The Warrior’s Keep

What The Warrior’s Keep does

The Warrior's Keep is a 501(c)(3) tax-exempt nonprofit organization (Tax ID 81-4187566) headquartered in McKinney, Texas that delivers outdoor adventure therapy to U.S. military veterans at no cost. Founded in 2016/2017 by military veterans, the organization operates four core programs: OATH Expeditions (Outdoor Adventure Therapy for Heroes, multi-day veteran-led expeditions with application and committee selection), Keep Hiking (monthly group hikes across the Dallas-Fort Worth and Austin areas), Keep Climbing (a sport climbing program launched in 2021 with monthly sessions at Summit Climbing Gym in Plano), and Vet-Connect (monthly veteran luncheons hosted at assisted living residences). Programs are designed to address veteran reintegration challenges, reduce isolation, anxiety, and depression, and rebuild the sense of purpose and camaraderie veterans experienced during service.

The organization's underlying approach is experiential rather than technological: small group discussions, peer support, and shared outdoor challenges constitute the 'real therapy' mechanism. OATH expeditions have been taken to destinations including Rocky Mountain National Park and Africa, supported by expedition partner Myrmidon Expeditions and lodging partner Estes Park Condos. The organization has 1-10 employees, a 12-member 2025-2027 Board of Directors composed primarily of veterans, and an extended advisor/honorary staff group.

The business model is donation-driven. The Warrior's Keep generates no fee revenue from program participants and instead relies on individual donations via a PayPal donate button, in-kind and sponsorship support from local businesses (Tupper's Brewery, Airmid Hemp Extracts, SBG Hospitality, Adriatica Fitness Club, Collin County Books, Bamboo Grove Creative, Marine Ultra Runners), and occasional institutional grants (including a $5,000 McKinney Community Development Corporation grant in July 2025). Marketing is community-led and event-driven, relying on word-of-mouth, the organization's website, and a Facebook page rather than paid acquisition.

Name

The Warrior’s Keep

Legal name

The Warrior's Keep

Website

https://thewarriorskeep.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Warrior's Keep is a 501(c)(3) nonprofit in McKinney, Texas that provides free outdoor adventure therapy—hiking, climbing, expeditions, and veteran luncheons—to U.S. military veterans to support reintegration and mental health.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Vocational Rehabilitation Services (624310), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)

akta.pro secondary industries

Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Outdoor adventure therapy
• Veteran support programs
• Military reintegration services
• Nonprofit veteran services
• Outdoor recreation therapy

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: As a registered 501(c)(3) tax-exempt organization (Tax ID #81-4187566), The Warrior's Keep relies on donations from individuals and organizations. The website features a PayPal donate button for direct contributions.
2. Partnership Support: Corporate partnerships with local businesses (Tupper's Brewery, Airmid Hemp Extracts, SBG Hospitality, etc.) likely provide in-kind support, sponsorships, or volunteer resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Warrior's Keep is a 501(c)(3) nonprofit that provides free outdoor adventure therapy programs to U.S. military veterans. Its core offerings include OATH Expeditions (multi-day outdoor expeditions with veteran-led peer discussions on reintegration and military transition), Keep Hiking (monthly group hikes in DFW and Austin), Keep Climbing (monthly sport climbing at Summit Climbing Gym in Plano), and Vet-Connect (monthly veteran luncheons at assisted living residences). All programs are provided at no cost to qualifying veterans and are designed to address social reintegration, mental health, and community connection challenges faced after military service.

Product overview

The Warrior's Keep is a 501(c)(3) non-profit organization that offers a portfolio of outdoor adventure therapy programs for U.S. military veterans. The core offerings include OATH Expeditions (Veteran-led multi-day outdoor expeditions with mandatory application and committee selection), Keep Hiking (monthly group hikes in DFW and Austin areas), Keep Climbing (sport climbing program launched in 2021 with gym and outdoor events at Summit Climbing Gym in Plano), and Vet-Connect (monthly luncheons at assisted living residences). All programs are free for veterans and designed to build camaraderie, provide therapeutic benefits, and ease the transition from military to civilian life.

Differentiator

Problem solved

Functional benefit

Products and services

• OATH Expeditions (Outdoor Adventure Therapy for Heroes) Free outdoor expeditions where veterans experience the challenge and reward of team-based adventures with fellow veterans, paired with veteran-led small group discussions on difficulties of societal reintegration, military transition, and other topics. Participants must apply and be committee-selected due to limited space.
• Keep Hiking Free monthly group hiking program designed to encourage veterans to engage in outdoor therapy, reconnect socially, and reduce stress, anxiety, and depression. Monthly hikes are hosted across the DFW and Austin metro areas.
• Keep Climbing Free sport climbing program that challenges veterans mentally and physically through monthly climbing events at Summit Climbing Gym in Plano, with additional outdoor climbing events open to veterans who have participated in the gym sessions.
• Vet-Connect Program Free community program that brings veterans together across all generations through monthly Veteran Luncheons hosted at local assisted living residences (such as McKinney Healthcare & Rehabilitation Center), providing unity, networking, and a sense of purpose for both older and younger veterans.

