash — directly overlapping Dental Lace's sustainable oral care portfolio across product and customer base.
- EcoRoots: EcoRoots sells eco-friendly, plastic-free alternatives including bamboo toothbrushes and other personal care items on a zero-waste mission. Direct overlap with Dental Lace in sustainable consumer packaged goods and the eco-conscious persona.
- WooBamboo: WooBamboo specializes in compostable bamboo toothbrushes as a zero-waste alternative to plastic. Comparable in bamboo oral care product category, sustainability positioning, and eco-conscious target consumer.
Broad incumbents
- Tom's of Maine: Tom's of Maine (owned by Colgate-Palmolive) is a long-standing natural oral care brand offering natural toothpaste, floss, and mouthwash. Wide incumbent with overlapping sustainable oral care portfolio but broader mass-market positioning and significantly larger scale.
- Colgate-Palmolive (Colgate): Colgate-Palmolive is the global oral care incumbent behind Colgate, Tom's of Maine, and Hello Products. Relevant as the broad incumbent that increasingly competes in the natural and sustainable oral care categories where Dental Lace operates.
Emerging players
- Unpaste: Unpaste manufactures compostable toothpaste tablets and is Dental Lace's manufacturing partner for its toothpaste tablet line. Comparable in product form factor and compostable packaging, but operates as a private-label supplier and emerging direct brand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Dental Lace social profiles
Digital presenceDental Lace compliance and trust
Trust signalCompliance3 records
Dental Lace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Lace leadership team
Management profileNumber of profiles
Profiles1 record
Dental Lace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Lace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Lace
What does Dental Lace do?
Dental Lace sells refillable, zero-waste oral care products centered on a reusable glass-container dental floss system with stainless steel caps and integrated cutters. Product lines include 100% silk floss (USDA Certified BioBased), PLA plant-based vegan floss, bamboo charcoal-infused extra-durable floss, a compostable bamboo toothbrush with castor-oil bristles, and Unpaste-manufactured fluoride and fluoride-free toothpaste tablets in compostable packaging. Products are sold direct-to-consumer through a Shopify storefront with subscription auto-ship options, and through wholesale channels to retailers and dental offices.
Is Dental Lace a public or private company?
Dental Lace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dental Lace founded?
Dental Lace was founded in 2017. It employs 1 to 10 people.
Where is Dental Lace based?
Dental Lace is headquartered in Cape Elizabeth, United States, in the North America region.
How does Dental Lace make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Auto-Ship, wholesale Distribution and gift Cards.
Who are Dental Lace's main competitors?
Direct peers on record are Radius, Bite, The Humble Co., Georganics, Hello Products, EcoRoots and WooBamboo. Broad incumbents are Tom's of Maine and Colgate-Palmolive (Colgate). Unpaste is listed as an emerging player.
Does Dental Lace have an API?
No public API is recorded for Dental Lace.
What industry is Dental Lace in?
Dental Lace's product category is Sustainable Oral Care. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAE, Dental Floss, Picks & Interdental Cleaners. Its NAICS code is 3256 and its SIC code is 2844.