Soldier On
Soldier On is a 501(c)(3) nonprofit founded in 1994 that provides transitional, permanent, and supportive housing plus wraparound services to U.S. veterans experiencing homelessness across five states (DE, MA, NJ, NY, PA), funded primarily by VA grants, state contracts, and donations.
- Company typePrivate
- Founded1994
- HeadquartersPittsfield, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Soldier On does
Soldier On is a 501(c)(3) nonprofit organization founded in 1994 (originally as The United Veterans of America) and headquartered in Pittsfield, Massachusetts, that delivers a continuum of housing and wraparound support services to U.S. veterans experiencing or at risk of homelessness. Operating across five states (Delaware, Massachusetts, New Jersey, New York, and Pennsylvania), the organization runs emergency/transitional housing under the VA Grant Per Diem (GPD) program, permanent supportive housing across multiple Gordon H. Mansfield Veterans Communities and the Katie Doherty Veterans Village, and a 100% mobile Supportive Services for Veteran Families (SSVF) outreach program. Support services include a veterans and families transportation call center (in partnership with BRTA, providing 23,000 annual rides), HIPAA-compliant telehealth via Let's Talk Interactive, a six-dimension wellness program, financial counseling and homeownership preparation (Money Management International, Freddie Mac, Wells Fargo), a custom hydroponics program with Drop the Beet Farms, veterans justice outreach, and in-house legal and legacy services. All services are provided at no cost to eligible veterans.
The organization's revenue model is a hybrid nonprofit funding stack: federal VA grants (SSVF and GPD) and Department of Labor grants form the base, supplemented by state-level contracts (Massachusetts Executive Office of Veteran Services, New Jersey Department of Community Affairs), individual donations (one-time, recurring, stock, DAF, in-kind), corporate sponsorships (e.g., General Dynamics annual golf tournament), and merchandise sales through an online store. Since 2011, the SSVF program has supported over 14,000 veterans in New Jersey alone and distributed nearly $60 million in temporary financial assistance across the network. Operating scale as of the input period includes 525 veterans currently housed in permanent housing communities, 23,000 transportation rides annually, and 150,000+ meals prepared annually by a kitchen staff of nine formerly homeless veterans. Leadership consists of a small executive team — CEO/President Bruce Buckley, CFO Katie Capozzi, EVP Matthew Buckley, and four VPs — overseeing an organization with deep federal and state government contracting relationships and a distinctive first-of-its-kind veteran self-governance model.
Soldier On firmographics
Firmographics- Name
- Soldier On
- Legal name
- Soldier On, Inc.
- Website
- https://wesoldieron.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Soldier On is a 501(c)(3) nonprofit founded in 1994 that provides transitional, permanent, and supportive housing plus wraparound services to U.S. veterans experiencing homelessness across five states (DE, MA, NJ, NY, PA), funded primarily by VA grants, state contracts, and donations.
- Ownership category
- akta.pro rank
Soldier On industry classification
Industry- Product category
- Veteran Housing and Support Services
- NAICS
- Community Housing Services (62422), Services for the Elderly and Persons with Disabilities (62412), Vocational Rehabilitation Services (62431), Temporary Shelters (624221)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Veterans & Military Family Benefits Administration (BPAIAKAI), Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)
Keywords
Where Soldier On is headquartered
LocationHeadquarters
- HQ city
- Pittsfield
- HQ country
- United States
- HQ region
- North America
Offices23 records
Markets served
Soldier On business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations: Individual donations through the organization's donation portal, including one-time and recurring gifts, stock donations, and Donor-Advised Fund contributions.
- Government Grants: Funding from U.S. Department of Veterans Affairs (VA), SSVF grants, and state-level funding from Massachusetts Executive Office of Veteran Services and New Jersey Department of Community Affairs.
- Corporate Sponsorships: Corporate sponsorships from organizations like General Dynamics for fundraising events, and partnerships with financial institutions for veteran programs.
