What 3rd Eye does

THE 3RD EYE is an independent healthcare and wellness advertising agency founded in 1996 in Miami, Florida, and currently operating with 51–100 employees. The firm provides integrated marketing services exclusively to healthcare organizations, wellness brands, and purpose-driven consumer companies, structured as a subscription-based senior-led partnership rather than project-by-project work. Service offerings span C-Level executive advisory, brand strategy and messaging, insights and market intelligence, growth strategy and digital experience, creative and content production, media and performance marketing, and production and activation.

The agency's revenue model is professional services-based, with fees derived from ongoing retainer-style engagements and campaign work for clients that include Clover Health, CenterWell Senior Primary Care, Conviva Care Centers, University of Miami Health System, Siemens Healthineers/MedLab, Ceek Women's Health, MSC Cruises, and Pet Supermarket. Its go-to-market is direct B2B relationship selling, led by a dedicated new-business contact and oriented around C-Level advisory conversations. The firm does not operate proprietary technology platforms; delivery is built on agency talent, with documented senior involvement on every engagement, and a distinct multicultural (U.S. Hispanic) marketing capability as a core competency.

The business is privately held by founder Diana Brooks with no disclosed institutional investors, no parent company, and no funding rounds on record. Geographic scope is U.S.-focused, with operational emphasis on South Florida and Southeast markets and national campaign delivery. The company is positioning itself as a growth partner for private equity-backed healthcare portfolio companies, with acquisition, retention, and enterprise-value creation articulated as a formal capability line.

Name

3rd Eye

Legal name

THE 3RD EYE

Website

https://the3rdeye.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

THE 3RD EYE is an independent Miami-based healthcare and wellness advertising agency offering subscription-based brand strategy, creative, media, and C-Level advisory services to healthcare providers, wellness brands, and purpose-driven consumer companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Agency Services Revenue: THE 3RD EYE generates revenue through agency service fees, likely project-based or retainer arrangements for healthcare and wellness marketing services including brand strategy, creative development, campaign execution, and media services. The agency offers a subscription-based partnership model designed for flexibility and performance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

THE 3RD EYE is an independent healthcare advertising agency that provides integrated marketing services to health and wellness brands. Core offerings span brand strategy and messaging, creative and content production, media planning and performance marketing, growth strategy and digital experience, C-Level executive advisory, insights and market intelligence, and production/activation. Services are delivered primarily through a flexible subscription-based partnership model rather than one-off projects.

Product overview

THE 3RD EYE is an independent healthcare advertising agency offering a subscription-based partnership model that delivers integrated marketing services. The core offering is a comprehensive suite of agency capabilities including C-Level Executive Advisory & Strategic Leadership, Insights & Market Intelligence, Brand Strategy & Messaging, Growth Strategy & Digital Experience, Creative & Content, Media & Performance Marketing, and Production & Activation. The agency was founded by Hispanic American women and has operated for 30 years, specializing exclusively in healthcare and wellness marketing. Clients access the full suite of services through an ongoing partnership rather than project-based engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• THE 3RD EYE Advertising & Marketing Services Integrated, strategy-led healthcare advertising and marketing agency offering spanning brand strategy and messaging, creative and content production, media planning and performance marketing, growth strategy and digital experience, insights and market intelligence, and production/activation. Designed for healthcare organizations, health systems, wellness brands, and PE-backed healthcare portfolio companies seeking senior-led marketing partnership.
• Subscription-Based Partnership Model An ongoing subscription-style agency partnership offering clients flexible, senior-led strategic continuity and scalable access to THE 3RD EYE's integrated marketing capabilities, designed for healthcare brands that need consistent marketing partnership rather than project-based engagements.

Quantifiable outcome

• Conviva COVID campaign generated 125K+ landing page visits in 90 days, 5.2M+ social impressions with 42% above average engagement, and 150K+ physician video views
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Direct peers

• AbelsonTaylor: Independent, Chicago-based healthcare advertising agency specializing in DTC and HCP marketing for pharma and consumer health brands. Highly comparable: similarly sized independent, similarly senior-led, similarly deep healthcare specialization, with a comparable service mix of brand strategy, creative, and media.
• The Bloc: Independent healthcare creative agency offering brand strategy, medical communications, and digital experience. Closely comparable in size, independence, and full-service healthcare-only positioning; directly competes for the same kind of senior, strategy-led engagements THE 3RD EYE pursues.
• Area 23 (FCB Health): Large, award-winning healthcare creative agency within the IPG/FCB network, serving pharma and consumer health clients. Directly comparable on healthcare specialization and creative-led model, though considerably larger and operating within a global holding-company infrastructure.
• Patients & Purpose: Omnicom Health Group agency focused on patient-centric DTC pharma and healthcare marketing. Comparable in mission-driven positioning and patient-focused brand work; differentiated by being part of a global holding company rather than independent.
• Concentric Health Experience: Independent healthcare creative agency serving pharma and consumer health with brand strategy and creative work. Comparable in independent, healthcare-only positioning; smaller scale and less multicultural specialization than THE 3RD EYE.

Broad incumbents

• McCann Health: Global healthcare marketing network within IPG/McCann, offering brand, medical, and patient engagement across pharma, biotech, and wellness. Overlaps with THE 3RD EYE in healthcare-only focus and multicultural capabilities, but operates at much larger scale and with full pharma-compliance infrastructure.
• Ogilvy Health: WPP-owned global healthcare communications network spanning advertising, medical education, and public health. Comparable in healthcare-only focus and full-service agency model; differentiated by global reach, deep pharma HCP access, and WPP holding-company resources.
• Havas Health & You: Global healthcare and wellness communications network within Havas, including creative, media, and patient engagement. Comparable healthcare vertical focus; differentiated by global scale, integrated media buying, and holding-company cost structure.
• Publicis Health: Publicis Groupe's healthcare marketing network spanning advertising, medical communications, and health media. Comparable in healthcare specialization and multicultural capabilities; differentiated by global scale, data infrastructure, and holding-company portfolio.

Emerging players

• Razorfish Health: Specialist digital health and wellness agency within Publicis focused on health-tech, wellness brands, and DTC consumer health. Comparable on wellness adjacency and digital experience focus; smaller within Publicis and more digitally focused than THE 3RD EYE's full-service model.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/the3rdeyeagency
• Facebookfacebook.com/the3rdeyeagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3rd Eye