Quantifiable outcome

• Improved quality of life and mental well-being through outdoor adventure therapy
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Tupper's BreweryminorOthersLocal brewery partner. Partnership contact is available at [email protected] for sponsorship and partnership opportunities.
• Airmid Hemp ExtractsminorOthersHemp extracts company partnering with the organization. Supports veteran wellness initiatives through product sponsorship.
• Bamboo Grove CreativeminorGTM or Marketing PartnerCreative agency partner that has contributed to the organization's branding and marketing materials.
• Myrmidon ExpeditionscoreStrategic or Co-development PartnerExpedition company that provides adventure expertise and outdoor logistics support for veteran expeditions. Name reflects warrior/military theme aligning with organizational mission.
• Adriatica Fitness ClubminorOthersFitness club partner providing fitness and wellness resources or venue access for veteran community events.
• SBG HospitalityminorOthersHospitality company providing lodging, food, or event space support for veteran programs and expeditions.
• Estes Park CondoscoreOthersVacation rental properties in Estes Park, Colorado that have hosted veteran expeditions to Rocky Mountain National Park (RMNP). Critical partner for major expedition logistics.
• Collin County BooksminorOthersLocal bookstore partner that likely provides books, educational resources, or venue support for veteran programs.
• Summit Climbing GymcoreStrategic or Co-development PartnerIndoor climbing gym in Plano, TX that hosts monthly Keep Climbing events for veterans. Primary venue for the Keep Climbing program launched in 2021.
• McKinney Healthcare & Rehabilitation CenterminorOthersAssisted living residence that hosts monthly Veteran Luncheons as part of the Vet-Connect program, bringing together veterans across generations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soldier On: Nonprofit providing housing, case management, and wellness programs for at-risk and homeless veterans. Comparable on the social services dimension for veterans, particularly the veteran-support and community-reintegration angle, though more housing-focused than outdoor-therapy focused.
• Team Red, White & Blue (Team RWB): National nonprofit connecting veterans to their community through physical and social activities, including hiking and outdoor events. Closely comparable in mission (veteran reintegration through outdoor activity), community-led GTM model, and free programming; significantly larger scale with chapters nationwide.
• Higher Ground: Nonprofit providing outdoor recreation and adaptive sports for military veterans and their families, primarily in Sun Valley, Idaho. Direct comparable in adventure therapy for veterans; smaller and more regionally focused than Team RWB but more established clinically than TWK.
• Sierra Club Military Outdoors: Program of the Sierra Club that organizes outdoor trips (hiking, backpacking, climbing) for active-duty military, veterans, and families. Directly comparable outdoor-adventure-for-veterans model with broader geographic reach via Sierra Club chapters.
• Warrior PATHH (Project Odyssey): Operated by the Boulder Crest Foundation, Warrior PATHH is the most direct comparable—a nonprofit delivering outdoor adventure-based therapeutic programs specifically for combat veterans and their families. Highly aligned mission, similar program structure (multi-day expeditions, peer-led), but with significantly larger infrastructure and national footprint.

Broad incumbents

• The Mission Continues: National nonprofit empowering veterans to continue their service through community impact and volunteer leadership programs. Overlaps with TWK on veteran reintegration and community-building but operates service-volunteer programs rather than outdoor therapy.
• American Veterans (AMVETS): Long-standing national veterans service organization with a broad portfolio including rehabilitation, mental health, and community programs. Broad incumbent with overlapping veteran welfare and reintegration focus, though not specifically outdoor-therapy oriented.
• Wounded Warrior Project: One of the largest veteran service nonprofits in the US, serving post-9/11 wounded veterans across physical, mental, and financial wellness programs. Broader incumbent with overlapping veteran mental health and reintegration mission but at massive scale and with much wider programmatic breadth.
• Vet Tix: Nonprofit providing free tickets to sporting events, concerts, and family activities for veterans and active-duty service members. Comparable as a free-services-to-veterans nonprofit with community-building mission, but different category (entertainment vs. outdoor therapy).

Emerging players

• Outdoor Mindset: Nonprofit connecting veterans and others with mental health challenges to outdoor experiences and peer support. Very closely aligned mission to TWK's OATH concept (nature as therapy, peer support) though serving a broader population beyond veterans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Warrior’s Keep