- Merchandise Sales: Revenue from official Soldier On merchandise sold through their online store, with proceeds supporting housing programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free services for eligible veterans |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Soldier On product offering
Product offeringCore offering
Soldier On is a nonprofit organization providing a comprehensive continuum of housing and wraparound support services to veterans experiencing homelessness or at risk. Core offerings include Permanent Supportive Housing, Transitional Housing (GPD), SSVF Outreach, Transportation Call Center, Healthcare Navigation & Telehealth, Wellness Program, and Home & Credit Education, all provided at no cost to eligible veterans.
Product overview
Soldier On is a nonprofit organization offering a comprehensive continuum of veteran housing and support services. The core offerings include Permanent Supportive Housing (furnished units with on-site support, daily meals, transportation, and telehealth) and Transitional Housing via Grant Per Diem (emergency shelter with comprehensive services including mental health, substance abuse treatment, and workforce development). These are supported by SSVF Outreach Program providing mobile case management and temporary financial assistance across five states, the Veterans and Families Transportation Call Center providing 23,000 annual rides, Healthcare Navigation & Telehealth powered by Let's Talk Interactive (LTI), Wellness Program based on Six Dimensions of Wellness, Home & Credit Education Program in partnership with Money Management International (MMI) and Freddie Mac, Hydroponics Program with Drop the Beet Farms, Veterans Justice Outreach Program, and Legal & Legacy Services. The Gordon H. Mansfield Veterans Community represents a nationally-recognized homeownership model. Specialized Women's Program provides separate facilities and services for female veterans. All services are integrated through individual case management to help veterans achieve housing stability and independence.
Differentiator
Problem solved
Functional benefit
Products and services
- Permanent Supportive Housing
Quantifiable outcome
- 525 veterans currently housed with wraparound support services
- +6 more outcomes
Companies that use Soldier On
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Soldier On technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Soldier On partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Money Management International (MMI)corePartnership provides free comprehensive financial counseling and resources for military veterans and active-duty service members. MMI offers personalized financial guidance including credit rebuilding, debt repayment, and homeownership preparation through regular check-ins and expert counseling.
- Freddie MaccorePartnership provides financial and housing education for veterans navigating civilian life. Freddie Mac supports the Soldier On Success credit education program, helping veterans achieve financial stability and homeownership.
- Wells FargominorMentioned as part of the collaboration with Soldier On, Money Management International, and Freddie Mac to provide free resources for veterans addressing credit and home issues.
- Let's Talk Interactive (LTI)coreTechnology partnership providing HIPAA-compliant telehealth platform for remote mental health support. LTI kiosks feature advanced camera technology allowing clinicians to assess micro-expressions for better mental health evaluation. Services include admissions, meetings with outside agencies, and general telehealth appointments.
- Drop the Beet FarmscoreInnovative partnership providing custom-built hydroponic systems at veteran housing facilities in Tinton Falls, NJ and Agawam, MA. Systems grow soil-free, herbicide-free, pesticide-free produce, producing over 500 pounds annually. Excess produce donated to foodbanks and community partners.
- Berkshire Regional Transportation Authority (BRTA)corePartnership with U.S. Department of Transportation funding to operate Veterans and Families Transportation Call Center. Provides 23,000 rides annually through veteran drivers for medical appointments, employment, education, shopping, and community services.
- State of New Jersey Department of Community Affairs, Division of Housing & Community ResourcescoreBringing Veterans Home (BVH) initiative establishing coordinated path to stable housing through street outreach, diversion, rapid rehousing, housing navigation, emergency shelter, and regional coordination.
- Commonwealth of Massachusetts Executive Office of Veteran ServicescoreHOPE (Homelessness Outreach to Placement Effort) campaign providing geographically equitable initiative for engaging homeless veterans and facilitating placement into stable housing in Western Massachusetts.
- UCP of Western MassachusettsminorAssistive Technology Services partnership providing innovative solutions to reduce barriers and enhance abilities for veterans through individualized assessments, including comfort cats for mental well-being.
- Music For All SeasonsminorVoices of Valor (VOV) program bringing veterans and professional songwriters together to create original songs. Funded through community donations, supporting veteran creativity, reflection, and self-expression through arts.
- CDS HousingcorePartnership to develop Monarch Commons in Cicero, NY - permanent supportive housing project with 50 units total, 15 reserved for at-risk or homeless veterans (opened 2022).
- Brighton MarinecorePartnership to provide support services for residents at Veterans Housing at Brighton Marine campus in Brighton, MA. Opened 102-unit residence for veterans.
- Sentinel BenefitsminorFinancial partner for processing stock donations. Securities gifted to Soldier On are liquidated quickly and at reduced cost through Sentinel Benefits' broker, Pershing LLC.
- General Dynamics Mission SystemscoreAnnual host of 14th Annual Soldier On Golf Tournament at Waubeeka Golf Links, Williamstown, MA. Major corporate sponsor for fundraising events supporting veteran services.
Scale indicators10 records
Recent moves17 records
Expansion highlights6 records
Soldier On competitors and assessment
Company assessmentPeers
Direct peers
- U.S. Vets (USVETS): Largest nonprofit provider of housing and services for homeless and at-risk veterans in the U.S., operating transitional and permanent housing across multiple states. Direct competitor in the same mission space with similar VA grant dependence and service continuum.
- Veterans Inc. Massachusetts-based nonprofit providing transitional housing, permanent housing, and supportive services to veterans — direct geographic and service overlap with Soldier On's Pittsfield/Leeds/Chicopee footprint.
- Swords to Plowshares: San Francisco-based nonprofit providing housing, employment, and supportive services specifically to veterans, including those experiencing homelessness. Comparable mission, continuum model, and VA-funded programs.
- Operation Homefront: National nonprofit providing housing, financial assistance, and recurring family support for military families and veterans. Comparable wraparound services including financial counseling and transitional-to-permanent housing pathways.
- New England Center for Homeless Veterans: Boston-based nonprofit offering emergency, transitional, and permanent housing for homeless veterans in New England. Geographic peer with overlapping service area and similar veteran-focused housing mission.
- HELP USA: National nonprofit operating permanent supportive housing, transitional housing, and homelessness prevention programs including veteran-specific SSVF services. Comparable housing-first model and government grant dependence.
Broad incumbents
- Volunteers of America: National nonprofit operating veteran-specific Supportive Services for Veteran Families (SSVF) programs alongside broader human services (housing, addiction recovery, elderly care). Directly comparable in veteran services delivery and funding sources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soldier On social profiles
Digital presenceSoldier On financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soldier On leadership team
Management profileNumber of profiles
Profiles1 record
Soldier On funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soldier On M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soldier On
What does Soldier On do?
Soldier On is a nonprofit organization providing a comprehensive continuum of housing and wraparound support services to veterans experiencing homelessness or at risk. Core offerings include Permanent Supportive Housing, Transitional Housing (GPD), SSVF Outreach, Transportation Call Center, Healthcare Navigation & Telehealth, Wellness Program, and Home & Credit Education, all provided at no cost to eligible veterans.
Is Soldier On a public or private company?
Soldier On is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Soldier On founded?
Soldier On was founded in 1994. It employs 101 to 250 people.
Where is Soldier On based?
Soldier On is headquartered in Pittsfield, United States, in the North America region.
How does Soldier On make money?
Four revenue lines are on record. Donations are the primary driver. The others are government Grants, corporate Sponsorships and merchandise Sales.
Who are Soldier On's main competitors?
Disabled American Veterans (DAV) is listed as a peer. Direct peers are U.S. Vets (USVETS), Veterans Inc., Swords to Plowshares, Operation Homefront, New England Center for Homeless Veterans and HELP USA. Volunteers of America is listed as a broad incumbent.
Does Soldier On have an API?
No public API is recorded for Soldier On.
What industry is Soldier On in?
Soldier On's product category is Veteran Housing and Support Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of BPAIAKAI, Veterans & Military Family Benefits Administration. Its NAICS code is 62422 and its SIC code is 7000.